Moscow Farmers Market

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1 Photos used by permission AlisonMeyerPhotography.com Moscow Farmers Market 2015 Market Year End Report

2 Partnerships & Sponsors New Saint Andrews College Moscow Chamber of Commerce HEAL GRANT Regence BlueShield Foundation UI Extension Latah County Moscow Pullman Daily News Inland Northwest Broadcasting Downtown Moscow Businesses Farmers Market Commission KRFP, NWPR, KUOI Backyard Harvest AmeriCorps

3 American Farmland Trust National Farmers Market Celebration Voted #1 market in the State of Idaho, for a 5 th year in a row One of the top 25 farmers markets in the nation

4 High Five Passport Program Farmers Market Season 2015 One of the main challenges of the program has been the difficulty in obtaining data... We did not require [parents] to sign up for the program, to give us personal information, or to make any sort of commitment to the program... Without any of these requirements in place, it is difficult to collect good data. Hailey Ogden, Two-Year Progress Report for Blue Cross of Idaho Event Produce tasting Number of events during market season Total participants during market season Cooking class Physical activity class Incentivizing walking or biking to market Passport program N/A 450 N/A 321 1,324 Additional information 84.5% of kids liked what they tried. Tastings had the highest rate of participation. Had lowest participation rates of all events. Physical activity classes will be eliminated in the 2016 season in favor of incentivizing physical activity outside of market days. Incentives were given in the form of High Five Market Money, empowering kids to begin making their own healthy eating choices by allowing them to purchase fresh produce from vendors. In 2014 and 2015, passports were given to the parents of children to take home and bring back every market day. To increase ease of participation and reliability of data, passports will be kept on site for the 2016 season. Total contacts promoting healthy eating and active living for children in 2015, a substantial increase from 623 in The Moscow Farmers Market High Five Passport Program was started in 2013, funded by a two-year grant from Blue Cross of Idaho. Grant funding ended for High Five at the end of The program will continue to operate in 2016, but seeking further grant funding is recommended to ensure long-term viability.

HEAL Grant Volunteers Activity Class Jessie Brown Mindy Rice Amy Kaucic Cooking Class Marissa Rudley, UI Campus Dietician Kelly Christensen, UI Student Outreach Hilary Martin

5 HEAL Grant Volunteers Activity Class Jessie Brown Mindy Rice Amy Kaucic Cooking Class Marissa Rudley, UI Campus Dietician Kelly Christensen, UI Student Outreach Hilary Martin Natalie Hardin Tasting Class Trevor Kauer, Eat Smart Idaho According to independentsector.org, the Value of Volunteer Time in 2013 was: $22.55/ hr. National Average $19.92/ hr. Idaho

Market Day Sheet 27 Weeks Total Number of Performers Over 276 musicians and performing arts Total Number of Spaces Assigned Season Vendor: 1,241 Walk-On Full: 525 Walk-On Shared: 152 Walk-On Table:

6 Market Day Sheet 27 Weeks Total Number of Performers Over 276 musicians and performing arts Total Number of Spaces Assigned Season Vendor: 1,241 Walk-On Full: 525 Walk-On Shared: 152 Walk-On Table: 166 Child Vendor: 51 Performance Art: 119 Speakers Wall: 286 Dogs Redirected: 125 Smokers Redirected: 18 Lost / Found Items: 45 Highlights: Electrical Problems May 23 May 30 June 20 Poor Air Quality, Fires Aug 29 Police Bathroom not in working order Sept 12 Lost children, 4 incidents per market season Medical injuries, 3 per market season

performers 26 paid performance time slots Approximately 200 performers Tai Chi

7 Music and Performances at Friendship Square 27 Market Days 2 time slots 9:30 10:30 a.m. 11:30 a.m. 1:00 p.m. 25 non-paid performance time slots Approximately 100 performers 26 paid performance time slots Approximately 200 performers Tai Chi with the University of Idaho Confucius Institute 1 st Saturday of the month, 8 8:30 a.m.

Volunteers, Programs, and Special Events City of Moscow Commissions Farmers Market

Rights Commission Sustainable Environment Commission High Five Kids Program Chefs

Fish & Game Migratory Bird Day Great Moscow Food Drive Recipients: Moscow Food

8 Volunteers, Programs, and Special Events City of Moscow Commissions Farmers Market Commission Moscow Arts Commission Tree Commission Moscow Pathways Commission Human Rights Commission Sustainable Environment Commission High Five Kids Program Chefs in the Market UI Extension & Master Gardeners Latah County Human Rights Day Idaho Fish & Game Migratory Bird Day Great Moscow Food Drive Recipients: Moscow Food Bank, Trinity Food Pantry, Sojourner's Alliance, and Troy Food Bank Canine Companions

Magazine $675 Daily News / Lewiston Trib $325.

