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Facebook in 1 Hour Welcome to the webinar! Webinar Host Paul Teague Digital Development Manager Cumbria Chamber of Commerce
Coming Up Why you could be sitting on a Facebook time bomb How to deploy the FB vanity technique for great SEO The must-have reasons for using Facebook in your business Five great tips for powering up your FB business page PLUS Tips, resources and techniques to make you a Facebook pro! These slides and the webinar replay video will be available within 24 hours of this live presentation
Facebook Quick Win 1 Is it a scam? Check before you share at: http://www.hoax-slayer.com/
Facebook Quick Win 2 Improve your Facebook graphics Use Canva.com to make banners and graphics for your social media channels
Facebook Quick Win 3 Bookmark this page it s the best resource I ve ever seen for solving your Facebook-related problems! https://www.postplanner.com/how-to-contact-facebook-to-get-support/
Why you could be sitting on a Facebook time bomb
Alert! This is one of the biggest mistakes made on Facebook There are two types of account on Facebook: 1) A personal account/profile This is all you need to post content to friends and family securely and create as many business pages as you want to [Friends] 2) A business account Mainly for creating adverts and business pages [Likes]
Alert! This is one of the biggest mistakes made on Facebook You should only have 1 personal account
Alert! This is one of the biggest mistakes made on Facebook
Alert! This is one of the biggest mistakes made on Facebook One of the biggest mistakes that I see on Facebook is when businesses build their Facebook presence around a personal profile. This is the wrong way to use Facebook! You risk losing the page that you worked so hard to build up and all those valuable followers who are connected to your business. https://www.facebook.com/pages/create/migrate
Merge duplicate pages without losing Likes You can get to the Merge area from the General Settings of your Facebook page, or you can go there directly at https://www.facebook.com/ pages/merge/.
Why Use Facebook and Social Media anyway?
The 3 most compelling reasons to use social media in your business
Facebook Vital Statistics Statistics 1.23 billion daily active users on average for December 2016 1.15 billion mobile daily active users on average for December 2016 1.86 billion monthly active users as of December 30, 2016 1.74 billion mobile monthly active users as of December 30, 2016 Approximately 85.2% of our daily active users are outside the US and Canada How else can you expose your business to that many people for free?
The 3 most compelling reasons to use Facebook in your business Social media gives you an instant web presence no cost, no webmasters, no tech! So if you have no budget and no web site, using social media you can get your business online for free in a matter of minutes
The 3 most compelling reasons to use Facebook in your business Social media gets you on mobile immediately - no cost, no webmasters, no tech! So if you have a web site and you can t afford the technical work that will need to make it mobile and tablet friendly you can solve that problem instantly using a social media channel.
The 3 most compelling reasons to use Facebook in your business Social media gives you instant and powerful SEO (search engine optimisation). Because they re the world s most heavily trafficked sites, you get to ride on their coat tails no SEO budget required That means that you can get found in the search engines fast!
Facebook Basics
[Basics] Creating Your Business Page On Facebook Note: There is no limit to the number of business pages that you can have
[Basics] Creating Your Business Page On Facebook Tip 1 Take a moment to read the T&Cs, they re not that painful! Tip 2 Unpublish your page while you re working on it don t let people see and share it before it s ready!
Optimize Your Facebook Page See: http://www.socialmediaexaminer.com/6-tips-to-optimize-your-facebook-page/
The Facebook Vanity Technique
Your FB page name is highest level of your SEO when creating business pages on Facebook but please follow the rules:
The FB Vanity Technique This is great for SEO!
Five Fabulous Facebook Tips
Five great tips for powering up your FB business page [Tip 1] A simple call-to-action button
Five great tips for powering up your FB business page [Tip 2] To make sure the map feature is enabled, go to the About tab, find the Has a street address section and check the box (see image). Enter your address and you ll see the map with your address marked clearly on it. Check the box next to Show Map and Check-Ins on the Page.
Five great tips for powering up your FB business page [Tip 3] Page Roles
Five great tips for powering up your FB business page [Tip 4] Pin your best posts especially news of events, sales and promos!
Five great tips for powering up your FB business page [Tip 5] Pin your page to shortcuts, it will save you a lot of time hunting for it!
