Innovation made in Rhineland-Palatinate through multimedia and IT technologies. Ministry of Education Mainz, July 2, 2008

Transcription

1 Innovation made in Rhineland-Palatinate through multimedia and IT technologies Ministry of Education Mainz, July 2, 2008

2 Structure -Remarks towards federalism in Germany and RP -Data Rhineland-Palatinate (RP) -Strategies of growth, RP strategy, implementation, marketing -egovernment and the European Union - Challenges

3 1. Federalism in Germany and Rhineland-Palatinate Remarks towards federalism in Germany (Bundesland) / US (state) Germany - RP: - constitution april 1947 national state may 1949 (french influence) - long democratic tradition (1832 Hambacher Manifest) - state legislation, state chamber with professional representatives (101) - full grown administration / bureaucracy ( civil servants) - ministry of education, economy, interior, works-health, environment, finance, justice, state chancellery - Indepentent/own jurisdiction: police, education, infrastructure

4 1. Federalism in Germany and Rhineland-Palatinate Remarks towards federalism in Germany (Bundesland) / US (state) Germany - RP: 4 traditions of administration 1. anglosaxon minimalistic (strong division administration/society) 2. german organisational (government/administration as the core of society, regulation of all parts of living, strong hierarchy, federalism) 3. french napoleonistic (central state, administration vs. society) 4. scandinavian: mixure anglo-saxon/german

5 1. Federalism in Germany and Rhineland-Palatinate Remarks towards federalism in Germany (Bundesland) / US (state) Germany - RP: Relevance for the innovation processes in RP and Germany: Problems with openess/adaptation to reforms/problem solving, marginal flexibility rate, extensive approval process Reform topics: effectivity /efficiancy of administration, reduction of standards, goal-orientation, delegation deconcentration, outsourcing

6 2. Data Rhineland-Palatinate Facts & Figures about Rhineland-Palatinate Capital: Population: Surface Area: Population-Density: GDP/Nominal: Mainz 4,1 million 19,853 sq km 204 /km² (528 /sq mi) 97 billion

7 2. Data Rhineland-Palatinate Economy Small and medium-sized businesses as backbone of the RP economy Export rate: roughly 46 percent Unemployment rate 5,4 % Strongest branches: Chemical industry (BASF, Joh. A. Benckiser, Boehringer Ingelheim pharmaceuticals) Car manufacturing Mechanical engineering Wine-growing (two thirds of Germany's wine ripes in RP) The state's four next-largest companies, following BASF: Boehringer (pharmaceuticals) in Ingelheim, Joh. A. Benckiser (chemicals, cosmetics) in Ludwigshafen, SGE Deutsche Holding (construction) in Ludwigshafen, Schott Glassworks in Mainz. Europe's largest television network, ZDF (Channel Two), has its headquarters in Mainz,

8 2. Data Rhineland-Palatinate Media and IT centre Rhineland-Palatinate More than it/media-companies Turnover: about 6,7 billion it/media-employees it/media-employees in branches (insurances, banks, automobile) Innovation The government will spend about 88.9 million on the program Wachstum durch Innovation to boost knowledge and innovation in the years Education Otto Biesheim Graduate School of Management (WHU) 5 universities 7 universities of applied sciences total of 80,000 students

9 3. Strategies for growth, RP RP organization of multimedia: start multimedia-initiative Rhineland-Palatinate, rlpinform shift of rlpinform to the state chancellery - Since 2006 shift to the ministry of interior, subsumption of all media and it-issues in the central department of information technologies, egovernment, modernization of administration and multimedia (head: Ministrialdirektor Jürgen Häfner)

10 3. Strategies for growth, RP 1. phase: expert advice (June 2002 Feb. 2003) Accenture/ceb 2. Phase: communication and discussion 3. Phase: expert advice (sept march 2004) Fraunhofer IESE/Media Systems 4. Phase: realisation of expert advice Media and IT in rhineland-palatinate Review of the situation qualification & evaluation strategy & organization Recommended course of action Dialogue with the regions 10 regional panels > 100 interviews regions & branches in change refininung of regional suggestions Orientation to the branches Course of action (profit-evalution, cluster modell) communication (politic (insiders), economy, regions) State government, branches, regions 10 score manifest Dialogues with branchens panels Convincing the minstries Regional Results Regional initiatives

11 3. Strategies for growth, RP Cluster-strategy Rhineland-Palatinate (modell) 1. universities, colleges applied research institutes It/media-companies it/media as supplier research labs big companies Primary sector and secundary sector Trend/development - & productionas recipient Sector of large companies, service provider

12 3. Strategies for growth, RP integration of egov. systems in the supply chains of the economy media/it branche branches media-branche it-branche automotive chemical banking- and insurance administration ebusiness ebusiness ebusiness egovernment... it/media-companies as supplier egovernment infrastructur (broadband, networks) education & qualification

13 3. Strategies for growth, RP joined actions for employment und growth regions branches politics & administration A. strategy: cluster as principle strategic measure for decision making B. education: it/media literacy according to the cluster strategy C. infrastructur: expansion of state-wide broadband D. communication: starting and fostering networks (regional, branches) E. economy: differenciation of the core growth strategy for RP F. Research and development: starting specific cluster offers G. administration: egov and pilot project as accelerator of it/media usage

