GREENBELT FUND ANNUAL REPORT 2013/14

Transcription

1 GREENBELT FUND ANNUAL REPORT 2013/14

2 SUCCESS GROWS HERE The Greenbelt Fund is about motion. It is about moving and connecting local food leaders and Ontario producers to our public institutions, retail, and foodservice markets with one common goal: to permanently increase the amount of local food we consume in Ontario. With leading-edge grants, outreach and education, thoughtful policy, and networking initiatives, we seek to create sustained and systemic change to the food system. 7:1 $687, For every $1 granted by the Fund, our grantees increase local food sales by $7 Average increase in local food sales per grant Number of Food Hubs supported by the Fund 231,000 7,800,000 2,100 + Number of University Students that have increased access to local food Number of meals served by healthcare Fund grantees in 2013 Number of businesses using Ontariofresh.ca to buy and sell local food We re about moving forward together on innovation.

3 The Greenbelt Fund is growing the business of local food. Serving school kids a healthy breakfast with Minister of Rural Affairs Jeff Leal (left), Burkhard Mausberg (middle), and Peterborough s Medical Officer of Health Dr. Rosana Pellizzari (right). 5 SUCCESS STORIES OF THE YEAR Counting Our Progress 1 2 Local Food For Everyone: Reaching Public Institutions From sharing food to sharing knowledge, the Fund has been active in seeding change this past year by ensuring more Ontario-grown food is purchased and distributed through public institutions and retail markets. Of our achievements, we highlight five of the top successes from Since the Greenbelt Fund started in 2010, we have provided funding to dozens of projects that are changing the face of foodservice and driving demand for local food. When we started, there were only a few distributors who could provide weekly lists of local produce; today the top three distributors in the province can not only provide robust local produce lists, but also dairy, cheeses, meat, and frozen and dry goods. Further, these distributors can also provide reports on the amount of local foods public institutions purchase, allowing for tracking changes in local food purchases. In total we have provided more than $5 million in grants and seen a return of nearly $38 million in increased Ontario food sales. This represents a $7 return on investments for every $1 provided in grants! For every grant we provided, we ve helped increase Ontario food sales by $667,000. There s still much to do, but we ve laid the foundation for substantial change within the industry. From hospitals to universities to high schools, this past year has proven to be an exceptional time for moving more local food into the broader public sector. Hospitals in Halton Healthcare s network have increased their consumption of local frozen vegetables from 0% to 48%. Non-profit organization, My Sustainable Canada is reaching out to the healthcare industry, post-secondary institutions, and long-term care facilities, to help partners across the province serve more local food. The company Sol Cuisine has made great strides bringing local tofu to the menus of public institutions, working with our grantees Ecosource and Halton Healthcare Services to achieve success. By connecting our project partners to each other we ensure we re all working towards a common goal: getting more local, healthy food on Ontarians plates. Local Food Challenge What can be done with $15,000 in one year? As our grantees have shown, a lot. The Local Food Challenge is a grant initiative for foodservice leaders in public institutions who want to make local happen in their kitchens. With the first Challenge successfully wrapped up, the second is underway with ten institutions creating new recipes every month that showcase seasonal Ontario ingredients. Kathy Berger, Manager of Food Services at Health Sciences North in Sudbury says participating in this year s Challenge, is an exciting opportunity to provide our patients with more local food because good nutrition means better health and quicker recovery times. Greenbelt Fund 3

