Basic presentation. Premium content for top decision makers in business. Date

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1 Basic presentation Premium content for top decision makers in business Date

2 Overlaps among digital user groups manager-magazin.de provides the best from the world of business on a daily basis With 15 editors, manager-magazin.de has one of the largest online editorial teams for business content in Germany. Up to 40 articles are published every day. The journalistic content is customized to meet the specific information needs of top decision makers in business and includes News flow The focus is on the key events of the day that every executive should know about. Best of Business The editorial team puts news events precisely into context, provides exclusive news, points out forerunners of important trends and introduces interesting people in business and society that are worth keeping an eye on. Analyses, commentaries, interviews Profound analyses and commentaries on key topics, enriched by interviews, while focussing on providing high user value. Sections manager-magazin.de reports about the key issues in companies, business politics, finance and lifestyle.

3 Overlaps among digital user groups 2,67 million unique users visit manager magazin online each month 1,96 million unique users 8,6% (= ) of the mobile users also visit the desktop website each month Desktop Mobile 0,75 million unique users AGOF digital facts , single month (February 2017) based on: total unique users period: single month of February

4 Users The users choose to actively access the website and are very satisfied with it 75% of the manager-magazin.de users access the website directly. They either added the website to their favourites, actively entered the URL or set it as their start page. Thus, they feel connected to the medium and use it actively very satisfied/fan 17% 88% of the users are (very) satisfied with the website and 17% even say they are a fan of it. satisfied 71% 25 okay 11% 49 7 dissatisfied 1% 19 very dissatisfied 0% Bookmark / favourites Entered URL Start page Other Source: manager-magazin.de, on-site online survey and measurement of reading behaviour; Dec 2010 (753 cases)

5 Users The intensive use of the website ensures high level of viewability User dwell time per page impression User dwell time per page impression User dwell time per visit Benchmark: Sites of the top 20 marketers*: 63 seconds 101 seconds 7 minutes and 24 seconds mmo users spend 60% more time on the website. On average, the advertisement is shown 4.4 times per session. Source: mmo, on-site online survey and measurement of reading behaviour; Dec 2010 (753 cases) *Source: meetrics, measurement on the websites of the top 20 marketers included in the internet facts study

6 Users Multiple exposures have a positive effect on the advertising recall 77% of the mmo users use mmo daily or several times a week brandeins.net 3% capital.de 10% harvardbusinessmanager.de 10% wiwo.de 16% ftd.de 36% handelsblatt.com 40% manager-magazin.de 77% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Used daily / several times a week Source: mmo, on-site online survey and measurement of reading behaviour; Dec 2010 (753 cases)

7 Users More than 60% of the users would recommend the site Net Promoter Score (recommendation in the personal network) 1,3 1,5 1,5 19,4 18,1 25,2 16,2 5,9 7,1 2,7 1,1 highly likely absolutely unlikely Source: mmo, on-site online survey and measurement of reading behaviour; Dec 2010 (753 cases)

8 Page Impressions in Tsd. Performance data desktop website manager-magazin.de ranges on a high level Source: IVW incl. April 2017, since July 2013 without mobile page impressions.

9 Jul 11 Sep 11 Nov 11 Jan 12 Mar 12 May 12 Jul 12 Sep 12 Nov 12 Jan 13 Mar 13 May 13 Jul 13 Sep 13 Nov 13 Jan 14 Mar 14 May 14 Jul 14 Sep 14 Nov 14 Jan 15 Mar 15 May 15 Jul 15 Sep 15 Nov 15 Jan 16 Mrz 16 Mai 16 Jul 16 Sep 16 Nov 16 Jan 17 Mrz 17 Competitive comparison manager-magazin.de is the business website with the second strongest performance manager magazin Handelsblatt.de Wirtschaftswoche Börse Online Capital Source: IVW incl. April 2017, since July 2013 without mobile page impressions.

10 Performance data manager magazin s desktop website reaches 1.86 million unique users per month Unique users (in thousands) / average month Unique users (in thousands) / average week manager-magazin.de manager-magazin.de 599 Other web offerings in this segment: Other web offerings in this segment: handelsblatt.com handelsblatt.com 956 wiwo.de wiwo.de 356 boerse-online.de 480 boerse-online.de 168 impulse.de 262 impulse.de 71 capital.de 152 capital.de 43 Source: AGOF internet facts , segment of desktop websites

11 Audience composition desktop website Unique users sociodemographics in detail Proportion Composition index, total = 100 Gender Male 68% Female 32% Age years 28% years 49% 50+ years 24% Education max. secondary school 38% at least (specialised) Abitur 62% (=German university entrance qualification) Occupation Training 12% Working 76% Not working, retired 13% Decision makers in business* 26% 197 Personal income up to less than 2,500 66% 2,500 or more 34% Source: AGOF internet facts ; period: average month / index vs. total population aged 14+ (pot. 69,56 million) *Decision makers in business: self-employed with 6+ employees, freelancers, employees in managerial positions, qualified employees

12 Contact Do you have any questions? Your SPIEGEL MEDIA team will be glad to help you. SPIEGEL MEDIA Ericusspitze Hamburg Miriam Weißenborn Sales Telefon: Fax: Mail: miriam.weissenborn@spiegel.de Andrea Holzschneider Sales Telefon: Fax: Mail: andrea.holzschneider@spiegel.de 12