or over three years, Moulinex has been organizing its cooking competition, the Moulinex You Cook Video Recipe Challenge. It is a competition among

Transcription

1 F or over three years, Moulinex has been organizing its cooking competition, the Moulinex You Cook Video Recipe Challenge. It is a competition among culinary and hospitality management students, wherein entries are submitted in video clips showing the ingredients and procedure through a cooking demo using Moulinex food preparation products. On its third year, the Moulinex You Cook Video Recipe Challenge shall be on the lookout for female cooks who have the passion for serving delectable home-cooked meals and can serve as the epitome of the modern woman who appreciates easy preparation of dishes with the use of innovative products such as what Moulinex offers. Moulinex has always been about making the lives of women easier so we would like to recognize and celebrate the cooking prowess of the Filipina women through this project.

2 CONTEST MECHANICS who can join Female, aged 18 to 40 years old Filipino citizen Single or married A resident of National Capital Region or nearby provincial areas Any female who has the abovementioned qualifications can join the competition provided that she: -Has not worked and/or is not currently working as a professional cook or chef here in the Philippines or abroad -Does not own a restaurant or a culinary school -Is not a current instructor of culinary studies or related course in a culinary school, college, or university -Not a current student of First Gourmet Academy how to join There are three ways to submit entries in order to join the contest: A. By mail Enclose in an envelope the original video recipe in a CD format together with the completely filled-out entry form. Address it to Mr. Marvin Mancera, Brand Marketing Assistant - Moulinex, and then send it to: Collins International Trading Corporation No. 412 Amang Rodriguez Avenue, Manggahan, Pasig City Tel No.: B. In person Visit our office and submit an original video recipe entry at the address listed above. Original video recipe should be in a CD format and enclosed in an envelope together with the completely filled-out entry form. Address it to: Mr. Marvin Mancera, Brand Marketing Assistant for Moulinex.

3 C. By Upload your video recipe entry on Youtube and send the link of your video to gmail.com. Send all the other requirements including the completely filled-out and scanned entry form. Indicate You Cook 3 Entry in the subject field. for verification Upon submission of entries, Collins International Trading Corporation (through Mr. Marvin Mancera) shall send an acknowledgment letter to the participants who have submitted their entries to confirm the receipt of the original recipe video entry. The acknowledgment letter will be sent to the address indicated by the participant in her entry form. In the event that the participant who submitted an entry does not receive an acknowledgment letter within 48 hours upon submission, the contestant must notify us by calling (02) and look for Mr. Marvin Mancera. REQUIREMENTS entry requirements Usage of at least one (1) Moulinex product on the participant s entry is required, however, purchase of Moulinex products is NOT required. Moulinex item(s) can be borrowed or currently owned by the contestant. Contestant may choose to purchase a new Moulinex item for the purpose of using it for the making of the video recipe, but this shall be done on a voluntary basis and shall not be tantamount to making a required purchase of a Moulinex product in order to join the contest. A contestant may be disqualified from joining the competition if she is deemed to have misinformed or misled the organizers on the basis of her qualifications for joining the competition. recipe requirements The Moulinex Video Recipe Challenge seeks video entries that: Feature signature dishes/homemade specialties (dishes that can go with rice) Must be prepared using any Moulinex Appliances Must include standard measurements, complete preparation instructions, cooking time and temperatures, and number of servings.

4 video requirements In making the video, the following must be observed: The duration of the video must be within a maximum time of ten (10) minutes. The contestants must state their name, age, and place of residence. The contestants must say the recipe name and a brief description of the recipe. State the reason why it is chosen. Enumerate and discuss all the ingredients that will be used in the doing the recipe. The contestants must clearly show the food preparation procedure. The contestants must use at least ONE Moulinex product in preparing his/her recipe. Contestants should not feature in the video small kitchen appliance products from competing brands. Any of the following video programs may be used by the students in creating the video: For movie editing programs/softwares: 1. Free and simple movie editors: a. Windows Live Movie Maker b. Pinnacle VideoSpin Trial full version Intermediate/Professional movie editors a. Muvee Reveal 8 b. Corel VideoStudio Pro X3 c. Adobe Premiere Pro d. Avid Video Studio e. Sony Vegas Movie Studio f. Ulead Video g. Power Director The formats that may be used are as follows: 1. Movie file: (mpeg) (.mpeg; *mpg; *m1v; *m2v; *.mod; *.mpa; *.mpe; *.lfo; *.vob) 2. MP4 Video file: (*.mp4; *.m4v; *.mp4v; *.3gpi; *.3gpp; *3g2; *3gp2) 3. QuickTime Movie file: (*.mov) for Mac/Apple player 4. Windows Video file: (avi) (*.avi; *.wmv)

5 submission requirements The following must be submitted together with the video recipe entry: Scanned file or photocopy of birth certificate Scanned file or photocopy of current school ID (for student contestants) Curriculum Vitae Completely filled-out Entry form Soft copy of 1 medium-shot photo and 1 close-up photo of the contestant CONTEST DURATION The submission of entries for eliminations will run from November 29, 2012 until January 31, The competition will run from November 29, 2012 (Formal Launching) to March 9, 2013 (Grand Finals). important dates and venues Submission of Entries December 1, January 31, 2013 Deadline for Submission of Entries January 31, 2013 Qualifying Round February 8, 2013 InterContinental Hotel Manila Semi-Finals February 23, 2013 InterContinental Hotel Manila Grand Finals March 9, 2013 SM Megamall Event Center *Qualifying Round will be extended until February 9, 2013 if needed, depending on the number of entries that will have to be screened by the judges. CRITERIA FOR JUDGING qualifying round All entries submitted on or before January 31, 2013 at 6:00 pm shall be collected and are subject to be viewed by the judges and Moulinex Marketing Team for screening. The judging for the Qualifying Round will be on

6 February 8, 2013 (1:00-6:00 pm). The objective of the qualifying round is to choose Top 16 entries that will be included in the Semi-Final Round. All entries will be judged with the following criteria: Creativity and Originality 20 % (Contestants must be able to present an original recipe based from the theme of the competition and she must present the ingredients and the background of the recipe or on how she have chosen that recipe in the most creative way possible) Ease of Preparation 20 % (Contestants must present well the preparation sequence and proper cooking procedure) Optimization of Moulinex products 20 % (Contestants must be able to show the usefulness of the chosen Moulinex product and be able to maximize its different features) Visual Appeal 15 % (Finished product or recipe must be properly presented and must look appetizing and pleasing to the eyes) Video Presentation 15 % (Contestants must consider the quality of the video and technicalities or the direction of the video entry) Pleasing Personality 10 % (Contestants must be articulate, seem amiable and have confidence in presenting the recipe) Total 100 % semi-finals The chosen 16 semi-finalists will have an actual cooking demonstration of their recipes that they have presented in their video entries, on February 8, 2013, 1:00-6:00 pm. The qualifiers must bring their own ingredients and utensils. For the Moulinex appliances needed in preparing the recipes, the contestants can bring their own personal units or may borrow from CITC upon their request, subject to the items availability. The recipe must be prepared within one and a half hours or less. In this phase, the judges shall consider the following criteria for judging: Taste 25 % (Contestant must come up with a recipe based from the theme with a good and delectable taste) Mise en Pláce / Ease of Preparation 20 % (Contestants must be able to prepare his/her recipe well)

7 Creativity / Originality 15 % (Contestants must be able to present an original recipe based from the theme of the competition and she must be creative in terms of the presentation of her recipe) Visual Appeal 15 % (Contestants finished recipe must be properly presented and must look appetizing and pleasing to the eyes) Optimization of Moulinex products 15 % (Contestants must be able to show the usefulness of the chosen Moulinex product and be able to maximize its different features) Pleasing Personality 10 % (Contestants must seem to be amiable, have confidence and possess proper etiquette in preparing the recipe) Total 100 % grand finals Eight finalists have to prepare for a cooking showdown that will be conducted during the Grand Finals, wherein random ingredients will be given to them and they have to come up with a recipe out of it. The judges then shall consider the following: Palatability 25 % (Contestants must prepare a recipe that seems to be enjoyable and delectable) Creativity / Originality 20 % (Contestants must be able to present an original recipe based from the theme of the competition and she must be creative in terms of the presentation of his/her recipe) Visual Appeal 15 % (Contestants finished recipe must be properly presented and must look appetizing and pleasing to the eyes) Ease of Preparation 15 % (Contestants must be able to prepare her recipe well) Optimization of Moulinex products 15 % (Contestants must be able to show the usefulness of the chosen Moulinex product and be able to maximize its different features) Audience Impact 10 % (Contestants must have a pleasing personality and seem to be amiable to the spectators) Total 100 %

