Communicating investment at EU, national, regional and local level

Transcription

1 Communicating investment at EU, national, regional and local level July 1, 2016 Brussels, Belgium

2 Contents: Invest in Extremadura Vienna Business Agency CIBANK Bulgaria Participatiefonds Vlaanderen Ideas Factory introduction

3 Engaging and inspiring stakeholders through effective communication

4 Who are we? 1.1 million habitants. Birmingham Cologne Area 41,634 Km 2. Netherlands GDP per capita (2015) 4.6% GDP Annual Growth Rate Eurozone Extremadura 3,0 Oporto : Madrid : 0,9 1,3 1,6 Lisbon: Sines Seville Valencia -0, ,8 Algeciras

5 Framework Administrative powers to promote and attract investments. Infrastructures resources Know yourself Human resources and talent RDI Expertise Resources Financial support Differentiation Differentiation A place to live

6 Strategy: Target Target effectively Alberta (Canada) East USA U.K. France+Germany Sectors Iberia Shaanxi EUA Health Agrofood Perú Clean Energy ICTs Tourism

7 Strategy: Cross-border cooperation 3,4 million habitants. Common areas (RIS3) Area Km 2. Harmonized Strategy Added resources A T T R A C T I O N B u s i n e s s & I n v e s t m e n t s Coordinated Promotion BUSINESS LEADS MODEL OF COMPETITIVE COLLABORATION Access to European funds

8 Strategy: Multiplayers Institutional: Institutional: Commercial Offices at Embassies Invest in Spain Face-to-face Share Win-win Synergies Advisor: Consultancy and Law firms, engineerings Financing: Banks, Public & Private Equity, specialized funds Associations: Business Confederations, Chambers of Commerce. RDI: RDi: Scientific and Technological Parks, Research Centres.

9 Strategy: Customized Support ONE STOP: We walk together in every single step of the process. High value and personalized landing proposal and tailoredmade aftercare services. Greenfield Projects Regional Landing proposal New Investments Expansions and/or upgrade Aftercare Projects Mergers and/or acquisitions Reinvestments

10 Results 100% Leads (Focus & Multiplayers & Crossborder) L L L L L L L L L L L L L Leads O L L L L L L L L L 29% Projects (Customized Support) P Projects P P P 7% Investments

11 Final remarks Strategy Find out what makes you different Target Find the right audience Cross-border your neighbor, not your foe but ally Multiplayer Believe in personal relationships Customized Service Committed to results Better and sustainable results

12 Thank you Extremadura is tradition and modernity Find out

13 Contents: Invest in Extremadura Vienna Business Agency CIBANK Bulgaria Participatiefonds Vlaanderen Ideas Factory introduction

14 Vienna Business Agency: International Investment Promotion for the City of Vienna Sabine Ohler Director, International Business Vienna Business Agency Brussels, July 1st 2016

15 How we are telling the Investment Story: International Investment Promotion for the City of Vienna Vienna Business Agency: Our Services for International Companies, Investors, Expats

16 VIENNA Where You Can Enjoy Success

17 This is what you already know

18 about Vienna

19 And why almost

20 6 million people

21 visit us every year.

22 But there is another side of Vienna.

23 It s a highly attractive business location

24 A closer look at Vienna Strategic & International Hub R&D & Innovation Hot Talent Pipeline Spot Rankings Start-up Hub Figures

25 Vienna in Figures One of the fastest growing European cities One of the best managed cities globally GDP per capita almost double of EU average ( vs ) companies with employees founded companies per year 77 bn foreign investment in Viennese companies

26 Others about Vienna Rank 1 Quality of Living ( ; Mercer) Rank 1 Family Life Index 2015 (InterNations) Austria Rank 2 EIU Liveability Ranking 2014 worldwide (Economist Intelligence Unit) Rank 3 Innovation Cities Index 2015

27 Strategic Hub in Europe Located in the very heart of Europe: every capital reached by air in 3 hours Bridging Western Europe and CEE Vienna Airport: 22,8 mill. passengers (+1,3 %) in 2015 Vienna Central Station: 1000 trains p.d., passengers Vienna s public transport: 2.5 m. passengers p.d., 900 m. rides p.a. (2013) underground network 78,5 km

