10 WAYS HOW TO DO CORPORATE INNOVATION. Patrick van der Pijl, CEO Business Models Inc. SEB Baltic Tour, Estonia, Latvia, Lithuania
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1 10 WAYS HOW TO DO CORPORATE INNOVATION Patrick van der Pijl, CEO Business Models Inc. SEB Baltic Tour, Estonia, Latvia, Lithuania
2 10 WAYS HOW TO DO CORPORATE INNOVATION Patrick van der Pijl, CEO Business Models Inc. SEB Baltic Tour, Estonia, Latvia, Lithuania
3 YOU CAN DESIGN BUSINESS
4 INSIGHT RESEARCH FOR MY LATEST BOOK
5 And CROWD COMPANIES
6 FORGET ABOUT THE VUCA WORLD!
7 WE LOOK FOR CERTAINTY
8 WE LABEL THINGS
9 AUTHORITY = CERTAINTY
10 AUTHORITY = CERTAINTY
11 WE WRITE PLANS
12 WE NEED TO DEAL WITH UNCERTAINTY
13
14
15
16
17 HOW DO CORPORATES DEAL WITH
18 MEET PETER SCHWARZENBAUER, BMW
19 UNCERTAINTY BIG TIME
20 ALLOW MISTAKES IN A GERMAN CULTURE?
21 BMW IS INTO TECH NOWADAYS
22 THEY BUILD PROTOTYPES
23 THEY EXPERIM ENT WITH LEGO
24 BMW USES OPEN INNOVATION
25 QUESTION: HOW DO YOU DO CORPORATE INNOVATION?
26 THE CORPORATE INNOVATION
27
28 way INNOVATIO s to do CORPORA E N
29 INNOVATIO DEDICATE N TEAM
30 SWISS POST, COLGATE DEDICATE INNOVATIO TEAM OFFERING SERVICES
31 ;-) DEDICATE INNOVATIO TEAM CAN SEE AREAS OF COLLABORATION BEYOND R&D AND BOOST BUSINESS MODEL DISCOVERY
32 ;-( DEDICATE INNOVATIO TEAM COORDINATION PROBLEM DUE TO CORE BUSINESS AGENDA LACK OF THE IMPLEMENTATION CHOPS TO EXECUTE PLANS
33 INNOVATIO EXCELLEN N CENTER o CE (CoE)
34 ACHMEA, CISCO INNOVATIO CENTER o EXCELLEN PROCESS DRIVEN INNOVATIO
35 ;-) INNOVATIO CENTER o EXCELLEN ALL ON BOARD! EXISTENCE REQUIRES CULTURAL AGREEMENT INITIAL STEP TO ALIGN INNOVATION CULTURE
36 ;-( INNOVATIO CENTER o EXCELLEN MOSTLY MEMBERS HAVE OTHER ROLES NEXT TO INNOVATION, RISK FOR BURNOUT
37 PROGRAM INTRA- PRENEUR
38 INTRA- PRENEUR PROGRAM GIVE PLATFORM AND RESOURCES TO YOU
39 INTRA- PRENEUR PROGRAM GIVE PLATFORM TO INNOVA MASTERCARD INNOVATION PROGRAM
40 ;-) INTRA- PRENEUR PROGRAM EFFECTIVE AND COST EFFICIENT WAY TO SURFACE IDEAS ENABLE EMPLOYEES TO CONTRIBUTE TO A CULTURE OF INNOVATION
41 ;-( INTRA- PRENEUR PROGRAM TRUST IS KEY HERE BY MANAGEMENT AND BUDGET + RESOURCES INITIAL IDEAS SEEMS SMALL (INNOVATION IS A SKILL)
42 INNOVATIO OPEN N
43 BMW RAD -HUB
44 INSIDE CISCO S SECRET
45 THE LIVING LAB: PROTOTYPE WITH CLIENTS
46 CISCO S PROCESS: HYPER INNOVATION
47 CHILL IS A 48 hr INNOVATION BOOTCAMP
48 ;-) OPEN INNOVATIO RAPID PROTOTYPING WITH CUSTOMERS FASTER GO TO MARKET TIME FOR PRODUCT LAUNCHES FRESH PERSPECTIVES
49 ;-( OPEN INNOVATIO SILOED FROM THE REST OF THE CORPORATIONS INNOVATION AGENDA HIGH PRICE TAG IP IS A CHALLENGE HERE
50 INNOVATIO EXCURSIO N NS
51 EXCURSIONS TO SILICON VALLEY
52 VISIT BUCKS INSTEAD OF FOUR SEASONS
53 MEET THE UNUSUAL SUSPECTS
54 HOSTING ORACLE TO SILICON VALLEY
55 ;-) INNOVATIO EXCURSIO QUICK EDUCATION COMMON EXPERIENCE AND LANGUAGE CHANGE COMPANY CULTURE INITIATE PARTNERSHIPS
56 ;-( INNOVATIO EXCURSIO MAINTAIN ENERGY WHEN YOU RETURN LACK OF ACTION: INNOVATION PETTING ZOO SEE START-UPS IN THEIR NATURAL HABITAT
57 DO s INNOVATIO EXCURSIO PREPARE YOUR TRIP TAKE YOUR WHOLE Exec. TEAM! WIN-WIN (WHAT S IN IT FOR THEM?) DON T OVERDUE
58 INNOVATIO N OUTPOST
59 INNOVATIO OUTPOST TO SPOT AND DO INNOVATION
60 INNOVATIO OUTPOST PORCHE OPENS SILICON VALLEY TECH HUB
61 ;-) INNOVATIO OUTPOST IN THE WILD START-UP FRONTIER NO THREAT TO CORE BUSINESS
62 ;-( INNOVATIO OUTPOST WHAT ARE THE GOALS? GO BEYOND SILICON VALLEY RISK OF DETACH TO MOTHER COMPANY
63 EDUCATIO N
64 EDUCATIO DESIGN MBA IS THE NEW MBA
65 EDUCATIO LISA KAY SOLOMON AND JUSTIN LOKITZ
66 ;-) EDUCATIO GET A FIRST LOOK AT INNOVATION AND TECHNOLOGY SECURE NEW TALENT
67 ;-( EDUCATIO NO IP ROUTE LONG TERM RELATIONSHISPS CAN CARRY BIG PRICE TAG
68 EXTERNAL ACCELERA PARTNERS TOR HIP
69 OTHERS DO THE JOB!
70 ;-) EXTERNAL ACCELERA PARTNERS CAN HELP WITH LIMITED INTERNAL EXPERTISE OR CAPABILITY EDUCATION OPPORTUNITIES FIND PARTNERS
71 ;-( EXTERNAL ACCELERA PARTNERS CORPORATE VS. ACCELERATORS IS BUSINESS MODEL PROVEN? PROGRAM CAN BE COSTLY
72 STARTUP INVESTME T
73 PLACE BETS AMONG ECOSYSTEM
74 ;-) STARTUP INVESTME COST EFFICIENT ON R&D STRATEGY TO GUIDE DEVELOPMENT
75 ;-( STARTUP INVESTME LONG TERM INVESTMENT IS COSTLY START-UP CULTURE MUCH MORE NIMBLE
76 STARTUP ACQUISITI N
77 ACQUISITION TO SCALE
78 ;-) STARTUP ACQUISITI ACQUIRING SHOWS FOCUS ON FUTURE AND EVOLVEMENT ACQUIRING IS EASIER THAN HIRING ACQUIRING IS FASTER
79 ;-( STARTUP ACQUISITI ACQUISITIONS ARE EXPENSIVE WITHOUT GUARANTEES INTEGRATION?
80 WHAT WE LEARNE
81 TOP 3 FREQUENCY: Dedicated Innovation Team Center of Excellence Education
82 On what level are you? 5 Advanced, Innovation advocacy that benefits the entire ecosystem Mature, Program roll-out and coordination Intermediate, Trials with focus Starting, Trials without focus Novice, Monitoring the ecosystem without action
83 TOP 5 Innovation Success 1. Metrics: Increased revenue by products & services 2. Greater customer satisfaction 3. Faster time to market for products & services 4. More projects moving along
84 DO S
85 THERE IS NO SILVER BULLIT
86 MANDATE SENIOR LEVEL IS KEY
87 IT IS NOT ONE TIME
88 MIND THIS!
89 FAIL FAST, FAIL FORWARD
90 HAVE A POINT OF VIEW (POV)
91 ONE MORE THING
92 EMBRACE UNCERTAINTY
93 SO WHAT SKILLS YOU NEED TO DEAL WITH UNCERTAIN TY
94 THINK LIKE A DESIGNER
95 START WITH THE CUSTOMER
96 ASK THE RIGHT PEOPLE DON T ASK MOM
97 USE TOOLS
98 THEY SET UP EXPERIMENTS AND LEARN
99 EMBRACE UNCERTAINT Y
100 KUDOS TO JEREMIAH OWYANG JAIMY SZYMANSKI
101 Patrick van der Pijl CEO Business Models Inc. Producer Business Model Generation Author Design a Better Business patrick@businessmodelsinc.com
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