4 Food hubs are new and emerging tools for regional food distribution systems, helping handle the logistics of bringing food from farm to plate. Photo: Laura Berman The Ontario Pavilion at the Canadian Restaurant and Foodservice Association Show. 5 Ontariofresh.ca: Purchases and Partnerships Ontariofresh.ca continues to succeed as the goto resource for Ontario businesses to connect with the goal of buying and selling more local food. With hundreds of new members coming on board in the past year, there are now more than 2,100 buyers and sellers using the site to bolster sales and purchases of Ontario food. 3 4 Greenbelt Fund Food Hubs & Market Access Food hubs are facilities that manage the aggregation, distribution, or marketing of locally produced food from multiple producers. They ve proven to be valuable tools in helping Ontario farmers get access to more markets: one of the key barriers to accessing mainstream markets for Ontario farmers are the volume, consistency, and food safety requirements of large buyers. Our work has funded regional initiatives to consolidate products and develop value-added services across the province to help small- and medium-sized operations tap into these lucrative foodservice and retail markets. Our hubs are popping up in Sudbury, Kitchener, Waterloo, and Ottawa, to name a few. Market access is all about getting farmers access to new markets through food processing and major retail outlets. Because of our work, major retail outlets such as Sobeys are beginning to stock even more local Ontario produce year-round, such as Cookin Greens, organically grown and locally produced and processed frozen kale, butternut squash, and corn. 4 Education & Outreach: Sharing Our Success Our new education and outreach initiative is all about teaching, engaging, and sharing successes. This year marked the beginning of several exciting projects, including regional workshops bringing together buyers, sellers, farmers, and producers to increase local food sourcing in public institutions. With a focus on Sudbury, Niagara, and Eastern Ontario, we facilitated five workshops this year on local food and seasonality for the broader public sector. For the last five years running, local food has also ruled as a leading trend in the minds of Canadian chefs. Public and private kitchens alike recognize the value of buying and cooking with local ingredients. To assist Ontario food businesses capitalize on this, the Greenbelt Fund organized the Ontario Pavilion at the largest foodservice event of the year: the Canadian Restaurant and Foodservice Association Show. With 50 companies under the Ontario banner and a live demonstration stage featuring dynamic and interactive performances by Food Network Chefs Anna Olson and Brad Long, to name just a couple, the Pavilion attracted buyers of all sizes and generated new business opportunities for our exhibitors. Along with growth in members and the connections between them, Ontariofresh.ca launched a new initiative that brings regional brands and partners on board. Taste Real Guelph Wellington Local Food and the Ontario Culinary Tourism Alliance s Feast ON program have partnered with Ontariofresh.ca to showcase their brands and members on the site to crosspromote our efforts to grow the market for local food. Several more organizations are poised to join this initiative in Ontariofresh.ca is expecting to serve 2,500 users by the end of 2014.

