WE NEED YOU, come innovate with Anticafé! THE ANTICAFÉ IN FIGURES : - 4 Spaces - More visits - 4* on Yelp

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1 WE NEED YOU, come innovate with Anticafé! THE ANTICAFÉ IN FIGURES : - 4 Spaces - More visits - 4* on Yelp Autumn Edition 2015

2 AT THE ORIGINS OF ANTICAFE, SOME PEOPLE WHO WANTED TO CHANGE (A BIT) THE WORLD Leonid Goncharov, young entrepreneur, realizes that traditional cafés are unsuited to today s needs of many people: work, exchange, meet other people or simply spend quality time. The first anticafé is opened in 2013 in Paris. Within months, a big community of freelance, entrepreneurs, students, dreamers and creative people is born. Other 3 anticafe are open in Paris and in Rome. As there is high market demand, anticafe launches his franchise system in 2015 with the objective to open 50 places by 2018! Why participating in this adventure with us? An innovative concept : already tested in 4 pilots in different neighborhoods, the model has proven to be viable from an economic and commercial standpoint. The concept of anticafe has also been formally awarded by business professionals (Silver Award Commercial 2014 «finalist Paris Shop & Design 2014 Award Winner BRA Restoration 2015). A system truly collaborative of develop- ment, training and support: we have developed a system that will support you to reach your business success! This system is based on personal relationships with our team. A comprehensive program of development, training and support: we have developed a system that will support you to reach your business success! This system is based on personal relationships with our team. And what about money? A winning concept! The overall initial investment to open your anticafé is limited - personal contribution goes usually around Past experience also shows that the ROI is obtained rapidly, in around 18 months. Finally, the profitability of the anticafe is really attractive for the franchisee (EBIDTA without franchisee salary- is 30%)!

dominated by new technologies) and allows its members to access comfortable spaces to meet, work, work together or just have a good time.

3 The Anticafé is the concept of the future! The Anticafé represents a response to contemporary challenges (economic crisis, flexibility needs, willingness for people to meet in person in a world dominated by new technologies) and allows its members to access comfortable spaces to meet, work, work together or just have a good time. The idea is to really create living spaces and a very large community of the anticafe with several many communities within! The anticafe will become the place to go if people are interested in meeting like-minded people through many services that will facilitate the meeting among them!

But concretely, what s a anticafé? The Anticafé offers accessible and open spaces on the basis of a simple yet innovative principle: payment by time. Visitors pay for the time spent on site.

4 But concretely, what s a anticafé? The Anticafé offers accessible and open spaces on the basis of a simple yet innovative principle: payment by time. Visitors pay for the time spent on site. Many services (snacks, drinks, wifi et Cafe equipment) are included. Everyone can come to work, write, eat, drink, meet or dream... The space is adapted to the user s needs and not the opposite. Co working Home

5 Are you ready? Ok, let s continue then...

6 The steps to open an Anticafé! You are here! Brochure The objective is to go quickly here, with you! Meetings Application Signature Discovery Day DPI Administrative procedures Renovation work Training Communication Validation Opening DPI = Precontractual Discolsure Agreement

7 WE OFFER WIDE SUPPORT ADAPTED TO YOUR NEEDS AND BASED ON OUR KNOWLEDGE: - Development: Strong support for you from looking for financing, finding a good location to opening your anticafe. - Design and development: A young and very innovative team of designers at your disposal! #sexybonkerslab - Training: A training system for you to know all you need to know for running a successful anticafe business. - Organization of the franchising system: Continuous support and assistance after the opening of your anticafe for you to be able to communicate easily and effectively with us and the other franchisees. - Accounting and Finance: Advice to access to financing and an accountability system developed internally. - Purchase: Privileged access to our providers specifically identified for all the services we provide. - Marketing et communication : The management of national marketing campaigns and the support for local marketing and communication events, including the support for your national campaigns.

8 Are we looking for a specific profile? Not really, we are not a headhunting firm But we think that the following qualities are essential so that we can succeed together: Motivated and optimistic: At anticafe, we want to change the world by offering new spaces and opportunities to creative people and dreamers for them to meet. We are looking for people who are as motivated as ourselves and who share our values and our optimism. We must be optimistic and pragmatic at the same time to succeed! Collaborative and entrepreneurial spirit: Our franchising system relies on a balance between implementing the rules and tips formalized in our Operational Manual and at the same time being creative, dynamic so as to always innovate and identify cool and new services for our members. We are looking for franchisees who are willing to be part of a system that empowers them and who can actively collaborate with other franchisees. Capacity to coordinate and manage teams: Whatever your professional experience is, we are looking for franchisees that have the capacity and energy to motivate teams and solve problems (leadership). Customer-oriented: At anticafe, we developed a unique experience for our members. We are looking for franchisees that have a predisposition to understand and listen to users. An experience in marketing or sales may also be an asset. Capacity and willingness to invest: We are looking for franchisees who can invest time but also money in this project.

9 THEY TALK ABOUT US! Les Echos In a Anticafé, you pay by the hour, not for the thing you consume. An original concept combining work, leisure. After opening three places in Paris and in Rome, the young founder, Leonid Goncharov, wants to move up a gear. He is currently raising funds for opening 50 places by September Rue 89 At Anticafe, the principle is that people are honest The rewards of Anticafe: Trophée Argent «Commerce de l année» 2014 Finalist prices CCI Paris Shop & Design 2014 Price BRA Tendances Restauration 2015 Best «café-restaurant» in the 3rd District of Paris - Time Out Paris 2015

10 Yes, an Anticafe! But where to install it? We would like to see AntiCafés everywhere :). The location is of course a key to success. We favor at first the opening of anticafe in large cities in France and in Europe ( > 250,000 habitants ) in dense metropolitan areas of the city center that are well connected with public transportation so that we can reach a wide audience. Generally speaking, spaces should be around 80 and 120m2. We have specific guidelines for you to help you get the right location for an anticafe!

11 CONTACT US! BUSINESS DEVELOPPEMENT Tommaso Balbo Tel: +33(0) Anticafé development 79 rue Quincampoix, Paris,

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