POST-SHOW REPORT 2013 and Oman International Exhibition Center Golden Tulip Seeb Hotel 23-25 September 2013 Muscat, Sultanate of Oman Oman s Biggest Health Platform
SUPPORTING ASSOCIATIONS OFFICIAL LOGISTICS PARTNER SILVER SPONSORS GOLD SPONSORS Oman Medical Association MEDIA PARTNERS US Embassy Muscat SUPPORTED BY Oman Emergency Medicine Association OFFICIAL HOTEL HEALTHCARE PARTNER OFFICIAL NEWSPAPERS OFFICIAL RADIO STATIONS AND SPONSORS
SHOW PROFILE image Chief Guest: Official Inauguration of Oman Health Conference by His Excellency Ahmed bin Mohammed al Sa eedi Minister of Health Date : 23 25 September 2013 Venue : Golden Tulip Seeb Hotel / Oman International Exhibition Center Exhibition Hours : 11:00 a.m. 8:00 p.m. Conference Hours : 8:30 a.m. 3:00 p.m. Event Type : Trade Show Launch Year : 2009 Certification : UFI-Approved Event
SHOW HIGHLIGHTS Launching of the Oman Health Conference An exhibit of the latest medical supplies, equipment technologies and solutions, health products and services, hospitals and healthcare centers Over 50 companies and international healthcare centers from India, Italy, Japan, Korea, Thailand, Turkey, and the UAE. Supporting Bodies included the Ministry of Health Oman, the German Industry and Commerce, Oman Medical Association, Oman Heart Association, Oman Emergency Medicine Association, and the US Embassy Muscat
ABOUT MEDHEALTH & WELLNESS EXHIBITION & OMAN HEALTH CONFERENCE MedHealth & Wellness is an international event that highlights the continued development of the healthcare sector in Oman. It targets all aspects of the health and wellness industry, opening doors for health products, services and facilities, and opportunities for new developments and trends, and trade and investment. It was launched in October 2009 as a major healthcare exhibition in Oman and served as the pioneer event focusing on health, medicine and fitness and as a launchpad for various conferences and fora in the Sultanate. MedHealth & Wellness was granted UFI-Approved Event status by UFI-The Global Association of the Exhibition Industry in June 2012. The Oman Health Conference addresses the present and future of the Sultanate s healthcare sector. It serves as a platform for industry experts and stakeholders to share and discuss tangible solutions to the variety of healthcare issues and encourage collaborative efforts for the development, improvement and growth of the Sultanate s healthcare industry. EXHIBITING COUNTRIES China Germany India Iran Italy Japan Jordan South Korea Malaysia Oman Poland Thailand Turkey United Arab Emirates USA
HOSPITALS AND MEDICAL INFRASTRUCTURE Medical Equipment and Supplies Medical Technology Surgical Products and Services Lab Equipment, Instruments, Lab Wares Emergency Management Services Healthcare Information and Communication Technology Security Systems Healthcare Facility Design and Building Technology Quality Control Systems Diagnostics Medical Disposables Cardiology Commodities and Consumer Goods for Hospitals Health Facility Management Emergency Management Solutions Physiotherapy / Orthopedic Technology Biomedical Technologies Radiology Imaging and Diagnostics Consulting Services in Healthcare Research and Development PHARMACEUTICALS Pharmaceutical Drugs, Intermediates & Formulations Bio-Pharmaceuticals Software for Pharma Industry & Management EXHIBITION PROFILE EDUCATION AND TRAINING Health Education Firms Medical Universities Training Centers Nursing Training and Institutes PERSONAL CARE Personal Care Products Child Care Products Women Care Products Nutrition Organic Products Fitness and Health Club Equipment Health Clubs and Spas MEDICAL TOURISM Medical Tourism Associations Trade Associations and Trade Promotion Bodies International Hospitals and Medical Centers Airlines and Travel Agents Medical Tour Operators Medical Centers Hotels and Health Resorts Wellness Centers
