2015-2016 ANNUAL REPORT Medical Tourism Association
Table of Content About the MTA...4 Our Mission...5 Membership Benefits...6 Growing to meet our member s needs...7 2015-2016 Highlights...8 Industry Awareness...9 Global Events... 11 Congress... 12 Training and Education... 13 Chapter Programs... 14 Marketing... 15 New Destination Guides... 16 Strategic Partnerships...17 Strategic Goals for 2017... 19 Financial Statement... 21
ABOUT THE MTA
About the MTA The Medical Tourism Association is a diverse international organization dedicated to the life cycle of healthcare and travel projects from inception to delivery. From the review of benchmarked results to the development of improvement mechanisms developed through proven customer experience techniques and measured outcomes, the Medical Tourism Association is the dedicated partner for businesses seeking to establish a greater global presence in the healthcare, wellness and tourism industries. Over the ten years, as a global non-profit professional development and trade association for the Medical Tourism and Wellness Travel industries, we focus on delivering the best experience for the health and wellness seeker. The Medical Tourism Association works with healthcare providers, governments, healthcare clusters, hotels, travel agents, associations, insurance companies, employers and other buyers of healthcare in the development of medical travel, tourism and hospitality initiatives. We excel in promoting the highest level of quality to consumers in a global environment. Our online presence ranks at the top of Google searches Our education programs are developed by industry leaders and adaptable to address the needs of any region irrespective of the stage or level of development. These programs foster the tools to support international health and wellness program development which is premised upon best practices and sustainability. The medical travel, medical tourism and Wellness Travel industries are where they are today, in large part, due to ground-breaking decisions and efforts made by healthcare providers, doctors, facilitators, and forward-thinking business leaders of the MTA. The good news is that there are now experienced professionals who are available to convey their expertise and provide advanced education and training by way of tailored medical tourism education and certification programs, all through the MTA. P4
Our Mission To provide the world s leading educational resources for the medical travel, medical tourism and wellness tourism industries. Our faculty is constantly incorporating the realities and needs of various markets around the world. The educational platform provides the most unique results of today s thought leaders and training experts in the medical travel, medical tourism and wellness tourism industries. Portugal Monaco California Costa Rica Florida Brazil North Carolina UK Georgia Turkey Germany United Arab Emirates Jordan Greece Hungary Croatia Azerbaijan China South Korea Malaysia Argentina MTA Regional Representation P5
MEMBERSHIP BENEFITS
Growing to meet our member s needs As a global member-based organization, the MTA is committed to achieving the goals of its members. As membership has grown both in numbers and diversity, we have become more acutely aware of evolving needs in the industry as a whole. Some of the more urgent needs which we are currently addressing include: Developing continuum of care networks in countries of origin in order to improve patient safety and outcomes Identifying centers of excellence in order to provide buyers of healthcare with clear choices for high quality medical care Improving patient engagement and experience Encouraging physician engagement in provider and referral nations in order to improve the continuum of care Encouraging collaboration amongst stakeholders and standardization of best practices Promoting long-term strategy development and sustainability Encouraging greater use of telemedicine, telehealth, mhealth, ehealth and telepresence technologies Promoting authenticity and transparency in service delivery and marketing Most of these needs are related to improving healthcare access, delivery and the unique continuum of care elements that characterize the medical travel process. It is the goal of the MTA and its stakeholders to look at innovative ways to solve these issues and improve the quality of care available in all regions of the world. P7
2015-2016 Highlights
