8GREAT. Heart Disease. Stress CARDIO BUILDING EXERCISES. Be Smart About Your Heart, pg. 22. Tools to Relieve

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1 Be Smart About Your Heart, pg Superfoods for Health / Diagnosis & Best Tests / Staying Active Heart Disease A Remedy Health Guide 8GREAT CARDIO BUILDING EXERCISES Tools to Relieve Stress remedyhealthmedia.com

2 at-a-glance Healthy Guides Influence the Patient-Physician Discussion at Point-of-Care C. ondition-specific editorial for each publication title, sourced from leading medical journals and written by the award-winning editors of Remedy Health Media, the leading provider of consumer health education and tools T. argeted distribution to high-traffic physician office waiting rooms* S. elf-selected by patients actively looking for health information on their condition Optional P harmacy counter distribution D isplay rack and/or educational content drivers F oreign language translation O nline integration P roprietary custom research Condition Specific RemedyMD Showcase Your Commitment to Patient Education Advertisement Doctor Discussion Guide managing Your Angina Doctor Discussion Guide encourages patients to open up a dialogue with their prescribing physician and increase scripts Is angina affecting your quality of life? For some people, chronic angina takes some of the joy out of life. For others, it is a minor annoyance that doesn t keep them from living fully. Whether you feel burdened by your angina or you feel like it is under control, if you are having attacks despite treatment, angina may be affecting you more than you think. Use this checklist to communicate with your cardiologist about how angina is affecting your life. 1. In the past month, how many episodes of angina have you had? none We rely on a patient s description of symptoms to decide on further tests and treatment. Dr Schaefer, cardiologist or more 2. Have you limited or totally given up any activities or work because of your angina? yes no If so, what?: 3. Do you ever have angina when you are: resting dressing or bathing walking at an ordinary pace walking uphill or quickly climbing stairs doing general housework/ yardwork having emotional stress being sexually active moving heavy objects in hot or cold weather eating large meals smoking cigarettes other not at all 1 2 somewhat 3 a lot 4 Dear Medical Professional, 5 We re extremely excited to share the enclosed REMEDYMD Healthy Living Guide: Angina with you! Created by the health experts at Remedy Health Media, this FREE publication is packed with professional advice, news, tipshealth and tools to help angina patients lead healthier lives. Guides 5. Do you wish more could be done to reduce your angina? yes no Please place the REMEDYMD Healthy Living Guide: Angina display case in your waiting room and encourage patients to take home a copy and complete the Doctor Discussion Guide checklist prior to their next visit. 6. Is there anything else you d like your doctor to know about your angina? Brought to you by: is listening 7. What other topics do you want to discuss with your doctor? managing medication side effects treatment options diet and exercise other: Complete this checklist and share it with your cardiologist continued on back Healthy Guides Your cardiologist Angina A Remedy Health Guide 4. How much has angina affected your quality of life? Highlights from REMEDYMD Healthy Living Guide: Angina: Your patients pressing heart health questions answered by top experts Easy lifestyle makeovers including food and exercise that allow patients to take control of their angina New guidelines for preventing and treating angina What-to-expect guide to doctor s visits Know-the-basics introduction to angina 4A If you have any questions about this publication or would like to know more about other Remedy Health Media programs and physician services, please call or visit remedyhealthmedia.com. In good health, Sponsored Doctor Intro Letter communication highlighting your brand Michael Cunnion CEO, Remedy Health Media Managing Your Highs and Lows, pg. 22 That Are + Superfoods for Health / Fun Activities Still Exercise! / Derailing Depression Angina A Remedy Health Guide 10 KEY QUESTIONS TO ASK YOUR DOCTOR Should You Take a Supplement? Help patients prepare for their doctor visit On page 8 of the enclosed REMEDYMD Angina Health Guide, patients will find a helpful overview of diagnostic tests (such as ECG and stress tests) and a list of important questions their doctor may ask during their visit. *List Match Available

3 actions Actions Taken Due to Healthcare Advertising Aiding Professional Discussions Index Discussed ad with a doctor 153 Asked doctor for a product sample 290 Asked doctor to prescribe a specific drug 245 Consulted a pharmacist 155 The Value of Doctor Office Distribution Patients today spend an average of 22 minutes in a specialists waiting room. Take advantage of that time and prep patients for an engaging experience with their physician. RemedyMD Reinforces Your Brand Message During This Crucial Time 68% research healthcare information to be better informed about different treatment options (Index 144) 62% value magazines in doctors offices (Index 203) RemedyMD Stimulates Patient-Doctor Conversation 59% often discuss new prescription medications with their doctor (Index 172) 51% are willing to ask their doctor for a prescription medication drug sample that they ve seen advertised (Index 131) RemedyMD Drives Brand Preference 55% normally use drug brands recommended by their doctor (Index 119) 37% feel it s worth paying more for branded prescription medication rather than generic (Index 210) Aiding In-Home Actions Returned a free sample card 284 Returned a card to request more information 373 Referred to a book, journal or magazine for more info 313 Called a toll free number to get additional information 360 Discussed ad with a friend/relative 274 Visited a website 140 Aiding in Compliance/Adherence Switched to a different brand 251 Called for a prescription refill 182 Remembered to take medication 149 Aiding In-Store Action Purchased a non-prescription product 136 Used a coupon 170