VISITOR INFORMATION Number of Visitors: 3,858 International Visitors: 581 Local Visitors: 3,277 VISITOR PROFILE 1% Media 22% General Public 1% Academicians Health and Professional Associations, Societies and Non-Government Organizations Senior Officials and Representatives from Health Ministry and Health Authorities 2% 21% 8% 4% Medical and Healthcare Manufacturers 3% Technical/Laboratory Managers Hospital and Health Facility Owners, Managers and Directors 7% 5% Healthcare Administrators 26% Doctors & Health Consultants Nursing Staff
EXHIBITION PROFILE 20 15 10 5 0 Dental Services and Centers Education and Training Emergency Management and Solutions Healthcare Consultancy Services Healthcare Information & Communication Technology Healthcare Facility Design and Building Technology & Management Health and Medical Associations Hospitals and Medical Centers Medical Disposables Medical & Laboratory Equipment & Services Pharmaceutical & Personal Care Products
MEDIA CAMPAIGN Ad placements in local and regional media, both in English and Arabic Advertisements and editorial coverage in trade publications Regular press releases in newspapers, magazines, and trade portals Event listing in trade and business portals Email and FAX campaigns targeted at industry professionals throughout the Middle East region and the rest of the world SMS broadcasts before and during the event Dissemination of flyers, e-newsletters and personalized invitations Radio announcements Merge 108.4 FM and Al Wisal 96.5 FM Live coverage and interviews by Al Wisal 96.5 FM during the event Outdoor (billboard) ads Regular ad posting and social media announcements on Facebook and Linkedin
VALUE OF MARKETING CAMPAIGN Media Coverage: ADS AND PRESS RELEASES Print $ IN US 40000 US$ 39,000 35000 30000 25000 US$ 22,500 Online 20000 15000 10000 5000 0 PRINT ADS US$ 6,500 US$ 1,300 RADIO SMS ONLINE BANNER ADS US$ 5,600 OUTDOOR ADS US$ 1,560 SOCIAL MEDIA US$ 4,400 VISITOR LEAFLETS Ministry of Health Oman Chamber of Commerce & Industry
23-25 September 2013 Golden Tulip Seeb Hotel
CONFERENCE PROGRAM DAY ONE Monday, 23rd of September Invest in Oman s Health 08:30 am 09:00 am Registration and Networking Golden Tulip Seeb Hotel 09:00 am 09:05 am Conference Inauguration by Chief Guest Golden Tulip Seeb Hotel 09:05 am 09:15 am Welcome Speech Golden Tulip Seeb Hotel 09:15 am 09:25am Brief Presentation about the Event Golden Tulip Seeb Hotel 09:25 am 09:30 am Proceed to the Exhibition Center 09:30 am 10:30 am Exhibition Inauguration and Tour Oman International Exhibition Center 10:30 am End of Ceremony Session One 10:30 11:00 am Presentation: Vision 2050, The Way to the Future An Overview about the Ministry of Health Vision to Develop Oman's Health Sector Dr. Ahmed Al Qasmi, Director General of Planning, Ministry of Health 11:00 11:30 am Presentation: Investing in Quality & Safety Cost- Effective Interventions at Critical Milestones by Dr. Ashraf Ismail, Managing Director, Joint Commission International (JCI) Middle East 11:30 11:50 am Presentation: Oman Health Sector, Opportunities Vs. Challenges Case study to show case the growing opportunities in the health sector in Oman and challenges facing the sector growth Mr. Mohammad Ghazali, General Manager, Bahwan Healthcare Centre LLC (Suhail Bahwan Group Co) 11:50 11:55 am Q&A 11:55 12:10 am Coffee Break 12:10 12:25 pm Design Approach to Deliver Complex Healthcare Projects Steven Dietrich, Design Management Director- Healthcare, WS ATKINS 12:25 12:45 pm Presentation "Design that heals Planning Modern and Harmonious Health Facilities Leszek Szurkowski, Phd. Associate Creative Director and Graphic Designer, ALVO Medical 12:45 01:05 pm Presentation Challenges of a Mega Hospital The Analysis of Major Decisions Considered and Taken Dr. Naeema Aziz, Chief Operating Officer & Project Director, Apex Medical Group, International Medical City, Salalah 01:05 01:15 pm Q&A 01:15 01:35 pm Coffee Break 