Webinar: Beyond Posting and Praying. March 21, :00 a.m. to 12:00 p.m.

Transcription

1 Webinar: Beyond Posting and Praying March 21, :00 a.m. to 12:00 p.m.

2 Melissa Asher, PMP, SPHR, SHRM-SCP CPS HR Consulting Director Chrissy Batorski Peacock, PHR CPS HR Consulting Manager

3 Agenda Introduction Branding Outreach Referral Programs cpshr.us

4 Introduction Is it just me or is recruiting good people getting harder?

5 Introduction Create your brand + Expand awareness = Attract Desirable Candidates cpshr.us

6 Value-Add Branding

7 Less Than Desirable Branding

8 Branding What do you think your brand is now? Consider the following: Define your purpose/mission Internal research External Research Employee value proposition

9 Showcase Your Organization Step 1: What s desirable, makes a difference, sets your agency apart, is interesting about the work, makes you uniquely you Step 2: Attract people who are into that! cpshr.us

10 Showcase Your Organization What does the application process say about your organization?

11 Examples

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14 City and County of Denver Segments, Targets & Techniques Three Segments Three Targets Three Techniques New to Workforce Young Professionals Established in Career Job Seekers Currently Employed CCD Employees Opinion Polls Focus Groups Interception Interviews

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16 cpshr.us Everyone is an Ambassador

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18 Outreach How do you currently source candidates? Sourcing Networking Advertising Social Media Consider the following:

19 Outreach: Sourcing

20 Outreach: Networking Resourceful but outdated/overused Educational Institutions Minority Associations

21 Outreach: Networking Ability to connect with job seekers locally and in person in a neutral setting and on a more personal level. Not necessarily a job interview but a way to get to know individuals better with common skills or interests in particular career path or industry.

22 Cost Free Outreach: Advertising Quick Response (QR) Codes Benefit Ease of applying, scan right to job application Technology Works with all electronic devices

23 Outreach: Advertising Geo-Targeting Cost Approximately $199 per month for 10 million ad requests Benefit Delivers your agency s content or advertisements to a website user based on his or her geographic location. Technology Online ad servers look at a user s IP address to figure out their location and display content or ads matched to the user s recent search.

24 Outreach: Advertising Public Transit Cost (4 week period) Bus Exterior Ads approximately $150 to $600 for traditional size or $2,500 to $6,000 for large/specialty size Bus Interior Ads approximately $50-$200 Bus Stop/Shelter Ads approximately $150 to $600 for medium size markets and $3,000 to $6,000 for high income areas Bench Ads approximately $75-$400 Benefits High exposure to a wide net and diverse group of people. In large metropolitan cities, up to 150,000 commuters per day.

25 Outreach Through Social Media Leverage your Social Networks Human interest stories Quick, short messages Professional, careeroriented Story through pictures cpshr.us

26 cpshr.us City of Chicago Police Officer Recruitment Instagram

27 cpshr.us City of Chicago Police Officer Recruitment Instagram

28 Facebook Ads Facebook ads worked best for the younger year old audience. 21,550 impressions 304 clicks cpshr.us

29 LinkedIn Ads LinkedIn ads worked best for the Established in Career audience with a high click rate and social actions. 96,264 impressions 207 clicks 115 active engagements cpshr.us

30 Referral Programs Do you currently have incentive programs? Research shows that a referred hire has a 46% retention rate after one year and a 45% retention rate after two years which is 15-20% higher than hires obtained from career sites or job boards.

31 Referral Program Incentives/Rewards Comp Day Gift Card Monetary Gift Donation to preferred charity Advanced/Additional Vacation Day(s)

32 cpshr.us Contact Information: Melissa Asher & Chrissy Batorski Peacock (916) (916) &