5 NEW FUNDING The Fund s vision is strong, yet simple: to see local food come first in the Province s food system. By supporting a multitude of projects with that common goal, we are able to showcase the very best in innovation from Ontario s local farmers and food leaders. $207,500 / 1.5 years Newmarket Meat Packers Limited Come Grow With Us! Ontario Lamb Company & Ontario Veal Premium Ontario Farmers Producing for You ontariolamb.ca $195,000 / 1.5 years 100km Foods Inc. Giving Rural Communities Access to Urban Markets and Urban Markets Access to Rural Communities 100kmfoods.com $186,500 / 1.5 years Natural Gourmet Fine Food Kitchen Inc. Ottawa Food Hub: Setting Up for Success signatureconcepts.ca $145,000 / 1 years Zast Foods Corporation Local Frozen Food for All Seasons zast-foods.com $125,000 / 1.5 years Ontario Greenhouse Vegetable Growers Ontario Greenhouse Vegetables in the BPS: Growing Procurement and Maximizing Impact Through Application of Win-Win Strategies ontariogreenhouse.com $125,000 / 1.5 years South Central Ontario Region Economic Development Corp. SCOR Regional Food Hubs scorregion.com $124,000 / 1 year University Health Network Choices for Ontario Food at University Health Network uhn.ca $120,000 / 1.5 years Bamford Produce Strengthening the Ontario Fruit and Vegetable Value Chain bamfordproduce.com $120,000 / 1.5 years George Brown College Cultivating Change: Local Food within the Healthcare Sector georgebrown.ca $109,000 / 1.5 years Ecosource Cafeteria Connects: Bringing Ontario Foods to Secondary School Cafeterias ecosource.ca $107,000 / 1.5 years Halton Healthcare Services Good for You, Locally Grown haltonhealthcare.on.ca $105,000 / 1 year The Toby Brand Corporation From Field to Freezer, Ontario Grows cookingreens.com $100,000 / 1.5 years Aramark Canada The Business Case for More Local Sustainable Food and Supply Chains aramark.ca $90,000 / 1 year 100 Mile Food Services Ltd. Breaking Barriers in the Food Value Chain 100milefoodservices.com $85,000 / 1 year Belluz Farms Superior Seasons Packaging and Storage Facility belluzfarms.on.ca $80,000 / 1.5 years The City of Thunder Bay Strengthening Connections thunderbay.ca $80,000 / 1.5 years Meal Exchange Ontario Campus Food Systems Project mealexchange.com $75,000 / 1 year Ryerson University Taking Action: Increasing the Purchase and Sale of Local Food on University Campuses ryerson.ca $59,000 / 1.5 years The New Farm Developing the Middle: Creating Economies of Scale for Small Farms in Ontario thenewfarm.ca $59,000 / 1.5 years Sol Cuisine Inc. SOLocal Protein solcuisine.com $50,000 / 1 year Auvergne Farms Limited Promoting Ontario Maple Sugar themaplestore.com $45,000 / 1.5 years LA Quality Foods Local Beef Aggregation and Traceability System laqualityfoods.net $40,000 / 1 year My Sustainable Canada Local Food Procurement Mentorship Program mysustainablecanada.org $37,500 / 1.5 years Gordon Food Service Local Foodservice Hub Initiative gfs.com $30,000 / 1.5 years Bighead Hops Growing Ontario Hops Forward: Expanding Existing Models of Production bigheadhops.com $30,000 / 1.5 years The Hospital for Sick Children Making it Work: Creating Effective Strategies for Incorporating Local, Sustainable Food into Public Institutions sickkids.ca $22,000 / 1 year Grey County Chefs Forum Establishing a Grey County Chefs Forum Food Hub greycountychefsforum.ca $20,000 / 1.5 years Peterborough County - City Health Unit Increasing Local Food in Student Nutrition Programs pcchu.ca $15,000 / 1.5 years Local Food Plus Brokering Connections from Producer to Market landfoodpeople.ca $14,100 / 1 year Toronto Distillery Company Limited Creating Ontario Beet Spirits thedistillerydistrict.com $10,000 / 1.5 years Sustain Ontario Leveraging Best Practices in Municipal Procurement sustainontario.com $10,000 / 1.5 years Southwest Economic Alliance Sustainable Food Cluster Elgin County swea.ca $6,450 / 1 year Marsan Foods Limited Creating WOW Marsan Ontario Prepared Foods for Patient Menus marsanfoods.com $5,000 / 1.5 years The Hammer Active Alternative Transportation Co-operative Inc. Hub and Spoke Local Food Distribution thaat.coop 5 Friends of the Greenbelt Foundation Greenbelt Fund 5

6 FINANCIAL REPORT With funding from both public and private sources, the Greenbelt Fund delivers support to farmers and local food leaders to ensure more of the good things that grow in Ontario are being served at our public institutions, and delivered through our retail and foodservice markets % 10.5 % 10.2 % w w w Grants & Programs Awareness & Education Fund Operations Cumulative Summary of Fund Activities June 10, 2010 to March 31, 2014 Condensed Statement of Financial Positions For the year ending March 31, 2014 Program Areas Amount Percentage of Cumulative Spending Grants $ 6,306, % Awareness & Education $ 836, % Fund Operations $ 811, % Total $ 7,954, % Income Program Funding $ 1,036,620 Personal & Corporate Contributions $ 251,630 Investments $ 80,422 Total $ 1,368,672 Expenses Grants & Program Expenses $ 537,363 Human Resources $ 496,854 Awareness & Education $ 216,143 Operating Costs $ 70,303 Professional & Legal Fees $ 11,135 Total $ 1,331,798 Each year, KPMG audits our financial records. Our full financial audit can be found online at: ontariofresh.ca 6 Greenbelt Fund

