Delivering the Audience Post Show Report 2009
The Business North West Show was a fantastic event to raise our brand profile and be in front of thousands of real, influential decision makers in an environment that encouraged business growth rather than negativity. We re seeing a BounceBack in several industries at present and it s great to see ourselves and the many other exhibitors presenting their services in a very positive manner. Director, HR Recruitment Solutions Group BUSINESS NORTH WEST VITAL STATISTICS 5,500 quality visitors over two days 180 exhibitors Over 60 different industry sectors attended with a focus on finding HR, Finance, Marketing and IT solutions Exhibitors were exposed to 185,000 worth of PR in Trade and National Press 40% of exhibitors have already pre-booked a prime position at BUSINESS NORTH WEST 2011 89% of visitors will attend the next edition of Business North West Visitor By Job Function Owner/ Proprieter 27% Managing Director 13% Manager with staff 12% Manager without staff 9% 10% Partner 7% 8% Consultant Executive Assistant Other 5% Director 6% 2% Manager 2% CEO Visitors at BUSINESS NORTH WEST ARE FROM THE FOLLOWING SECTORS... Accountancy Advertising agencies A.V. Banking / finance Building & construction Business advice Business consultancy Business services Car sales / leasing Construction / engineering Designers - graphics E-Commerce Education sectors Education / training Energy / Utilities Engineering Events / exhibitions Facilities Film studios & production services Government / Local Authorities Health sectors HR Consultants Insurance / pensions IT IT services / computing / software / technology Journalists Legal services Leisure Leisure / hospitality / hotels Manufacturing Marketing / advertising / PR / Design Marketing consultants & services Marketing industry Media / new media Motor services Office services PR consultants Printing / publishing Professional services Project Management Property Public services Publishing & media Radio & television stations Recruitment Retail sector Retail / wholesales / sales Security Services Solicitors Telecommunication consultants Telecommunications Telecommunications equipment & systems Training/coaching Training centres Training consultants Transport Transportation / storage Travel / accommodation Web site design Wholesale & distribution
Congratulations on Business North West. I met a good number of new contacts and generated some new ideas for infrastructure improvements & cost savings within our business. Steve Wells, Hi-Tech Steel Services Limited I very much enjoyed attending the exhibition. Business North West was a very useful experience and I would definitely encourage people to go there was something for everyone however big or small an organisation. Ann Walter, JMF Solicitors WHO VISITS business northwest? Key Decision Makers Buyers with Budgets 63% BUSINESS NORTHWEST visitors have a combined average turnover of 4,912,500,000 of visitors make the final decision on purchasing decisions Big name Buyers:
Business North West by far exceeded our expectations, not only did the exhibition provide a fantastic mix of seminars, exhibitors and networking opportunities, but as an actual exhibitor it proved to be an extremely busy two days with a vast amount of delegates visiting our stand. We couldn t have asked for or expected such a large quantity of good quality leads! As a result we re-booked the same stand for next year whilst at the event and are looking forward to the next show. Tim Dickson, Director, Adxba Ltd Reaching your Target Market BUSINESS NORTH WEST generated a huge amount of media coverage, from full editorial articles to diary dates and event listings. A dedicated and focused campaign reached across all media to deliver our target audience. Here is just a small sample of the media that we have reached so far in 2010 in trade publications and national press through to magazines, targeted local press and online. MEDIA REACH Online Inserts Direct Mail E-Newsletters Magazines Adverts Websites Radio
It was an interesting and enjoyable event and definitely something I will add to my diary for next year. Elanor Swan, Project Management Consultant There was a real buzz about the hall and the speakers were excellent. Thank you for giving me the opportunity to attend. Jeff Johnson, Johnson Retail Associates KEY FEATURES AT BUSINESS NORTH WEST As well as being the regions premier business-to-business exhibition and conference, Business North West has a growing reputation for providing invaluable keynote seminars, networking, and pitching opportunities for all business sectors. In 2009, BUSINESS NORTH WEST provided an exciting business environment where visitors discovered cutting edge business techniques, listened to inspiring keynote speakers, networked with like-minded individuals to help sustain and develop business as well as sourcing products and services from a diverse exhibition. The Innovation Lounge Innovation Lounge The Innovation Lounge has a 400 capacity theatre that hosts a plethora of keynote speakers from the world of business. Leading entrepreneurs deliver advice and inspiration whilst business leaders present relevant educational keynotes about the economy and many other relevant business subjects. In 2009 the Innovation Lounge was proud to present top name speakers: Michelle Mone, Founder and Co-owner of Ultimo Lingerie Michelle Dewberry, Founder, Chiconomise Mark Howe, Country Director, Agency, Google UK Richard Hayes, Marketing Director, Warburtons Tom Vosa, Chief Economist, Yorkshire Bank Kell Ryan, Founding Member, Ryanair Carl Hopkins, Secret Millionaire Brad Burton, Founder, 4networking Imran Hakim, Inventor of iteddy How To Theatre Business North West 2011 sees the return of the How To Seminar Theatre. With interesting and inspiring seminars and workshops taking place over the two days, visitors are guaranteed to find all the answers to their burning business questions! Within the How To Theatre, visitors can hear from successful managing directors, top financial advisors and switched on computer specialists. As always the How To seminars are free to attend and visitors can dip in and out of any seminar that they wish.