Industry Awareness 2015-2017 Medical Tourism Index Healthcare seekers contemplating an affordable treatment overseas and looking for just the right destination should know that Canada, the United Kingdom, Israel, Singapore and Costa Rica have been ranked as the most attractive destinations for medical tourism in 2015-2017, according to the International Healthcare Research Center, a data-gathering and analysis instrument of the Medical Tourism Association. The Medical Tourism Index concluded that Canada topped the lists for Country Environment and Medical Tourism Costs ; Israel for Destination Attractiveness ; and Israel and Germany for Medical Facility and Service. The 2015-2017 Medical Tourism Index considered 41 countries -- about 60 percent of the world s population -- from Africa, Asia, Central America, Middle East, South America and North America. Definition The Medical Tourism Index (MTI) is a global metric and a new type of destination-based performance measure of the attractiveness of a destination as a medical tourist destination. Conceptualization The MTI considers 34 criteria and groups them into three dimensions in terms of overall destination environment, medical tourism industry, and quality of facilities and services. Medical Tourism Index includes a full global report and also 4 Regional Reports: Asia, Europe, Americas and MENA region. Learn more at: www.medicaltourismindex.com GLOBAL MTI 2016 www.medicaltourismindex.com Main Dimensions Destination Environment Medical Tourism Industry Quality of Facilities & Services 34 41 2016 Respondents Profile Gender Age Ethnicity Geographical U.S. Regions 51% female Marital Status 49% male 31.7% 52.2% 16.1% Single Married Divorced or Widow 18-24 25-34 35-44 45-54 55-64 65+ 12.1% 17.7% 17.9% 18.5% 17.1% 16.7% Highest Education Level Top 5 Destinations Overall Rank 1. Canada 76.62 2. UK 74.87 3. Israel 73.91 4. Singapore 73.56 5. India 72.10 Destination Environment White Hispanic or Latino Black or African American Native American and other Asian 2016 MTI Overall Ranking 66.1% 12.1% 13.9% 6.7% 1.2% 22% 1. India 75.94 2. Colombia 74.96 3. Mexico 74.17 4. Canada 74.13 5. Dominican Republic 73.85 22.7% 37.1% 18.2% 43.5% 28.1% 12.9% 11.3% 4.2% High School or less 1. Canada 78.69 2. UK 77.30 3. Singapore 73.26 4. Israel 67.56 5. Germany 67.50 Bachelor Degree Medical Tourism Industry Associate Degree Master s Degree Doctorate Degree (Ph.D/MD/JD) Quality of Facilities & Services 1. Israel 81.60 2. Germany 77.88 3. India 77.10 4. Canada 77.02 5. UK 76.94 1. Canada 76.62 16. Dubai 67.54 31. Morocco 59.77 Ranked 1 st 2016 International Healthcare Research Center. All Rights Reserved. Duplication without Permissions Strictly Prohibited. Medical Tourism Index This research was sponsored by: Israel Overall MTI Score 73.91 Regarded by Jews, Christians and Muslims as the biblical holy land, this middle eastern destination on the Mediterranean sea is the home of 7.8 million people and officially known as the State of Israel. It has a technologically advanced market economy with a flourishing industrial sector that compensates for the lack of natural resources. Israel is the 37 th largest economy in the world by nominal GDP, and the quality of its college education as well as its highly educated population are responsible for the destination s high technology boom and rapid economic development. Tourism is one of its major sources of income, and an economic growth engine, which attracted 3.5 million tourists during the past year to its plethora of historic and religious sites. Healthcare in Israel is universal, and being part of the medical insurance plan is compulsory. Basic healthcare for its citizens is a fundamental right, and all the citizens and legal residents of the small nation need to join one of the four health insurance funds that cover basic medical treatment. They do have the option to increase medical coverage by purchasing supplemental insurance. The destination has both private and public health facilities and is considered to have one of the most technologically advanced healthcare systems in the world, with highly equipped modern facilities. It is no surprise that the State of Israel has the best score when it comes to the quality of the facilities and services factor and that no other nation could post better results for the quality of the healthcare facilities, its international accreditations and the top rated medical personnel. But Israel s overall rank was 3 rd, as the destination environment and the medical tourism factors came in in 4 th and 11 th place respectively, which tells us that the cost of having one of the worlds most modern healthcare providers won t come cheaply. So when it comes to creating a strategy that promotes medical tourism, it pays to know what you have to work on, as this destination can afford