less is more ram kapoor

Transcription

1 less is more ram kapoor

2 less is more ram kapoor

3 more less is ram kapoor

4 more less is ram kapoor

5 more less is ram kapoor

6 more LESS IS ram kapoor

7 more LESS IS ram kapoor

8 more LESS IS ram kapoor

9 more LESS IS ram kapoor Executive Director, Marketing & Digital communications

10 Why? info overload people have li4le 5me, even less pa5ence need to a4ract a4en5on, give them the right message at the right 5me

11 WHY?

12 Info overload! No time, patience! First, attract attention. Then, show relevant message.

13 HOW?

14 #1: INTERROGATE YOUR INFORMATION

15 DIG DEEP. DISCARD FREELY.

16 BE RUTHLESS.

17 EVEN INCREMENTAL IMPROVEMENTS MATTER. Student Loans smaller, fewer smaller loans UC Berkeley has lower indebtedness than any other public institution in the Association of American Universities. $16,000: Current average debt at graduation for undergraduate students who have borrowed. fewer loans UC Berkeley is second only to the University of Virginia in having the smallest proportion of its graduating class holding loans. 40%: Percentage of UC Berkeley undergraduate students that borrow compared to a national average of 56% at public 4-year colleges and universities. Covering the Cost of Attendance: Illustration of current Grant Programs and MCAP impact UC Berkeley On-Campus Cost of Attendance: $32,634 Student Parent Pell Grant Cal Grant UC Grant MCAP Grant $8,782 $8,482 $300 $9,732 $8,100 $6,634 $3,634 $12,334 $1,534 $18,000 $21,000 $10,302 $10,302 $10,302 $12,000 $15,000 $5,550 $4,650 $4,600 $8,000 $1,200 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 Standard Self-Help, Parent Contribution, and Grant Aid by Parent Income Types of Grants: Federal Pell Grants are awarded by the Federal Government to low-income students. Cal Grants are awarded by the state, based on income and asset ceilings, and in general cover systemwide fees UC Grants are awarded by UC Berkeley and fill in the gap up to the cost of attendance based on Federal Need. MCAP Grants will be awarded by UC Berkeley and cap the Parent contribution for families between $80K and $140K income at 15% of income. They can be awarded above Federal Need. Related links Financial Aid and Scholarships Office UC Berkeley financialaid.berkeley.edu 201 Sproul Hall #1960 Berkeley, CA

18 SUBLIMINAL REMINDER more LESS IS

19 #2: PRIORITIZE, PRIORITIZE, PRIORITIZE

20 DESIGN NEEDS TO BREATHE F R E E L Y

21 #3: HIGHLIGHT 3-5 POINTS 3 5

22 BUT REMEMBER, NOT ALL DESIGNS ARE BORN EQUAL

23 #4: FUNNY THING. WORDS CAN BE GRAPHICS TOO.

24 SUBLIMINAL REMINDER more LESS IS

25 #5: USE YOUR MEDIUM. CREATIVELY.

26 #5: USE YOUR MEDIUM. CREATIVELY.

27 #6: KNOW YOUR AUDIENCE. INTIMATELY.

28 SEGMENT YOUR INFORMATION CREATE SEPARATE SPACES FOR EACH INFORMATION TYPE. Student Loans smaller, fewer smaller loans UC Berkeley has lower indebtedness than any other public institution in the Association of American Universities. $16,000: Current average debt at graduation for undergraduate students who have borrowed. fewer loans UC Berkeley is second only to the University of Virginia in having the smallest proportion of its graduating class holding loans. 40%: Percentage of UC Berkeley undergraduate students that borrow compared to a national average of 56% at public 4-year colleges and universities. Covering the Cost of Attendance: Illustration of current Grant Programs and MCAP impact UC Berkeley On-Campus Cost of Attendance: $32,634 Student Parent Pell Grant Cal Grant UC Grant MCAP Grant $300 $8,782 $8,482 $9,732 $12,334 $8,100 $6,634 $3,634 $1,534 $18,000 $21,000 $10,302 $10,302 $10,302 $12,000 $15,000 $5,550 $4,650 $1,200 $4,600 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 Standard Self-Help, Parent Contribution, and Grant Aid by Parent Income Types of Grants: Federal Pell Grants are awarded by the Federal Government to low-income students. Cal Grants are awarded by the state, based on income and asset ceilings, and in general cover systemwide fees UC Grants are awarded by UC Berkeley and fill in the gap up to the cost of attendance based on Federal Need. MCAP Grants will be awarded by UC Berkeley and cap the Parent contribution for families between $80K and $140K income at 15% of income. They can be awarded above Federal Need. Related links Financial Aid and Scholarships Office UC Berkeley financialaid.berkeley.edu 201 Sproul Hall #1960 Berkeley, CA

29 SUBLIMINAL REMINDER more LESS IS

30 h4p://

31 #7: THE WEB IS A MOVIE THEATER. USE VIDEO! h4p://corp.financialengines.com/helping_you/why_help_ma4ers.html

32 #8: FACTS IMPRESS, STORIES INSPIRE.

33 #8: FACTS IMPRESS, STORIES INSPIRE.

34 SUBLIMINAL REMINDER more LESS IS

35 #9: GO SOCIAL... CREATE SHAREABLE CONTENT.

36 #9: GO SOCIAL... CREATE SHAREABLE CONTENT.

37 AND NOW FOR THE FUN PART: YOUR ASSIGNMENT.

38 READ THE DOCUMENT ON WORLD POVERTY. NOW CREATE A COMPELLING FACT SHEET THAT WILL GET LARRY ELLISON TO DONATE ALL HIS ORACLE STOCK TO END POVERTY.

39 BE CREATIVE. BE DARING. BE FAST. YOU ONLY HAVE 15 MINUTES. (PSST, REMEMBER TO HAVE FUN!)

40 Feel free to reach out: