Capability Maturity Model for Business Development, Version 2.0
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1 Capability Maturity Model for Business Development, Version 2.0 Improving the Industry Standard for Business Development Excellence
2 All rights reserved Agenda Where we ve been What we ve learned and accomplished Why Version 2.0 is needed What Version 2.0 looks like Where Version 2.0 takes us How you can use this new version Capability Maturity Model, CMM, and CMMI are registered in the US Trademark Office by Carnegie Mellon University
3 All rights reserved Where we ve been: Standard for BD Performance Growth Version 1.0 released in 2005 thousands of copies in use Training programs deployed in USA, Europe, and India Appraisal programs developed and used by companies around the world Network of approved providers and corporate members established
4 All rights reserved Where we ve achieved results: Adoption around the World Adopter Profile Industry and Region Project Overview Small Business Small Business Small Business Mid-Size Company Mid-Size Company Major Sector of Global Corporation Major Sector of Global Corporation Major Sector of Global Corporation Global Corporation Software Development in Southern Europe Commercial Out- Sourcing in Asia and Pacific Rim Government Services in USA Health Care Services in USA Telecommunications Products and Services in USA Government Services in Western Europe Telecommunications Products and Services in Western Europe Defense and Security Services in Europe Aerospace/Defense Products & Services in Global Market Guide structure of new BD operation and build Level-3 BD capability Restructure BD operations to position organization for growth Build BD capability to support graduation from primary business as subcontractor to prime Develop and deploy a process-improvement plan to improve BD return on investment Define and manage process improvements as part of restructuring and merging BD operations Restructure to increase competitiveness on export deals Build long-term roadmap for BD improvement planning and execution Assess operations, then develop and deploy plan for Level-3 BD operations Develop framework for standardized process across global operations
5 All rights reserved What we ve accomplished: Validation of Basic Value Proposition BD-CMM Level-1/2 BD-CMM Level-3 BD-CMM Level-4/5 Legend: Win Rate = Number of Projects Won Number of Projects Bid Capture Ratio = Value of Projects Won Value of Projects Bid Typical 30-35% Increase % Increases Reported BASE 30-35% Decrement BASE Win Rate Capture Ratio Win Rate Capture Ratio Win Rate Capture Ratio
6 All rights reserved What we ve accomplished: Significant Research Projects Metrics for Business Development Excellence Benchmarks in World-Class Proposal Writing Capability Benchmarks in Price-to-Win and Competitive Analysis Capability Continuing capability assessments Win-rate and capture-ratio studies Organizational maturity evaluations
7 All rights reserved Why Version 2.0 was needed: Ten Years of Lessons Learned BD-CMM Version 1.0 Appraisal and Program Implementation Experience BD-CMM Version 2.01 BD-Institute Research Studies CMMI Structure
8 All rights reserved Why Version 2.0 was needed: Changing Needs of BD Organizations Incorporate insights gleaned from 10 years of industry application Align with CMMI structure, format, and terminology Facilitates seamless approach across BD and program delivery Enhance accessibility and ease of use Especially important for more global reach Address more issues and provide additional guidance Note: additional updates for Version 2.01 incorporated terminology consistent with the APMP Glossary
9 All rights reserved What Version 2.0 looks like : CMM for Business Development NOTE: Free download of condensed edition available at
10 All rights reserved What Version 2.0 looks like : Simplified and More Accessible Version 1.0 Categories Customer Focus Management (Thread) Quality (Thread) People Capabilities Version 2.0 Categories Customer Leadership People Process Management Support Process (Thread) Infrastructure (Thread)
11 All rights reserved What Version 2.0 looks like : CMMI-Compliant Organization Model BD-CMM Version 1.0 BD-CMM Version 2.0 CMMI-ACQ, CMMI-DEV, and CMMI-SVC Terms Common Feature: Commitment to Perform Sustainability Objectives (SOs) Generic Goals (GGs) Ability to Perform Measurement Verification Sustainability Factors (SFs) Generic Practices (GPs)
12 All rights reserved Where BD-CMM V2.0 takes us: New Insights for Capability Growth Leadership Leadership as Category for Vision and Performance Level 2 Goal BD project oversight Level 3 Goal Strategic leadership for business growth Level 4 Goal BD leadership of campaigns for longterm market growth
13 All rights reserved Where BD-CMM V2.0 takes us: New Insights for Capability Growth Leadership BD Organizational Optimization Level 3 Goal BD organization that supports strategic objectives
14 All rights reserved Where BD-CMM V2.0 takes us: New Insights for Capability Growth Leadership BD Organizational Optimization Stakeholder Involvement Level 3 Goal Involvement of senior managers and other project stakeholders early in solution development Sustainability Factor Identification and involvement of relevant stakeholders Level 4 Practice Business executives as contributors to planning & execution of campaigns
15 All rights reserved Where BD-CMM V2.0 takes us: New Insights for Capability Growth Leadership BD Organizational Optimization Stakeholder Involvement Competitive Intelligence Level 2 Goal Competitive awareness of customer opportunities Level 3 Goal Competitive discrimination developed and utilized Level 4 Goal Competitive intelligence gathered and shared across the entire business
16 All rights reserved Where BD-CMM V2.0 takes us: New Insights for Capability Growth Leadership BD Organizational Optimization Stakeholder Involvement Competitive Intelligence Knowledge Management Level 2 Goal Standardized re-use materials Level 3 Goal BD knowledge management capability established and maintained Level 4 Goal BD knowledge management exploited across the entire business
17 All rights reserved Where BD-CMM V2.0 takes us: New Insights for Capability Growth Leadership BD Organizational Optimization Stakeholder Involvement Competitive Intelligence Knowledge Management Sustainability and Use of Technology Process Management Virtual Operations Sustainability Objective #2 Organizational policy Accountability and responsibility Resource allocation Stakeholder involvement Objective evaluation Management oversight Sustainability Objective #3 Defined process Improvement feedback
18 All rights reserved How you can use this new version: Simple Approach to Self-Assessment Use the Summary of Goals within the BD-CMM provided in the model Estimate the maturity level of your organization based on goals achieved Also consider the process maturity and level of sustainability Calculate your organization s probable maturity rating Test your findings against specific BD-CMM practices Fuller descriptions and additional guidance found in the full model (
19 Questions All rights reserved
20 All rights reserved APMP Staff Contacts Rick Harris, Executive Director Charlie Divine, Director Certification Program Howard Nutt, Director Center for Business Development Excellence Patrice Scheyer, Director Marketing and Communications Lauren Williams Membership and Chapter Coordinator
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