Jiro Kokuryo, MBA, DBA Keio University Faculty of Policy Management Today s Lecture

Transcription

1 Policy Management 2 Jiro Kokuryo, MBA, DBA Keio University Faculty of Policy Management jkokuryo@sfc.keio.ac.jp 1 Final assignment Today s Lecture Guidance about Business Plan Contest 2010 Feedback from the previous contest Guest Speech from Champion at Business Plan Contest at SOI Asia 2009 Team T file at that time, now incorporated! Ms.Nurana Indah Paramita, T file CEO 2 1

2 Final assignment for this course Assignment: Please write your original business plan It should contain essential components such as financial plan. It is appropriated when your plan, based on the research outcome at your university s laboratory or yourself. Submission Due:Dec 14 th, 21:00 JST Submit Via: (to SFC and Tokyo univ. students,) e (to other students,) 3 Final assignment for this course Reference: Please download the business plan format at the following web site. (to SFC and Tokyo univ. students,) e (to other students,) You can also use your original format for your assignment, but it should be essential components for business model. 4 2

3 Final assignment for this course Contest participation: Participation into the business plan contest at SOI Asia 2010 is voluntary, so you can mention your willingness when you do not want to join it. Group participation: You may submit this final assignment as a group. In that case, same evaluation score is given to all group members. 5 Question Do you have questions about Final assignment? 6 3

4 Business Plan writing format This format is prepared to easily write a business plan, so It adopts Q &A format. When filling in answer, you can create business plan with essential components of business model. I and we will entry the Third Business Plan Contest at SOI Asia 2010 I and we will Not entry the Third Business Plan Contest at SOI Asia 2010 Your Business plan will be shared among classmates, lecturers, and judges without non-disclosure agreement. Please note that there will be limited confidentiality, so please hide any confidential aspects. Name of your business: Name and address for All your team members

5 For Entrepreneur Evaluation-1- Preliminary Entrepreneur Essentials Firstly, please answer to the following essential questions to describe why you need to develop new business, aiming to transfer your technology out of university and benefit to people Key Question Answer Vision/Mission Statement Please describe vision and mission that can lead your business to a successful start and a sustainable growth. For Entrepreneur Evaluation-1- Preliminary Entrepreneur Essentials Firstly, please answer to the following essential questions to describe why you need to develop new business, aiming to transfer your technology out of university and benefit to people Key Question Answer Origin of the business Please describe how your business plan is related to research/education of your university and related research institute 5

6 For Entrepreneur Evaluation-1- Preliminary Entrepreneur Essentials Firstly, please answer to the following essential questions to describe why you need to develop new business, aiming to transfer your technology out of university and benefit to people Key Question Answer Management team Please list your attractive management team, e.g. CEO, CTO, and COO, with a business or a research biography filled with experience or tangible accomplishment, etc. For Business Model Evaluation -1- Your product, Envisaged Target Market, and Marketing Method Following questions aim to clarify your business model. Sophisticated Business Model would support for your technology to be accepted into society. Where your technology would penetrate, and What strength your technology would have is essential. Key Question Answer Statement on the Novelty - Please describe the creativeness and the uniqueness of your business, i.e., how your business may a leader in innovation and bring in breakthrough to the society. 6

7 For Business Model Evaluation -1- Your product, Envisaged Target Market, and Marketing Method Following questions aim to clarify your business model. Sophisticated Business Model would support for your technology to be accepted into society. Where your technology would penetrate, and What strength your technology would have is essential. Key Question Answer Statement on Competitive Advantages - Please describe how your competitive advantage (such as unique advantage in technology) can be maintained for a substantial period of time. For Business Model Evaluation -3- Marketing Method Following questions aim to clarify your business model. Sophisticated Business Model would support for your technology to be accepted into society. Where your technology would penetrate, and What strength your technology would have is essential. Key Question Answer Statement on Market Please describe your envisaged markets as follows: Geographic Areas Country, region, territory, etc. Please specify clear geographic areas for marketing Target Market Size Please indicate its prospective volume with available indicators. In addition, it is convenient if you could sum up revenues of all (or major) players in the market Target Market Position (e.g. market share) Please articulate your targeting market. 7

8 For Business Model Evaluation -2- Your product, Envisaged Target Market, and Marketing Method Following questions aim to clarify your business model. Sophisticated Business Model would support for your technology to be accepted into society. Where your technology would penetrate, and What strength your technology would have is essential. Key Question Answer Statement on Marketing Method - Please describe the marketing/sales strategy including distribution process of the service/product to the market. For Business Model Evaluation -2- Your product, Envisaged Target Market, and Marketing Method Following questions aim to clarify your business model. Sophisticated Business Model would support for your technology to be accepted into society. Where your technology would penetrate, and What strength your technology would have is essential. Key Question Answer Roadmap and Milestones Please list up all phases to grow the business by its goal. 8