7 PEOPLE BEHIND THE FUND OUR SUPPORTERS To our sponsors, partners, vendors, and supporters for all that you have provided and the dedication you have shown to the Fund this year, we thank you. STAFF Brendan Wylie-Toal / Grant Program Specialist Burkhard Mausberg / CEO Chloe Brown / Program Coordinator Franco Naccarato / Program Manager Jennifer Asselin / Communications Manager Kathy Macpherson / Vice President Kelly Hughes / Education and Outreach Specialist Megan Hunter / Communications and Program Manager Nuvdeep Dhaliwal / Project Assistant BOARD OF DIRECTORS David McKeown / Toronto Public Health Debbie Inglis / Brock University Eric Bowman / Gallery on the Farm Marcus Ginder / Canopy Mary Desjardins / TD Friends of the Environment Foundation Pamela Robinson / Ryerson University Peter Kendall / The Schad Foundation Rick Smith / Broadbent Institute Rob MacIsaac / Mohawk College (left April 2014) Rodney V. Northey / Gowlings ADVISORY COMMITTEE Brian Gilroy / Ontario Apple Growers David Cohlmeyer / Sustainable Good Foods Consulting Douglas McCallum / Restaurants Canada Mike von Massow / University of Guelph Peter Brown / Scotiabank Robert Campbell / Direct Energy Centre Sasha Chapman / The Walrus ONTARIOFRESH.CA ADVISORY COMMITTEE Brian Burt / Burt s Greenhouses Cathy Gilvesy / Y U Ranch John Kelly / Erie Innovation and Commercialization Nancy Hewitt / Ontario Greenhouse Vegetable Growers Paul Sawtell / 100km Foods Inc. Tom Coleman / IFCO Systems THANK YOU Amanda Oborne Anne-Marie Flanagan Ari Starr / Spearhead Beer Arlene Stein / Eau-de-Vie Candice Adams / Henry of Pelham Charles Benoit / Toronto Distillery Co. Chloe Jung / George Brown College Chloe Lazarovits / George Brown College Chef Fabio Bondi / Local Kitchen Chef Giacomo Pasquini / Vertical Restaurant Chef Jason Bangerter & Jessica Pearce / Langdon Hall Chef Jamie Kennedy & Joanna Dickins / Gilead Café Dave Servos / Kacaba Vineyards Winery Chef Miriam Streiman / Mad Maple Country Inn Chef Tyler Shedden / Café Boulud Diane Mather Frances Pairaudeau George Cedric Metcalf Foundation Keith Harris / KiKi Maple Sweet Water Krystina Roman / Rosewood Estates Winery Laura Berman Melanie Schade New Directions Nicole Hynes / Sweetgrass Brewing Co. Nikos Mantis / Pinetree Catering Ontario Trillium Foundation Oxford County 4-H Paul DeCampo / Southbrook Vineyards St. John Catholic Elementary School The People of Pioneer Ridge Trisha Molokach & Magdalena Kaiser-Smit / Wine Council of Ontario Government of Ontario A special thank you to the Ontario Government and, in particular, the Ontario Ministry of Agriculture and Food. Their financial contribution allowed us to make significant changes to the food value chain that benefit Ontarians across the province. Photography: Nigel Finney, Laura Berman, Friends of the Greenbelt Foundation, Jennifer Celi, Jason van Bruggen, Melanie Schade, Toronto and Region Conservation Authority Design: Touchwood Design Inc. Printed by: MPH Graphics Inc. 100% Bullfrog power (energy and green natural gas) and the first FSC Certified printer, MPH is the premiere printer for Foundation materials, always delivering a quality product on time and with great consideration for environmental mandates and financial limitations. mphgraphics.com Cover printed on Supreme Matte Cover FSC with 30% post-consumer waste. Inside stock printed on Rolland Enviro100 Satin containing 100% post-consumer fibre, processed chlorine-free permanent paper, using vegetable oil-based inks and also Certified EcoLogo and manufactured using BioGas Energy a process that captures natural gasses from waste sites. ISBN: Greenbelt Fund 7

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