Phone Book Stewardship Legislation and the Opportunity for Corporate Leadership

Transcription

1 Phone Book Stewardship Legislation and the Opportunity for Corporate Leadership Scott Cassel, CEO and Founder The Product Stewardship Institute November 30, 2011

2 Who is the Product Stewardship Institute? Global Product Stewardship Council Scott Cassel, Founding Board Member Non-profit founded in 2000 Memberships 47 States 200+ Local governments Partnerships (75+) Companies Organizations Universities Non-US Governments Board of Directors: 7 states, 4 local agencies Multi-stakeholder product stewardship network November 30,

3 How to Participate Today You can connect to the Audio portion using VoIP To ask a question (verbally) via phone or VOIP please use the hand-raising function. or your telephone. To type in a question, use the Question tab. Technical Difficulties? Dial November 30,

4 Overview of Today s Webinar Why are phone books a problem? What has PSI done on phone book stewardship? What is the national status of phone book legislation? What are key elements of phone book legislation? What are the options for communities without legislation? November 30,

5 PSI Phone Book Stewardship Initiative Spring 2006 PSI worked with several state and local government officials towards a national solution Summer 2007 PSI along with 10 federal, state, and local government agencies developed a Product Stewardship Action Plan for Phone Books Winter two major industry trade associations issued the Joint Environmental Guidelines which included a voluntary pledge to address three key issues: Opt-out Environmental production components Recycling best practices Results: Industry opt-out website, sustainability report After 6 years of voluntary industry initiatives, governments sought legislation too little/too late November 30,

6 Why are Phone Books a Problem? Wasted resources 650,000 tons of phone books are generated annually and only around a third are ever recycled Expense for municipalities and rate payers local governments spend approximately $41 million per year to dispose of 410,000 tons of phone books and $18 million to recycle 240,000 tons, for a total estimated cost of $59 million per year Problematic in the recycling process sorting equipment can become jammed or damaged due to the size of phone books which costs recyclers both time and money November 30,

7 National Status of Phone Book Legislation Opt Out Seattle, Washington Passed October 2010 Nation s first law regulating the distribution of telephone directories Seattle residents request that a phone book not be delivered through a registry established by the ordinance Burden on those who do not want phone books Opt In San Francisco, California Passed May 2011 Nation s first law limiting phone book distribution to only residents requesting delivery San Francisco residents request delivery if desired Burden on those who want phone books November 30,

8 What are the Key Elements of Phone Book Legislation? Producer responsibility Opt Out or Opt In? Yellow or White Pages? Government vs Publisher Responsibilities Managing Registry vs Paying for Registry Covering Collection Costs vs Providing Collection Performance goals Recycled Content Recyclability Enforcement November 30,

9 What are the Options for Communities Without Legislation? Catalog Choice tracks opt out requests in the following communities: Berkeley, California Brookline, Massachusetts Cambridge, Massachusetts Chicago, Illinois Kansas City metropolitan area, Missouri Marion County, Oregon San Jose, California Santa Fe, California Seattle, Washington Tompkins County, New York November 30,

10 What are the Options for Communities Without Legislation? - Continued Residents in all other communities can use the industry opt out sites: November 30,

11 Questions for the Panelists Chuck Teller, Executive Director, Catalog Choice Maggie Stonecipher, AVP - Paper, Print & Delivery, DexOne Dick Lilly, Waste Prevention and Product Stewardship Business Area Manager, Seattle Public Utilities, WA November 30,

12 For the Audience: 2 ways to ask questions Spoken: Use the hand-raising function on your control panel so we can unmute you. Speak through a microphone on your computer OR Be dialed-in through a telephone (and enter your Audio PIN) Written: Write your question in the Question box at any time. Please tell us to whom you are addressing your question. November 30,

13 Interested in Learning More? Contacts Scott Cassel CEO and Founder Product Stewardship Institute Chuck Teller Executive Director Catalog Choice (510) Maggie Stonecipher AVP - Paper, Print & Delivery DexOne (913) Maggie.Stonecipher@DexOne.com Dick Lilly Waste Prevention and Product Stewardship Business Area Manager Seattle Public Utilities, WA (206) Dick.Lilly@seattle.gov November 30,

14 Upcoming PSI Webinars PSI will hold 3 additional webinars in January 2012 on the following topics: Building the Case for Producer Responsibility How Incentives Change Consumer Behavior EPR for Packaging and Printed Materials: Update and Status Stay Tuned! For more information and to register, please see the Product Stewardship website at: November 30,