9 For Financial Plan Evaluation -1- Basic Financial Planning why you needs equity infusion Following questions aim to articulate the investment required for your business and an adequate reasoning to inject the cash requested. Please answer to each question briefly, and also complete the next slide Key Question Answer Please briefly summarise the financial projection for next 3 years, in terms of revenue, cost and return on investment Note: Please complete the next slide For Financial Plan Evaluation -1- Basic Financial Planning why you needs equity infusion Following questions aim to articulate the investment required for your business and an adequate reasoning to inject the cash requested. Please answer to each question briefly, and also complete the next slide Key Question Answer Statement on the Necessary Funding and the Objective of the Fund- Please describe how much capital do you need to launch your business, and what is your plan to use the funding for. 9

10 For Financial Plan Evaluation -2- Basic Financial Planning Projection Table Please simply describe your initial financial projection based on your understanding of the target market, manufacturing cost, distribution cost, and marketing cost. Note: Double Click to Open the Excel Worksheet YEAR/$ Profit/Loss Depreciation Investment/Operating Expenses R&D Sales Administration Investment Equity infusion Debt infusion For Financial Plan Evaluation -2- Basic Financial Planning Projection Table Please simply describe your initial financial projection based on your understanding of the target market, manufacturing cost, distribution cost, and marketing cost. Note: Double Click to Open the Excel Worksheet YEAR/$ Details Sales/ Cost/ Profit/ Variablecost Fixed cost

11 Question Do you have questions about essential component of business plan and business plan writing format? 21 Guidance Business Plan Contest at SOI Asia 2010 Building Future from Asia Masaki Umejima Program director at contest 11

12 Business Plan Contest at SOI Asia Building the future from Asia 27 universities and research institutes partners in 13 countries in Asia 23 Business Plan Contest at SOI Asia 2010 Schedule: 1 st Round: Paper judges Due to 21:00, Dec 14 th nd Round: Presentation judges 11:10-12:40 JST, Jan 12, 2009, We selected 4 finalists for giving enough presentation time. Template: You could get a template for writing business plan in advance 24 12

13 Purpose: Fund matching and polish your plan at this contest! 3 to 4 months and more Techventure applies to contest 1 st Business Evaluation at Business Plan Contest at SOI Asia nd Business Evaluation/ By Partner fund 3 rd Business Evaluation /Duediligence By Partner fund Investment By Partner fund 25 Support for tech ventures at SOI Asia Provide some tools to easily understand this university oriented techventure support act Business plan writing template Guideline for Business plan contest Evaluation sheet of contest Business Plan Contest Format SOI Asia 2008/09 Business Plan Competition Team: e2e Members: Matthew PHIONG OOI Keng Siang LOO Wan Koe Business Plan: intellishopping University: Universiti Sains Malaysia (USM) 26 13

14 Standardized Evaluation criteria for SOI Asia contest 1. Entrepreneur Evaluation A)Entrepreneurship Mind: B)Attractiveness of the Entrepreneur and the management team C)Vision, Mission, and Philosophy as a company 2. Business Model Evaluation D)Statement on the Novelty E)Statement on Sustainable Competitive Advantages F) Statement on Market G)Statement on Marketing Method H)Statement on Feasibility of the Business Plan 3. Finance Plan Evaluation I) Statement on the Future Financial Plan J) Statement on the Necessary Funding and the Objective of the Fund 4. Extra Points K) Attractiveness as an Investing Target L) Past Accomplishment/Experi ences M) Extra Points Judges from 14 institutions for SOI Asia contest Contest started 5 judges only from Keio Univ in 2007 but glows, now 1. Mr. Dy Rado (UHSC) 2. Prof. Dr. Abul Kashem Mia (BUET) 3. Mr. Seila Nuon (ITC) Winner of Business Plan Contest at SOI asia Dr.Shuhaimi Shahnon (USM) Deputy Director of Centre of Policy Research and International Studies (CenPRIS) 5. En. Shafie (USM) - School of Management's lecturer 6. Dr. Bal Krishna Shrestha (TU) - Associate Professor of Management 7. Prof.Ilka Kauranen (AIT) - Visiting Professor at Business School 8. Aulia Khusnul Arif (ITB) - Entrepreneur from CNRG 9. Dr. Khampheth Bounnady (NUOL) 10. Dr. Taufik Fuadi Abidin (UNSYIAH) 11 Prof.Jun Murai (KEIO) 12 Prof.Jiro Kokuryo (KEIO) 13 Dr.Satoshi Kabasawa (KEIO) 14 Prof.Keiko Okawa (KEIO/SOI Asia Business Platform LLP) 15 Mr.Takane Nakamura (Vice President, Internet Research Institute) 16 Dr.Shoko Mikawa (NTT Communications Corporation) 17 Mr. Katsunari Itako (Accountnt) 18 Mr.Saburo Ono (Financial professional) 19 Mr.Kanichi Ishihara (Accountant) 20 Mr.Kojiro Ishikawa (Accountant) 21 Director /Assst.Prof.Masaki Umejima (SOI Asia Business Platform LLP/KEIO) 28 14

15 Business Plan Contest at SOI Asia 2009 T-file[ITB] became the winner of the Business Plan Contest at SOI Asia 2009 T-files is an alternative energy company which provides nonconventional energy using flow of tide. Entrepreneur mind was great so that average score was 4.1 Management team strength got Team T-file, ITB 1. Total score: Entrepreneur Evaluation was great, so average score was 4.1 Management team strength got Entrepreneur Evaluation A) Entrepreneurship Mind::4.25 B) Attractiveness of the Entrepreneur and the management team:4.02 C) Vision, Mission, and Philosophy as a company: Business Model Evaluation D) Statement on the Novelty:3.74 E) Statement on Sustainable Competitive Advantages:2.93 F) Statement on Market:3.38 G) Statement on Marketing Method:2.64 H) Statement on Feasibility of the Business Plan: Finance Plan I) Statement on the Future Financial Plan:3.07 J) Statement on the Necessary Funding and the Objective of the Fund: Extra Points K) Attractiveness as an Investing Target:3.74 L) Past Accomplishment/Experiences:3.36 M) Extra Points:

16 For Entrepreneur Evaluation-1- Score4.04 Preliminary Entrepreneur Essentials Firstly, please answer to the following essential questions to describe why you need to develop new business, aiming to transfer your technology out of university and benefit to people Key Question Answer Vision/Mission Statement Please describe vision and mission that can lead your business to a successful start and a sustainable growth. VISION T-files become an alternative energy company which has full commitment to provide nonconventional energy to the world. MISSION Help the government to provide electric supply, for industry or home using Show to the International public that Indonesia have active participation in technology application to take benefit from natural resources Being participated in alternative energy research in Indonesia. Reduce pollution from fossil energy source. For Entrepreneur Evaluation-1- Score4.02 Preliminary Entrepreneur Essentials Firstly, please answer to the following essential questions to describe why you need to develop new business, aiming to transfer your technology out of university and benefit to people Key Question Answer Management team Please list your attractive management team, e.g. CEO, CTO, and COO, with a business or a research biography filled with experience or tangible accomplishment, etc. Under the Industry and Bussines Incubator of ITB, the T-Files team are : Former Professor in ITB Prof.Dr.Ir.Iskandar Alisjahbana Industrialist BUMN Andi Alisjahbana, MSME Lecturer of ITB Dr. Ir. T.A. Fauzi Sulaiman Dr. Ir. Priyono ; Dr. Ir. Zaenal ; Prof. Dr. Ir.Yanuarsyah Lecture and Employee of Polytechnique ITB Ir.Undiyana Bambang, Carolus Bintoro 16

17 For Entrepreneur Evaluation-1- Score4.02 Preliminary Entrepreneur Essentials Firstly, please answer to the following essential questions to describe why you need to develop new business, aiming to transfer your technology out of university and benefit to people Key Question Answer Management team Please list your attractive management team, e.g. CEO, CTO, and COO, with a business or a research biography filled with experience or tangible accomplishment, etc. Student/Alumnus of Oceanography ITB Mitha, Rikha, S.Sc dan Nida, S.Sc Student/Alumnus of Mechanical Engineering ITB Taurino, ST., Bineka, Nugroho, Lujeng Student/Alumnus of Electrical Engineering ITB Wicaksono, Andri, ST., Didi Alumnus of Metalurgy ITB Titus, ST. For Business Model Evaluation -1- Score 3.74 Your product, Envisaged Target Market, and Marketing Method Following questions aim to clarify your business model. Sophisticated Business Model would support for your technology to be accepted into society. Where your technology would penetrate, and What strength your technology would have is essential. Key Question Answer Statement on the Novelty - Please describe the creativeness and the uniqueness of your business, i.e., how your business may a leader in innovation and bring in breakthrough to the society. We can sell in every place in this are (because they have minimum velocity 0,5 m/s) 17

18 For Business Model Evaluation -3- Score3.38 Marketing Method Following questions aim to clarify your business model. Sophisticated Business Model would support for your technology to be accepted into society. Where your technology would penetrate, and What strength your technology would have is essential. Key Question Statement on Market Please describe your envisaged markets as follows: Geographic Areas Country, region, territory, etc. Please specify clear geographic areas for marketing Target Market Size Please indicate its prospective volume with available indicators. In addition, it is convenient if you could sum up revenues of all (or major) players in the market Target Market Position (e.g. market share) Please articulate your targeting market. Answer From Table 1 it can be concluded that marine current is the best energy option. Figure 1 and 2 shows the marine current energy potency research conducted d by Prof. Safwan Hadi, et al. BUSINESS ENERGY FROM TIDAL CURRENT OCEAN BISNIS TERBESAR DAN SATU SATUNYA DI INDONESIA 18

19 Management Team Commissioner CEO:Ms.Nurana Indah Paramita Ex Ceo at CV. Pelopor Director Dr.Shhono Horso Supanghat The head of Incubation center, ITB Director Director of Production, Roland Andira Wala Director of R&D, Pradygdha Kumayan Jati Director of Financial, Titus Deus Prizfelix Director of Administration, RestuMuhamad Bagus Director of Manufacturing, Zetro Rellius Sidabutar Advisory Masaki Umejima Business Structure User Resident at Rural area Order CV.PELOPOR ENERGY AlTERNATIF INDONESIA Trial Marketing Corp for T-file research outcome Grant T file Research activity at ITB Customer PT.PELOPOR ENERGY INDONESIA New Launching Company Government, Int l org, subsidiary Incubation Center at ITB Incubating activity at ITB Grant And Order VC/Fund Indonesia s Geographic Geographic Data: Capital City : Jakarta Total Island : Island Total Area : Km2 Climate : Tropical 19

20 Indonesia s Demography Total Population: Indonesia Population Split Urban Population Growth of Indonesia Rural 52% Urban 48% Total Electricity Generation = ,81 GWh / year Personal Electricity Generation = 0,55 KWh / year Methods of Generation 20

21 Potential Renewable Energy Generation 21

22 Electricity Generation Incentive Goverment incentive (33%) Maintenance the sustainable Energy BUSINEES ENERGY Government Management system UNDP&E.S.DM Sustainable energy Distribution /allocation of output energy BUSINEES ENERGY Awareness of the people to the potency of energy BUSINEES ENERGY Funding and technology INVESTOR & NGO 22

23 M.O.U IN 2009 Green House Off Setting Macro and Target a. CSR for Environment as Requirement for Good Corporate Governance for Investment trust and reward b. Taxation in Pollution Micro a. Campaign by Academic institution, NGO, Government, or company b. Media involvement as Check and Balance policy and campaign 23

24 OPPORTUNITY FOR PUBLIC INVOLVEMENT Supporting Individual commitment by advertising to save energy, earth hour, eco lifestyle Academic Institution: Field work for community development as Compulsory credit in university NGO: Self Sufficient Village, Social education, and campaign Government Policy: CSR as obligation, taxation, Profile of Marine Current (Indonesia) Marine current pattern at spring tide at the highest sea level (source: Hadi, 2006) Marine current pattern at neap tide at the lowest sea level (source: Hadi, 2006) 24

25 Profile of Marine Current In Lombok Strait (depth: 20 m) U Source: Marine Current Potential Energy for Environmental Friendly Electricity Generation in Bali, Lombok and Makassar Straits Rima Rachmayani a* ; Genia Atma Nagara a ; Totok Suprijo a ; and Nining Sari Ningsih a a Oceanography Study Program, Institut Teknologi Bandung, Bandung, Indonesia Corresponding Author * : rhyme@geoph.itb.ac.id Tidal Condition : SPS = Flood at Spring (135 hour simulation) PPS = Max flood at Spring (138 hour simulation) PSS = Ebb at Spring (141 hour simulation) SSS= Min ebb at Spring (144 hour simulation) SPN = Flood at Neap (294 hour simulation) PPN = Max flood at Neap (299 hour simulation) PSN = Ebb at Neap (308 hour simulation) SSN = Min ebb at Neap (314 hour simulation) Source: Marine Current Potential Energy for Environmental Friendly Electricity Generation in Bali, Lombok and Makassar Straits Rima Rachmayani a* ; Genia Atma Nagara a ; Totok Suprijo a ; and Nining Sari Ningsih a a Oceanography Study Program, Institut Teknologi Bandung, Bandung, Indonesia Corresponding Author * : rhyme@geoph.itb.ac.id 25

