From ideas to business: how to sustain a start- up company. Silvia Rita Sedita

Transcription

1 From ideas to business: how to sustain a start- up company Silvia Rita Sedita silvia.sedita@unipd.it

2 From ideas to profits

3 Opportunity

4 Start- up: Failure or success? 1) new organizations operate inefficiently as long as people do not learn their roles, and 2) organizational routines have not been developed; 3) new organizations must rely heavily on social ties among strangers (p. 149), and the consequent lack of confidence translates into an additional source of organizational inefficiencies; 4) the construction of a stable portfolio of customers takes some time, during which customer-producer ties are still very fragile. Liability of neweness (Stinchombe, 1965)

5 Ecologies «pull models» Industrial districts Clusters Corporate spin- off Academic spin- off Industrial policies «push models» Business centres (BIC) Science parks (PST) Business accelerators business incubators New ecologies «hybrid models» Networked incubators Virtual incubators

6 How to sustain entrepreneurship? Rimedi? Ecologies Pull models IDs Clusters Spin- off Policies Push models Science parks incubators New ecologies Hibrid models Networked incubators Crowdfunding Crowdsourcing «Natural incubators» Business incubators as proto-ids/cluster? Towards the governance of ecologies Geographical proximity proximity

7 The business incubator Start- up companies located in a business incubator have a higher survival rate (Ferguson and Olofsson, 2004; Sherman, 1999) Higher sales growth (Löfsten and Lindelöf, 2001, 2002; Colombo and Delmastro, 2002) Be5er innova7on performance (Tamásy, 2007) if compared to similar start- up companies not located in a business incubator.

8 Incubators: yesterday, today & tomorrow Business centres (BIC) Science parks (PST) Business accelerators business incubators Networked business incubators Virtual business incubators No-profit incubator For-profit incubator

9 Start- up fai da te?

10 From to needs Year 0 Year 1 Year 2 Year 3 time

11 Service category Services Sources of compe88ve advantage Physical infrastructure Office support Access to capital Process support Internal External Internal External Office space, desk, PC, telephone PC & equipment support, secretary & mail, security Direct investment Access to VCs, business angels and investors Coaching, mentoring, & legal advice Networking Internal Formal and informal with key employees External Formal and informal with customers, suppliers, partners Favourable rent/ lease terms, volume discount, shared use IT support & lease, services, safety & Own fund, milestone instalments, road- shows Access to technical experts, start- up training, business planning, strong involvement/ commitment of the management team in the entrepreneurial Rolodex, internal matchmaking, travel support Compe8tors science parks, real- estate/ landlords Science parks, real estate operators Venture capitalists, business angels, crowdfunding plagorms Law & accountancy firms, consultants, business angels HR firms, networking virtual social network (i.e. Facebook and Linkedin), VCs and business angels, clusters and industrial districts Source: Adapted from von Zedtwitz and Grimaldi (2006). The networked BI Physical infrastructure & Office support Access to capital and Process support Networking

12 Networks in a networked BI inter-organizational formal linkages Source: Grandinetti and Sedita 2014 interpersonal cooperative interactions

13 The web, the future? Media Wired Italian Valley. CheFuturo! by Riccardo Luna. Wikli. by Marco Magnocavallo. Innov azione. Rivista trimestrale edita da Emil Abirascid.

14 The web, the future? On line line events Italian startup scene members on FB. Community of Italian startupper founded by Stefano Bernardi. Indigeni digitali members on FB. Community founded by Fabio Lalli. Organizza anche even@ per gli aman@ della cultura digitale e dell innovazione in Italia. Startup business, founded by Emil Abirascid. Startupbusiness is a hub for the Italian tech ecosystem with a focus on the European and Mediterranean innova@on scenes. It consists of a business- networking plagorm, a plagorm of services, an editorial area that includes Startupbusiness News, and the Startupbusiness Review newsleper. Girl Geek Dinners, founded by Sarah Lamb, organizes events and training ini@a@ves for technology lover girls

15 Crowdfunding and beyond Kickstarter. Born in 2009, is the largest plagorm Starteed. Founded by Carlo Bedino in Crowdfunding, crowdsourcing and co- plagorm. Once the idea finds support, the plagorm offers a social e- commerce service. E- crowds

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17 What is your homework about? This year, I launched a new project: ADOPT A START- UP!

18 How many? About 6 start- ups 4 have been already selected Other 8 are under scru@ny They all have replied to a call over FB or via e- mail

19 How does it work? Next week there will be the of the start- ups A short pitch followed by a discussion What can we do for improving the chance of success of the start- up? Marke@ng research Scenario analysis Unconven@onal marke@ng

20 Feel engaged! Feel free to pose and to comment on what are you gonna listening next week.

21 Success The more the the beper the of your project, the higher the probability to do a good job!

22 No worries You are not alone in this adventure Me and a research assistant will support your work and provide comments and advice

23 GOOD LUCK!