Next steps Access all of the slides from today [with EXTRA slides and info], as well as lots of useful URLs and resources, via this link: http://www.cumbriagrowthhub.co.uk/webinars/facebook Slides and the replay video will appear within 24 hours of the live webinar.
Next steps Sign up now for next week s webinar! Twitter in 1 Hour http://www.cumbriagrowthhub.co.uk/webinars
Next steps Are you intending to use Facebook to sell goods or services outside the UK? Speak to Catherynn Dunstan about e-exporting support via 0844 257 84 50 or catherynn@cumbriachamber.co.uk
Free Training! Cumbria has been awarded 8.5m in funding to support the County s Small and Medium businesses. The funding will be utilised to grow and develop productivity by raising skills levels. Funded training opportunities for yourself and any staff, focusing on increasing skill levels Help and support can be given to support the recruitment of apprentices. Contact: Jon Power - Workforce Development Services Manager - 0844 2578450
Free Training! Training opportunities could include: Project Management Leadership and Management Excel training Digital marketing and social media Sales training Finance for non financial managers The funding runs until July 2018 and is being funded by the European Social Fund If you recruit an apprentice a grant of up to 1500 could be available Contact: Jon Power - Workforce Development Services Manager - 0844 2578450
How to get new visitors to your business page and what to talk about when they re there
Source: http://hotinsocialmedia.com/
Source: http://hotinsocialmedia.com/
Facebook Bootcamp Getting Some Facebook Basics Right
Facebook Bootcamp Getting Some Facebook Basics Right Do you ever check your settings?
Facebook Bootcamp Getting Some Facebook Basics Right Particularly stay on top of Security Privacy - Notifications
Facebook Bootcamp Getting Some Facebook Basics Right Review and use the security options set up 2- step verification with the code generator
Facebook Bootcamp Getting Some Facebook Basics Right
Facebook Bootcamp Getting Some Facebook Basics Right My BIGGEST Facebook tip for personal use? Switch off Public as your default setting. Everybody on and off Facebook can see this content!
Facebook Bootcamp Getting Some Facebook Basics Right Don t get your personal photos indexed in the search engines! It s easy when you know how
Facebook Bootcamp If you don t like it, block it!
Facebook Bootcamp Getting Some Facebook Basics Right Farmville and Candy Crush can be gone forever!
Facebook Bootcamp Getting Some Facebook Basics Right Tune out annoying or superfluous notifications. Just get the information that interests you
Facebook Bootcamp Getting Some Facebook Basics Right Regardless of your privacy settings, if you allow anybody to follow you they can see posts anyway, no friend request required! Switch it off the Everybody setting
Facebook Bootcamp Want to know what followers can see? View your public timeline. Getting Some Facebook Basics Right
Facebook Bootcamp The Ratings and Reviews feature (where you see the star rating on the main Facebook page) is available when your page is categorised as a Local Business and has a physical address. However, you can change this setting if you re in the Local Business category and don t want to show your ratings and reviews.
Business Page Features Schedule Posts
Business Page Features Boosting Posts
Business Page Features Boosting Posts
Business Page Features Create Events Tip 1: Boost your event post to bring it to the attention of local people Tip 2: Use an event photo to make your listing more engaging.
Business Page Features Create Offers
Business Page Features Create Offers
Business Page Features Create Offers Tip 1: Always add a limit to the offer just in case! Tip 2: Think about T&Cs limnited to one-per-family etc
Business Page Features Featured Likes
Important question! Do Yellow Pages, newspaper and magazine adverts, leaflets or TV & Radio adverts provide you with the same information to allow you to track ROI? If not, why are you still paying for them?
Facebook Ads Although Facebook ads are easy to use, it s also very easy to spend lots of money on them, with few results. I recommend further learning!
A quick word about Facebook ads
Facebook Ads You can create ads on Facebook itself or via Power Editor I use Power Editor much of the time Power Editor lets me import my email subscribers and target them You must use the Chrome browser to access Power Editor: https://www.facebook.com/ads/manage/powereditor Power Editor gets the newest features first You can create custom and lookalike audiences It is clunky and not very user friendly it s a lot nicer creating ads in Facebook itself The targeting is excellent in Facebook ads Don t use Boost Post it s not a good way to advertise