NSW/ACT Regional Sponsorship Proposal 2014
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1 NSW/ACT Regional Sponsorship Proposal 2014 Parks and Leisure Australia is the peak industry association for professionals working in the Parks and Leisure sector in Australia, representing over 2500 members. Through a broad range of services we support members to provide opportunities that strengthen communities through good use of leisure time for the social, environmental, economic and physical wellbeing of all Australians. Underpinning everything we do is the understanding that leisure is a basic human right and one that impacts the quality of life for all Australians.
2 Parks and Leisure Australia is a national organisation that promotes co-operation and mutual assistance between persons and organisation associated with public parks, botanic gardens, open space environments, sport, recreation and leisure facilities and services. PLA NSW/ACT would like to give your organisation a unique opportunity to benefit by sponsoring the activities in our Region. PLA NSW/ACT has a wide ranging membership base including corporate and government agencies, making a large network of professionals that work collectively in the parks and leisure sector to include CEO s, planners, land managers, horticulture and arboriculture specialists, sports managers and consultants to name a few. Our membership base provides sponsors with an ideal opportunity to reach their market. As a sponsor there are many benefits to being involved with Parks and Leisure Australia NSW/ACT. These benefits include: Increased brand awareness Promotion of products and services Direct communication with your target audience Engagement with peers Opportunity to diversify and expand your organisations networks I would welcome the opportunity to discuss further opportunities with your organisation, so please view this as an initial proposal to enter into negotiations regarding a mutually beneficial outcome for both organisation s and ultimately our diverse sector of parks and leisure professionals. Les Munn President PLA NSW/ACT Region
3 Parks and Leisure Australia Overview Parks and Leisure Australia offer a broad range of services to support our members and provide opportunities that strengthen communities through good use of leisure time for the social, environmental, economic and physical wellbeing of all Australians. We represent the people behind the places. They are the professionals who work across policy, planning and the provision of assets, services, facilities, programmes and research in the parks and leisure sector including: Community and Urban Planning - Recreation Planning - Play and Playspaces - Open Space - Landscape Design - Urban Planning Parks, Environment, Biodiversity and Conservation - Parks and Gardens - Horticulture - Arboriculture - Cemeteries - State and National Parks - Ecosystems Sport and Physical Activity - Health - Sport Development - Facility Management - Outdoor Recreation - Aquatic Recreation Tourism, Arts and Interpretation - Major Events - Cultural Events - Interpretation - Art Installations / Connections Research and Academia - Universities - TAFE - RTO s - Other aligned industry associations Private Sector - Consulting - Trade and Suppliers - Benchmarking
4 Today, PLA operates nationally through 5 Regions: New South Wales/ACT, Queensland, South Australia/NT, Tasmania/Victoria, and Western Australia. Members of PLA become part of a Region and are serviced through a Regional Council and a representative on the National Board. Regional Council s comprise of elected representatives from the PLA membership base within one of the five respective regions of PLA. Parks and Leisure Australia NSW/ACT has a membership base in excess of 200 members, which includes corporate, individual, fellow, student, honorary life members and retired members. Members represent various sectors of the industry from private to not-for-profit, to local and state government employees. CORE ELEMENTS OF SUCCESS Parks and Leisure Australia NSW/ACT core elements of success include its professional development seminar series, workshops, playground tours, annual Regional Conference, quarterly NSW/ACT Regional e-newsletter, and the NSW/ACT Regional Awards of Excellence. The Regional Council is regularly reviewing the activities of the Region and exploring avenues to better meet the needs of members. Selected sponsorship categories provide opportunities for companies and businesses to communicate with the industry via these avenues. Professional development seminar series This program responds to the needs and issues affecting our members and the wider industry sector and has become a highly successful program of professional development seminars aimed at delivering informative succinct sessions regarding issues pertinent to our sector. A minimum of 6 professional development seminars are scheduled annually. Additional extra events may be scheduled when opportunities arise through visits from international speakers and the like. Annual Regional conference Each year, the NSW/ACT runs a Regional conference. The location is moved around NSW/ACT in order to provide all members with easy access to this very successful event over a period of time. Each year up to 150 delegates attend the 2 day conference. Delegates use this conference to enhance their professional knowledge and expertise. Technical tours provide delegates with the opportunity to examine how other councils, facility providers, industry suppliers and manufacturers develop, support and manage facilities and programs within the host council area and are an invaluable part of the program. Please note NSW/ACT will not be holding a Regional Conference in 2015 as the PLA National Conference will take place in Sydney in October 2015.