28 International Hub Vienna Only UN headquarter within EU 200 international headquarters expats from 90 nations 32 UN and international organizations; diplomats 14 international schools new companies from 140 countries ( ) Nearly 200 different nationalities doing business in Vienna

29 R&D & Innovation Hot Spot R&D Quota Vienna: 3.55% (EU: 2%) R&D Investment: 3.2 bn, > 43,000 R&D jobs Numerous research funding programs research institutions: Institute of Molecular Pathology (IMP) Institute of Molecular Biotechnology (IMBA) Center for Molecular Medicine (CeMM)

30 Talent Pipeline Vienna Vienna: oldest & largest university in German speaking Europe students (vs. Berlin , Munich students) 30 % international students Over 50 English post-graduate programs 9 public universities 6 universities of Applied Sciences 5 private universities

31 Start-up Hub Vienna company founders/year Broad, vibrant, fast growing ecosystem ICT, Smart City and Urban Technologies, Life Sciences, Creative Industries Excellent financial support Wide range of entrepreneurial support CEE hub for social entrepreneurship

32 Why Vienna? Best quality of life worldwide, top infrastructure Legal, political, social, economic stability International, culturally diverse; EU and CEE access Attractive incentives for R&D World class research insitutions, top talent pipeline World class in Life Sciences, ICT, Smart & Urban Technologies, Creative Industries Excellent financial & non financial support

33 Vienna Business Agency Our Services for International Investors

34 Vienna Business Agency Vienna s official IPA: Innovation driver, 360 Degree Service We support the business location Vienna: With comprehensive funding programs/grants > 40 m. p.a. With real estate and urban development projects With extensive services and consulting

35 International Business International Investment Promotion for the Business Location Vienna Acquisition and Support of International Companies and Investors Support for Expatriates and their families First point of contact for: International companies International investors Expatriates

36 International Investment Promotion Activities on a local, regional, and international level: Business location presentation Organisation of workshops, roadshows Attending international fairs Visiting and attending of companies Strategic Partners: ABA-Invest in Austria, Chamber of Commerce, Trade Commissions, International Representations in Vienna (Embassies), Lawyers, Tax Advisors, Real Estate Developers, Banks, : Activities in 20 countries & 37 cities: DE, CH, FR, IT, NL, UK, SK, PL, SL, HU, BG, RUS USA, BRA, Turkey, KSA China, South Korea, Japan, Singapur

37 Support for international companies & expats Detailed information regarding the business location Vienna/Austria Information about commercial, tax, and labour law; work permits, other permits required in Vienna/Austria Information about financial grants Establishing and facilitating contacts with local authorities, banks, and other institutions Support with all real estate needs Expat Center Vienna: support with family matters, housing, schools, residency; Expat Club

38 Our Output: FDI in Vienna Record Year 2015: 175 new international Companies Source: Vienna Business Agency

39 Our Output: FDI in Vienna Top 12 FDI Countries of Origin 2015 Source: Vienna Business Agency

40 Our Output: FDIs in Vienna Economical Impact FDIs in Vienna M. Investment volume new jobs created Source: Vienna Business Agency

41 Contact: Sabine Ohler Director, International Business T: viennabusinessagency.at

42 Contents: Invest in Extremadura Vienna Business Agency CIBANK Bulgaria Participatiefonds Vlaanderen Ideas Factory introduction

43 Invest in the EU: Communicating investment at EU, national, regional and local level Supporting the SMEs growth using the European Financial Instruments EFSI-COSME and JEREMIE Dr. Kiril Velitchkov Head of European Projects and Financial Institutions, CIBANK Manager of KBC European Financial Instruments Competence Center

44 EUROPEAN FINANCIAL INSTRUMENTS SUPPORTING INVESTMENT IMPACT on SMEs reduced collaterals Bulgaria SME focus Usage of 23 FIs (EFSI; EIB; EIF, etc.) 39% of the SME portfolio covered by credit guarantees reduced interest effective EU support on BANKS credit risk reduction effective recovery capital relief

45 JEREMIE (2011) Long-term strategy for SMEs growth and full top management support Challenges: The first JEREMIE operation in BG EU grants vs subsidized loans Limited understanding and experience Low interest KSF Internal & External communication

46 JEREMIE (2011) Internal targeting all key departments aiming to raise the awareness on the benefits both for our clients and the bank as well on the specific requirements tools internal publications; regular meetings through-out the country; internal workshops

47 JEREMIE (2011) External targeting SMEs; Business associations aiming to explain the opportunities and the requirements in a simple language tools publications in newspapers, TV campaign; internet; corporate web-site; brochures, posters; clients event Results raised awareness and understanding the JEREMIE brand 465 SME projects for 64MEUR

48 EFSI COSME (2016) Long-term strategy for SMEs growth and full top management support The 1 st EFSI operation in Bulgaria Demand for JEREMIE KSF - internal/external communication

49 EFSI COSME (2016) Examples Facebook; LinkedIn 5 EFSI events in Bulgaria EC, EIB, EIF, EP in 2016 COSME clients presenting best practices Results over 700 companies reached over 260 SME projects for 50 MEUR supported

50 LESSONS LEARNED FIs are supporting the investments The bank s role is more than to provide financing The effective internal and external communication is KSF The partnership between all the key stakeholders adds real value

51 Contents: Invest in Extremadura Vienna Business Agency CIBANK Bulgaria Participatiefonds Vlaanderen Ideas Factory introduction

52 HOW TO REACH DRIES? MICHEL CASSELMAN GENERAL MANAGER

53 PMV invests in the economic fabric of Flanders 1 Shareholder = Flanders Region 1.05 Billion euro assets under management Business Financing 201 million euro invested in million euro exited in 2015 Infrastructure and Real Estate Investments 122 employees 53

54 Our offering spans different company stages & company profiles PMV Capital Equity participations up to 40,000,000 Euros PMV Loans Loans for starting and growing companies up to 10,000,000 Euros PMV Guarantees Allowing companies to get bank financing backed by a PMV warranty ARKimedes Activating private risk capital via fund-in-fund investments 54

55 Communication challenge PMV is associated with big or complex investments and companies, with focus on specific sectors Communication challenge: how to reach Dries? how to make EFSI stand out 55

56 Who s Dries? Passionate music lover Passionate entrepreneur Owner of The Guitar Bar in Antwerp Guitar store Coffee shop 56

57 How to reach Dries: creation of the subbrand PMV/Z Intertwined with the mother brand, visual connection Emphasis on specific expertise by adding /Z New baseline: for the self-employed entrepreneur Coverage of 4 products: Starter loan, SME-financing, Guarantees < 1,5 million, Winwinloan Separate tone of voice Separate communication plan Emphasis on EU-support an EFSI on all communication carriers Launch of communication campaign in presence of our partners and intermediaries 57

58 PMV/Z communication carriers New website with focus on the storytelling of 8 entrepreneurs, Dries being one of them Anelka Starter loan dog training Biogazelle Winwinloan biomedics Bizobike Gurantee electric folding bikes Brandtfood SME-cofinancing food store Corridor Starter loan ecologic consulting Urban Crops SME-cofinancing vertical farming CPF INdustrial SME-cofinancing industrial printing The Guitar Bar SME-cofinancing guitar shop 58

59 Communication carriers EU inside New leaflet: PMV/Z in pocket format Roll-up stand Digital bannering Stand 59

60 PMV/Z communication campaign Cross-channel campaign: Social media campaign, amongst others via sme-organisations Print campaign Short film, starring an entrepreneur and a PMV-expert: youtube, twitter, facebook, newsletter Presentations to partners: banks, sme-organisations, Participation to sme-fairs Networking events Impact? Increase of website visits 60 Increase of number of applications

61 PMV and EFSI PMV coordinates the investment funds of EFSI in Flanders Given its expertise and track record in areas such as Strategic infrastructure and energy projects Research, development and innovation Financing of small and midcap companies PMV = connection between EFSI and Flemish economic fabric 61

62 Contact Frank Kindt Communication manager T: PMV nv Oude Graanmarkt Brussels Tel 02 /

63 Contents: Invest in Extremadura Vienna Business Agency CIBANK Bulgaria Participatiefonds Vlaanderen Ideas Factory introduction

64 How can communication help bridge the investment gap?

65 4 principles

66 4 ways to participate

67 1 law

68 How can communication help bridge the investment gap?

69 Contents: Invest in Extremadura Vienna Business Agency CIBANK Bulgaria Participatiefonds Vlaanderen Ideas Factory introduction

70 Communicating investment at EU, national, regional and local level July 1, 2016 Brussels, Belgium