The Reward For Getting It Right. ! 2003 AAO: first course on Crystalens! Now 75% of implants are presbyopiacorrecting

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The Reward For Getting It Right! 2003 AAO: first course on Crystalens! Now 75% of implants are presbyopiacorrecting IOLs.! Patients refer patients who insist on having premium implants! What This Course Will Teach You 1.! Get Organized Paul Stubenbordt 2.! Educate, Don t Sell-- John Hovanesian 3.! Give the Patient What He/She Wants Ralph Chu 4.! Questions and Answers Hovanesian, 2008 1. Believe in the Technology! Take the hesitation out of your voice! Spend time with every patient discussing premium implants. Patients Expect More, So Ask Yourself Am I Ready For the Fully Monty! Believe in the technology! Commit to radically new results. Everyone Must Be On Board! Receptionists! Technicians! Counselors/ schedulers! Opticians! Physicians 2. Understand the Importance of the Discussion to the Patient How to Put Your Foot in Your Mouth... Mr. Jones, how do you feel about wearing glasses 1

Uh, I don t mind wearing glasses! 3. Let the Doctor Do as Much Educating as Possible 4. Understand the Patient s Perspective What they don t know CAN hurt them! 3 1/2 Patients and what they take for granted 5. Offer More than One Type of Implant, But Talk About Only the Implant You Recommend Don t mention brand names Don t overload with information Myopes: near You will need glasses to read Hyperopes: distance You will probably need glasses for distance Emmetropes: distance and near You may need glasses for everything Hovanesian, 2008 Current Future Patients think, I want the best for my eyes. So tell them what s best. 6. Keep It Simple! How good are they! How long do they last! What are the downsides Introduce the Subject Over the past 5 or 6 years cataract surgery has changed to a new standard using implants that dynamically focus inside the eye. Unlike the old lenses, these correct not just your cataract but your vision as well. How Good Are They! 90% of people can pass a driver s test without glasses and 90% can read newsprint without glasses, and that s just amazing. 2

How Good Are They How Good Are They Compare to Old Fashioned Implant! When you re comparing to perfect, you re going to be disappointed, whether it s your lens implant, your car, your computer, or your spouse.! You might need glasses to read a medicine bottle or the phone book, and that s ok.! Most people can do most things most of the time without glasses.! If you compare to an old-fashioned implant the difference is huge. How Long Do They Last! Testing has shown that vision continues to improve for at least seven years.! If you re not completely happy at month 1, with more time you may be completely happy. 7. Be Clear and Unapologetic About Limitations If you tell a patient about a complication before it happens, you re a genius. If you tell them afterwards, you re making excuses. -Dave Bogorad, MD Am I Optimistic When I Shouldn t Be May 1, 2003 8. Be Clear and Unapologetic About Price Explaining Cost 9. Tell What You Would Do For Your Sister (assuming that you like your sister)! I m perfectly happy to give you whatever implant you d like.! It s a decision that s going to affect your vision for the rest of your life, so you need all the facts.! People ask me what lens I would choose for myself, there s no doubt in my mind...! If you can afford it, this is something you really should have. 3

10. Follow-up on the Discussion Misinformation comes from all directions and can derail what the patient really wants Thank you! John A. Hovanesian, M.D. jhovanesian@harvardeye.com (949) 951-2020 4

