Board Reporting/ Board Engagement June 1, Presenters: Brian Sickora, WSKG Bert Schmidt, WHRO Tom Livingston, Livingston Associates

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1 Board Reporting/ Board Engagement June 1, 2012 Presenters: Brian Sickora, WSKG Bert Schmidt, WHRO Tom Livingston, Livingston Associates

2 Questions to ask yourself Do I have the right engaged people on the Bus I mean Board? Do I have the right structure for engagement? Do my Board Members really understand what we do? Do I give them an opportunity to engage with the station?

3 People Time, Talent and Treasure plus Ties Diversity is imperative expertise, occupation, pools of influence, gender, ethnicity, geography. Create a grid. Desire to serve

4 Name Term # WSKG Board Grid 2008 Area(s) of Expertise/Interest Term Ending 6/30/---- Occupation Affiliation Gender Ethn Res. Emp. Arts Fin/Bank Ed Biz Non-profit Law Media 1 Charles Nissler Management Sugar Hill Development M W Steuben Allegheny X X 2 Douglas Bissonette Banking Chemung Trust M W Broome Chemung X 3 Dr. Linda Biemer Dean, retired Binghamton University, Education F W Broome Broome X 4 David Burch Pgm Manager Lockheed Martin M AA Broome Tioga X 5 Bill Crane Banking CFCU Credit Union M W Cortland Tompkins X X 6 Anne Boyer Cotten Professor BCC, Arts F W Broome Broome X X 7 Gerald Smith Historian Broome County Historical Society M W Broome Broome X 8 Julia Miller Asst. Dean Binghamton University, Arts & Science F AA Broome Broome X 9 Kevin Harty Banking Tompkins Co. Trust M W Broome Tompkins X 10 Timothy Hayden Attorney LGT M W Broome Broome X 11 Dr. Judy Siggins Fundraiser BCC Foundation F W Broome Broome X X 12 Dr. Dianne Lynch Dean Ithaca College, Park School Communications F W Tompkins Tompkins X X 13 Dr. Larry Kiley Educator BOCES, retired Director Broome/Tioga + Cornell M W Broome Tompkins X 14 Eugene Taren CEO, retired TARCO Steel Corporation M W Broome Broome X 15 Randi Hewitt Executive Director Community Foundation, Corning & Elmira F W Steuben Chemung X

5 Structure Focus on Committee work to accomplish Board work Structure Board meetings to enhance understanding staff presentations Create an annual schedule of topics for Board Meetings to ensure that major issues are addressed Board self-evaluation

6 Understanding Board orientation is a must Show-and-Tell Board agenda items include staff presentations Get the Board involved in Productions Board testimonials, Pledge Financial data use dashboards and pictures

7 DASHBOARD - FY2012 Actuals thru 12/31/11 FY2012 Actuals compared to FY2012 Budget FY12 Actual FY12 Budget Favorable / (Unfavorable) + %Favorable - %Unfavorable Operating Revenue 2,797,670 2,485, ,008 11% Operating Expense 2,498,217 2,466,963 (31,254) -1% Operating Net (OpRev - OpExp) 299,453 18, ,754 94% Development Revenue 1,304,656 1,035, ,415 21% Development Expense 303, ,861 22,490 7% Develelopment Net Revenue 1,001, , ,905 29% Development Cost per Dollar Raised % Membership Revenue 640, ,908 13,299 2% Major Giving Revenue 119,649 98,091 21,558 18% Underwriting Revenue 236, ,593 33,111 14% Affinity Fund/Production Support Revenue 33,965 26,500 7,465 22%

8 FY2012 ATD compared to FY2011 YE Actuals FY12 To-date Actual FY11 Year-end Actual Favorable / (Unfavorable) + %Favorable - %Unfavorable Number of New Members 1,455 1,631 (176) -12% Number of Renewing Members 7,174 6, % Number of Rejoining (lapsed for over 15 months) 1,767 2,732 (965) -55% Total Number of Members 10,396 11,256 (860) -8% Membership Renewal Rate 78% 72% -6% -8% Number of Sustaining Members 1,103 1,170 (67) -6% Number of Major Donors % Radio Ratings - Cummulative Listening per week 92,500 91,200 1,300 1% Community Outreach Events - Attendence 12,935 12, % Community Outreach Events - Number of Events (43) -187% Website Cummulative Hits this year (FY12 = 6mo) 139, ,437 (110,795) -79% Number of Twitter Followers % Number of Facebook Fans 2,866 2, % - Red = Needs Attention - Yellow = Watch - Green = On-Track

9 Operating Revenue and Expense (no depreciation expense) 4,700 4,600 4,500 4,400 4,300 4,200 4,100 4,000 3,900 3,800 3,700 4,492 4,600 4,617 4,473 4,363 4,460 4,130 4,168 4,193 4,011 FY07 FY08 FY09 FY10 FY11 Revenue Expense

10 Development Revenue, Expense and Net 2,500 2,000 1,500 1,000 1,916 1,175 2,040 1,289 2,077 1,949 1,377 1,377 2,191 1,536 Revenue Expense Net FY07 FY08 FY09 FY10 FY11

11 RIP: Auction Revenue, Direct Expenses (no production costs), and Net FY07 FY08 FY09 FY10 FY11 71 Revenue Expense Net

12 RIP: Auction Revenue, Total Expense and Net (with production costs included) FY07 FY08 FY09 FY10 FY11 Revenue Expense Net

13 Opportunity Board is invited to attend Productions, Events, Outreach Activities with a Trustee name tag Board hosted Friends of WSKG meet and greet cocktail parties or picnics Involve the Board on informal advisory panels Accompany the staff in fundraising solicitations Board personalized notes gift recognition, invitations to key guests, major donor renewals

14 Bert Schmidt President and CEO WHRO Norfolk VA Tom Livingston President Livingston Associates Baltimore, MD

15 What Boards want from you 1. Vision 2. Integrity 3. Industry Knowledge 4. Communication 5. Community Relations 6. Problem Solving and Decision Making 7. Fundraising 8. Strategic Focus 9. Passion 10. Leadership