Market Entry Serbia. Katalin Dreher, Consultant Europe November 6. 2012, Lugano, Hier Bild platzieren (weisser Balken bleibt nur bei Partner-Logo)
Topics. The company Case study Copyright Osec 2009. Alle Rechte vorbehalten.
Osec International Business Experts. Facts and figures. Private organization, established in 1927 as the Schweizerische Zentrale für Handelsförderung Non-profit organization with 1800 members Annual budget: CHF 40 million, including CHF 30 million in subsidies from the national government Head office in Zurich, offices in Lausanne and Lugano 100 employees in Switzerland 70 employees abroad 3
Export Step by Step. 4
Export Step by Step: Information. Osec ExportHelp News and analyses produced by Osec Industry reports EU information Customs tariffs worldwide Contractual basis ( distribution contract ) Fit4Export online tool 5
Export Step by Step: Consulting. Basic consulting Market strategy Market implementation Business opportunities International invitations to tender 6
Export Step by Step: Contacts. Business partners Business trips Events Trade fairs 7
Export Step by Step: Networks. Swiss Business Hubs Pool of Experts Export platforms Chambers of commerce Associations 8
Key figures for 2011. Initial enquiries answered (export) 2903 Consulting sessions (export) 1932 Mandates (export) 1077 Projects with external experts 387 Swiss companies at SWISS Pavilions abroad over 200 Members of Pool of Experts 470 Initial contacts for location promotion (location) 7519 Osec members 1840 Visitor figures for www.osec.ch 1 258 000 9
Swiss Business Hubs (incl. Commercial offices). 1 United Kingdom 2 France 3 Spain 4 Italy 5 Poland 6 Russia 7 Germany 8 Austria 9 GCC 10 USA 11 Brazil 12 India 13 China 14 Japan 15 ASEAN 16 South Africa 17 South Korea 18 Canada 19 Hong Kong 10 18 Americas 11 1 3 2 5 7 8 4 16 Europe 6 9 12 IMEA 17 13 14 Swiss Business Hubs Opening 4th trimester 2012 Commercial Offices Opening 4th trim 2012 / 1st trim 2013 15 19 Commercial. offices Asia / Pacific Montreal Los Angeles Houston Atlanta New York Boston Jeddah Riyadh Kuwait City Abu Dhabi New Delhi Guangzhou Shanghai Osaka Hanoi Kuala Lumpur Jakarta Mexico City Bangalore Doha Istanbul 10
Consulting Team Switzerland. Alberto Silini Head of Consulting Europe, Office Lugano and Lausanne Marc Buser Consultant Eastern Europe / Russia Katalin Dreher Consultant Middle Eastern Europe Beat Kuster Consultant Southern Europe Michael Kühn Consultant Germany / Austria / UK SandraTobler Consultant Europe Monica Zurfluh Head of Osec Lugano Sylvain Jaccard Head of Osec Lausanne Copyright Osec 2012. Alle Rechte vorbehalten. Thomas Foerst Head of Consulting Far Markets / Consultant Brazil Ruedi Büchi Senior Consultant Middle East & Africa Angela Di Rosa Consultant ASEAN Suhail El Obeid Consultant Africa Marcel Germann Senior Consultant Japan / Korea Lane Kingstone Senior Consultant USA / Canada Daniel Bont Senior Consultant China Ulrich Hinterberger Consultant South America
Case Armstrong Metalldecken AG. Innovation for the Serbian Construction Industry. Copyright Osec 2012. Alle Rechte vorbehalten.
Step 1 - Initial Information. Company gets in touch with Osec / possibly downloads the first information via www.osec.ch. Copyright Osec 2012. Alle Rechte vorbehalten.
Step 2 - Basic Consultation. Consultant develops roadmap for the company together with local consultant network. Copyright Osec 2012. Alle Rechte vorbehalten.
Development of Offer and Roadmap. Strategy Products Market Check Business Contact Check Experience Check Market Flash Unchecked Long List Fact Finding Product Analysis Checked Long List Customer/Industry Analysis Short List Competition Analysis Business Partner Verification Customer Feedback Store Check Publications Copyright Osec 2012. Alle Rechte vorbehalten.
Business Partner search. Development of a verified long list of possible distribution partners in Serbia. Copyright Osec 2012. Alle Rechte vorbehalten.
Thank you for your attention! Katalin Dreher Consultant Middle-Eastern Europe Osec Stampfenbachstrasse 85 CH-8021 Zurich Phone +41 44 365 5583 kdreher@osec.ch Copyright Osec 2012. Alle Rechte vorbehalten. 17