87% of visitors attended for over 2 hours and 28% attended on both days of the exhibition 77% of visitors say they will develop new relationships as a result of visiting Business North West Speed networking We ve all heard of speed dating! Well Business North West brings excitement to the event with speed networking a faster and more reliable way to meet new contacts and to form stronger business relationships with local and national businesses. What better way for visitors to meet new contacts and increase their customer base. Not for the faint-hearted, this feature is for visitors who are serious about making new contacts and growing their client base. Visitors can expect to meet up to 60 other delegates, leaving the session with a selection of business contacts. Angels den Funding for SME s is harder to gain than ever before and looking for funding is proving to be a daunting, expensive and time-consuming task for many entrepreneurs. Business North West offers the solution to these problems by playing host to Angels Den. Angels Den gives visitors the opportunity to take giant steps towards getting their business off the ground. The Angels Den is a day full of fun, facts and funding, where visitors gain not only a wealth of priceless insider knowledge, but also get the opportunity to pitch brilliant business ideas to a group of serious Business Angels through Angels Den s innovative and groundbreaking Speedpitching sessions. I presented to as many willing angels in one hour as I would normally have managed in one month, with a lot less effort, a lot faster feedback and no telephone tag. Can t recommend it highly enough. Google University In the downturn, opportunities are everywhere. The trick is knowing where to look and moving fast. With marketing budgets squeezed now more than ever, the web represents a cost-effective way to attract new customers. What s more, many of the tools from Google that allow businesses to get the most out of their websites are free! At the Google University Theatre we share insights on how online marketing can help businesses speed up growth. Product experts uncover how to learn more about customers from websites and Google Analytics, along with tips and tricks on how to get the most from online advertising with Google AdWords.
Congratulations, this was our second year of attending the Business North West exhibition and we were just as busy this year as last. Recession? what recession? The whole atmosphere of the event was optimistic and bustling. We will definitely be there again next year. Membership manager, Chamber of Commerce East Lancashire SUPPORTERS & PARTNERS The BUSINESS NORTH WEST team would like to thank the following leading associations for their invaluable support as an integral part of the show s success. Plans are in place to further strengthen working relationships for 2011. Media and show partners played a key role in our exhibition with excellent coverage to generate both anticipation and excitement. Business Link is an easy to use business support, advice and information service funded by the government and managed in the North West by the Northwest Regional Development Agency. Business Link are dedicated to helping businesses develop and progress by ensuring access to quick and easy advice, information and skills needed to succeed from the broadest range of private, public and voluntary business support services. Greater Manchester Chamber is the largest Chamber of Commerce in the UK with over 5,000 members. Providing first-class business support to companies of all shapes and sizes through a range of sector-based membership services and networking opportunities, specifically tailored to meet business needs. East Lancashire Chamber has 1000 members who benefit from a bespoke range of products and services. The Chamber provides business support services to the wider business community, with specific emphasis on gaining new markets, increasing sales and reducing costs. Guidance is given by experienced practitioners on how to be more competitive at home and overseas and extensive training is offered. MEN Business is by far the biggest and most prestigious business related publication in the North West with a minimum three pages of business news every Monday, Wednesday, Thursday and Friday. Each Tuesday, MEN publish a supplement featuring up-to-the minute business news. The supplement carries reader interactive polls and surveys, such as Manchester s Greatest Industrialist, and regular corporate reviews covering topics such as Employment Law, The Fastest Growing Companies and Corporate Finance.
SUPPORTERS & PARTNERS St Helens Chamber is one of the largest Chambers in the country, with over 170 staff, based over 3 sites and is seen as a key partner to the public sector, participating fully with St Helens Council, Police, Health Authorities and the voluntary sector. The St Helens Chamber mission is to support our members and enhance the economic success of St Helens businesses and people. The Institute of Directors is Europe s largest membership organisation for business leaders. Established in 1903, the IoD has been representing senior level professionals since our Royal Charter in 1906, earning us our trusted reputation as the business network for leadership. As a leading local authority, it is Manchester City Council s goal to help local businesses to thrive and prosper. Manchester has been at the forefront of economic development at many stages in history, and it refuses to accept obstacles to prosperity, instead Manchester City Council apply creative ideas to innovate and regenerate through investing in high quality infrastructure, business support strategies and our local communities. The Chartered Institute of Marketing (CIM) is the world s largest professional marketing body. Defining the marketing standards (www.cim.co.uk/standards) that operate in the UK and championing best practice globally, CIM is the voice of marketing with influence felt at the highest levels in industry and government on a national and international level.
I just wanted you to know how pleased I was with the recent Business North West event. Business North West was very well attended, the organisation was second to none and this provided a great platform to network with decision makers from local businesses. Having a seminar slot really enhanced our presence at the event and we have booked for the next edition already. Business Events Manager, Royal Bank of Scotland Mentor Services BUSINESS NORTH WEST & EASYFAIRS In September 2010, easyfairs, the leading organiser of time & cost-effective trade shows was proud to acquire two prestigious business events from the liquidator of Nationwide Publishing Ltd. Business North West, an Business Midlands are now new additions to the ever growing additions to the ever growing easyfairs portfolio of events. This is very exciting news for easyfairs commented Matt Benyon, Managing Director of easyfairs UK, as these events fit well into our time & cost effective model that is taking the events sector by storm. It s also great news for the companies signed up to exhibit at this event as easyfairs will, as a goodwill gesture, take into consideration deposit amounts, already paid to the previous owners, on all contracts for the new events in May. We have some clear ideas where improvements can be made to reshape the shows that will make a difference for the industries they serve. easyfairs is the world s leading international organiser of time & cost-effective trade shows. We make it easy for goaloriented exhibitors and visitors to do business in a focused and professional environment.with headquarters in Brussels and an international network of offices, easyfairs runs shows in Austria, Belgium, Colombia, Denmark, Finland, France, Germany, Ireland, The Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom. easyfairs brings the show to the heart of the market. More info: www.easyfairs.com easyfairs UK & IRELAND www.easyfairs.com Tel: +44 (0)20 8843 8800 Fax: +44 (0)20 8892 1929