apposit International Conference on ICT Investment Opportunities in Ethiopia - Diaspora Dialogue January 9, 2013
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1 apposit International Conference on ICT Investment Opportunities in Ethiopia - Diaspora Dialogue January 9, 2013 Adam Abate Managing Partner Apposit LLC a innovation for sustainable development
2 Your Essential Mobile Toolkit a innovation for sustainable development In the not too distant future TANA Money transfer, savings, loans, insurance Agricultural tips, health information, market prices Social networking, mobile web, voice timely, relevant and targeted information 2
3 Outline a innovation for sustainable development Company Overview Mobile Financial Services Software as a Service Mobile Content Delivery Opportunities and Challenges 3
4 a innovation for sustainable development Company Overview 4
5 Company Overview a innovation for sustainable development ap po site /ˈapəzit/ : appropriate or suitable in the circumstances or in relation to something. We deliver appropriate information technology solutions for business and development challenges in Africa. 5
6 a innovation for sustainable development Brief History Partners moved back to Ethiopia to work for Harvard University on a financial reform project in MOFED where we built a public finance management system (IBEX). Incorporated in November 2007 by 3 partners (2 Ethiopian, 1 Nigerian) from the US Diaspora. Started as a software consultancy for turnkey projects including outsourced software development from Europe and the US. Over time our business model has changed to a technology service driven business model, where we build and manage technology services that we provide as services to our customers. 6
7 Our Work We deliver solutions that leverage our products and services in these main areas: Unified messaging platform Enterprise Software Scalable, distributed, secure business applications Channel Technologies Custom Integration Bespoke integration with existing 3rd party services 7 a innovation for sustainable development
8 a innovation for sustainable development Our Areas of Focus 8
9 a innovation for sustainable development High technology services exported from Ethiopia 9
10 Paga Paga is Nigeria s leading mobile payments provider. Apposit is Paga s chief technical partner and is responsible for the development and maintenance of Paga s technology platform. We ve launched with four core products: Money transfer Airtime purchase Bill payments Merchant services And will be launching savings, insurance and loan products (in partnership with banks) early in a innovation for sustainable development
11 Paga We are transforming lives by delivering innovative and universal access to financial services. Since launch in Feb 2011 Approximately 400,000 users Over $35M processed in transactions In November 2012, we processed 133,148 transactions 1,552 agents in 23 states in Nigeria 11 a innovation for sustainable development
12 a innovation for sustainable development Multi Channel Data Collection Platform 12
13 System Overview a innovation for sustainable development Our platform is an integrated, multi-channel (SMS, IVR, , etc.) data collection and reporting platform, that we provide as a service (i.e. we take care of the technology, you focus on your business use). Field agents send and receive information through different channels Management controls and views information through a browser based portal The system can integrate with other systems 13
14 a innovation for sustainable development Sample Implementations Ethiopia Commodity Exchange market data dissemination using SMS and IVR. TechnoServe improving coffee value chain using SMS for tracking coffee harvest Addis Continental Institute of Public Health tracking malaria morbidity from Health Posts using SMS Marie Stopes International reproductive health and family planning voucher program using smart phones and SMS Agricultural Transformation Agency using SMS and IVR to monitor the effectiveness of new seed varieties amongst farmers Abt Associates - ensure HIV positive pregnant women are followed for pre and post natal care and provided with the necessary HIV care and treatment services. 14
15 a innovation for sustainable development Mobile Content Delivery 15
16 Tangio a innovation for sustainable development Tangio is mobile content delivery platform that works on a Value Added Service (VAS) business model. Our mission is to provide relevant, useful and timely information that can make a difference in people s lives. 16
17 A case study: ECX a innovation for sustainable development TEXT 934 OR CALL 929 ECXConnect is a communication platform that enables all ECX stakeholders to access relevant information from anywhere at any time using a mobile telephone or fixed line. 17
18 The Specifics ECX Connect serves multiple exchange operations including: Market Data Clearing & Settlement Trading Operations Member Relations Warehouse Operations Executive Management Over 1M voice calls a month on 120 telephone lines Hundreds of thousands of SMS messages a month 18 a innovation for sustainable development
19 a innovation for sustainable development Opportunities and Challenges in the Ethiopian ICT Market 19
20 a innovation for sustainable development Opportunities High tech exports from Ethiopia Rapidly increasing and reliable connectivity mobile penetration access to broadband through expansion and cost reductions Support from the government (MCIT) Investment privileges Scale through Public Private Partnerships (PPPs) Ambitious egovernment program Open dialogue with the private sector ICT being mainstreamed into development projects and agendas Relatively low cost work force Large population for consumer facing services Very few existing technology based services 20
21 a innovation for sustainable development Challenges EthioTelecom service delivery is slow and inefficient. Government procurement policies can be restrictive Insistence on internal ownership and lack of contractual frameworks for optimal benefit of both parties Private sector is a very small market Service interruptions and network control Loss of VPN access to servers overseas Loss of access to specific online services Shortage of skilled and experienced human resources Skewed salary scale between private sector and NGO sectors Lack of electronic payment systems makes monetizing Internet based businesses difficult 21
22 a innovation for sustainable development Thank You! 22
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