26 Position of T-Files Compare to Competitor T-Files Kobold Royal Haskoning Country Id Indonesia Italy England Source marine current marine current marine current Product T-Files B Kobold SeaGen Power (kw) Velocity m/s Price per turbineus$ 40, ,000 13,600,000 Price per 1kW (Installation) 4,000 10,667 13,600 Warrantee years to 5 t-files was very competitive product and the only one in indonesia, winning by nationalism and the only match with indonesian tidal current characteristic Position of T Files Compare to Other Type of Alternative Energy T-Files Average by US Wind Turbine Abundant Renewable Energy AEROSTAR Department of Industries Energy Corp. Country Indonesia USA USA USA USA Source marine current wind wind wind wind Product T-Files B ARE 110 Wind Aerostar 6 Meter Turbine Turbine N.a. Jacobs Power (kw) Velocity m/s average 5.3 to Price per turbineus$ Price per 1kW (Installation) Warrantee years to 5 N.a. 5 t-files was very competitive product and the only one in indonesia, winning by nationalism and the only match with indonesian tidal current characteristic 26

27 6 Forecasted Revenue & Income $M Revenue Net Income Break Even Point $5,500,000 $5,000,000 $4,500,000 $4,000,000 $3,500,000 Investment Revenue $3,000,000 $2,500,000 $2,000, Investment 27

28 Risk Management T Files Risk Management Policy T Files is committed to conduct effective and efficient management of all risks to ensure sustainability, profitability and growth of its core business. Characteristics of Technology Energy Industry 1. Material dependency from supplier that match the quality required 2. Location of activity. Location of activity preferable near the research and development center. Therefore any development can be applied directly; 3. Environmental impacts; noise from the manufacturing process and the waste produced; 4. Cost of research is enormous, usuallyit takes up to 30% of budget spending; 5. Vulnerable of piracy; No Risk Category Critical Risk Issue Risk Avoidance/Reduction Risk Retention 1 Technology risk Rapidly growing of technology Select suitable technology Spare budget for RnD Increasing technology possesion 2 Legal and Political Risk Permit being revoked Establish good governance company Build good relation with local government Provision of adequate resources Emerging of similar patent Protect confidentiality of technical data Secure and obtain legal patent certificate from the highest authority Lack of commitment from local government Establish good communication and good relation with local government Inform local government about major milestones in the project Prepare and implement good community development plans and involve the local government in the development of this plan Political instability in the region Provide information to local government Have a contingency plan about T-Files s operation and participation/ in anticipation of change involvement of local community in regulation Solve dispute between faction in the community and the company as early as possible to avoid becoming major conflict Establish a communication media or forum to talk over problems 3 Marketing Risk Target sales not achieved Develop different marketing strategy to penetrate deeper in the market Build an exhibition site for potential buyers Make memorandum of understanding with government ministry in order to lock certain market Postponed of the payment Complain of product Make sure that payment term in the Spare reserve fund to contract is clear and certain ensure that the company Prepare legal support in case problem with still able to operate payment emerge Establish after sales service for the costumer Ensuring product quality for every product Testing the product before delivery 28

29 Progress in Nusa Penida (E.S.D.M litbang p3gl Project) & LOMBOK (D.K.P) Presentation in Jogjakarta 2008: In this Picture T Files Team with Head of P3GL, Head of Oceanography Departement and People from DKP 29

30 Mining CSR progress for Jetty & Remote Village in Papua Mining CSR progress for Jetty in Freeport Indonesia 30

31 Fishery Company Progress in Southwest Aceh Light House (Establish in the Islands in the Marine Border of Indonesia) 31

32 PLN BATAM Balerang Long Life Indonesia Join with us now! 32

33 THANK YOU Contact Us T files Bandung Institute of Technology Industry and Bussiness Incubator Jl Ganesha No.15 Bandung Indonesia HP : Website : tfiles.wordpress.com titus@mining.itb.ac.id Discussion Why T file could get high evaluation score? What s strength? What s next challenge? 66 33

34 Assignment No4 Submission Due: Oct 26, :00JST 1Write your advice in improving T-file project within 200 words 2Submit your business plan Attention 2Business plan due is Dec 14, :00JST 34