to have highly priced services and focus on the type of medical tourism looking for state of the art facilities and top ranked physicians and staff while spending time in an attractive destination. Ranked 4 th in Destination Environment 67.56...... Ranking Score Economy, Safety and Image th 8 70.06 Culture th 8 61.31 Ranked 11 th in Medical Tourism Industry 72.58...... Ranking Score Destination Attractiveness st 1 82.74 Medical Tourism Costs st 23 63.17 Ranked 1 st in Quality of the Facility and Services 81.60... Ranking Score... Quality Care st 1 77.98 Reputation st 1 82.89 Internationalization and Accreditation st 1 82.69 Patient Experience st 1 81.97 2016-2017 Medical Tourism Index. All Rights Reserved P12 P9
Industry Awareness 2015 Patient Survey/Report According to the 2015 Medical Tourism Survey/Report, 69 percent of respondents expressed an interest in traveling overseas for healthcare purposes. The investigation also found, that despite the best intentions of the Affordable Care Act to increase the ranks of insured Americans, 65 percent of the respondents who traveled for medical treatment did not have health coverage. Among the findings of the 2015 Medical Tourism Survey/Report: Cosmetic, dental andorthopedic were procedures most in demand; Mexico, the United States, and Costa Rica were leading destinations of choice; And savings from $4,900-$8,600 were enough of an influence to spur a decision to travel for healthcare. 2016-2017 Global Buyers Survey The Global Healthcare Resources Global Buyer s Survey allows us a look into the trends and habits of medical travelers. What are they interested in? What drives them to choose a destination? What are their expectations? Out of the results of this survey and our previous surveys conducted as part of client feasibility studies comes the GHR Global Buyer s Report. This Report will assist your company in identifying your target market, how to recognize its expectations and which direction to take your business. Some other areas we delve into are current industry trends, industry challenges and opportunities and then how each region around the world looks in regards to medical travel. Some of the more industrious countries are even highlighted and discussed in order to give you inspiration and encouragement. Q1. What is your organization type? Almost 38 percent of the survey respondents were Medical Tourism Facilitators. A Medical Tourism Facilitator is a company that offers GLOBAL BUYERS REPORT 37.7% Medical Tourism Facilitator 16.4% Insurance company 13.1% Travel Agent 13.1% Insurance agent/consultant/broker 3.3% Referring physician 1.6% Employer/HR Manager referral services and care coordination for a patient who is looking outside of his or her borders for medical care. 2016-2017 Insurance companies were second at 16.4 percent with travel agents and insurance agents/consultants/brokers tying at 13 percent for third highest respondents. Other Responses 14.8% Cancer related patient organisation Coorporate and individual health Wellness Global Business Travel, Medical Facilitator, Professional Education Healthcare IT/Second Opinion Healthcare Management Johns Hopkins Aramco Health Care. Luxury society group for high-end rich people Ministry of Health hospital as a buyer Trade Association Q2. In which country are you based? 26 percent of the survey respondents were based in the United States. U.A.E were second at almost 10 percent. The MENA countries accounted for almost 28 percent of those who responded to this survey. Other Responses Top 3 Countries 26.2% 9.8% 4.9 % U.S.A United Arab Emirates Canada Published in 2017 in partnership with the P1 2017-2018 Global Healthcare Resources. All Rights Reserved. Kuwait China Denmark Egypt Iran (Islamic Republic of) Nigeria Russian Federation Ukraine Albania Bahrain Barbados Botswana 4.9% 3.3% 3.3% 3.3% 3.3% 3.3% 3.3% 3.3% 1.6% 1.6% 1.6% 1.6% P8 P10
Global Events Asia-Pacific 2015 Chinese healthcare companies -- expected to be engines of future growth for the country s economy in the form of medical tourism, biotechnology and pharmaceuticals, digital fitness devices, senior care and hospitality and travel dollars were the focus of three B2B/B2G trade missions/conferences in 2015-2016 to key cities in China including Guilin, Boao and Haikou. Coordinated by the Medical Tourism Association, the most recent trade mission was held in conjunction with the World Medical Tourism & Global Healthcare Congress Asia-Pacific 2016, Nov. 16-21, 2016, in Guilin, China, which served as a platform for multinational healthcare interests to connect with local companies to tap into markets that address among