The 7 Fundamentals of Monthly Giving

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1 The 7 Fundamentals of Monthly Giving Welcome! We will start promptly at 2 minutes past the hour Slides and resources

2 GoToWebinar Housekeeping: what you see.

3 GoToWebinar Housekeeping: attendee participation Your Participation Open and hide your control panel Join audio: Choose Mic & Speakers to use VoIP Choose Telephone and dial using the information provided Submit questions and comments via the Questions panel

4 The 7 Fundamentals of Monthly Giving

5 The 7 Fundamentals of Monthly Giving About Erica Waasdorp President of A Direct Solution Raised millions of monthly giving dollars for her clients Philanthropoholic Reader s Digest graduate 30+ years of Direct Response experience 20+ years of Monthly Giving experience Author of Monthly Giving. The Sleeping Giant, paperback and e-book Second book due out this year

6 The 7 Fundamentals of Monthly Giving Poll

7 What we will cover today I. How Monthly Donors are Different II. How to Start a Program with Limited Resources III. How to Recognize Monthly Donors IV. How to Set your Ask Amounts V. How to Market your Program VI. How to Present Results VII.How to Plan for Growth

8 I: How Monthly Donors are different Monthly Donors are: Small!!! Committed Provide ongoing income And

9 I: How Monthly Donors are different Their retention rates are much higher! Source: Infographic: Bloomerang, AFP Fundraising Effectiveness Project Quote: Adrian Sargeant

10 I: How Monthly Donors are different Their retention rates are much higher Median Retention Rates in 2012 by Gift Type and Loyalty Donors Giving Only Single Gifts Donors Giving Both Single and Recurring Gifts 2 Years Consecutive 51% 86% 3 & 4 Years Consecutive 65% 90% 5+ Years Consecutive 79% 95% Source: donorcentrics Collaborative Benchmarking US Recurring (Sustainer) Giving

11 The 7 Fundamentals of Monthly Giving II: How to Start a Program with Limited Resources

12 II: How to Start a Program with Limited Resources Begin with the web Source: 2014 M+R Benchmarks (2013 data)

13 The 7 Fundamentals of Monthly Giving Question Who handles your online donations now?

14 II: How to Start a Program with Limited Resources Check your current merchant account : Do they offer recurring gifts?

15 II: How to Start a Program with Limited Resources Add PayPal Include Recurring Option

16 II: How to Start a Program with Limited Resources Pay Pal is flexible and customizable

17 II: How to Start a Program with Limited Resources Add recurring giving option Easy, minimum amount

18 II: How to Start a Program with Limited Resources Add recurring giving forms

19 II: How to Start a Program with Limited Resources Absolutely NO end date EVER!

20 III: How to Recognize Monthly Donors Give them a special name

21 III: How to Recognize Monthly Donors Make a special thank you

22 III: How to Recognize Monthly Donors Special thank you Gift impact Thank you!

23 The 7 Fundamentals of Monthly Giving Poll

24 III: How to Recognize Monthly Donors You can t thank them enough, but

25 III: How to Recognize Monthly Donors Tax receipt Total amount for the year

26 III: How to Recognize Monthly Donors Keep Communicating!

27 The 7 Fundamentals of Monthly Giving Question What s your typical average gift?

28 IV: How to Set your Ask Amounts Rule of thirds 1 / 3

29 IV: How to set your Ask Amounts Average One time gift Divided by: 3 For example $35 becomes: $10, $15, $20, $35, Other $15 becomes: $5, $10, $15, $20, Other

30 IV: How to Set your Ask Amounts Ask Low Even $ 5 a month helps.

31 V: How to Market Your Program

32 V: How to Market Your Program Start in-house Join your own program! Ask your board, volunteers and staff to join!

33 V: How to Market your Program Make it easy to find menu

34 The 7 Fundamentals of Monthly Giving Poll

35 V: How to Market your Program Use Story, Challenge, Deadline Hope Challenge

36 V: How to Market your Program Clear goal of 600 NO gift Deadline = Urgency # left to generate Specific amounts

37 V: How to Market your Program Benefits Video Specific amounts

38 V: How to Market your Program Ask early, Ask often

39 V: How to Market your Program Impact of gift Monthly front and center Ask for preferences October 9th, 2014

40 V: How to Market your Program Add social media

41 VI: How to Present Results Annualize your revenue Current Gifts Monthly Gifts (annual) First year Cume 100 $35 $120 $15,500

42 VII: How to Plan for Growth Commit and think long-term

43 VII: How to Plan for Growth Integrate in donation page Dare to put front and center Specific amounts

44 VII: How to Plan for Growth Involve younger donors Source: Network for Good, Recurring Giving, Spring 2014

45 VII: How to Plan for Growth

46 VII: How to Plan for Growth Thank, communicate and ask for more money! Source: Network for Good, Recurring Giving, Spring 2014

47 What we covered today I. How Monthly Donors are Different II. How to Start a Program with Limited Resources III. How to Recognize Monthly Donors IV. How to Set your Ask Amounts V. How to Market your Program VI. How to Present Results VII.How to Plan for Growth

48 The 7 Fundamentals of Monthly Giving

49 The 7 Fundamentals of Monthly Giving Don t wait till everything is just right. It will never be perfect. There will always be challenges, obstacles and less than perfect conditions. So what. Get started now. - Mark Victor Hansen

50 The 7 Fundamentals of Monthly Giving Slides and Special Offer! 10 Tips to awaken sleeping giants in your donor base

51 The 7 Fundamentals of Monthly Giving Special offer for you: Save 20% on Erica s webinars Simply add the item(s) to your cart and enter the coupon code ERICA

52 Erica Waasdorp A Direct Solution Tel: Contact New: Monthly Giving Help Line

Recurring Donors A Winning Approach. Erica Waasdorp President, A Direct Solution

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