UNIVERSITY OF ZULULAND FACULTY OF ARTS DEPARTMENT OF COMMUNICATION SCIENCE. Business Studies A1. Course Outline LECTURER: MR G.J.

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1 UNIVERSITY OF ZULULAND FACULTY OF ARTS DEPARTMENT OF COMMUNICATION SCIENCE Business Studies A1 Course Outline LECTURER: MR G.J. ZONDI UNIVERSITY OF ZULULAND

2 FACULTY OF ARTS 2013 LECTURER: MR G.J. ZONDI OFFICE A2-47 SECOND FLOOR CITY CAMPUS RICHARDS BAY 1. Module Title: BUSINESS STUDIES A 1 2. Module Code: ACOM NQF Level: 6 4. Credit Value: 16 credits 5. Department: Communication Science 6. Faculty: Arts

3 AIMS OF THE MODULE This module provides students with the skills to manage or start up a small business. It is intended to provide students with an understanding of the relationship between business and the public. SPECIFIC LEARNING OUTCOMES At the end of this module students should be able to understand the following: o Demonstrate an understanding of the relationship between a business and its environment; o Explain the different functions of an enterprise and o Demonstrate and understanding of enterprise culture and enterprise zone; Demonstrate an understanding of the necessary requirements for starting and managing a small business. TYPE OF DELIVERY AND ESTIMATED NOTIONAL STUDY HOURS Contact Study Notional Hours Self Study Notional Hours Lectures 48 hours Recourse Based 15 hours Practicals 32 hours Self directed 15 hours Tutorial 00 hours Assignment study 20 hours Field trips 05 hours Exam preparations 20 hours Exam/Tests 05 hours Other 00 hours Total contact 90 Hours Total Self study 70 hours Total Notional Hours 160 Hours Assessment criteria against the specific learning outcomes for the module are assessed The Students will: Carry out markets surveys Draw up a business plan; Identify target markets; Analyse the feasibility of starting up a small business in their home town; Document functions of an enterprise and Document the requirements for starting and managing a small business.

4 COURSE WEEKLY OUTLINE DATES/WEEKS ACTIVITIES OF THE WEEK COMPLETED/COMMENT Week 22-26/07/2013 CONTENTS The Business world and Business Management The role of the business in the society Business involves human activities Business involves production Business involves exchange Business involves profit Week29/07-02/08/2013 The role of business in the society Social responsibility Business ethics Consumerism Environmental damage Affirmative action Week 05-08/08/2013 Needs and needs satisfaction The multiplicity of human needs Society s limited resources Natural resources Human resources Capital Entrepreneurship Week 12-17/08/2013 Needs and needs satisfaction a cycle The community Economic system The entrepreneur Week 19-23/08/2013 The Main Economic System The community and its economic system The market economy The Command Economy Socialism Mixed Economies The state and economic System Final comments on different economic systems

5 Week 26-30/08/2013 The need-satisfying institutions of the market economy Business organizations Government organizations Non-profit-seeking organizations Week 02-07/09/2013 The Nature of Business Management The economics and business management as related sciences The purpose and task of business management Is business management an independent science? The interfaces between business management and other sciences. Week 09-13/09/2013 Classifying the Study of material of business management. General Management Marketing Management Financial Management Production and operations management Purchasing management Human Resources management Public Relations Management. Week 16-20/09/2013 The Role of Entrepreneurs and small-business owners in Society 2 SEPTEMBER 13 TEST 1 2 OCTOBER 2013 TEST 2 Revision 01/10/ /10/2013 The renaissance of entrepreneurship Entrepreneurship in South Africa The role of entrepreneurs and small-business owners in society The small business The entrepreneurial process LECTURE TIME TABLE Days Venue Time Mondays A h30 Tuesdays A h30 (Double Period) Fridays A h30 (Double Period)

6 Assignments Assignment You want become the most progress entrepreneur in South Africa, write a business plan as requested by the Small Enterprise Development Agency (SEDA) for the funding of your business. 27 August September 2013 Prescribed book: Introduction to Business Management Editors: GS du Toit; BJ Erausmus; JW Strydom Lecturer: GJ Zondi Office: A2-47 Telephone: gzondi@pan.uzulu.ac.za/ gjzondi@webmail.co.za.

Course syllabus Entrepreneurship

Course syllabus Entrepreneurship COURSE DETAILS Type of study programme Study programme Course title Course code ECTS (Number of credits allocated) Course status Year of study Course Web site Total lesson