Video Thoughts? Community Success in a New Economy. Project Overview. Global Economic Growth DID YOU KNOW? -- Charles Darwin

Size: px

Start display at page:

Download "Video Thoughts? Community Success in a New Economy. Project Overview. Global Economic Growth DID YOU KNOW? -- Charles Darwin"

Felix Owen
5 years ago
Views:

Community Success in a New Economy Project Overview Funding provided by WK Kellogg Foundation; Site visits to more than 300 communities in 20

Maryland Municipal League Ocean City, Maryland Dave Ivan Michigan State University 1 Personal interviews with city/village managers and/or

youtube.com/watch?v=6-ueooreaqw Shift Happens 6.0 Video Thoughts?

1 Community Success in a New Economy Project Overview Funding provided by WK Kellogg Foundation; Site visits to more than 300 communities in 20 US States. Maryland Municipal League Ocean City, Maryland Dave Ivan Michigan State University 1 Personal interviews with city/village managers and/or staff, elected officials, community leaders, business leaders; Identified individual community best practices; DID YOU KNOW? Shift Happens 6.0 Video Thoughts? 3 4 Global Economic Growth It is not the strongest of the species that survives nor the most intelligent but the ones most responsive to change -- Charles Darwin Growth is increasingly occurring elsewhere. A new approach to growth is needed - it is called the New Economy. But, we cannot use Old Economy strategies to address New Economy Challenges. 5 1

Mega-Trends: Global Economy O L D E C O N O M Y N E W E C O N O M Y Growth of service industry Expanded importance of creative and knowledge economies

of entrepreneurs and the selfemployed Connections between places having complementary specializations or resources Inexpensive Attracting Companies High

Rich in talent and Ideas Attracting educated people Physical and cultural amenities. Key in attracting knowledge workers.

nonprofit sector lead economic 8 development We are at the end of an era where wealth has been created by old economy strategies A new economic curve is

Economy We are here 9 10 Our job is to find pathways from one to the other Regional Food Systems Regional Energy Systems Pillars to Community Success

2 Mega-Trends: Global Economy O L D E C O N O M Y N E W E C O N O M Y Growth of service industry Expanded importance of creative and knowledge economies Outsourcing that divides value-chain functions into more productive, interdependent activities Specialization of regions and communities Expanded growth of entrepreneurs and the selfemployed Connections between places having complementary specializations or resources Inexpensive Attracting Companies High quality physical environment was a luxury, in the way of attracting cost-conscious business Success=fixed Competitive advantage in some resource or skill Rich in talent and Ideas Attracting educated people Physical and cultural amenities. Key in attracting knowledge workers. Success=organizations Individual with the ability to learn adapt Economic Development is government led Partnerships with business, government, and nonprofit sector lead economic 8 development We are at the end of an era where wealth has been created by old economy strategies A new economic curve is forming where wealth is created by new strategies Prosperity Prosperity Our Grandchildren s Economy Our Grandfather s Economy Time Time Our Grandfather s Economy We are here 9 10 Our job is to find pathways from one to the other Regional Food Systems Regional Energy Systems Pillars to Community Success Environment that Supports Innovation & Entrepreneurship Human Investments Drive Community Success Tourism Clusters Strong Social Capital Innovation Hubs Education Innovations 11 Regional Assets are Leveraged 12 2

Pillars to Community Success Environment that Supports Innovation & Entrepreneurship

Supports Innovation and Entrepreneurship Successful communities recognize that the

Entrepreneur Local champion; Build on local talents; Strong social networks; Specific

to experimentation and innovation; Fairfield, IA Recognizes & celebrates

20 years: 3,000 jobs created, personal income tripled; 15 16 Communities Support

3 Pillars to Community Success Environment that Supports Innovation & Entrepreneurship Human Investments Drive Community Success Strong Social Capital Environment That Supports Innovation and Entrepreneurship Successful communities recognize that the path to prosperity lies in creating an environment that fosters innovation and entrepreneurship. Regional Assets are Leveraged Key Success Characteristics Community Acts as Entrepreneur Local champion; Build on local talents; Strong social networks; Specific actions are taken to support entrepreneurs; Community welcomes diversity and is open to experimentation and innovation; Fairfield, IA Recognizes & celebrates entrepreneurs; Extensive mentoring program; Local Angel/Venture Capital Funds; Past 20 years: 3,000 jobs created, personal income tripled; Communities Support Entrepreneurial Development Columbus, Indiana Creating E-ecosystem 17 Networking events (TEN) Online biz resources Virtual E front door HS Business plan competition Viability Innovation 18 3

Communities Support Entrepreneurial Development Juneau County, WI

advance businesses; 19 Communities Support Entrepreneurial Development

business; Filled empty storefront; Gathering place for youth in community; 20

technology center; Satellite capabilities to link the world Yahoo is key

Entrepreneurship Human Investments Drive Community Success Strong Social

connecting with manufacturers to foster innovation; 21 Regional Assets are

Community Success For a community to be competitive globally it needs to

4 Communities Support Entrepreneurial Development Juneau County, WI Entrepreneurship & Innovation Club Provides new networks & support systems to advance businesses; 19 Communities Support Entrepreneurial Development Westphalia, Michigan Faith community engaged youth group to create student-run business; Filled empty storefront; Gathering place for youth in community; 20 Communities Support Innovation Development Wenatchee, Washington Community technology center; Satellite capabilities to link the world Yahoo is key tenant; Pillars to Community Success Environment that Supports Innovation + Entrepreneurship Human Investments Drive Community Success Strong Social Capital Nelsonville, Ohio Arts community Community college arts program connecting with manufacturers to foster innovation; 21 Regional Assets are Leveraged 22 Targeting New Economy Assets Human & Capital Investments Drive Community Success For a community to be competitive globally it needs to support new innovations, enhance educational opportunities and strengthen human capital. Successful communities are strategically investing in new economy infrastructure and human capital. Seek to enhance Connectivity Educational systems Downtowns & gathering places Renewable & alternative energy

Human Investments Drive New Economy Growth Dubuque, Iowa Engaging young university talent; YP College Chapter to connect with

video changing perception; Next five years will define the next 50 years for Dubuque Why Dubuque?

Recruited/hired worldclass international designer from California; Conducting trainings for independent designers and marketing the

computers to students district-wide; Utilizing online learning to enhance curriculum; Home to Minnesota Virtual Academy; Provides

Superintendent attends econ dev conferences to expand boundaries.

5 Human Investments Drive New Economy Growth Dubuque, Iowa Engaging young university talent; YP College Chapter to connect with Chamber; Internship academy Freshman: Shadow Sophomore: Mentoring Jr/Sr: Full Internship Retention loan forgiveness program; Youtube video changing perception; Next five years will define the next 50 years for Dubuque Why Dubuque? Human Investments Drive New Economy Growth Zeeland, Michigan Recognize importance of industrial design to future; Recruited/hired worldclass international designer from California; Conducting trainings for independent designers and marketing the region as epicenter for design innovation 27 Education Enhances Community Competitiveness Houston, Minnesota Grant provided computers to students district-wide; Utilizing online learning to enhance curriculum; Home to Minnesota Virtual Academy; Provides 70% of school revenue; Rochester, Indiana New Tech High changing preparedness of HS students. Superintendent attends econ dev conferences to expand boundaries. 28 Pillars to Community Success Strong Social Capital Environment that Supports Innovation + Entrepreneurship Human Investments Drive Community Success Networks that strengthen community bonds; Strong Social Capital Young adult engagement; Regional Assets are Leveraged Authentic youth voice

calendar handdelivered to residents; Critical to continually examine your connection to

Joe City Mgr Frank Walsh Citizen Engagement Marshall In Focus Community visioning process

Strengthening Social Capital Keys to Young Professional Engagement Pella, Iowa Positively

Third Place Factor YPO is crucial Engagement extends into community decision making;

