ARTISTIC ROOTS MURAL CONTEST GROWING GREEN ROOTS & ROOSEVELT ELEMENTARY SCHOOL

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1 ARTISTIC ROOTS MURAL CONTEST GROWING GREEN ROOTS & ROOSEVELT ELEMENTARY SCHOOL OFFICIAL CONTEST RULES Important: Please read these rules before entering this contest. By participating in the Contest or otherwise submitting any Content (as defined below), you (a) agree to be bound by these Official Rules and (b) represent and warrant that you satisfy all of the eligibility requirements in Section 2 below that you have all authority necessary to bind yourself (and, if you are employed by or otherwise represent an advertising agency or other legal entity, that entity) to these Official Rules. For purposes of these Official Rules, the term you means you individually and, if you are employed by or otherwise represent an advertising agency or other legal entity, that entity. 1. CONTEST VOID WHERE PROHIBITED. 2. TO ENTER. Send your complete Submission to intertrend communications, Inc. c/o th Growing Green Roots Artistic Roots Mural Contest 555 E Ocean Blvd. 9 Floor Long Beach, California (mail delivery only). By sending your Submission, you agree that it conforms to the Submission Guidelines and Content Restrictions as defined under the Submission Guidelines and Content Restrictions. The Sponsor, in its sole discretion, may remove any Submission and disqualify it from the Contest if it believes, in its sole discretion, that your Submission fails to conform to the Guidelines and Restrictions. All qualified Submissions will be viewed, judged and handpicked by the Committee, which includes representatives of Growing Green Roots, Roosevelt Elementary School and others. Selected Submissions will continue as Official Entries, then viewed and judged by the Panel, which includes representatives of Growing Green Roots, Roosevelt Elementary School and others. Submissions and Official Entries will not be returned, so artists should retain a copy for themselves. By sending your Submission you are confirming that if you are one of the winners you will be available to complete your painting within the specified timeframe at the designated studio in Long Beach, CA, and be able to do so within reasonable studio hours of operation. Up to seven winners will be selected by the Panel to paint their artwork in full scale for The Mural Prize. Final artwork will then go through another round of judging. The Community Favorite Prize will be awarded to the artist who garners the most votes from the public. Panel Judging Criteria 30% Creativity 30% Elementary school-friendly content 40% Understanding and representation of Theme and subject matter.

2 Submission Guidelines Each Submission must include a complete Official Submission Cover Sheet. Each Submission must include an original mural design comp on 8.5x11 paper* based on one of the provided Mural Project Themes. Design comp should be for a painted mural; this is not a multimedia mural contest. Each Submission must include a brief printed description on 8.5x11 paper* about your design that does not exceed 250 words. Each Submission must include one or two printed images of previous original art pieces on 8.5x11 paper* that you have created to help aid in showing your style. Each Submission must be appropriate for an elementary school environment. Each Submission cannot have been submitted previously in a promotion of any kind or exhibited or displayed publicly through any means. *recycled paper if you can Content Restrictions One Submission per Theme, per resident. Each Submission must not include identifiable person or persons unless you have received a written consent for use of their image/likeness. Failure to provide proof of consent will lead to automatic disqualification from the contest. Each Submission, Official Entry and Final Artwork must not contain material that violates or infringes another s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement. Each Submission, Official Entry and Final Artwork must not disparage Sponsor, Administrator or any other person or party affiliated with the promotion and administration of this Contest. Each Submission, Official Entry and Final Artwork must not contain any other brand names, logos or trademarks other than Growing Green Roots and Roosevelt Elementary School. Each Submission, Official Entry and Final Artwork must not contain images or artwork not created by entrant or which entrant has not obtained a license to use in conjunction with the Submission. Each Submission, Official Entry and Final Artwork must not contain material that is inappropriate, indecent, obscene, hateful, tortuous, defamatory, slanderous or libelous. Each Submission, Official Entry and Final Artwork must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age. Each Submission, Official Entry and Final Artwork must not contain material that is unlawful, in violation of or contrary to the laws or regulations in any jurisdiction where Submission is created. Mural Projects by Theme & Dimension Project 1 Theme: A Community Grows Together This mural should show how people can come together to put new life in their community by supporting local gardens as well as the arts and education. Final Artwork Dimensions: 16 Lx8 H Project 2 Theme: The Veggies and Fruits of Our Labor This mural should show organic fruits and veggies rising up in abundance & children eating them. Final Artwork Dimensions: 8 Lx3 H