4 editorial expertise Exclusive Editorial Partnership Johns Hopkins Medicine/UC Berkeley School of Public Health 25+ year exclusive editorial partnership with America s #1 hospital and the top ranked public university in the country. Editorial Team Rebecca Farwell Chief Content Officer In her 20+ years in the industry, Rebecca has provided leadership, management and strategic direction to traditional and new media companies, building or revamping online and publishing enterprises for The Discovery Channel, OnHealth. com, Oxygen Media, Health Talk, Revolution Health, and Grist Magazine. Diane Umansky Editorial Content Director Diane brings 25 years of experience as a professional journalist and has edited for and written numerous health and wellness articles for magazines such as Harpers Bazaar, Self, Family Circle, American Health and Good Housekeeping, among others. Diane is the recipient of the Golden Triangle Award from the American Academy of Dermatology as well as the Folio Editorial Excellence Award. Christina Frank Executive Editor An experienced health writer, Christina has written for the Johns Hopkins White Papers and the Johns Hopkins Health After 50 newsletter as well as Glamour, Good Housekeeping, Health, Parents, Parenting, Redbook, Shape, Working Mother, Scholastic, WebMD, Petfinder.com, Hope & Heroes Children s Cancer Fund, Continuum Health Partners, and The Humane Society of the United States.

5 editorial calendar Issue Topics Spring Heart Health: Know your preventative care LDL, HDL, Triglyceride counts Weight Loss: The Benefits of Maintaining a Healthy Weight Summer COPD: Focusing on two distinct diseases that obstruct airflow Emphysema and Chronic Bronchitis Lupus: From symptoms to treatment and everything in between Fall Breast Cancer: Highlighting preventative care and new, innovative treatments Overactive Bladder: Get to know your symptoms and identify simple management techniques Winter Rheumatoid Arthritis: Coping mechanisms for dealing with severe joint pain and stiffness Sleep Disorders: Insomnia and Sleep Apnea the most common sleep stealers Closing Dates & Specialty Offices Spring Issues Close Date DDG Materials Due Ad Material Due In Office Heart Health - Cardiology Offices... 11/26/ /17/ /10/ /10/14 Weight Loss - Weight Management... 12/26/13...1/17/ /16/ /10/14 Summer Issues COPD - Pulmonology and PCP Offices... 2/26/14...3/18/ /15/ /10/14 Lupus - Neurology Offices... 3/26/14...4/16/ /14/ /10/14 Fall Issues Breast Cancer - Oncology Offices... 6/27/14...7/18/ /15/ /10/14 Overactive Bladder - Urology Offices... 7/28/14...8/18/ /15/ /10/14 Winter Issues Rheumatoid Arthritis - Rheumatology Offices... 9/25/ /16/ /13/ /9/15 Sleep Disorders - PCP Offices... 10/27/ /17/ /15/ /10/15 * Dates and issue topics subject to change. Closing date extensions available upon request.

6 specifications Ad Size Trim: 7-7/8 x 10-1/2 Copy and layout should be designed so that ad can be positioned on either a right or left-hand page. Bleed: 8-1/8 x 10-3/4 Allow 1/8 bleed on all sides. Safety: 7-3/8 x 10 Hold live matter 1/4 from pub trim size on each side. (keep registration marks outside trim dimension) Spread: Submit two (2) single pages. Keep registration marks outside trim dimensions. Binding Method: Saddle-stitched on 10-1/2 side. Digital Ad Specifications: PDF/X1a format is the preferred file format for file submission PDF/X1a file saved with only one ad per file All high-resolution images and fonts must be embedded Images must be CMYK or Grayscale and at least 200 dpi Total area density should not exceed 280% TAC Standard trim and bleed marks, offset 1/8 outside trim (No marks included in the live or bleed image area) CMYK process only. No RGB or Spot (Pantone) colors Flatten all transparency Contact Information: Estelle Selzer, Production Manager 750 Third Avenue, 6th Floor, New York, NY Phone: estelle@remedyhealthmedia.com Fax: FTP File Posting Instructions: FTP site: ftp://ftp.mediftp.com Username: medizine@mediftp.com Password: 198Zt52 (case sensitive) 1. Open a browser window 2. In the address bar type ftp.mediftp.com and hit enter. You will be told you do not have access. Click OK, then click on File -Login as... Enter the user name and password above and click Log On. Double click the files folder and you can start copying. 3. Once file has been successfully posted, please send an /call with the filename: Estelle Selzer estelle@remedyhealthmedia.com Phone: NOTE: Color proof is required. Publisher will charge for any cost incurred in preparing material submitted by advertiser that does not meet mechanical requirements. Color Proof Guidelines: Digital, Press, or Off-press proofs which meet SWOP C5 (Coated #5) specifications

7 project timeline 15 weeks prior to in-office Contract Signed Week 1 Kick off Conference Call Doctor Discussion Guide/ Doctor Intro Letter: Custom Research: Week 3 Client supplied content: Client s decision to utilize research DDG questions and assets Week 4 DDG layout to Client for legal review Week 5 Client supplied questions due Week 6 Client legal feedback on DDG Week 7 Doctor Discussion Guide to printer Client sign off on survey Doctor Intro Letter to printer Week 7 Ad Materials Due/We print BRCs/Supplied BRCs Due Week 8-14 Production (Printing/Mailing of Issues) Week 15 In Office Survey Goes Live ** * Timeline may change depending on client s legal review process ** Survey closes approximately 3 months after in office date