9 Marketing Advertisement Amount Posters (500) $ The Latah Eagle $130 Home & Harvest Magazine $675 Daily News / Lewiston Trib $ Total 2015 = $1, Total 2014 = $6,291.31

Soil Mate Facebook Joined Facebook May 13, 2011 (end of season 50 fans ) 3,624 fans (As of February 8, 2016)

10 Social Media Other Social Media Outlets Yelp Trip Advisor Foursquare Local Harvest Visit Idaho Food Hub Agrilicious! Soil Mate Facebook Joined Facebook May 13, 2011 (end of season 50 fans ) 3,624 fans (As of February 8, 2016) Weekly Posts 3,624 fans as of February 8, 2016 Music, Events, Vendor of the Week, What s Coming, Vendor Blasts, FAQs, Updates, Images, and Other News. Twitter 176 followers (As of February 8, 2016) Over 990 Tweets, and counting

11 Annual Craft / Food Juries March Participants 1 No Show 6 Jurists June Participants 6 No Shows 6 Jurists

State of Idaho Cottage Food Discussion 3 Meetings at Moscow City Hall April 29, 2015 9 a.m.

12 State of Idaho Cottage Food Discussion 3 Meetings at Moscow City Hall April 29, a.m. 12 p.m. 1 4 p.m. April 30, p.m. 24 participants in the discussion Patrick L. Guzzle, Idaho Food Protection Program Manager

13 Farmers Market Commission New Commission formed in May 2013 Erin Caroll, chair Gina Taruscio, vice chair Linda Heath Marci Miller Joann Muneta David Pierce Jeremy Ritter Cinda Williams VACANT Farm Tours & Site Visits: averaged three Commission members per visit. Four Farm visits 2015 Season. MFMC sub committee meetings: Policy, Agriculture, Marketing, Music & Craft. (hrs. not tracked) Volunteering at the Market Survey work, information, UI Homecoming, year end sales reports, cooking demo help, etc. 8 members x 12 meetings x 2 hours per meeting = 192 volunteer hours $22.55/ hr. National Average $19.92/ hr. Idaho

14 Annual Vendor Site Visits Aichele Farms Stanford, OR Boothman s Home Bakery and Produce Wapato, WA Calhoun Family Fruit Wapato, WA Aichele Farms Boothman s Tonnemaker Hill Farm Royal City, WA Woodland Apiaries Moscow, ID Tonnemaker Hill Farm Woodland Apiaries

Manage My Market Software Program Statistics Processing 129 ST-124 tax forms 129 Releases 47 Food Risk Assessments 136 Applications City Tent (Display Interactive Map) 55 Season Vendors 74 Walk-On

15 Manage My Market Software Program Statistics Processing 129 ST-124 tax forms 129 Releases 47 Food Risk Assessments 136 Applications City Tent (Display Interactive Map) 55 Season Vendors 74 Walk-On Vendors 4 Applications Pending (missing paperwork) 3 Applications Declined (product not allowed per policy) Purchased 2012 Briefly utilized 2014 Market Season Walk-On and Season Vendors System more widely used Uses and Benefits Vendor Directory, Product List, Accounting (Ledger), Report (Contact List Export to Excel), Stall Assignments, and More. Interactive Map Product Search Page Live Access/On Demand Permits, licenses, record keeping

16 Current Vendor Snapshot (Approved vendors that applied to Moscow Farmers Market via Manage My Market in 2015) SEASON 38% Produce / Nursery 0.5% Livestock / Poultry 15% Value Added 11% Hot / Prepared Food 31% Craft WALK-ON 15% Produce / Nursery 0% Livestock / Poultry 21% Value Added 10% Hot / Prepared Food 63% Craft

Market Manager Communication Average of 65 weekly texts 80 85 emails from 40+ Vendors Average of 10 weekly phone

17 Market Manager Communication Average of 65 weekly texts s from 40+ Vendors Average of 10 weekly phone calls to Vendors 9 hours pre-market day 9 hours on Market day Photo used by permission AlisonMeyerPhotography.com

18 Backyard Harvest Shop the Market Program / EBT Month Amount Month Amount Month Amount May $922 May $1, May $1,515 June $1,488 June $1,428 June $1,707 July $1,667 July $1,463 July $1,260 August $2,320 August $2,122 August $1,841 Sept. $1,984 Sept. $2,227 Sept. $1,221 October $1,329 October $1, October $1,389 TOTAL $9,710 TOTAL $9,509 TOTAL $8,933 1,040 pounds of produce collected at the Moscow Farmers Market Average EBT Sales per week = $ Total EBT Sales for 2015 = $8,933 Total Matched by Backyard Harvest Grant = $4,847 Farmers were paid = $13,811

19 2015 Vendor Fee Breakdown Total 2015 Fees Collected =$45, Season Vendors 55 Season Vendors $22, Walk-Ons 74 Walk-On Vendors $23, These fee s are collected for Season and Walk-On Vendor booth spaces, truck spaces, children s spaces, performance spaces, etc...

