June Hong Kong Jewellery & Gem Fair 2011 Exhibitor Survey Report
Survey Summary Total number of exhibitors: 1,596 On-site survey collected: 804 On-site survey response rate: 50% Invited online survey: 1,588 Online survey collected: 153 Online survey response rate: 9.6% Total survey collected (on-site + online): 957 Overall survey response rate: 59.1% 6JG11 Exhibitor Survey Report 2
Are you a first-time participant in this exhibition? 2010 No. of response: 914 2011 No. of response: 918 First-time exhibitors 116 (13%) Repeated exhibitors 798 (87%) First-time exhibitors 120 (13%) Repeated exhibitors 798 (87%) Large proportion of repeated exhibitors may imply that the June Fair has gradually being more significant to jewellers exhibiting plan. 6JG11 Exhibitor Survey Report 3
How did you learn about this exhibition? No. of response: 883 Advertisement 26% 25% 2010 2011 At other UBM Asia's jewellery exhibition Direct mail Electronic promotion Regular Exhibitor of June Fair Website 7% 8% 5% 6% 6% 6% 54% 49% 57% 56% Word of mouth At other exhibitions 3% 2% 10% 11% 0% 10% 20% 30% 40% 50% 60% 70% Regular June Fair exhibitors still account for the largest proportion. Despite those regular exhibitors, other UBM Asia s jewellery exhibitions are essential for promoting the June Fair. 6JG11 Exhibitor Survey Report 4
How did you learn about this exhibition? - Base: exhibitors who learnt the show from advertisement No. of response: 182 Outdoor advertising 8% 2010 9% 2011 Mass media 26% 40% Trade publications 73% 80% 0% 20% 40% 60% 80% 100% Advertisement on trade publications is still the most effective way to promote the June Fair. However advertising in mass media has become more significant as an alternative tool to build awareness. 6JG11 Exhibitor Survey Report 5
What is your major product category? If your business involves in more than one category, please indicate. No. of response: 937 Diamonds 24% Fine Jewellery 29% Finished Jewellery 39% Gemstones 21% Mounting Jewellery & Jewellery Accessories Packaging & Technology 4% 6% Pearls Silver & Stainless Steel Jewellery 15% 16% 0% 10% 20% 30% 40% 50% 6JG11 Exhibitor Survey Report 6
Which are your current (geographical) markets? No. of response: 934 Asia (exclude mainland China & Hong Kong) 63% Central & South America 24% Eastern Europe 32% Hong Kong 53% Mainland China 43% Middle East 31% North America Western Europe 40% 44% Others: 4% 0% 10% 20% 30% 40% 50% 60% 70% 6JG11 Exhibitor Survey Report 7
Which are your new target (geographical) markets? No. of response: 878 Asia (exclude mainland China & Hong Kong) 41% Central & South America 25% Eastern Europe Hong Kong 28% 31% Mainland China 50% Middle East North America 27% 28% Western Europe 32% Others: 4% 0% 10% 20% 30% 40% 50% 60% Asia (exclude mainland China & Hong Kong) is currently the major market to our exhibitors. Due to rapid development of mainland China, it has become the target new market to most of the exhibitors. To cope with the needs of the exhibitors, resources for visitor promotion in mainland China is essential to recruit quality buyers, and hence enhance the significance of the June Fair. 6JG11 Exhibitor Survey Report 8
June Hong Kong Jewellery & Gem Fair and the June edition of the Asia s Fashion Jewellery & Accessories Fair are held concurrently at HK CEC this time. Do you think this arrangement is beneficial for your company? No. of response: 912 Yes 379 (42%) No Comment 417 (46%) No 116 (12%) 6JG11 Exhibitor Survey Report 9
To what extent do you think your objectives for exhibiting in this exhibition have been achieved? No. of response: 921 Brand-building 31% 43% Collect market information 43% 55% Consolidate contacts with buyers/ business partners 52% 61% Explore new markets Launch new products 29% 36% 39% 45% 2010 2011 Look for new buyers 34% 50% Seek franchisers partners / agents 16% 22% 0% 10% 20% 30% 40% 50% 60% 70% Generally, the overall level of satisfaction is improved in 2011 Look for new buyers increased substantially, from 34% to 50%, implies that the June Fair is an effective platform for worldwide jewellers to meet new buyers. 6JG11 Exhibitor Survey Report 10