8 JUDGES ms. amy ferrer A graduate of Bachelor of Science in Hotel and Restaurant Management from Philippine Women s University Started her career in the hotel industry when she joined Mandarin Oriental Manila as Guest Services & Creative Supervisor and then with The Peninsula Hotel as F&B Duty Manager Currently, she is the Food and Beverage Manager of the prestigious InterContinental Hotel Manila chef rory subida Seasoned chef with more than 25 years of experienced in the field of Culinary Training, Food and Beverage Operations Involved in the preparation and publication of more than 25 volumes of Maya Cookbooks Continue to serve as the Culinary Directress/Manager of the Maya Culinary Arts Center Manila ms. nina daza-puyat Graduate from Cornell University in New York with Bachelor s Degree in Hotel and Restaurant Administration Used to host a cooking show with his brother Sandy in Cooking It Up with the Dazas Previously worked as a food stylist, cookbook author and columnist Daughter of Philippine culinary icon Ms. Nora Daza Now the Editor-in-Chief of Appetite Magazine

9 chef mats loo Begun his career at the age of 14 in Sweden Worked with affluent restaurants in Spain, London, Sweden, and the United States His works as a chef has been landed and featured in the most prestigious kitchens and high class hotels in Europe Director and owner of the First Gourmet Academy located in Quezon City chef rosebud benitez Graduate from the Center for Culinary Arts Has hosted and presented several media and live events and has appeared as a guest in several TV productions of varying formats and genres She was part of the TV cooking show Ka-Toque together with other young chef and then became the host of the popular show Quickfire- a 10 minute cooking show PRIZES first prize Php 50, cash Moulinex Kitchen Showcase worth Php 30,000 Dowell 8 cubic refrigerator Kitchen experience with the Executive Chef of InterContinental Manila Overnight stay for two in Intercontinental Hotel Manila Free dining experience for two at Prince Albert Restaurant One year FREE subscription to Appetite magazine Gift Certificate from First Gourmet Academy To be part in atleast one Moulinex culinary workshop Gift packs from sponsors Plaque of Recognition

10 runner-up Php 20, cash Moulinex Kitchen Showcase worth Php10,000 Dowell 6 cubic feet refrigerator Free dining for two at Jeepney Restaurant Gift certificate from First Gourmet Academy Gift packs from sponsors Certificate of Recognition consolation prize Each will receive Php5,000 cash from Moulinex, Moulinex JU21 Juice Extractor Giftpacks from sponsors Certificate of Participation *Prizes in kind are not convertible to cash. All taxes for prizes worth Php10,000 and above shall be shouldered by Collins International Trading Corporation. announcement of winners/qualifiers Qualifiers for Semi-Finals and Finals will be informed through phone call, , and a letter that will be sent through registered mail. Further announcement of winners and qualifiers will be posted on the You Cook Year 3 website and Moulinex Facebook fan page. disqualification All entries received after the cut-off date and time (January 31, 2012, 6:00 pm) shall not be accepted for screening for the Qualifying Round and therefore shall not be considered as official entries for this competition. Video entries with incomplete requirements shall not be considered as valid entries. In the event that a Semi-finalist or a Grand finalist would not be able to participate in the competition due to any reason with or without prior knowledge of Collins International Trading Corporation (CITC), the participant shall automatically be disqualified from the competition. The contestant waives any responsibility by CITC to reconsider her entry or to postpone the schedule of the competition.

11 general terms and conditions Submission of a contest entry grants Collins International Trading Corporation and its agents the right to publish, use, adapt, edit and/or modify the recipe and/or video recipe included with entry in any way, in commerce and in all media worldwide, without limitation. Employees of Collins International Trading Corporation, their advertising agencies and their relatives, the relatives of the judges and sponsors up to the second degree of consanguinity/affinity are not allowed to join the competition. For more details regarding the competition, visit: or check out our latest updates through: and for inquiries, contact: Mr. Marvin Mancera Brand Marketing Assistant - Moulinex Events Collins International Trading Corporation Telephone Number: (02) Mobile Numbers: / moulinexyoucook@gmail.com Moulinex appliances are available at all leading department stores and appliance stores nationwide and is exclusively distributed by Collins International Trading Corporation.