3 Project 3 Theme: Plants & People Go Hand-in-Hand This mural should show the interconnectedness of plant life and human life; when we take care of the earth, it takes care of us. Final Artwork Dimensions: 16 Lx4 H Project 4 Theme: From a Seed of a Thought This mural should show elementary school age multicultural children planting seeds, watering and taking care of their garden. There should be no plant growth yet. Final Artwork Dimensions: 16 Lx8 H Project 5 Theme: Stretching Toward the Sun This mural should show high school age multicultural teens watering and taking care of plants that are in mid-growth. There should either be no blossoms yet, or there should only be the beginning of a blossom. Final Artwork Dimensions: 16 Lx8 H Project 6 Theme: In Full Bloom This mural should show multicultural adults enjoying nature. There should be full-grown trees, flowers, and other life (examples: butterflies, bees, dragonflies) included. Final Artwork Dimensions: 16 Lx8 H Project 7 Theme: Another Chance to Shine This mural should demonstrate that when we reduce, reuse & recycle, the world is so much more healthy & beautiful. Final Artwork Dimensions: 16 Lx8 H 3. WHO MAY ENTER? ARTISTIC ROOTS MURAL CONTEST (the Contest ) is open to residents of Long Beach, California of any age. Proof of Long Beach residency is required upon notification of winning entry. If proof cannot be provided, then winning rights will be revoked. The Contest fully complies and adopts all regulations as sanctioned by the Federal Trade Commission (FTC). Employees of Sponsor, its affiliates and subsidiaries, participating advertising and promotion agencies and prize suppliers (and members of their immediate family and/or those living in the same household of each such employee) are not eligible. Subject to all applicable federal, state, provincial, municipal, territorial and local laws and regulations. Void where prohibited by law. 4. LIMITATIONS OF LIABILITY: Submissions received from any person in excess of the stated limit will be void. Mailing or delivering a Submission constitutes entrant s consent to give Sponsor royalty-free, irrevocable, perpetual, exclusive license to use, reproduce, modify, publish, create derivative works from, and display such Submission in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes. If necessary, entrant/contestants will sign any necessary documentation that may be required by the Sponsor or its designees to make use of the exclusive rights. Entrant/Contestants grants the use of the Submission or Official Entry. Limitations of Liability (as defined in Section 13, below) are not responsible for lost, late, stolen, damaged, incomplete, invalid, un-intelligible, garbled, delayed or misdirected Submissions, all of which will be void.

4 5. Sponsor: Growing Green Roots 6. Agreement to Official Rules: Participation in this Contest constitutes entrant s full and unconditional agreement to these Official Rules and Sponsors decisions, which are final and binding in all matters related to this Contest. Winning a prize is contingent upon fulfilling all requirements set forth herein. 7. Timing: The contest begins on November 3, 2010 at 12:00 a.m. Pacific Standard Time and ends on January 31, 2011 at 11:59 p.m. Pacific Standard Time and consists of five (5) phases: a. Phase I: Submission: Starts November 3, 2010 at 12:00 a.m. Pacific Standard Time. Ends November 30, 2010 at 11:59 p.m. Pacific Standard Time (Submissions must in by this date; postmark dates do not count). b. Phase II: Submission Review, Official Entry Review and Voting: December c. Phase III: Winners announced January 7, e. Phase IV: Painting starts January 17, 2011 and Ends January 31, f. Phase V: Community Favorite: Voting follows End of Phase IV. The Sponsors computer is the official time-keeping device for the Contest. 8. Winner Determination: The winner will be determined according to the process set forth below. In the event of a tie, the Sponsor will determine the winners of the Official Entries and Most Popular artwork. 9. List of Winners: The winners will be notified by , mail or phone during week of January 3, The winners will be required to execute and return to Administrator, within three (3) days of the date notice or attempted notice is sent, an Affidavit of Eligibility, Liability & Publicity Release ( Affidavit ). If a potential winner cannot be contacted within a reasonable time period, fails to execute and return the Affidavit or Declaration of Compliance within the required time period, is not in compliance with these Official Rules, or prize or prize notification is returned as undeliverable, such potential winner forfeits the prize. If the winners are disqualified for any reason, the prize may be awarded to the runner-up, if any, at Sponsor s sole discretion. Only three (3) alternate winners will be selected through this process, after which the applicable prize will remain un-awarded. Acceptance of any prize shall constitute and signify winner s agreement and consent that Sponsor and its designees may use the winner s name, city, state, province, likeness, photo, Submission and/or prize information in connection with the Contest for promotional, advertising or other purposes, worldwide, in any and all media now known or hereafter devised, including the Internet, without limitation and without further payment, notification, permission or other consideration, except where prohibited by law. Without limiting the generality of these Official Rules, the winners shall irrevocably grant, transfer, convey and assign to Sponsor the entirety of the rights in and to the Submission and all renewals and extensions of copyright, and the right to secure copyright registrations thereto in perpetuity including, without limitation, the rights to use the Submission for any and all purposes in any and all media whether now known or hereafter developed, on a worldwide basis, in perpetuity. The winners accept and acknowledge that Sponsor shall not be obligated to use the Submission and that Sponsor in its sole discretion shall have the right to refrain from using the Submission. Sponsor shall not incur any liability whatsoever to the extent Sponsor chooses to refrain from any exploitation of its rights hereunder. Each winner will indemnify Sponsor, Released Parties (as