In case you also exhibited at the June Hong Kong Jewellery & Gem Fair 2010, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year? No. of response: 654 Around the same this year as last year 241 (37%) Between 0-20% less this year 113 (17%) Over 20% less this year 123 (19%) Between 0-20% more this year 98 (15%) Over 20% more this year 79 (12%) 6JG11 Exhibitor Survey Report 11
To what extent are you satisfied with the exhibition on the following? No. of response: 904 Business opportunities Facilities and services of the exhibition Move-in and move-out arrangement Official forwarding agent(s) Official stand contractor(s) Service of our staff onsite Service of our staff pre-show Visitor quality Visitor traffic 35% 48% 48% 49% 60% 61% 80% 83% 78% 84% 81% 84% 78% 83% 85% 88% 84% 88% 2010 2011 0% 20% 40% 60% 80% 100% In general, the level of satisfaction has improved. Significant increase in Business opportunities (>12%), Visitor quality (>13%) and Visitor traffic (>14%) prove that the June Fair is getting more professional and gained more recognition from exhibitors. High level of satisfaction achieved (88%) in both areas of service of our staff onsite and pre-fair. 6JG11 Exhibitor Survey Report 12
How useful are the following free marketing materials/ channels provided by the organiser in promoting your presence at the exhibition? No. of response: 883 e-invitation 65% 66% 2010 2011 Listing of your company on the website of this exhibition 69% 73% Printed invitation 62% 66% Special invitation to your VIP buyers on your behalf 64% 66% 50% 60% 70% 80% In general, exhibitors found that out marketing materials and channels are quite useful to them, in which detailed information provided in the Fair website and the printed invitations are channels the exhibitors used for promoting their presence at the Fair. 6JG11 Exhibitor Survey Report 13
If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. No. of response: 867 Invite buyers by emails 70% 73% Invite buyers by mail Invite buyers with phone calls 50% 55% 57% 59% 2010 2011 On-site advertising 41% 47% Run advertisements prior to the exhibition 46% 52% 0% 20% 40% 60% 80% Most exhibitors found that Invite buyers by email is an useful channel to promote their presence oat the Fair, due to online promotion is getting more prevalent. Our e-invitation service should have help in such area. 6JG11 Exhibitor Survey Report 14
How often do you make use of the following marketing channels to promote your business? No. of response: 843 Trade exhibitions 81% 84% Sales representatives/agents 53% 57% Professional websites 45% 51% 2010 Professional print publications 39% 41% 2011 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Compared to 2010, the pattern of using different marketing channels for promoting the business is similar. Trade exhibitions were still the most important channel for our exhibitors to promote business. Compared to last year, more exhibitors made use of professional websites to promote their business (6% higher), proved that the level of importance of online channels is getting higher. 6JG11 Exhibitor Survey Report 15
What are your plans for participating in this exhibition next year? No. of response: 869 Will participate 89% 89% May participate Will not participate 9% 10% 2% 1% 2010 2011 0% 20% 40% 60% 80% 100% 6JG11 Exhibitor Survey Report 16
What are your plans for participating in this exhibition next year? Base: exhibitors who will participate next year No. of response: 661 a booth same size as this time 71% 78% a larger booth 19% 26% a smaller booth 3% 3% 2010 2011 0% 20% 40% 60% 80% 100% The demand on the same booth size for next edition increased even the scale of the June Fair further expanded in 2011 to feature more exhibitors already. The high demand of exhibiting space might related to the Fair s significance in the jewellery industry and the rapid growth of economic situation in Asian area. 6JG11 Exhibitor Survey Report 17