01:35 01:55 pm Presentation Why and How to Measure Clinical Quality to Gain Clinical Leadership Gregory J. Kuntz, MPH, FACHE Regional Vice President, American Hospital Management Company 01:55 02:15 pm Presentation Short Stay Surgery The Way Forward for Effective Resource Utilization Dr. (Col) Koduvayur M. Harikrishnan, MBBS, MS, DNB, FAIS, FICS, FACS, Dip Med Ed, General Manager Operations and Senior Consultant Surgeon, NOVA Medical Centers, Middle East 02:15 02:55 pm Presentation: Private Health Services in Oman An Overview Saif Al Nabhani, Director General of Private Health Establishment, Ministry of Health 02:55 03:05 pm Q&A 03:05 pm Closing of Day One & Lunch
CONFERENCE PROGRAM DAY TWO 08:30 09:00 am Registration & networking 09:00 09:10 am Opening of day two and introduction of session speakers Session One 09:10 09:40 am Presentation: Prevailing Challenges in Human Resources in the Health Sector, A Regional Review Michael M. Mamish, Senior Director Advisory Ernst & Young Middle East 09:40 10:05 am Presentation: Future of HRH in Oman (MOH Health Vision 2050): Professions Education, International trends and career pathways Dr. Abdullah Al Bitashi - Ministry of Health 10:05 10:15 am Q&A 10:15 10:30 am Coffee Break Tuesday, 24th of September Prevailing HRH Challenges Session Two 10:30 11:00 am Presentation: Challenges Facing the Private Health Organizations Mr. Jayan K, Director Corporate Development, Starcare Health Systems 11:00 11:30 am Presentation: Success stories, Continuing Education and Professional Development Highlights in Oman Speaker to be announced. 11:30 12:00 pm Presentation: The Role of Education and Training in Addressing HR Challenges Dr. Rabab Mohammed Saleh Diab, RN, MSN, CPHQ, Deputy Chief Executive Officer, Health Care Accreditation Council, Jordan 12:30 12:45 pm Q&A 12:45 01:00 pm Coffee Break Session Two 01:00 01:30 pm Presentation: Performance Management Dr. Nazar Al Faki, Consultant & Advisor, Ministry of Health Presentation: Human Resources Development Expert World Health Organization, Consultant & Advisor, Ministry of Health 01:30 01:50 pm Presentation: Innovative Educational Initiatives at the Gulf Medical University Mr. Thumbay Moideen, Founder President - Board of Governors, Gulf Medical University 01:50 02:00 pm Q&A 02:00 pm Closing of Day Two and Lunch
CONFERENCE PROGRAM DAY THREE Future of Emergency Medicine in Oman Organization Clinical Innovations 08:30 09:00 am Registration & Networking 09:00 09:10 am Opening of Day Three and Introduction Session of Chairperson and Speakers Session One The Future of ED Moderator: Dr. Suliman Al Mawaly, Deputy President, Royal Armed Forces Hospital 09:10 09:40 am The Future of ED & Solutions to Current Problems Dr. Terrence Mulligan, Emergency Physician, Assistant Professor and FacultyDirector, International Emergency Medicine Program. University of Maryland School of Medicine 09:40 10:10 am Opportunities to Improve ED Operations Dr. Ghassan Haj-Hamed, Al Noor Family Care Center 10:10 10:40 am Case Study, ED Monitoring System Dr. Ammar Al Kashmiry, Emergency Medicine Consultant, Khoula Hospital 10:40 10:55 am Q & A 10:55 11:15 am Coffee Break Wednesday, 25th of September Parallel Program Emergency Medicine Session Two Clinical Moderator: Dr. Mahmood Aljufaili, M.D. FRCPC, Emergency Medicine 11:15 11:45 am Trauma Resuscitation Dr. Mahmoud Al Rahbi, Senior Consultant & Director of Emergency Medicine Al Nahdha Hospital 11:45 12:15 am Pre-hospital Major Mohammed Al Mufarji, Assistant Director Operations, Public Authority of Civil Defense and Ambulance 12:15 12:45 pm Disaster Medicine Dr. Saleh Fares, Consultant Emergency Medicine at ZMH, Founder And President, Emirates Society of Emergency Medicine
