Pure Michigan Export Program Opening New Doors for Michigan Exporters Automation Alley January 24, 2013 Jeanne D. Broad International Trade Manager
We are reinventing Michigan in a way that works better for our businesses and creating strong tools like the Pure Michigan Export Program to help Michigan companies compete globally and diversify their customer base. Rick Snyder, Governor
Pure Michigan Export Program Program Objectives Increase export sales by Michigan companies Increase number of new-to-export SMEs Increase entry into new markets $197,000 IN EXPORT REVENUES = ONE MICHIGAN JOB International Trade Administration (ITA)
Pure Michigan Export Program Program Approach Collaboration Connect companies with tools and opportunities to pursue export objectives Customize to support regional objectives, needs Provide funding to support export development
Statewide Partner Collaboration Michigan Economic Prima Development Civitas Michigan Department Corporation Michigan Michigan Department of of Agriculture and and of of Transportation Rural Development Lansing Regional Northwest Michigan Chamber Council of Governments Van Andel Global Trade Center Saginaw Valley State University U.S.Department of Commerce Michigan State University Small Business Small Business Administration Association Michigan Small Michigan Business Technology Small Business Development Technology Center Development Center Tech Town Tech Town Detroit Detroit Regional Regional Ann Arbor Ann Arbor Chamber Chamber Prima Civitas SPARK SPARK University of Michigan Automation Alley Wayne State University
Pure Michigan Export Program State Trade Export Program (STEP) Export Now Foreign Trade Offices Trade Missions Training and Learning Opportunities Market Information Referrals to Export Service Providers SBTDC Services
State Trade and Export Promotion (STEP) Program Up to $12,000 in assistance to enhance SME ability to launch or grow export operations Overseas trade mission participation International or domestic trade show participation Foreign market sales trips U.S. Department of Commerce services Website and/or marketing material translation services Agent, distributor and/or customer searches Foreign market research
State Trade and Export Promotion (STEP) Program Qualifying companies must: Meet SBA definition of a small business (under 500 employees for a manufacturer, industry specific revenue caps for others) Be in business for at least 2 years and operating profitably Have proposals that will promote export sales and Michigan jobs Eligibility for matching funds linked to export experience
90 80 70 60 MEDC Export STEP Program Results FY 2012 Total SMEs Assisted by Region and Tier (400) - Tier Tier 1 Early Early stagestagedoes does not not Export Export - Tier Tier 2 New New to to Export Export - Tier 3 Experienced Exporter 83 73 61 50 40 30 20 10 0 2 46 30 24 21 14 15 14 9 4 6 3 Tier 1 (24) Tier 2 (150) Tier 3 (231) North West Central SouthEast Ag
FY 2012: 132 Companies Entered 62 New Markets Belgium, 1 Hungary, 1 Finland, 1 Kosovo, 1 Netherlands, 2 Romania, 1 Poland, 3 Sweden, 1 Ukraine, 1 Switzerland, 4 UK, 5 Spain, 2 Slovenia, 1 Russia, 2 Norway, 1 Netherlands, 2 Italy, 7 Germany, 16 France, 14 Canada, 31 Denmark, 1 Austria, 2 Brunei, 1 Vietnam, 4 Thailand, 4 Singapore, 6 New Zealand, 1 India, 12 Malaysia, 2 Japan, 5 Korea, 2 Indonesia, 1 Mexico, 8 Bahrain, Egypt, 1 1 Israel, 1 Jordan, 2 Kuwait, 2 Oman, 2 Qatar, 4 Saudi Arabia, 6 China, 40 South Africa, 4 Turkey, 2 UAE, 7 Argentina, 3 Aruba, 1 Brazil, 19 Chile, 2 Colombia, 2 Costa Rica, 4 Dominican Republic, 1 Panama, 2 Peru, 1 Suriname, 1 Uruguay, 1 Nicaragua, 1 El Salvador, 1 Honduras, 1 Guatemala, 1 Belize, 1 Australia, 3
Economic Diversification by Industry Aerospace, 5 Agriculture, 11 Alternative Energy, 2 Medical Devices Mfg., 26 Automotive Mfg., 33 Chemical, 13 Clothing/Apparel Manufacturing., 8 Machinery Mfg., 71 Consumer Goods, 42 Information Technology, 16 Industrial Mfg. Product, 51 Electronics Mfg., 27 Health Care/Research, 12 Furniture Mfg., 18 Environmental, 5 Engineering, 24
Export Now e- Commerce Platform Sell Michigan products to China via www.tmall.com Trans-ocean logistics, customs & tariffs and order fulfillment Effective pricing and marketing consulting www.michiganadvantage.org/export
Michigan Foreign Trade Offices New MEDC shared offices provide market-research, match-making and other export support for Michigan companies: Sept. 2012 Michigan China Center opened in Shanghai Nov. 2012 Michigan Canada Trade Office opened in Toronto
Export Resource Roadmap Market research Market entry strategy Banking / trade finance Background checks for foreign buyers Contract review and IP protection Export compliance Freight forwarders Cultural training Marketing & website development Language translation Agent/distributor/rep search Foreign trade missions Trade shows Buyer missions
Upcoming Trade Missions May: Mexico (Automation Alley) TBD Brazil (Van Andel Global Trade Center) May 12-18 June: Canada (NMCG) June 10-14 Germany (Lansing Chamber) June 10-15 Israel (MEDC) June 21-28 September: Singapore and Indonesia (Automation Alley) TBD China (MEDC) TBD
SBTDC Export Services Export Milestone Mapping International Search Engine Optimization Company Fiscal Fitness Assessment Profitability Analysis
Next Steps Refine international strategy with regional collaboration Measure results, adjust resource assignments accordingly Establish additional foreign offices Provide support for larger Michigan companies with substantial export potential Continue to enhance customer service
Jeanne Broad International Trade Manager broadj@michigan.org MichiganAdvantage.org/Export-Assistance/