Strategie universitarie per affrontare le nuove sfide geografiche nei mercati emergenti

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1 NETVAL summer school «Nuove strategie e procedure per la protezione e la valorizzazione dell IP» Bertinoro, Sept , 2012 Strategie universitarie per affrontare le nuove sfide geografiche nei mercati emergenti Philippe GORRY, MD-PhD, Asso. Prof. Vice-Dean for Tech Transfert Immediate Past President of Reseau C.U.R.I.E.

2 Tech transfer 1.0 to 3.0 Highlights on the evolution of the tech transfer «à la française» through the example of the University of Bordeaux between 2000 and 2012

3 French innovation transfert landscape French innovation ecosystem specificities Private Research Global companies in every sector as an heritage of french ministry of industry public policy (Airbus, Total, Sanofi-Aventis, Michelin, etc ) SMEs: less developed than most of OECD countries 15 bn corporate tax incentive program based on R&D expenditure Public Research Split in 2 systems: Universities & Grandes Ecoles (engineering & business schools,...) National public research organisations acting as funding & operator agencies (CNRS, INRA, INSERM, etc The french researcher, a civil servant The IP ownership belongs to the government therefore to the universitie but by the law, 50% of royalties go to the researcher

4 1999: Allegre s Law, fostering university tech transfer A Canada dry law: it looks like the Bay-Dole act but it s not Researchers mobility Fiscal & legal framework for innovative companies Cooperation between public research & private sector True incentive: a new evaluation of the higher education system implementation of patent filing and spin-off number as a metric for university evaluation and granting process by the ministry of higher education Result : Creation o funiversity incubator with an annual national competition for innovative start-up.

5 Allegre s Law before/after Impact of public policy Positive impact: increase of TTO in french universities

6 Allegre s Law before/after Impact of public policy Negative impact: fragmentation of the tech transfer system

7 Tech transfer Implementing a TTO in every french university

8 KT in Aquitania (France) Aquitania 3.3 million people (5% french population) 6 th economic region in France 230 K enterprises (90% <<10 people) 14% aeronautic jobs / 20% agro jobs 2.4 Md positive export balance PRES Bordeaux 4 Universities & 4 engineering schools 6th campus in France (60000 students) 3100 researchers Materials/laser/ITC/Ecology/ Neurosciences/Public Health/ archeology

9 University Tech Transfert Office University of Bordeaux2 TTO s Year 2005 MTA 17 CRADAs 78 Income 4M Spin-off 2 Patent filling 17 Licensing 16 Innovative Busines model with 30K budget

10 Cross or pile Cross / Head Securing IP Building patent portefolio IP university policy Patent landscaping & market analysis early in the process Pile / tails Small size TTO small human/social capital Too much emphasis on legal issues (don t give away the power to the lawyer) No marketing/licensing activities Too many TRL1 technologies to transfert

11 Tech transfer From cooperation to merging TTO

12 From cooperation to merging TTO Merging TTO program & supporting proof of concept funded by the french national agency for research (ANR) Missions Education Detection IP protection Proof of concept Marketing Licensing Different B.M. Variable perimeter Bretagne Valorisation Parinov Cap Valo Synerjinov Ceres Conectus Maturation FC Lyon Science Transfert Auvergne Valorisation RSA Gravit Digiteo Aquitaine Valorisation Avamip Valorpaca

13 Merging TTO program Organization of university TTO at the regional level Positive impact: proof of concept seed money Negative impact: More complex ecosystem

14 Aquitaine-Valo TTLO Merging TTO between the 4 university & 4 engineering school Different profile, different history, different practices,. Problems to be solved: Subsdiarity between the different institutions BM relying on industry sponsored reasrch contract vs licensing royalties Several offices -> office (proximity /efficiency) HR management Solution: from cooperative organization to fusion in one TTO (a political process which take time) > 20 people > 1.5 M budget with seed fund > 140 patent families portefolio > 300 sponsored res. Contracts for >15 M /y > 50 spin-off

15 Positive/white/yin Education program, active detection of innovation in the labs, proof concept program, patent portefolio secure & visible, communication strategy, industry contacts multiply, international benchmarking Because of specialization of HR -> One stop shop for tech transfer at the regional level

16 Negative/black/yang Difficulty to hire people from the industry No financial sustainibility of the increasing patent portefolio No possibility for the university to take share in university spinoff Complexity of the KT ecosystem not resolve between national/ regional level regarding IP owner ship between national PRO s and universities

17 Political reform context Increasing expectations toward research as a creator of added value Main priorities: strong reference to US academic system Roadmap Emphasis on campus vs research institutions (PRO s) Financial autonomy of universities Merging process between universities: (PRES: Pole Recherche Enseignement Sup.) Increasing role given to universities in tech transfer Change of rules regarding IP management among public organisms

18 Tech transfer Privatizing public university TTO

19 French government s stimulus package «Grand Emprunt» The French government response to the financial crisis: French government s stimulus package «Grand Emprunt» (state loan) 35 billion raised on the bond markets