6 Citizen Engagement St. Joseph, MI Neighborhood town hall gatherings; each attract individuals; Community calendar handdelivered to residents; Critical to continually examine your connection to residents, St. Joe City Mgr Frank Walsh Citizen Engagement Marshall In Focus Community visioning process involving hundreds of individuals through small group discussions throughout community. Strengthening Social Capital Keys to Young Professional Engagement Pella, Iowa Positively Pella campaign Strengthens social bonds of new residents Retain talent within community Third Place Factor YPO is crucial Engagement extends into community decision making; Thinkers & Drinkers Thinkers & Drinkers Changing the narrative is important because people move in the direction of their conversations.. Prosperity Positive Conversations Negative Conversations Today Years Source: Ed Morrison 36 6

Youth Engagement Youth Engagement Connect youth with arts, culture and heritage Create

banners celebrate youth ; New York Mills, MN Visiting artist program connects with HS Fine

offer free clinics to community youth; 37 38 Creating Authentic Youth Voices Deliberate

response was childhood memories; Surveyed 3 rd graders: What do you want in your community?

take pictures of what they like and dislike in their community; Present pictures at future

Attracting Families Community Strategies Create economic and career choices that are

are progressive and embracing of youth and younger generation; Skateboard Zoning Trash

the Right Way to Do Things Youth Events Decision Making Listen and Support Youth Discovery

7 Youth Engagement Youth Engagement Connect youth with arts, culture and heritage Create positive memories Provide authentic opportunities for youth voice Bothel, WA Community banners celebrate youth ; New York Mills, MN Visiting artist program connects with HS Fine Arts Program Dowagiac, MI Dogwood Fine Arts Festival World-renowned artists and performers offer free clinics to community youth; Creating Authentic Youth Voices Deliberate Effort in Engaging Youth Jonesville Asked older residents why they stayed in Jonesville; top response was childhood memories; Surveyed 3 rd graders: What do you want in your community? Top response: rock wall Community built rock wall; Re-surveyed students in 7 th grade; community received high marks! Simple idea for your community: Provide disposable cameras to school children and ask to take pictures of what they like and dislike in their community; Present pictures at future city commission meeting; How do communities involve Youth now Retaining Youth and Attracting Families Community Strategies Create economic and career choices that are appealing to youth; Do to Youth Do for Youth Do with Youth Evolve community cultures that are progressive and embracing of youth and younger generation; Skateboard Zoning Trash Cleanup Focus on Stars and Ignore Other Youth Teen Center College Scholarships Tell Youth the Right Way to Do Things Youth Events Decision Making Listen and Support Youth Discovery Proactively link community goals and strategies to the attraction of young people; Focus development efforts on those who want to return to their hometown; Source: Craig Schroeder, Heartland Center

Pillars to Community Success Environment that Supports

Community Success Regional Assets are Leveraged Strong

distinctive downtowns and attractive neighborhoods are

43 44 : It Is This Not That 45 46 Vibrant Communities

8 Pillars to Community Success Environment that Supports Innovation + Entrepreneurship Human Investments Drive Community Success Regional Assets are Leveraged Strong Capital Place matters as individuals chose their communities. Successful communities recognize that creating distinctive downtowns and attractive neighborhoods are a prerequisite to attracting talent in the New Economy : It Is This Not That Vibrant Communities High quality, high amenity living environments are key to attracting knowledge workers. The next generation of talent is the first to identify more strongly with their communities than their employers. REBECCA RYAN

What does our next generation want? It s About Place Making!

Different Lifestyles Shops/Businesses Arts/Culture Small Towns Scenic

Community Low Traffic 49 50 What Does This Mean?

Supports Innovation + Entrepreneurship Human Investments Drive

global paradigm regions serve as the economic engines, leveraging

9 What does our next generation want? It s About Place Making! Large Cities Walkable Streets Gathering Places Many Jobs Diversity Different Lifestyles Shops/Businesses Arts/Culture Small Towns Scenic Beauty Safe Streets Affordable Place for Family Good Schools Sense of Community Low Traffic What Does This Mean? Build on a unique history, identity and assets to foster community pride. Increase social interaction. 51 Authentic Place Making Do what you can with what you have, where you are. Theodore Roosevelt 52 Pillars to Community Success Environment that Supports Innovation + Entrepreneurship Human Investments Drive Community Success Regional assets are leveraged Strong Capital In a global paradigm regions serve as the economic engines, leveraging community assets across a number of municipalities. Communities clinging to the old economy mindset of winner take all in economic development will fall further behind in a quick changing world. Regional Assets are Leveraged

Why do regions matter: Think about the challenges facing communities:» Workforce development» Transportation»

these problems can be solved by a single community?

Agencies Counties Economic Development Organizations Regional Planning Organization s 56 Despite realities of our

fences that no longer work, but continue to constrain us Cities/Town s Chamber K-12 Schools Workforce Agencies

Regional Assets Fargo, North Dakota Region Among the lowest unemployment rates in United States (4.

analysis to connect industry with research; Sparta, North Carolina Region Developed training certification

10 Why do regions matter: Think about the challenges facing communities:» Workforce development» Transportation» Provision of services» Water availability/quality» Energy» Economic equity» Environmental quality How many of these problems can be solved by a single community? 55 Our Grandfather s economy functioned with clear boundaries Cities/Town s Chamber K-12 Schools Workforce Agencies Counties Economic Development Organizations Regional Planning Organization s 56 Despite realities of our grandchildren s economy, most rural regions are not responding differently Our regions are covered with invisible fences that no longer work, but continue to constrain us Cities/Town s Chamber K-12 Schools Workforce Agencies Counties Economic Development Organizations Regional Planning Organization s Regional Success Leveraging Regional Assets Fargo, North Dakota Region Among the lowest unemployment rates in United States (4.1%); Strategically connecting NDSU & MN Moorhead to identify areas of excellence; Conducting cluster analysis to connect industry with research; Sparta, North Carolina Region Developed training certification program for advanced materials cluster with community college; Changing culture among residents relative to education & training. Kokomo, Indiana Regional civic conversations North Carolina s Research Triangle North

Leveraging Regional Assets Columbus, Indiana Regional initiative to advance individuals by at

Working with 34 High School counselors on regional cluster opportunities.

61 Successful regions uncover networks Creating safe space for complex thinking; Uncovering

Partnerships Emerge Peoria, Illinois Next Innovation Center 50,000 square feet Key partners

Knowledge Corridor Joint WSU/UID student innovation competition Successful Regions Have Leaders

together A global view An understanding of current strengths and weaknesses Flexibility and

Retain and attract people of talent. Welcome entrepreneurs. Welcome and celebrate diversity.

11 Leveraging Regional Assets Columbus, Indiana Regional initiative to advance individuals by at least one level in their education, training, job placement, and income. Working with 34 High School counselors on regional cluster opportunities. Regional Learning Center connecting education & business interests to serve 10 county network; 61 Successful regions uncover networks Creating safe space for complex thinking; Uncovering assets and networks with regular forums; Linking assets to define new opportunities; 62 New Partnerships Emerge Peoria, Illinois Next Innovation Center 50,000 square feet Key partners include CAT, Bradley University, Medical Facility, City of Peoria Moscow, Idaho Palouse Knowledge Corridor Joint WSU/UID student innovation competition Successful Regions Have Leaders that recognize the new realities of economic development Relationships that bond the region together A global view An understanding of current strengths and weaknesses Flexibility and adaptability 63 Learning from other successful places Create quality places to live. Retain and attract people of talent. Welcome entrepreneurs. Welcome and celebrate diversity. Support education. Promote community engagement and involve youth. Promote regional cooperation and planning for efficiency and success. Overall Observation Know your community!! 65 11

12 Contact Info Dave Ivan Community & Economic Development Programs Michigan State University Extension Phone:

Big Ideas, Small Towns: Young Entrepreneurs and the Future of Rural America

!!!!!!! Our Mission February 5, 2014 2:00-3:15 ET Big Ideas, Small Towns: Young Entrepreneurs and the Future of Rural America!!! New Partners for Smart Growth Conference Denver, CO February 14, 2014!!