CONFERENCE PROGRAM DAY THREE 08:30 09:00 am Registration & Networking 09:00 09:10 am Opening of Day Three and Introduction of Session Speakers Session One Risk Factors 09:10 09:40 am "Diabetes Millitus, The Ultimate Care" Dr. Masoud. Yahya Masoud. AL-Maskari, Consultant in Medicine & Endocrinology Diabetes & Wound Care at Sugar, Apollo Clinic for Diabetes, Muscat. 09:40 10:10 am Diabetes and Wound Care Larry G. Baratta, M.D., Ph.D, International Medical Director & Chief Medical Officer, World Wide Wound Care, LLC Miami, FL 10:10 10:40 am Dr. Mohammed A. Rafey, MD, MS, FASH (USA), Diplomate American Board of Internal Medicine Diplomate American Board of Nephrology Consultant Nephrologist & Hypertension Specialist Apollo Hospitals Hyderguda Hyderabad 10:40 10:50 am Q & A 10:50 11:05 am Coffee Break Wednesday, 25th of September Parallel Program Cardiology - Diabetes Session Two Clinical 11:05 11:35 am Updates in Heart Failure Dr. Kadhim Jaffer Sulaiman Senior Consultant Cardiologist Royal Hospital 11:35 11:55 pm Presentation: Coronary Interventions Dr. Amor Hassan, Consultant International Cardiologist, Muscat Private Hospital 11:55 12:25 pm Presentation: Update in Hypertension Dr. Mohammed El Deeb, Senior Consultant Cardiologist, Royal Hospital 12:25 12:35 pm Q & A 12:35 12:50 pm Coffee Break Session Three New Development 12:50 01:20 pm Presentation: Preventive Cardiology Dr. Jawad Al Lawati, Director of Non Comunicable Disease Department - Ministry of Health 01:20 01:45 pm Stem Cell Treatment Process Dr. Brian Mehling, Founder and Chief Medical Officer of Blue Horizon International, LLC. 01:45 02:10 pm Standing Ovation Dongcheng Wu, MD. PH.D. Professor Wuhan University School of Basic Medical Science, Chu Tian Scholar, and Director of the Stem Cell Center, Hongqiao Brain Hospital 02:10 02:20 pm Q & A 02:20 pm Conference Closing
KEY INDUSTRY TESTIMONIALS This is the first time we participated in MedHealth Exhibition and it was a good one overall. The quality of visitors was the kind that we expected to meet and see. We will definitely be participating in the next event of MedHealth. Klara Doert Director of International Relations Blue Horizon International USA The show traffic and the number of visitors was excellent. I especially commend the way the organizers of the exhibition handled exhibitor requirements. Silvia Baldissera Chief Executive Officer S.M.D. SRL Italy We are pleased to be able to present the project as a key to the growth of Oman s health and healthcare sector through MedHealth & Oman Health Conference. The platform was excellent. Dr. Mohammed Al Sofayan Chief Executive Officer Apex Medical Group
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NEXT EDITION OMAN HEALTH CONFERENCE & EXHIBITION 9 11 September 2014
ABOUT THE ORGANIZER Omanexpo is the pioneer event management company in Oman and the Sultanate s leading organizer of major trade shows, exhibitions and conferences. Its primary objectives are to effectively connect buyers and traders, promote business and trade involving local and international companies, and facilitate the introduction of new products, equipment and technologies into the market. Its events have been specially developed to support the continued growth of various types of industries that include: Automotive, Building and Construction, Food, Health and Medical, Hotel and Hospitality, and Oil and Gas. OMAN HEALTH CONFERENCE & EXHIBITION Omanexpo is active in the global exhibition industry as a member of UFI-The Global Association of Exhibition Industry and the International Association of Exhibitions and Events (IAEE). Head Office: 1 st Floor, SABCO Building, Wattayah, Muscat, Sultanate of Oman P.O. Box 20, Postal Code 117 Tel: +968-24660124 I Fax: +968-24660125 /126 Email: info@omanexpo.com Regional Office: Office No. 203, 2 nd Floor, Grosvernor Commercial Tower, Sheikh Zayed Road, P.O. Box 80674, Dubai, United Arab Emirates Tel: +971-4-3277733 I Fax: +971-4-3277744 Email: infodubai@omanexpo.com TRAFFIC SAFETY EXPO www.omanexpo.com
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