Ask Questions Modern Cataract Surgery: Secrets for Technical Success & More Questionnaire Simple Choices Identify the Goal 1. I don t care 2. Really want your best effort at Distance David R. Hardten, M.D. Minneapolis, Minnesota 3. Distance w/astig Have done research, consulting, or speaking for: Allergan, AMO, Bausch Lomb, Bio-Tissue, Calhoun Vision, CXL-USA, ESI, Oculus, Quantel, TLCV, Topcon 4. Distance and Near Some of the information may represent off-label uses of approved drugs or devices www.mn-eye.com Ph: 612-813-3600 Fax: 612-813-3636 Cataract Patient Think One Step Ahead Chess game especially with presbyopic IOLs! Always try to think/anticipate several Understand that even patients you don t think should have a presbyopic IOL may have similar desires and also deserve a discussion about options. Diabetic with past PRP and focal laser treatment Wet ARMD in one eye, smoker, soft drusen and RPE changes in other eye Otherwise normal healthy eye One eyed patient with severe macular scar moves ahead of the patient Perform surgery on dominant or worst eye first Allow recovery in less than 1 week Maximize speed of recovery (cool phaco, viscoelastic, posterior chamber phaco, NSAID) Have a plan for unhappy patients Time Enhancements with LVC Time PCO management Address dry eye Custom Cataract Surgery Astigmatic Keratotomy Only current option with Presbyopic IOLs Same Nomogram >70% of patients have > 0.5 D of pre-op astigmatism Critical to Address For Good Uncorrected Vision Femto-AK Blade-AK Hoffmann & Hutz JCRS 2010;36:1479 Page 1

Astigmatic Keratotomy Astigmatic Keratotomy Only current option with Presbyopic IOLs Same Nomogram Only current option with Presbyopic IOLs Same Nomogram Femto-AK Blade-AK Femto-AK Blade-AK Astigmatic Keratotomy Toric IOLs Only current option with Presbyopic IOLs Same Nomogram Astigmatism Up to 4 D of astigmatism Regular Astigmatism Typical teaching is to use the K s Often K s, topo astigmatism, tomo astigmatism Femto-AK Blade-AK don t match Be prepared for enhancement Timing of Secondary Intervention Residual Astigmatism after Toric IOL Astigmatism Correction after IOLs Enhance large corrections earlier Small corrections wait longer Typically I wait 1-2 months to do IOL Rotation or Questions to Ask 1. Is it Regular or Irregular 2. Is the Spherical Equivalent where you want 3. Is it correctable by rotation of the IOL exchange for large corrections IOL Typically I wait 3-6 months to do laser vision Example: SN6AT5 at 150 degrees correction Capsule considerations contraction or PCO Yag first in many patients WSR: -2.69 + 4.05 x 90 MR: -2.00 + 3.00 x 95 = 20/40-2 HOA: 0.46 µ @ 4.75mm pupil Humphrey Astig 4.12 D at 80 degrees Page 2

Options Irregular Astigmatism Irregular Astigmatism SN6AT5 at 150 degrees Pentacam Astig 2.3 D at 54 degrees Toric after RK - - Options Rotate Toric based on Refraction MR: -2.00 + 3.00 x 95 = 20/40-2 WSR: -2.69 + 4.05 x 90 Humphrey Astig 4.12 D at 80 degrees (to 115o = 0.94 D x 115) www.astigmatismfix.com Rotate Toric based on Wavescan (to 105o = 1.45 D x 106) Easier to rotate based on change of position Change from 150 to 115 is 35 degrees clockwise Perform totally based on intraoperative analysis for best accuracy Remove toric IOL (baseline astig of eye likely 3.5 to 4 D) PRK (only 4.75 mm capture) Might be useful for irregular component Exchange IOL for higher powered toric Occasionally Confusion on Preop Axis Management of Regular Astigmatism Example Preop Steep Axis OD K s = 101o Pentacam = 113o Humphrey Topography = 101o IOL Calculator suggests 100o based on K and topo 113o based on Pentacam Placed at 108o Postop at 108o Residual refraction: -1.75 + 1.75 x 150 Residual Wavescan: -1.64 + 1.75 x 133 Options Regular Astigmatism Residual Astigmatism after Toric - - Options Rotate Toric based on Refraction Toric IOL Rotation Procedure www.astigmatismfix.com Moving from Axis 108o to 120o Rotate (to 120o = 0.4 D x 112) Rotate Toric based on Wavescan 12o Counterclockwise 168o Clockwise UCVA = 20/20-0.50 + 0.50 x 116 (to 115o = 1.29 D x 116) Easier to rotate based on change of position Change from 108 to 120 is 12 degrees counterclockwise Perform totally based on intraoperative analysis for best accuracy Remove toric IOL (baseline astig of eye likely 4.5 to 5.4D) PRK Refraction based results suggests rotation likely to be useful. Exchange IOL for higher powered toric not available here Page 3

