October 18 24, petalumastar.com

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1 October 18 24, petalumastar.com

2 October 18 24, 2013 October 18 24, 2013 3 GROWing PETALUMA is Fertile ground for Running your business and raising your family.

In Petaluma, you can embrace the Are you paying premium wages to employees yet still seeing them move out-of-state for better schools, bigger homes and a higher quality of life?

2 2 October 18 24, 2013 October 18 24, GROWing PETALUMA is Fertile ground for Running your business and raising your family. Dear Business Leader: Is your company looking for a creative environment in an affordable commercial space? Inventing, solving, serving and Just plain growing. In Petaluma, you can embrace the Are you paying premium wages to employees yet still seeing them move out-of-state for better schools, bigger homes and a higher quality of life? technology and trends of today while holding onto the character of yesterday. Have you considered moving your company out of the region but do not want to give up Bay Area access? Write innovative software code or make artisanal cheese. If you answered yes to any of these questions, or know of a company that has, I invite you to get to know Petaluma, a Bay Area city that provides fertile ground for business success. A little bit city. A little bit country. Petaluma is where your bottom line and your quality of life meet. Less than an hour from San Francisco, the East Bay and the Sacramento Valley, Petaluma has been a center of industry and innovation in the Bay Area for nearly 150 years. Today it s the corporate home of global brands like Lagunitas, CamelBak, Traditional Medicinals, Enphase and Athleta. What makes Petaluma a perfect relocation choice for today s high growth companies? Located in the middle of everything. Innovation. Sustainable focus. And quality of life. Read the following pages to learn why companies have started here or moved here, and why they stay. Then contact us to tell us your story, including the growth trajectory you re on, the types of employees you need and the fertile ground you re looking for. Warmly, David Glass Mayor of Petaluma P.S. If there s a match, let s have lunch on us, in Petaluma. Our Economic Development Manager Ingrid Alverde can set it up ialverde@ci.petaluma.ca.us /

4 October 18 24, 2013 October 18 24, 2013 5 bay area Access Petaluma is our springboard to the entire Bay Area and beyond.

Blair Kellison, CEO, Traditional Medicinals The World s fifth largest bagged tea company making traditional herbal tea blends.

Colombo, CEO and President, Bank of Marin Premier community and business bank in the North Bay focused on serving local businesses.

Carolyn Stark, Sonoma County BEST, a public-private partnership dedicated to creating jobs and fostering economic vitality Petaluma offers a fast-track to San Francisco, the Oakland Port, the Wine

3 4 October 18 24, 2013 October 18 24, bay area Access Petaluma is our springboard to the entire Bay Area and beyond. We re having an easier time recruiting Fortune 500 talent because we re accessible to other employment centers. Blair Kellison, CEO, Traditional Medicinals The World s fifth largest bagged tea company making traditional herbal tea blends. We ve partnered with companies like BioSearch Technologies in Petaluma and added to our bottom line while helping them strengthen theirs. Russell A. Colombo, CEO and President, Bank of Marin Premier community and business bank in the North Bay focused on serving local businesses. Petaluma companies are driving economic growth in Sonoma County and the larger Bay Area, together with public agencies and other businesses in the region. Carolyn Stark, Sonoma County BEST, a public-private partnership dedicated to creating jobs and fostering economic vitality Petaluma offers a fast-track to San Francisco, the Oakland Port, the Wine Country, and the Sacramento Valley. Distribute and receive products easily. Attract Fortune 500 talent. Visit Bay Area clients within an hour or travel to clients from five airports, including one that s just 30 minutes north. Exchange ideas with an engaged business community well-connected to leaders the world over. We recommend Petaluma to companies, such as New Zealand-based Sistema Plastics, who need a Bay Area location and ample space to grow. Steve Leonard, Principal, cassidy Turley Leading provider of commercial real estate services throughout the nation focused on client growth and satisfaction.

6 October 18 24, 2013 October 18 24, 2013 7 Innovation Petaluma companies prove that you can live in a beautiful area

Raghu Belur, Co-Founder, enphase Energy Improves performance, intelligence and reliability of solar energy systems

ideas lead to successful companies. Petaluma has been a winning community for us since 1977.

healthy residential, office, retail and hospitality environments.

Because Petaluma has space for your employees and you to work, live and recharge.

Engage with likeminded trendsetters in the conference room or open space. Find success on your own terms. And breathe.

