Stadium Advisory Committee. Market Analysis and Funding Sources

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Annabel West
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1 Stadium Advisory Committee Market Analysis and Funding Sources Subcommittee Readout April 20,

2 Agenda Review Initial Individual Donor Funding Analysis Update on Remaining Private Funding Deliverables in Process Questions 2

3 Individual Donor Projection Gift Projection Process Developed donor pool from current athletic donors, past athletic donors, donors with athletic interest, season ticket holder non-donors, former student athletes and unaffiliated prospects. Did not include any exclusive academic donors for this projection Applied standard campaign fundraising principles to develop number of prospects, their gift range and dollars secured by gift range This projection is a living document and will evolve as we go further in the process and the range will get tighter as we refine the analysis We are not actively fundraising at this point 3

4 Individual Donor Projection Gift Range Prospects Projected Donation Amounts $10M+ 15 $22M - $135M $1M-$10M 64 $10M - $42M $500K-$1M 94 $2M - $7M $250K-$500K 114 $2M - $9M $100K-$250K 280 $1M - $8M $50K-$100K 500 $2M - $9M $5K-$50K 1,000 $2M - $6M Annual Giving ~20,000 $4M 4

5 Other Deliverables There are several other sources of private funding we are analyzing in addition to individual donations Naming rights Potential Personal Seat Licenses Club/Suite sales revenue Potential construction fund ticket surcharge Other revenue sources (only if included in multi purpose stadium) residence hall income, condo sales, alumni center donations, event revenue, new media/interactive sponsorship opportunities ICON and CSL International are in the process of gathering market data to support the projections for these areas based on the unique characteristics of CSU and our community 5

6 Overview of CSL International lstudy CSL International (Conventions, Sports, and Leisure) is a leading advisory and research firm founded in CSL has completed over 500 studies on behalf of universities, professional sports organizations, and municipalities As part of the overall Feasibility Study, CSL has been engaged to create and administer a wide-ranging survey focused on understanding the needs and wants of CSU stakeholders as it pertains to Hughes Stadium and a potential new stadium on the CSU campus In the coming weeks, CSL will engage various CSU stakeholders to obtain information that will assist the Stadium Advisory Committee with their ultimate recommendation. CSL will target the following groups as participants in the study: Current Students Corporate Sponsors Alumni Faculty/Staff Season Ticket Holders Ram Club Members 6

7 Collegiate Naming Rights Total Annualized School Venue Name Location Conference Amount Year Term (yrs) Revenue Minnesota TCF Bank Stadium Minneapolis BCS $35,000, $1,400,000 Central Fla. Bright House Networks Stadium Orlando Non BCS $15,000, $1,000,000 North Texas Apogee Stadium Denton Non BCS $20,000, $1,000,000 Texas Tech University Jones AT&T Stadium (Ren.) Lubbock BCS $20,000, $800, Maryland Rutgers University Capital One Field at Byrd Stadium (Ren.) College Park BCS $20,000, $800,000 High Point Solutions Stadium (Ren.) New Brunswick BCS $3,500, $650,000 Akron InfoCision Stadium Akron Non BCS $10,000, $500,000 Louisville Papa John's Cardinal Stadium Louisville BCS $15,000, $340,909 Western Kentucky University Houchens Industries L.T. Smith Stadium (Ren.) Bowling Green Non BCS $5,000, Indefinite $166,667 7

8 Playing Field Tailgating Plaza Scoreboard President s Club Suite Club Concourse Coach s Corner / Club Room Additional Naming Rights Inventory Party Deck Alumni Deck General Concourse Dining Room Press Box Locker Room Meeting Rooms Letterwinners Lounge Others TBD At the May 30th Stadium Advisory Committee Meeting, the Market Analysis and Funding Sources Subcommittee will present a range of expected revenue for each of the inventory items listed above. 8

9 Next Steps Once the survey is completed we will analyze the results of the CSL study and the Market Analysis and Funding Sub- Committee will be prepared to offer a range of projected revenue for the following categories of private funding in time for the May 30 th Stadium Advisory Committee Meeting Naming Rights Personal Seat Licenses Suite Sales Ticket Surcharges Corporate Sponsorships Season Ticket Sales Event Revenue These amounts will be added to the individual donor projections to result in an overall projected range of private funding We will then compare this to other recently funded collegiate stadium construction and renovation projects 9

10 Questions Questions University Advancement 10

Stadium Advisory Committee

Stadium Advisory Committee Market Analysis and Funding Sources Subcommittee Readout March 29, 2012 1 Agenda Review Subcommittee Charter Review Subcommittee Membership Review Subcommittee Deliverables Review