others, China s aging population and to develop technologies for chronic ailments including heart disease and diabetes that could prolong and improve lives. China s outbound medical travel market is also growing with an estimated 500,000 patients in 2015 seeking healthcare services in Southeast Asia, the U.S. and Europe. Asia-Pacific Boao China 2016 Hailed as a resounding success by attendees, the Medical Tourism Association organized the World Medical Tourism and Global Healthcare Congress Boao, China held June 28-30th in Boao, Hainan province, China. Co-organized by the MTA in partnership with the Hainan government and Beijing Great-Idea Business Resources Company Ltd., the conference brought together over 600 top-tier attendees from China and around the world for three days of intense networking and educational sessions. International attendees included representatives from the Cleveland Clinic, Johns Hopkins, Deloitte, the Croatian Chamber of Economy, and the government of Hungary, while China s government and private sectors included the vice governor of Hainan, the China Ministry of Health, the China Healthcare Association, Luneng Group Commerce and Tourism Management Co., and First Investment Group, among many other distinguished delegates. CMTP Workshops Some 200 doctors, hospital staff, patient specialists and health and wellness marketing professionals also took advantage of Certified Medical Tourism Professional workshops held in Croatia, Dominican Republic, Jordan, Puerto Rico and Shanghai, China. P11
Global Events Orlando, Florida 2015 The Sunshine State, seeking to capitalize on the health and wellness industry, hosted more than 2,000 delegates to the 8th World Medical Tourism & Global Healthcare Congress, Sept. 27-30, in Orlando, where Scott Hamilton -- Olympic gold-medalist in figure skating, international television commentator and cancer survivor -- delivered the keynote address. Washington DC, 2016 The World Medical Tourism Congress 2016 was hosted in Washington DC. September 25-28, to network and learn from the leading experts in medical tourism. Highlights from the congress: Arianna Huffington keynote address. 10,000+ Networking Meetings Up to 200 Qualified Buyers of Healthcare Industry Forums & Executive Summits P12
Training and Education 2015-2016 International Patient Services Looking to show the world that the Dominican Republic is more than a beach paradise in the Caribbean, Hospital General de la Plaza de la Salud has achieved International Patient Services Certification (IPSC) the first healthcare provider in the nation to do so through the Medical Tourism Association. Following training and education, Hospital General de la Plaza de la Salud was evaluated and audited in the areas of corporate transparency, operational infrastructure, quality and safety of health services, risk management and international patient services including post-surgical education and communication, cultural sensitivity, and accommodation and coordination of continuity of care. WellHotel In response to the unique needs and expectations of medical travel patients, the Medical Tourism Association works closely with the international healthcare community to offer a training curriculum and accompanying certification program for the hospitality industry. WellHotel standards provide a framework for good practice, which covers the various situations that hospitality providers may face in managing guests traveling for medical purposes or those that may incur medical services while abroad. Standards include such factors of physical environment, communication, financial transactions, marketing, customer management, risk management, cultural competence and other factors which are measured under key performance indicators (KPIs). The hospitality industry in Puerto Rico took a significant step toward positioning the island as a prime destination for health and wellness travel when the Caribe Hilton and Condado Plaza Hilton were certified as a WellHotel after completing the intensive training and evaluation program that ensured their services were responsive to medical guests from safety requirements and interpersonal communication to cultural sensitivity protocols and disease prevention practices. P13
Chapter Programs Europe As measures that parallel the countries sustained economic growth, heightened exposure to international markets, and the European Directive on cross-border healthcare, the Medical Tourism Association established joint Chapter Programs in Hungary and Portugal to raise awareness of the high level of health and wellness services available in two of Europe s most attractive destinations. The Medical Tourism Association is working specifically with MTA Hungary and MTA Portugal to provide strategic, operational and educational support to develop certificate and training programs for hospitals, patient specialists and medical tourism marketing professionals. MTA has a regional representative in Eastern Europe promoting developmental support to governments to build sustainable medical and wellness travel programs. P14
Marketing Visit Lisboa Lisbon, Europe s coolest city, is expected to see medical travel increase revenues in five percent annual increases following an aggressive social media campaign coordinated through the Medical Tourism Association and the Lisbon Tourism Board, an arm of the Visitors and Convention Bureau. Destination Guides Destination guides were published for the Provision Center for Proton Therapy, a member of Provision Health Alliance and one of just 14 proton therapy treatment centers in the United States; and the Dominican Republic, which has embarked on a campaign to spotlight the Caribbean nation s growth opportunities in specialty procedures, medical device development, pharmaceutical, and health and wellness spa facilities. The most recent in a series of reference publications includes detailed information about the quality of healthcare in the destination and the healthcare infrastructure found in that region. Dominican Republic Health & Tourism Destination Guide features the top hospitals, hotels, airports recovery and wellness centers, financial institutions and investment opportunities on an island that boasts the largest economy in both the Caribbean and Central America. (https://flipflashpages.uniflip. com/2/62614/357477/pub/html5. html#page/1) Provision Healthcare Health & Wellness Destination Guide informs current and prospective patients about Provision, proton therapy and available activities and amenities in Knoxville and the surrounding region. (http://provision.medicaltourism.com/ html5.html) TURISMO DE LISBOA SOCIAL MEDIA CAMPAIGN REPORT Global Targeted Outreach HEALTHCARE PROFESSIONALS & ORGANIZATIONS WITHIN LISBON, PORTUGAL AND SURROUNDING COUNTRIES TROUGH SOCIAL MEDIA AND DIRECT INTERACTIONS SOCIAL MEDIA IS ALL ABOUT NETWORKING GOOGLE ANALYTICS 3000 500 200 JAN FEB MAR APR MAY ARTICLE ARTICLE ARTICLE ARTICLE 1 2 3 4 Medical Tourism Opportunities Breathing Life in Lisbon: January 26, 2015 Total Pageviews Medical Tourism: Lisbon Becomes Automatic Choice for Robotic Surgery: February 24, 2015 Article Pageviews 477 378 PEAK VIEW PEAK VIEW FEB 22 - FEB 28 FEB 1 - FEB 7 Sleeping Giant: Lisbon Awakes to Medical Tourism Opportunities: March 11, 2015 399 PEAK VIEW MAR 11- MAR 14 234 Assisted Reproduction: Lisbon Spawns Medical Tourism and Hope: April 6, 2015 PEAK VIEW APR 6 - APR 11 Pageviews TOTAL PAGEVIEWS 2,790 416 552 917 905 TOTAL P15
New Destination Guides Poliklinika Bagatin Health and Wellness Destination Guide Located in the heart of Zagreb, one of Europe s most enchanting cities, Poliklinika Bagatin beckons medical travelers with cutting-edge medical and dental technology, affordable prices and a culture of service second tonone. From dental treatments to plastic surgery and dermatology, Poliklinika Bagatin has established itself as one of the premier aesthetic clinics in the region. In this guide you will: Discover what makes Poliklinika Bagatin and Croatia such a great medical tourism destination Learn about the qualifications and experience of the clinic s doctors Find out how to keep safe when traveling abroad for care Important tips for planning your medical trip to Croatia Lošinj-Island of Vitality Health and Wellness Destination Guide Renowned for its clean air, refreshing climate and spectacular natural and historical attractions, Croatia s island of Lošinj has been captivatinghealth and wellness visitors for over 125 years. This guide will help you: Discover what makes the island of Lošinj such an attractive health and wellness destination Learn about the many health and wellness programs available on the island Find out when to go, what to take and where to visit to make the most of your wellness vacation Learn important tips for planning your health and wellness trip to Lošinj P16
STRATEGIC PARTNERSHIPS
Partnership Means Business The MTA forges partnerships that raise awareness about the medical tourism industry and facilitate opportunities for members including: Health Flights Solutions Global Patient System A partnership with U.S.-based Health Flights Solutions incorporates a technology to manage the entire international patient process from lead generation to aftercare. Constructed from the ground up incorporating proprietary technology and input from medical tourism stakeholders, the Global Patient System (GPS) automates business processes including multiple collaborations, patient leads, work-flows, price quotes, and more in compliance with current security/ privacy regulations. GPS is an end to end ecosystem providing the ultimate solution in care continuum management and measurement technology. Global Healthcare Accreditation (GHA) In September 2016 MTA partnered with Global Healthcare Accreditation to replace the IPSC program with an independent third party accreditation company, the first in medical Travel. The GHA Program provides value-added benefits for any individual organization. Advanced management skills are obtained to ensure an organization can track data, benchmark data and create meaningful goals. Well-Being Institute TM HR Professionals Association(HRPA) The partnership connects human resource managers from around the world to international healthcare and hospitality providers at the annual World Medical Tourism & Global Healthcare Congress. International Healthcare Research Center (IHRC) The IHRC partnership provides opportunities with MTA to conduct medical tourism, global healthcare and wellness research full time. The recent Medical Tourism Index is a result of that partnership. The newley launched Well-Being Institute will be developing the essential pillars of wellness and well-being at the employer level to develop benchmarking reports and a Well-Being Index for employers to use as a metric for improvement of programs to influence employee well-being and sustainable programs in the workplace. International Luxury Hotel Association (ILHA) An exclusive partnership with the International Luxury Hotel Association (ILHA) links representatives from the sophisticated hospitality industry to healthcare providers and the purchasers of their services at the annual World Medical Tourism & Global Healthcare Congress and through ILHA s distribution channels. ILHA is the top influencer in the luxury hospitality and travel space on LinkedIn. P18
STRATEGIC GOALS FOR 2017
GOAL 1 Expand MTA Chapter Network MTA chapters promote medical tourism to destinations across the globe while building upon the strengths of local stakeholders to enhance visibility, forge public/private partnerships, address public policy, foster economic development and raise patient satisfaction levels. Steps: Unite regional stakeholders Build networking platforms Support industry studies in collaboration with the International Healthcare Research Center (IHRC) http://www.healthcareresearchcenter.org/ Study and build destination exposure in conjunction with initiatives of the Medical Tourism Index (http://www. medicaltourismindex.com/) Establish protocols that integrate MTA credit and non-credit programs into the curriculum at regional universities GOAL 2 Expand Professional Development Programs The training and certification initiative for healthcare professionals and related entities addresses the needs of the medical tourism community irrespective of region or stage or level of development. Steps: Establish academic partnerships with key institutions in Europe and across the globe Review and evaluate Continuing Education(CE) and Continuing Medical Education(CME) objectives including programs and credits Conduct CME workshops at appropriate healthcare conference worldwide Expand hospitality-specific content that emphasizes wellness in collaboration with the International Luxury Hotel Association GOAL 3 Destination Brand Raise profile of international destinations and the medical tourism products and services they offer. Steps: World Medical Tourism & Global Healthcare Congress Medical Tourism Destination Guides Medical Tourism Magazine MedicalTourism.Com Healthcare Cluster development GOAL 4 Expand Research Conduct studies and incorporate strategies that deliver reliable data that serves transparency, quality, access and positive outcomes. Steps: Align with public/private sectors to monitor trends related to destinations, procedures, performance, population health management and patient/provider demographics and mobility Expanded surveys and reports in partnership with International Healthcare Research Center and Well-Being Institute. P20
MTA 2015-2016 FINANCIAL STATEMENT 28% Membership 50% Training/Certification 20% Operating Expense 48% Training/Certification INCOME EXPENSE 3% Lobbying Expenses 8% Marketing Research and Development 9% Marketing Income 15% 1% Contract Labor 11% Research Expense 7% Legal Expense P21
www.medicaltourismassociation.com Info@MedicalTourismAssociation.com USA 001-561-791-2000