Illuminating Surgical Keratoscope Helpful for axis identification Residual Sphere and Cylinder After Toric IOL PRK or LASIK Wavefront usually ISK possible Patent Pending! Post-Operative Management Timing of Secondary Intervention Multifocal IOLs Enhance large corrections earlier (piggyback or IOL Laser Vision Correction: Off Label PRK exchange if very large) Small corrections wait longer Typically I wait 6 months to do laser vision correction No issues with prior LRI incision LASIK May be issues with prior LRI More rapid recovery Capsule considerations contraction or PCO Yag first in many patients Typically I wait 1-2 months to do piggyback or IOL exchange for large corrections Results Post-Operative Management Laser Vision Correction: Off Label All Patients with Presbyopic IOL 402 eyes of 252 patients No Prior CRS Prior CRS 60 eyes of 43 patients Mean follow-up: 22±14 mo PRK No issues with prior LRI incision No Enhancement Enhancement 10 eyes (16.7%) LASIK May be issues with prior LRI More rapid recovery IOL rotation in toric IOLs usually minimal effect if close to correct axis Page 4 342 eyes of 209 patients Mean follow-up: 23±17 mo 50 eyes (83.3%) Enhancement No Enhancement 56 eyes (16.4%) 286 eyes (83.6%) priol Prior CRS (60 eyes) No Prior CRS (342 eyes) Crystalens 70% 33% ReZoom 23% 38% ReSTOR 5% Tecnis-MF Array Type of Enhancement # Eyes LASIK 48 PRK 13 Epi-LASIK 2 15% LASEK 1 2% 13% Piggyback IOL 0% 1% Exchange for different priol 1 1

Results Continue Understanding Listening Learning Postoperatively % Clear Capsule 150 100 50 Over 25% capsulotomy rates in these very demanding patients 0 0 500 1000 1500 2000 Days Crystalens ReSTOR ReZoom Tecnis MF Management Decreased BCVA YAG Treat Cystoid Macular Edema (OCT helpful) Treat Dry Eye Epiretinal Membrane Normal BCVA Glare/Halos Trial in spectacles Residual Refractive Error Trial in spectacles Tincture of Time Neuro-adaptation IOL Exchange Don t be Afraid to Finally Admit Failure Offer Removal of Presbyopic IOL if Needed Your brain may not be adaptable enough to make this work for you Pearls for Success Refractive IOL Practice Keep in touch with the patient until you know they are happy Fix small issues for satisfaction Yag for mild PCO, PRK /LASIK for mild refractive errors Schedule follow-up Happiness breeds happy referrals Make each patient an ambassador for your practice Exceed their expectations Summary Understanding Needs of Refractive IOL Patient Learning about people takes true interest in them and time to learn about them Accept the fact that these needs/wants are real Patients want the discussion Understanding a patients needs helps you choose better patients for the trip through correction of presbyopia and astigmatism This helps you and your staff be more comfortable with the process of helping the patients achieve their goals Continue to assess their needs by listening, asking, understanding & then celebrating success through the process Page 5

Secrets of Highly Successful Refractive Cataract Surgery Practices Financial Disclosure Kevin J. Corcoran is President of Corcoran Consulting Group and acknowledges a financial interest in the subject matter of this presentation. Kevin J. Corcoran, COE, CPC, CPMA, FNAO President, Corcoran Consulting Group Key Points Define covered and noncoveredservices Adopt pre-testing strategy as a triage tool Charges are proportional to products and services Document financial responsibility Separate physician and facility Follow co-management best practices Follow ASCRS/AAO, CMS guidance for FS laser Provide choices, not a one-size-fits-all solution Critical Distinction How does routine cataract surgery differ from refractive cataract surgery Critical Distinction Covered by Insurance Routine Cataract Surgery Cataract Refractive Cataract Surgery Also, addresses: Astigmatism Presbyopia Covered Exam or consultation Biometry Surgery and postop Conventional IOL Facility fee Anesthesia Not covered Refraction Tests for ammetropia Refractive surgery IOL upgrade Added facility fee Extended postop care

Covered vs. Non-covered Covered Follow insurance rules Not covered Patient pay Refractive Cataract Surgery Reimbursement Grid Patient shared billing: covered & non-covered services LRI Limbal relaxing incisions, refractive keratoplasty Refractive Cataract Surgery Reimbursement Grid Noncovered Preoperative Testing Refraction Corneal topography SCODI-A SCODI-P Wavefrontaberrometry Contact lens trial Pachymetry Coding and Claim Submission Noncovered Preoperative Testing 92015-GY 92025-GAGY 92132-GAGY 92134-GAGY 92015-22GY 92310-GY 76514-GAGY Refractive error Regular astigmatism Prophylactic screening Prophylactic screening Higher order aberrations Refractive errors Normal cornea Prior to first surgery, OU $564 Prior to second surgery $ 0 Alternately $282 per eye For illustration purposes only

Advance Beneficiary Notice of Noncoverage (ABN) Option 1. I want the listed above. You may ask to be paid now, but I also want Medicare billed for an official decision on payment I can appeal to Medicare Option 2. I want the listed above, but do not bill Medicare. You may ask to be paid now as I am responsible for payment. I cannot appeal to Medicare Option 3. I don t want the listed above. I understand with this choice I am not responsible for payment I cannot appeal to Medicare Notice of Exclusion from Health Plan Benefits (NEHB) Utilize NEHB for non-medicare beneficiaries Beneficiary may not know that certain services are not covered by health insurance Item or services excluded from benefits May be customized Medicare Advantage Organizations Do not use an ABN Notice of denial of coverage issued by MAO (similar to a preauthorization) Pre-service organization determination from the MAO Patient requested Provider requested Check with MAO plans on process Modifier - GY Item or service statutorily excluded or does not meet the definition of any Medicare benefit or, for non- Medicare insurers, is not a contract benefit. Line19 Seeking denial for secondary payer Line19 Cosmetic surgery exclusion 66999-GY 367.21 Regular astigmatism Source: www.unitedhealthcareonline.com/ccmcontent/providerii/uhc/en- US/Assets/ProviderStaticFiles/ProviderStaticFilesPdf/Tools%20and%20Res ources/policies%20and%20protocols/improper_abn_use.pdf Medicare s Policy Presbyopia-Correcting IOLs the facility and physician may take into account any additional work and resources required for insertion, fitting, vision acuity testing, and monitoring of the presbyopia-correcting IOL that exceeds the work and resources attributable to insertion of a conventional IOL the beneficiary requests this service The physician and the facility may not require the beneficiary to request a presbyopia-correcting IOL as a condition of performing a cataract extraction with IOL insertion Patient Choices Conventional surgery, aspheric IOL Monovision Surgical correction of corneal astigmatism (SCOCA) Astigmatism-correcting IOL Presbyopia-correcting IOL P-C IOL + SCOCA Source: Transmittal 636