5 defined in Section 13, below) and any licensee of Sponsor against all claims, damages, liabilities, and expenses (including reasonable counsel fees and legal expenses) arising out of any breach of these terms. 10a. Prizes: THE MURAL PRIZE: The winning artists will each receive the following: $ $ Cash upon completed and approved Final Artwork The opportunity to showcase their Final Artwork in a local gallery The opportunity of press coverage of their Final Artwork The opportunity to have their Final Artwork permanently displayed at Roosevelt Elementary School, Long Beach, CA. 10b. Prizes: THE COMMUNITY FAVORITE PRIZE: The winning artist will receive the following (in addition to The Mural Prize): $ Cash. Prize is non-transferable and no substitution will be made except as provided herein at the Sponsor s sole discretion. Sponsor reserves the right to substitute the prize for one of equal or greater value if the designated prize should become unavailable for any reason. The winner will receive the prize after providing a valid proof of identification and Final approved Artwork. If Final Artwork fails to meet Content Guidelines the Sponsor has the right not to award the Official Entry winner the prize(s). If Content Guidelines are met and the monetary prize is given to the winner, the Sponsor has the right not to use, display or advertise the artwork in any of the ways described as an opportunity in THE MURAL PRIZE. The prizes are to be awarded at the intertrend communications, inc / Growing Green Roots office located at 555 E. Ocean Blvd. 9th Floor Long Beach, California All prize details are at Sponsor s sole discretion. 11. Liability for Use of Prize: By accepting the prize, the winner agrees that the Sponsor and its respective parent, subsidiaries, and affiliate companies, and each of their respective directors, employees, and agencies will be released and held harmless for any injuries, losses, or damages of any kind related in any way or sustained in connection with the acceptance, use or misuse, of the prize. The Sponsor has neither made, nor is in any manner responsible or liable for, any warranty, representation, or guarantee, express or implied, in fact or in law, relative to any prize, regarding the use, value or enjoyment of the prize, including, without limitation, its quality, mechanical condition or fitness for a particular purpose. 12. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Contest, or any part of it, if any fraud, technical failures or any other factor impairs the integrity or proper functioning of the Contest, as determined by Sponsor in its sole discretion. If terminated, Sponsor may, in its sole discretion, determine the winners from among all non-suspect, eligible Submissions/Official Entries received up to time of such action using the judging procedure outlined above. Sponsor, in its sole discretion, reserves the right to disqualify any individual it finds to be tampering with the Submission/Official Entry and voting, or the operation of the Contest or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner and void all associated Submissions/Official Entry. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages and other remedies (including attorneys fees) from any such person to the fullest extent permitted by law. Sponsor s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. 13. Limitations of Liability: Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrant/contestant, printing, typographical or other errors or by any of the equipment or programming associated with or utilized in the Contest; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or

6 disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the Submission/Official Entry process or the Contest; (4) printing, typographical, technical, computer, network or human error which may occur in the administration of the Contest, the uploading, the processing or judging of Submissions/Official Entries or votes or the tabulating of votes, the announcement of the prizes or in any Contest-related materials; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant s participation in the Contest or receipt or use or misuse of any prize (including any travel/activity related thereto). Released Parties are not responsible for misdirected or undeliverable Submissions or for any technical problems, malfunctions of computer systems, servers, providers, hardware/software, lost or unavailable network connections or failed, incomplete, garbled or delayed computer transmission or any combination thereof. Released Parties are not responsible for any unauthorized third party use of any Submission. 14. Disputes: Except where prohibited, entrant/contestants agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Contest or any prize awarded shall be resolved individually, without resort to any form of class action (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, but in no event attorneys fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant/contestant and Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of California, U.S.A. without giving effect to any choice of law or conflict of law rules (whether of the State of California, U.S.A. or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of California, U.S.A Entrant's Personal Information: Information collected from entrant/contestant is subject to the Sponsor s Privacy Policy. 16. ADMINISTRATOR: Growing Green Roots of 555 E Ocean Blvd. 9 th Floor Long Beach, CA ("Sponsor"). 17. Winner List: Winner List requests will only be accepted after the promotion end date (listed above) and no later than February 9, For the Winner List, send a stamped; self-addressed envelope marked intertrend communications, Inc. c/o Jenifer Maxwel at Growing Green Roots Artistic Roots Mural Contest Winners List 555 E Ocean Blvd. 9 th Floor Long Beach, California