20 Emphasis on the role of the university with 22 billion devoted to research labs and universities. Idex 7,7 Mds Operation campus 1,3 Mds Saclay 1 Mds Labex 1 Mds Equipex 1 Mds IHU 0,85 Mds French government s stimulus package Valorization of public research & Innovation 2 billion to set-up technological institutes with the industry 1 billion to support university TTO 0.5 billion to support Carnot institutes French «Franhaufer Institute» 0.1 billion to set up a national patent fund (France Brevets)

21 Supporting university TTOs Society for Acceleration of Tech Transfer (SATT) Privatization of university TTO at the regional level Main objectives: Fight against fragmentation: merging small TTO s (no overlapping) Support patent filling & portefolio, Seed fund for proof of concept & prototyping Licensing and fostering international tech transfer Boost incubation of university spin-off

22 Society for Acceleration of Tech Transfer (SATT) Perimeter: > 3000 researchers > 300 M research budget Private society 33% state / 66% academic institutions Up to 10 million /year by TTO (budget & investment) Business Model with equilibrium in 10 years ahead Hiring professsionnals expected team size around 50//TTO

23 Force ghost or dark side Force ghost Long range investment Opportunity to hire industry people Seed money: 50k /project 500k /project Patent portefolio financial risk sustainable Dark side Externalization -> lost of legacy in the university environment Who s the pilot? (State bank, university, CEO) Who s the client? (institutions, researchers, firms) Illusion of sustainable B.M. unless you are lucky IP inforcement to litigate with competitor? Complexity of the french innovation ecosystem remains Example: Carnot Institutes & France Brevet Patent fund

24 Carnot Institutes «French Fraunhoffer Institute» With a grant system for basic science rewarding labs with sponsored research contract activities to do basic research Representing 12% public research staff 45% of total sponsored research

25 National patent fund France Brevets 100 Million state sponsored patent fund Joint venture with CDC, the french-own bank CEO : Jean-Charles Hourcade, former director of technology at Thomson (now Technicolor), Will buy licences from French universities, research institutions & companies and then sub-license these to interested parties One organisation has already signed up with France Brevets, l'institut Télécom. Primary focus will be to license patents on computing & communications, as well as aviation, space, chemicals & materials. Ocean Tomo provide analytics services Opens up the possibility of for government-funded patents owners to sue companies for patent infringement

26 Perspectives at the regional level How to foster collaboration between SATT, technopole, incubator, competitive cluster, local government innovation agency, national PRO s TTO, and France Brevet? Identify technological road map of the future -> science development strategy for the university

27 What s IP landscaping? 75% of all technical information is only registered in patent DB Frankly, it s beyond me why any company in this day and age would even attempt to do R&D without the insights that patent mapping gives you. It s like trying to navigate your company s future blind, without a map. Paul Germeraad, Pres. of Intellectual Assets, Inc, in Rembrandts in the Attic, page 101

28 Perspectives at the regional level How to foster collaboration between SATT, technopole, incubator, competitive cluster, local government innovation agency, national PRO s TTO, and France Brevet? Identify technological road map of the future -> science development strategy for the university Solution: Technological an competitive intelligence facility Strategic market analysis (Dynamics, competitive landscape, regulatory environment, internal asset) -> market entry strategy (value, position, objectives -> tactical launch plan = technical road-map and B.M.

29 Perspectives at the regional level How to foster collaboration between SATT, technopole, incubator, competitive cluster, local government innovation agency, national PRO s TTO, and France Brevet? Identify technological road map of the future -> science development strategy for the university Solution: technological an competitive intelligence facility Example: Viainno, competitive intelligence facility for the university

30 Viainno (1) Provide access to numerous DB (from science to investment): Scientific DB (Web of science and Scopus) Patent DB & tools (Thomson Innovation, Orbit-Questel, REGPAT, Matheoanalyzer, Alceste, GEPHI) Firms (Diane, Astree, Amadeus from BV DijK) Business (Factiva, Business Source Premier) Market DB (Business Insight, Pharma) Banking & equity DB (Infinancial, Zephyr,TOBO) Assistance with search tools in order to extract strategic information from patent information.

31 IP data mining revolution with visualization tools From IP landscaping Patent map statistics Distribution map Citation tree map Inventor network map Patent watch to competitive intelligence turn over, R&D investment, stakeholders,.

32 IP landscaping at the heart of tech transfer activities Beside prior art and patentability search Usefull tool all along teh tech transfert chain value Sensitivation of student and researcher to IP A know-how which increase the trust between scientist and TTO Identify innovative researcher in your community Look for public/private competitors A good way to identify industry prospect Measure the open innovation strenght of firms, and industry alliance Identify potential investors Follow technological trends Appreciate innovative market at the geographical level Patent management portefolio Aggregate patents

33 Viainno (2) Team of 6 people Target University rector and dean for research Research Dpt SATT Incubator Regional Competitive cluster Open lab with Peugeot holding to be open Undergoing IP landscaping for WIPO Services: B.M. Master program, Training, Advising, Report analysis, Research collaboration, IP events 50% fund 50% sponsored research contracts

34 CONTACT Adresse: GREThA - UMR CNRS 5113 Université of Bordeaux Montesquieu, Pessac France Tel. / FAX: / Mel: philippe.gorry@u-bordeaux4.f Web: