M: ADVERTISING WITH CONNECT PLUS BY WILLIAM ARENS, CHRISTIAN ARENS, MICHAEL WEIGOLD, DAVID SCHAEFER

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5 Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student&#39s &#8220real life. This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information yet in a more condensed format that is easier to cover by students. Connect assignments are provided to utilise the power of the web, making projects more fun for students and automatically grade materials to support instructors. M: Advertising also includes unmatched teaching support. Sales Rank: # in Books Brand: Brand: McGraw-Hill/Irwin Published on: Original language: English Number of items: 1 Dimensions: 10.00" h x.80" w x 9.00" l, 2.60 pounds Binding: Paperback 498 pages Features Used Book in Good Condition Most helpful customer reviews 4 of 5 people found the following review helpful. What a textbook I actually liked!?! By TayB I took an online class and this was the textbook we used. I am not the biggest fan of online classes because if I have a book that isn't easy to understand I will my professors until the end of the term. This book explains things clearly. I think the only flaw is it didn't have the definition in the back of the book. Each chapter focuses on different aspect of advertising. It starts off with beginning of publishing and grows to current forms of marketing like Twitter and Facebook. There are many topics that I have lived through and I think that makes the book more interesting to read. The online sections (code sold separately... learned that the hard way) were even some what engaging. The

6 on-line aspects have videos that run and you answer question randomly about what you saw in relation to your chapter. A few were snooze worthy, but some (the under armour) were really interesting to watch. Allin-All I really enjoyed this textbook. 0 of 0 people found the following review helpful. The back of my book looks to be water damaged... By Virginia Elkins The back of my book looks to be water damaged... I taped the peeling back cover to prevent further tearing. 0 of 0 people found the following review helpful. I just wasted my money By Brittany Dickerson It didn't come with connect plus! I just wasted my money! See all 28 customer reviews...

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