4 6 October 18 24, 2013 October 18 24, Innovation Petaluma companies prove that you can live in a beautiful area and enjoy the outdoors, and be at the top of your game when it comes to technology development. Raghu Belur, Co-Founder, enphase Energy Improves performance, intelligence and reliability of solar energy systems with patented hardware and software solutions Our tenants, including Cyan and Enphase, show how Petaluma s talent and ideas lead to successful companies. Petaluma has been a winning community for us since Matt White, CEO, Basin Street Properties A Real estate investment firm that develops, builds and manages humane and healthy residential, office, retail and hospitality environments. Petaluma companies push beyond the status quo, supported by deep engineering talent resources and a city that s pro-business. Michael Hatfield, Founder and President of telecom star Cyan Networks Why would your company thrive in Petaluma? Because Petaluma has space for your employees and you to work, live and recharge. Enjoy a short commute and greater productivity. Engage with likeminded trendsetters in the conference room or open space. Find success on your own terms. And breathe. It s the fuel you need to discover the next big thing. We re an outdoor brand whose mission is to continuously reinvent and forever change the way that people hydrate and perform. Our Petaluma location in a LEED-certified space next to open space dovetails perfectly with that mission. Kerri Tuuri, Vice President of Human Resources and Customer Service, CamelBak Designer and manufacturer of award winning and class defining hydration products

8 October 18 24, 2013 October 18 24, 2013 9 Sustainability We help clients maximize their investment with buildings that are greener and healthier.

We invested $75 million in Petaluma because we saw growth potential in a market that attracts leading companies like our tenants Athleta, SPG Solar, CamelBak, Calix and Amy s Kitchen in growing

Bill Sumski, principal, PB&J Acquisitions PB&J represents local and international investors focused on commercial real estate.

Sue Conley, founder, Cowgirl Creamery Tackling world-class challenges like how to produce renewable energy or cure disease or nourish the world is easier when you ve got the inputs and the brain

5 8 October 18 24, 2013 October 18 24, Sustainability We help clients maximize their investment with buildings that are greener and healthier. Carolyn Pistone, founder and managing director, Green Key Commercial A full service real estate company applying a holistic and sustainable approach to all facets of the life of a property. We invested $75 million in Petaluma because we saw growth potential in a market that attracts leading companies like our tenants Athleta, SPG Solar, CamelBak, Calix and Amy s Kitchen in growing sectors including renewable energy, fitness and recreation, technology and organic foods. Bill Sumski, principal, PB&J Acquisitions PB&J represents local and international investors focused on commercial real estate. We can distribute our cheese nationally from Petaluma because we re close to transportation, yet still tied to the local farms and dairies. Sue Conley, founder, Cowgirl Creamery Tackling world-class challenges like how to produce renewable energy or cure disease or nourish the world is easier when you ve got the inputs and the brain trust you need within reach. That s why an increasing number of companies focused on sustainability in renewable energy, biotech and natural products have set up headquarters in Petaluma. The result is an active and collaborative network of likeminded executives, eager to help each other and their companies grow sustainably. We re-designed our products, invested in solar energy and kept our manufacturing operations in Petaluma in order to reduce our carbon footprint. Now we re helping other local businesses do the same. Jim Happ, president, Labcon Designs, manufactures, and sells disposable, eco-friendly laboratory products all over the world.

10 October 18 24, 2013 October 18 24, 2013 11 Life We stay connected to Petaluma by opening our doors to non-profits,

Lagunitas is the sixth largest craft brewer in the nation. We blend the eclectic with the conventional here.

blocks from downtown and the SMART station.

- Andy Berliner, founder and CEO of Amy s Kitchen. The Petaluma lifestyle offers more more value, more relevance, more life.

Award-winning schools combine with an exciting music and arts scene. Heritage farms sit adjacent to high tech incubators.

6 10 October 18 24, 2013 October 18 24, Life We stay connected to Petaluma by opening our doors to non-profits, showcasing our product, and always giving back. Tony Magee, Founder, Lagunitas Brewing Co. Lagunitas is the sixth largest craft brewer in the nation. We blend the eclectic with the conventional here. Industry leaders like Three Twins, MarketLive and Traditional Medicinals enjoy a creative, modern workspace within a historic rivertown warehouse district. Bill Cover, Foundry Wharf Award winning, mixed-use office development on the Petaluma River in the Warehouse District blocks from downtown and the SMART station. Petaluma is an ideal location to support our business, and it s a great place to settle down and raise a family. - Andy Berliner, founder and CEO of Amy s Kitchen. The Petaluma lifestyle offers more more value, more relevance, more life. Businesses flourish here because the community is connected and cares. Award-winning schools combine with an exciting music and arts scene. Heritage farms sit adjacent to high tech incubators. Employees live better in quality housing close to work. CEOs lead stronger companies with a healthier bottom line. Our co-working space attracts entrepreneurs and freelance professionals who left the urban core to discover a sustainable work-life balance in Petaluma, just like we did. Natasha Juliana & Matt Moller, owners, WORK Petaluma Photo courtesy of Carson Blume Photography A membership based flexible workspace.

7 12 October 18 24, 2013 See how Petaluma is changing. Imagine how Petaluma will change you. plant yourself here. petalumastar.com crafted with pride by people who live here and love it.

ANDY STREET S DIGITAL PLAN FOR THE WEST MIDLANDS

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