20 Total Year End Sales Reports 2013 Totals $563, Vendors Season Vendors Produce $630, Walk-On Vendors Produce $35, Season Vendors Craft $157, Walk-On Vendors Craft $54, Season Vendors Food $258, Walk-On Vendors Food $25, TOTAL $1,162, Vendors Season Vendors Produce $552, Walk-On Vendors Produce $53, Season Vendors Craft $124, Walk-On Vendors Craft $63, Season Vendors Food $299, Walk-On Vendors Food $83, TOTAL $1,177, % of Season Vendor Reports received in 2015 Estimated Tax Revenue to the State of Idaho $70,643.48

2015 Moscow Farmers Market (MFM) Financial Recap 2013 2014 2015 Farmers Market Revenue $ 33,475.00 $ 39,148.10 $ 45,487.25 MFM Staff Expenses $ 44,992.45 $ 37,707.00 $ 37,244.

90 Water Department (8 Hours ) $ 300 $ 200 $ 200 Engineering Services (14.

21 2015 Moscow Farmers Market (MFM) Financial Recap Farmers Market Revenue $ 33, $ 39, $ 45, MFM Staff Expenses $ 44, $ 37, $ 37, MFM Program Expenses $ 15, $ 12, $ 12, Subtotal Revenue over Expenses ($27, ) ($10,631.91) ($4,193.69) MFM Indirect Cost to MFM Police $ 1,814 $ 1, $ 1, Water Department (8 Hours ) $ 300 $ 200 $ 200 Engineering Services (14.5 Hours ) $ 200 $ 270 $ 270 Parks & Recreation Support $ 1,634 $ 1,711 $ 1,711 Street Department (26 Sweeper Hours & 58 Man Hours ) $ 5,644 $ 3,954 $ 3,954 Fire Department $ 312 $ $ 525 Contracts (Backyard Harvest & AmeriCorps) $ $ 5,700 $ 5,700 Total Annual Indirect MFM Cost $ $9,904 $ $13, $ $13, Total City Expenses Direct and Indirect $70, $63, $63, Total Revenue over Expenses (-$36,945.45) (-$24,446.33) (-$17,954.59)

22 City Department Services Department Police Legal Water Department Engineering Administration Park & Recreation Street Department Fire Department Arts Department Services Impounds, Animal Control, Extra Patrol, Public Restrooms, Parking Enforcement Policy & Procedure Review Drinking Fountain Maintenance and Gray Water Receptacle Mapping, Printing, Market Layout Phone Calls, Hold Harmless Notary, Press Release Garbage, Fountain Maintenance, Cleaning of Friendship Square, Electrical Maintenance Street Cleaning, Parking Sign Installation Safety Inspection, Tent Inspection, Fire Prevention Street Closure, Barricades, Vendor Registration & Fee Collection, Music Booking & Scheduling, Contract Facilitation, Check Distribution, FMC Meeting & Facilitation, Material/Equipment Purchasing & Repair, Market Coordinator & Sound Technician Hiring & Training, Special Event Coordination, Marketing & Promotion, Printing & Mailing, Poster Contest, Public Information and Distribution, Food & Craft Jury, Public Health Issue Coordination, Answer Questions, Strategy/Mapping/Planning

23 Fourth Annual Market Poster Contest 2015 Winner Rob McPherson

24 Third Annual Market Poster Contest 2014 Winner Carrie Lynn Kyser

25 Second Annual Market Poster Contest 2013 Winner Mario Montes

26 First Annual Market Poster Contest 2012 Winner Becca Derry

27 Photos by Zack Ellis, City of Moscow Videographer

28 Photos used by permission AlisonMeyerPhotography.com

29 Photos used by permission AlisonMeyerPhotography.com

ARIEL LYNNE AGENBROAD

ARIEL LYNNE AGENBROAD Department of Plant, Soil and Entomological Sciences Box 442339 University of Idaho Moscow, Idaho 83844-2339 Work: 208-885-7499 Home: 208-882-5861 Cell: 208-301-7067 Email: ariel@uidaho.edu