Patient Choices Deluxe IOL Aspheric IOL Monovision SCOCA, LRI, PRK, etc. Astigmatism-correcting IOL Presbyopia-correcting IOL P-C IOL + SCOCA Patient pay $0, NTIOL Small $ for noncovered tests Moderate $$ Moderate $$ + Toric IOL Moderate $$ + P-C IOL Highest $$$$ + P-C IOL Price of deluxe IOL $ 950.00 Shipping, taxes, restocking + 50.00 Payment for standard IOL* - 150.00 Deluxe IOL charge $ 850.00 * Value of IOL imputed by contract with payer Surgeon s Claim Facility s Claim 21 1. 366.16 Cataract 3. 367.4 Presbyopia 2. 367.2 Astigmatism 21 1. 366.16 Cataract 3. 367.4 Presbyopia 2. 367.2 Astigmatism 24.a 24.b 24.c 24.d 24.e 24.f 24.g 24.k 24.a 24.b 24.c 24.d 24.e 24.f 24.g 24.k MM/DD/YYYY 66984 RT Cataract extraction with IOL 1 $$$$$ 1 MM/DD/YYYY 66984 RT Cataract extraction with IOL 1 $$$$$ 1 MM/DD/YYYY A9270 GY Extended care package 2, 3 $$$$$ 1 MM/DD/YYYY 66999 GY Astigmatic correction 2 $$$$$ 2 MM/DD/YYYY V2788 GY Presbyopia-correcting IOL 3 $$$$$ 1 FS Laser Guidance January 2012 ASCRS/AAO joint guidance Providers may not balance bill a Medicare patient or his or her secondary insurer for any additional fees to perform covered components of cataract surgery with an FS laser. The patient must be informed about, and consent to, the additional out-of pocket-costs in advance. A refractive lens exchange is not medically necessary and therefore is not covered FS Laser Guidance A surgeon may use the FS laser for the cataract surgery, but neither the surgeon nor the facility may obtain additional reimbursement from either Medicare or the patient over and above the Medicare-allowable amount. Neither the surgeon nor the facility should use the differential charge allowed for implantation of a premium refractive IOL to recover all or a portion of the costs of using the FS laser for cataract surgical steps. Source: ASCRS/AAO Guidance

FS Laser Guidance Patient-shared pricing with one cost for a premium IOL, and a higher cost for the additional use of the FS laser to perform the cataract surgical steps, should not be offered. Medicare patients may be charged a fee for performing astigmatic keratotomy, assuming that they were informed about, and consented to, the non-covered charges in advance. FS Laser Guidance Because astigmatic keratotomy for refractive indications is a non-covered service, a higher fee can be charged for performing it using the FS laser, instead of with a metal or diamond blade. While most astigmatism treatment is not covered, Medicare does cover the treatment of large degrees of astigmatism that were the result of previous ocular surgery. Local coverage determinations may apply. FS Laser Guidance Advertising: Promotional claims must be consistent with the best available clinical evidence and should not be deceptive or misleading to patients. Transparency: Patient-shared pricing should be discussed openly with the patient. Increased charges should be explained and documented. ASC Buys IOLs Best practices entail ASC purchases IOLs from manufacturer Avoid giving the appearance of payment for referral between ASC and surgeon 2014, Memorial Hospital, Ohio substantial fine when an ophthalmologist purchased IOLs and then resold them to Memorial at inflated prices OIG Advisory Opinion: Co-management OIG publishes opinion on co-management involving non-covered services associated with premium IOLs Tightly worded favorable opinion Source: OIG Advisory Opinion No. 11-14 Co-management Best Practices Proper motivation consistent with professionalism Surgeon decides suitability for surgery Surgeon and patient discuss postop care options Co-management depends on what is best for patient Document patient s choice Adhere to Medicare instructions Follow other third party payers policies Ensure fair market value for services performed Transparent billing so patient knows amount paid to each provider

Co-management Deluxe IOLs Do Assign roles and responsibilities Reduce surgeon s refractive fee Collect separate payment for noncovered refractive services performed Obtain two financial waivers for noncovered services Do not Extrapolate Medicare s 80/20 rule to determine value of noncovered services Comingle funds Factor in the cost of IOL Fail to provide patient with clear description of comanagement arrangement Do s Pre-testing Clearly explain choices Document selection Collect $ before surgery Separate MD and ASC Patient pay for SCOCA Summary Don ts Use one-size-fits-all Patient pay for cat sx Disguise fees Comingle funds Co-manage all cases MD purchase IOL Additional Assistance (800) 399-6565 Website: www.corcoranccg.com Mobile application: Corcoran 24/7