Staffing Websites & Talent Engagement Best Practices for Driving ROI PRESENTED BY David Searns Mark Yesilevskiy Matt Lozar So why are we here? Too many UNFILLED jobs! 2018 Haley Marketing Group 1
What can YOU do about it? Attract. Engage. And Re-engage Talent. Crappy jobs. Crappy response. 2018 Haley Marketing Group 2
Teach your people to write decent posts. http://newsletter.haleymarketing.com/i/109913592l1 Title. Selling Points. Duties & Responsibilities. CTA. Pay rate. Location. One screen. Mobile optimized. Increase your distribution. Free. Paid. Optimized. 2018 Haley Marketing Group 3
https://search.google.com/structured-data/testing-tool Turn temps into recruiters. https://lunchwithhaley.com/2016/11/17/recruiting-insights-and-innovations/ Build your employment brand. 2018 Haley Marketing Group 4
Build your employment brand. AWARDS. Build your employment brand. VISIBILITY. Build your employment brand. REPUTATION. 2018 Haley Marketing Group 5
Build your employment brand. YOUR WEBSITE. SEO: https://lunchwithhaley.com/2017/04/13/staffing-website-seo-2017/ Get your website found. ON PAGE OPTIMIZATION. Keyword Research Alt Tags H1 and H2 tags Load Speed URLs Page Titles Structured Data Markup Image Optimization Internal Links Time on Site Body Copy Meta Descriptions Site Map SEO: https://lunchwithhaley.com/2017/04/13/staffing-website-seo-2017/ Get your website found. OFF-SITE OPTIMIZATION (Inbound traffic). Directory submission Google My Business Listings Social profile creation Guest blogging Article syndication PR distribution YouTube video optimization RSS feed submission Social sharing Social bookmarking Blog / Forum commenting SEO: https://lunchwithhaley.com/2017/04/13/staffing-website-seo-2017/ 2018 Haley Marketing Group 6
Get your website found. CONTENT. Your website is your secret weapon. 2018 Haley Marketing Group 7
Your website toolbox. Forms. Nav. Fly-ins. Pop-ups. Sidebars. Inline CTA. Getting people to respond. Think beyond jobs. Automated job alerts Newsletter opt-in Salary guides ebooks & Whitepapers Interactive quiz Webinar registration Click to call Free resume critique Entry pages. Exit pages. 2018 Haley Marketing Group 8
Kill the long application. Re-engineer your apply process. The old way. Job Post Website Application Re-engineer your apply process. The new way. More steps, less falloff. Job Post Apply on 3 rd party site? Website Quick Apply Full Application 2018 Haley Marketing Group 9
Yes, mobile experience matters. Even more now. Re-engaging Talent. Re-engaging Talent. Job alerts. 2018 Haley Marketing Group 10
Re-engaging Talent. Re-recruiting. Re-engaging Talent. Matched Audiences. Re-engaging Talent. Marketing automation. 2018 Haley Marketing Group 11
Attract. Engage. & Re-engage Talent. Sexy sells Any questions? 1.888.696.2900 dsearns@haleymarketing.com @DavidatHaley @haleymarketing www.facebook.com/haleymarketing/ Social Pro 2018 Tuesday, February 20 at 2 PM ET Exec Forum Recap Thursday, March 15 at 2 PM ET Reserve your seat: www.lunchwithhaley.com 2018 Haley Marketing Group 12