5 NSW/ACT Seasonal quarterly e-newsletter The NSW/ACT Region produces a quarterly e-newsletter that is distributed to our membership base and posted on the PLA national website. This newsletter tracks trends within the industry, provides information on the region s events, and provides opportunities for other organisations to speak to industry professionals. Selected sponsorship categories provide opportunities for naming rights of this publication, and logo exposure. NSW/ACT Annual Regional Awards of Excellence PLA conducts a National Awards of Excellence program annually. The goal is to promote and recognise excellence in innovation, contribution and achievement within the industry. NSW/ACT submissions are judged by a regional panel and announced at our Regional Awards of Excellence event. NSW/ACT winners then automatically go on to compete at the National Awards of Excellence with the winners announced at the National Conference. There are sponsorship opportunities available for each Award category. Categories include:- Regional Organisational Awards Events Award Inclusive and Connected Communities Award Leisure Facilities Award Open Space Planning Award - strategic planning for open space Parks and Open Space Development Award - design and management Playspace Award Research Project Award (NEW) Sustainable Initiatives Award Use of Technology Award (NEW) Playground Tours PLA NSW/ACT, Kidsafe NSW and Fiona Robbé Landscape Architects have been delivering successful Playground Tours in the Sydney region since These tours are well attended and considered to be high quality professional development events. This collaborative group facilitates half and full day tours with topical presentations from experienced playground designers to represent each visited site and looks at innovative approaches to playground design and provision, effects of legislative changes and other environmentally, socially and economically sensitive issues and challenges within the playground industry.
6 Sponsorship Opportunities o Principal Sponsor (2 available, 2 year agreement) - $10,000 o Silver Sponsor (2 available, 2 year agreement) - $5000 o Regional e-newsletter Sponsor (1 available, 1 year agreement) - $2000 o PD Seminar Series Principal Sponsor (1 available, 1 year agreement) - $3000 o PD Seminar Individual Seminar Sponsor (6 available, 3 month agreement) - $500 o Playground Tour Sponsor (2 available, 3 month agreement) - $500 o Regional Awards of Excellence Principal Sponsor (1 available, 6 month agreement) - $1500 o Regional Awards of Excellence Individual Award Sponsor (9 available, 6 month agreement) - $500 *All sponsorship packages are GST exclusive Please refer to attached sponsorship matrix for a full list of benefits. The packages available afford flexibility to fit your needs and budgetary requirements. All packages may therefore be adapted and tailored to best suit your organisation. As such, if there are any elements that would specifically compliment your marketing strategy but are not listed just let us know.
7 CONFIRMATION To confirm your support of Parks and Leisure Australia NSW/ACT, simply complete the following information and return to: PLA NSW/ACT E plansw@parksleisure.com.au My organisation would like to confirm our interest in sponsoring Parks and Leisure Australia NSW/ACT. We would like to confirm the following package: (all prices are GST exclusive) Parks and Leisure Australia NSW/ACT Sponsorship o Principal Sponsor (2 available, 2 year agreement) - $10,000 o Silver Sponsor (2 available, 2 year agreement) - $5000 o Regional e-newsletter Sponsor (1 available, 1 year agreement) - $2000 o PD Seminar Series Principal Sponsor (1 available, 1 year agreement) - $3000 o PD Seminar Individual Seminar Sponsor (6 available, 3 month agreement) - $500 o Playground Tour Sponsor (2 available, 3 month agreement) - $500 o Regional Awards of Excellence Principal Sponsor (1 available, 6 month agreement) - $1500 o Regional Awards of Excellence Individual Award Sponsor (9 available, 6 month agreement) - $500 *All sponsorship packages are GST exclusive Name of organisation: Postal address: Telephone: Mobile: Contact person: Signed: Date:
8 FURTHER INFORMATION PLA NSW/ACT would welcome an open discussion about how we may be able to tailor fit sponsorship to your organisation s needs and ask that all enquiries be directed in the first instance to our secretariat: Bethanie Tobin Executive Officer PLA NSW/ACT Region E plansw@parksleisure.com.au P
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