Return On Investment. Options. Target Market. Exposure. Credible 2018 MEDIA KIT THE POWER IS WITHIN YOUR REACH

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1 Return On Investment Advocate Value Options Target Market Exposure Credible 2018 MEDIA KIT THE POWER IS WITHIN YOUR REACH

2 REACH 80,000 NURSES TODAY! HOW CAN NJSNA NURSES WEEKLY HIT YOUR TARGET? NJSNA Nurses Weekly publication curates weekly content from leading industry publications and mainstream news outlets to the inboxes of more than 80,000 NJ registered nurses, who earn a six-figure median salary, according to the Bureau of Labor Services. To place an advertisement, please contact Advertising Manager Jude Martin-Cianfano at JCianfano@cmasolutions.com or ADVERTISER BENEFITS Here are 6 reasons why you should invest in NJSNA Nurses Weekly: 1. Return On Investment You will receive our proprietary monthly Leads Generation Report of individuals who have clicked on your advertisement so you can follow up. 2. Target Market You will be able to reach highly educated nurse practitioners with purchasing power (median annual wage = $113,210) through a digital publication that targets a specific affinity group on their desktop computers or their mobile devices, which are always within arm s distance. 3. Value Advertising in NJSNA Nurses Weekly is more affordable than television and radio commercials or even Internet campaigns. 4. Credible NJSNA Nurses Weekly subscribers work in the nursing profession and are keenly aware of NJSNA s legislative victories on their behalf so your message won t be confused for spam. 5. Exposure NJSNA Nurses Weekly leverages a proprietary system that identifies the most popular and relevant stories about the health care industry, based on the marketplace. Trending news will generate more attention and a greater reach for your company s message. 6. Advocate Proceeds generated from NJSNA Nurses Weekly are re-invested back into NJSNA s mission to promote the profession of nursing, advance the practice of nursing and advocate for nurses.

3 ADVERTISEMENT OPTIONS 13 WEEK CYCLE RATE* Leaderboard: $4,500 (600 x 90) JPG, 40K file size The ad spot offers a premier position that gives your company top exposure. Lower Leaderboard: $4,000 (500 x 85) JPG, 40K file size The ad spot provides your company with a prominent position under the association s masthead. Skyscraper: $3,750 (120 x 600) JPG, 40K file size The ad spot is a prime position for exposure. Middle Banner: $3,300 (364x85) JPG, 40K file size This ad spot provides great exposure for your company's message. Skyscraper: $3,750 (120 x 600) JPG, 40K file size The ad spot is a prime position for exposure. Career Opportunity: $350/month 50 word limit - must include link Reach over 80,000 candidates when you post a job with NJSNA Nurses Weekly Bottom Banner: $3,300 (468 x 60) GIF*/JPG, 40K file size This ad spot includes text, colors and graphics. * all rates are net Contact Jude Martin-Cianfano at JCianfano@cmasolutions.com for more information.

4 READER PROFILE Total Audience 80,000 Nurses in New Jersey Gender GENERAL DEMOGRAPHIC INFORMATION Field of Practice Hospital Ambulatory Care Occupational Extended Care School Community Home Health Academia 48.8% 97% 3% 49 Average Age $113,000 Median Personal Income 2.4% 4.2% 4.8% 5.6% 8.2% 12.9% 13.9% READER INVOLVEMENT On average, 15% of the nurses will open . Over 16% of those opening the publication have clicked through the content. Nurses are very involved and love to read about their peers and keep up with new developments in the health care industry. 75% Full Time 11.75% 6% Part Time Employment Status 5.25% Per Diem No Data More than 42% click through rate which is higher than health care industry standard.

5 GENERAL DEMOGRAPHIC INFORMATION SUSSEX PASSAIC BERGEN 5,289 WARREN MORRIS ESSEX UNION HUDSON 8,341 7,755 HUNTERDON SOMERSET MIDDLESEX 6,482 4,347 MERCER MONMOUTH 6,008 5,998 BURLINGTON OCEAN GLOUCESTER CAMDEN SALEM CUMBERLAND ATLANTIC Readership: Largest Concentration CAPE MAY

6 To upload files: Go to FTP upload upload-artwork/ Send all ad materials and insertions to: Jude Martin-Cianfano Advertising Manager NJSNA Nurses Weekly c/o Creative Marketing Alliance 191 Clarksville Road Princeton Junction, NJ Billing Contact: Todd DeFilippis Make checks payable to: Creative Marketing Alliance 191 Clarksville Road Princeton Junction, NJ NJSNA EDITORIAL STAFF The staff includes seasoned publication and editorial professionals who have years of experience promoting associations. Publisher Jeffrey Barnhart INSERTION ORDER FORM 2018 Ad Information & Frequency SEND COMPLETED SPACE RESERVATION FORM TO JUDE MARTIN-CIANFANO, ADVERTISING MANAGER phone fax Please complete the following information. Advertiser Information: Company: Contact: Title: Address: City: State: ZIP: Telephone: Fax: Billing Information: Accounts Payable Contact (or Agency): Contact: Title: Address: City: State: ZIP: Telephone: Fax: Executive Editor Erin Klebaur Purchase Order #: Confirm CMA vendor set up: Yes No Executive Managing Director Ken Hitchner Managing Editor Jennifer Kohlhepp Advertising Manager Jude Martin-Cianfano Creative Director David Sherwood NJSNA Nurses Weekly Ad Information & Frequency Publication Ads ( publication advertisers must commit to a 13-week advertising cycle) Leaderboard CYCLE: Q1 Q2 Q3 Q4 Total Cost: Lower Leaderboard CYCLE: Q1 Q2 Q3 Q4 Total Cost: Skyscraper CYCLE: Q1 Q2 Q3 Q4 Total Cost: Middle Banner CYCLE: Q1 Q2 Q3 Q4 Total Cost: Skyscraper CYCLE: Q1 Q2 Q3 Q4 Total Cost: Bottom Banner CYCLE: Q1 Q2 Q3 Q4 Total Cost: Career Opportunity 1 MONTH Total Cost: Production Manager Scott Elgart SElgart@cmasolutions.com Accounts Receivables Todd DeFilippis TDeFilippis@cmasolutions.com