14 3. Strategies for growth, RP Results of strategy implementation ( ) A and D. strategy cluster strategy adopted by state, regional and local authorities state cluster strategy accepted by branches, associations und companies in RP (start of 4 new technology clusters: chemical industry, utility vehicles, ceramics) dynamic regional developments: 4 regional panels initiatives, with more than 50 partners Development of Kaiserslautern as the main it/software-region of Rhineland-Palatinate, (800 researchers, software engineering)

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16 3. Strategies for growth, RP Results of strategy implementation ( ) B. education Building 5 new regional networks for media literacy (60 partners) Procuration of media competence/literacy for - kindergarden ( Schlaumäuse, SAP) - universities (virtual campus rhineland-palatinate), 3 special programs (video journalism, contemporary witness/oral history/survivor witness) - schools (trade school programs, technology program start with 200 schools of 1.719, internet youth protection laws

17 3. Strategies for growth, RP Results of strategy implementation ( ) C. infrastructure Broadband-initiative Rhineland-Palatinate (2008), 10,5 Mio. funding Expansion of administration and academic/training network (fibertechnology) 3 Pilot projects with new technologies for rural areas Start of a pilot project for 2 regions in Rhineland-Palatinate for broadband connection of schools (16Mbit to 100Mbit) consumer protection legulations

18 3. Strategies for growth, RP Results of strategy implementation ( ) F. Research and delopment Universities: private funded university 7 universities of applied studies 9 colleges 35 Research institutes 22 startup-centers External ranking of RP entrepreneuer attractivity: Platz 3 success: Platz 3 -Agreement and pilot projects with 5 international companies (Microsoft, Deutsche Telekom AG, IBM, SAP, Oracle) -Support of different research projects (South Carolina, transatlanticpartners)

19 3. Strategies for growth, RP Hochschulen universities (5) Univ. of applied sciences (7) colleges (9) Hachenburg Valendar Höhr-Grenzhausen Koblenz Mayen Research institutes founded till 1991: 16 founded till 1997: 11 (27) founded till 2003: 8 (35) Bad Neuenahr- Ahrweiler Neuwied Koblenz Höhr-Grenzhausen Trier Bingen Mainz Idar-Oberstein Birkenfeld Worms Kaiserslautern Ludwigshafen Trier Idar-Oberstein Birkenfeld Worms Mainz Zweibrücken Edenkoben Speyer Kaiserslautern Neustadt Ludwigshafen Pirmasens Landau Pirmasens Speyer

20 3. Strategies for growth, RP Startup-centers in RP founded till 1991: 4 founded till 1997: 5 (9) founded after 2003: 14 (22) Rheinbreitbach Sinzig Altenkirchen Daun Kaisersesch Koblenz Höhr-Grenzhausen Trier Hillesheim Simmern Birkenfeld Kirchheim- Bolanden Wendelsheim Worms Mainz Kaiserslautern Ludwigshafen Zweibrücken Pirmasens Landau

21 3. Strategies for growth, RP Results of strategy implementation ( ) G. egovernement Citizen, Businesses and Administration in Rheinland-Pfalz Citizens and Businesses interact with all kind of administrational levels of the government in order to conduct transactions, e.g: lodge tax returns, apply for services and grants gain information act in case of judicial conflicts Three ways are used today: by visiting the local administration by fax or by telephone Internet : , webpages, access to applications using authentication services (proof of identity)

22 3. Strategies for growth, RP Results of strategy implementation ( ) G. egovernement Examples for egovernment applications in Rheinland-Pfalz a) Flo-rlp, Online Information on Area cultivation, b) ELSTER, tax declaration online, c) Inhabitant reporting system (EWOIS) d) D-115, combined project of all Federal States and government

23 4. egovernment and the European Union egovernment No defined cognizance (state, nation, EU) European Commission sponsors E-Government with programs Programmes reside foremost with the general directives of computer science, information society and media, companies as well as domestic market and public service. E-Government-Aktionsplan from April 2006: part of the overall strategy i2010 European service directive (12/2006): achieving a genuine internal market in services, removing legal and administrative barriers, development fo service activities between Member States (Prinple: freedom of establishment, freedom to provide services) But: More and more EU-guide lines contain projects concerning electronic business processes semantic standardization emanate from the EU

24 4. egovernment and the European Union EU sets the framework and steers via legislative action and funding Nation, state reacts, implementation But: Clash of the German administration-system and self conception (core), technologies advances fast administrations, laws and legislation not bureaucracy of EU intransparent, applications hard to file, programs day by day

25 5. Challenge, Discussion In general modernization of administration (mentality shift - reducing governmental tasks to the core (security, education, infrastructure, health care, solution for social problems) inclusion of minorities (women, immigrants, elder people) demographic development (declining population, excess of age in total, approaching full employment, location/position, integration of first/second/third-generation immigrants globalization, service) access to excellent infrastructure (broadband)

26 5. Challenge, Discussion Media / it keep the cluster course Education: media literacy as key skill, struggle for the best/good qualified employees = best education as possible new IT/comunication technologies security in a globalized world, youth protection - digitalization, Internet/Mobiles job and personal usage, globalization of services (even public services), access to information-communication as trigger for regional development But: Clash of the German administration-system and self conception (core) technologies advances fast administrations, laws and legislation?

27 You know to much!!!

28 Thank you for listening! Dr. Stefan Weiler Tel.: