Prevention At Its Finest

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B R E A S T F E E D I N G U P D AT E 2 0 1 0 : Prevention At Its Finest August 4, 2010 World Breastfeeding Week

Course Description This seminar has been designed to encompass state-of-the-art practices and the latest trends in breastfeeding. A faculty both clinically and academically oriented will address relevant issues and provide valuable information and insight into situations commonly presented to primary care providers and lactation specialists. Target Audience This course is designed for regional and affiliate pediatricians, family physicians, obstetricians, nurse practitioners, lactation specialists and other health care professionals interested in updating their knowledge about advances in breastfeeding. Course Director: Julie Ware, MD, FAAP, FABM, IBCLC All Better Pediatrics, Planning Committee: Memphis Area Lactation Association Board Members: Ginger Carney, RD, LDN, IBCLC, RLC, FILCA; Linda McGee, RNC, IBCLC, RLC; Terezie Mosby, MS, RD, LDN, IBCLC, RLC, CSP; Ruth Munday, BSN, RN- BC, IBCLC, RLC; Joni Rose, MS, RD, LDN; Donna Ross, BA, CLC, MBA; and Ashley Smith, RN, IBCLC, RLC Keynote Speaker: Miriam Labbok, MD, MPH, FACPM, IBCLC, FABM Professor, Practice of Public Health Director, Carolina Global Breastfeeding Institute University of North Carolina Chapel Hill, North Carolina Faculty: Julie Ware, MD FAAP, FABM, IBCLC All Better Pediatrics Marilyn Robinson, MD Associate Professor of Pediatrics University of Tennessee Health Science Center Marion Hare, MD, MA, BA Associate Professor of Pediatrics and Preventive Medicine University of Tennessee Health Science Center Katie Devlin Midgley, MS Research Associate Community and Policy The Urban Child Institute Amy Pepke, Attorney at Law Commercial Litigation Group Pharmaceutical, Medical Device and Healthcare Industry Group Adjunct Professor University of Memphis Humphrey s School of Law Antoinette Holman, MA Coordinator, ABC All Babies Count Shelby County Government Office of Early Childhood & Youth Shelby County Government Office of Early Childhood & Youth Donna Holmes-Ross, BA, CLC, MBA Breastfeeding Counselor Memphis & Shelby County Health Department Office of Women, Infants & Children Program

Objectives Discuss the 10 Baby Friendly Steps for breastfeeding. Explore the relationships between contraception and breastfeeding. Discuss the evidence and the association of decreased cancer risks through breastfeeding. The learner will know and understand the three most common barriers to adapting evidence based practice. The learner will know and understand the steps to successful adaptation of evidence based practice. The learner will be able to identify risks to the child not being breastfed. Accreditation Methodist Le Bonheur Healthcare is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. Activity has been submitted to the Tennessee Nurses Association for approval to award contact hours. Tennessee Nurses Association is accredited as an approver of continuing nursing education by the American Nurses Credentialing Centers Commission on Accreditation. CPE s through the Commission on Dietetic Registration for Registered Dietitians is pending. CERP s for IBCLC are also pending. Credit Methodist Le Bonheur Healthcare designates this educational activity for a maximum of 7 AMA PRA Category 1 Credits. Physicians should only claim credit commensurate with the extent of their participation in the activity. Faculty Disclosure As a provider accredited by ACCME, Methodist Le Bonheur Healthcare must ensure balance, independence, objectivity and scientific rigor in its educational activities. Course director(s), planning committee, faculty, and all others who are in a position to control the content of this educational activity are required to disclose all relevant financial relationships with any commercial interest related to the subject matter of the educational activity. Safeguards against commercial bias have been put in place. Faculty also will disclose any off-label and/or investigational use of pharmaceuticals or instruments discussed in their presentation. Disclosure of these relevant financial relationships will be published in course materials so those participants in the activity may formulate their own judgments regarding the presentation.

7:30 a.m. Registration / Breakfast 8:00 a.m. Grand Rounds Prevention 2010 9:00 a.m. Break 9:15 a.m. MALCA Membership Meeting Program Agenda Wednesday, August 4, 2010 9:45 a.m. Just 10 Steps Vital to the Baby-Friendly Way 11:00 a.m. Cultural Disparities in Infant Mortality and Breastfeeding Rates Is There a Connection? and Antoinette Holman 12:00 p.m. Lunch 1:00 p.m. Contraception during Lactation: With or Without Intervention 2:00 p.m. Panel Local Heroes in Breastfeeding Promotion Dr. Marilyn Robinson, Dr. Marion Hare, Amy Pepke, Katie Devlin Midgley and Donna Ross 3:00 p.m. Break 3:15 p.m. Responding Locally to Global Issues: Working with the Media 4:15 p.m. Questions, Evaluations, and Adjourn 7:00 p.m. The Dream Product for Preventive Health Additional Fee Required RSVPs Required to Dr. Julie Ware at julieware2@bellsouth.net Dinner will begin at 8:00 Paulette s Restaurant Tuition The registration fee is $75 for registrants - $50.00 for MACLA Members. The registration fee includes course material, breakfast, lunch. Evening event on 8/4 requires extra $45.00. Full refund will be given for cancellation notice in writing before July 7. Cancellations after that date will be assessed a fee. No refunds will be given after July 20. Methodist Le Bonheur Healthcare reserves the right to alter, reschedule, or cancel this program should circumstances so dictate. For further information, call (901) 516-8933 or visit www.methodistmd.org.

Program Registration Form Breastfeeding Update 2010: Prevention At Its Finest August 4, 2010 Name: MD DO NP PA RN RD MACLA Member Other: Address: City, State, Zip: Phone: ( ) Fax: ( ) Specialty: SS#: (optional - last 4 digits for CME trackining) Email: Let us know if you have special dietary restrictions: On-line registration available at www.methodistmd.org or mail or fax your completed registration form and tuition to: Continuing Medical Education, Methodist Le Bonheur Healthcare 1325 Eastmoreland, Suite 372 Memphis, TN 38104 (901) 516-8933 Fax: (901) 516-8811 Method of Payment Check for $ enclosed (payable to Methodist Le Bonheur Healthcare) Credit Card: Charge $ to my: AMEX MasterCard VISA Discover Credit Card #: **CSC#: Card Holder s Name: Exp. Date: (Please print) Signature: (Card holder signature) Statement Address: City, State, Zip: ** The card security code is a 3 or 4-digit number, which is not part of the credit card number. The CSC is on the back of a credit card (usually in the signature field). Conference Site The conference will be held at the Le Bonheur Children s Hospital Auditorium; 50 N. Dunlap Memphis, TN 38105. For your parking convenience, please use the parking garage located behind the Physician Office building at 777 Washington Ave. (Directly across from.) A separate presentation will be held on Thursday, August 5 from 12 noon until 1:00 pm. at St. Jude Children s Research Hospital Board Room; 262 Danny Thomas Place. Parking available on-site at no charge. Recommended Hotel Accommodations The Westin Beale St. 170 Lt George W Lee Ave. Memphis, TN 38103 (901) 334-5900 www.starwoodhotels.com (Ask for the Breastfeeding Update - ) Memphis Attractions Check out http://www.memphistravel.com for a list of attractions and details.