Best Practices for Donating Product for Disaster Recovery Efforts

Transcription

1 Best Practices for Donating Product for Disaster Recovery Efforts June 20, 2012 Co-hosted by the Business Civic Leadership Center

2 ABOUT GOOD360 Nonprofit leader in product philanthropy since Consistently ranked by Forbes as one of the top 10 most efficient charities in America. RECOGNIZED BY: Distributed more than $7 billion in product donations to nonprofits around the globe since inception. Operates at less than 2% of the value of products donated. Handles product distribution for 125 of the Fortune 500. Distributes more than 50 truckloads of product donations monthly in the United States. Serves nearly 30,000 pre-qualified charities of all shapes, sizes and causes in the Good360 global network. Creating the world s largest online product donation marketplace.

3 GOOD360 ACTIVITIES Road to Recovery Journey This fall Good360 will work with UPS to organize the first of ongoing service projects that will allow us to create personal care kits for people who are recovering from disaster. Partnership with National VOAD Good360 is thrilled to partner with National VOAD.

4 WEBINAR SERIES Month March 21 2PM EST Session Topic & Speakers Product Philanthropy 101 April 16 2PM EST The Business Case for Product Giving Guest Speaker: Justin Ross, Associate Professor, Indiana University School of Public and Environmental Affairs June 20 2PM EST September 6 2PM EST September 26 2PM EST October 17 2PM EST December 12 2PM EST Best Practices for Donating Product for Disaster Relief Efforts Guest Speaker: Ollie Davidson, Senior Disaster Response Advisor, US Chamber of Commerce Leveraging Slow-moving Merchandise to Spark Cause and Point-of- Sale Campaigns Guest Speaker: Joe Waters, Founder & Blogger, Selfishgiving.com Boosting Corporate Sustainability Results Through Product Giving Innovative Ways to Engage Your Employees Through Product Giving Programs Guest Speaker: Marlon Evans, Office of Global Social Innovation, HP Creative Year-End Inventory Solutions Guest Speaker: Matt Connelly, VP of Network Operations, UPS

5 TODAY S PANEL Introductions: Melissa Trumpower, Good360 EVP, Marketing, Communications & Strategic Partnerships Moderator Panelists Ollie Davidson Senior Disaster Response Advisor, Business Civic Leadership Center James McGowan Associate Executive Director of Partnership, National Voluntary Organizations Active in Disaster Charles Zdrojowy Program Manager, Tempur-Pedic

6 INTRODUCTION Product Donations Valuable In-kind Contributions Lost emphasis in the Cash is King message Complexity of doing it right a constraint Now is the Time The Hurricane Season Companies review giving policies and product availability Identify partnering opportunities NGOs - sharpen the list of useful products Negotiate partner agreements with companies

7 INTRODUCTION Plan Now, Review Lessons, Seek Guidance Timing of the offer and projected arrival on scene is often critical Enhance the value of a product offer, pay for its transportation In-kind offers nothing is free, product donations have costs Planning for disasters in the U.S. or internationally? In-country local donations are one key to success Cultural sensitivities are one consideration Many organizations have experience No need to reinvent the wheel

8 CORPORATE DISASTER DONATIONS Business Benefits of Donating Products Give back in communities where you do business Help members of the community - neighbors are customers! Introduce a new product (test with new market) Expand or enhance market share Engage employees to volunteer or help Enlist CEOs who want to help Take advantage of a tax deduction opportunity Solves slow-moving inventory/reverse logistics challenges

9 STAGES OF DISASTER Preparedness Planning phase Prepare plans/forms that are needed in event of a disaster Response Emergency phase Evacuation, sheltering, feeding and caring for victims Recovery Reconstruction phase Psychological, financial and emotional support Test

10 RECOVERY CYCLE Preparedness Incident Mitigation Emergency Management Cycle Response Long-term recovery begins about here Recovery

11 PLANNING & PREPARATION Corporate Strategies for Successful Product Giving Company policy, fast decision making Partnering agreements before the crisis (in-kind and cash) Timing of the offer, coincides with an identified need Cash helps move product offers Review Lessons and Seek Expertise Expertise: Contacts for guidance (Good360, NVOAD, BCLC) International Guidance (CIDI.Org, InterAction.org) Transportation a key resource (ALANAid.org, Good360)

12 LONG-TERM STRATEGIES NGO Strategies for Enhanced Product Solicitation and Use Identify exactly what is needed and when Plan with partners who have those products/services Stay in touch all year, engage companies in planning Explain timing/don t accept what you can t use Single POC for each disaster Say thank you Provide stories and pictures

13 GOVERNMENT FACILITATION Tips Don t buy what is being donated Transport high-priority donated goods Troubleshoot state policies (weigh stations) Use NDMN and be equitable in referrals Seek guidance on International Disasters

14 POTENTIAL CHALLENGES Common Issues Hazardous materials/potentially hazardous Logical offer, wrong timing or wrong partner Last-minute arrangements, too busy Collecting before needs are assessed Publicity driven offer (PR too early) Political engagement - often counterproductive Military transport - used rarely, $$$ Offer products for recovery, not relief

15 SPONTANEOUS COLLECTIONS Private citizens have the best intentions, however, spontaneous collections can be problematic. Solutions? Social Media can be a valuable resource Firm message first - then a resolution Turn collections into cash Yard Sale! Donate it locally - many local needs Repurpose it - CIDI.Org has suggestions

16 RELIEF PHASE PRODUCT OFFERS Most Cost-effective Product Offers Disaster 50 miles 200 miles 500 miles Less Costeffective Product Donations PRODUCT MUST BE MOVED INTO THE DISASTER AREA FROM: 1 50 Miles from the Disaster Easiest and most cost-effective to move products to affected area. (Offers of requested products usually accepted. Must note arrival time/storage options.) miles Cost-effective product donations; reasonable transport cost. 200 miles Cut-off point for bulky and heavy relief supplies; can be purchased closer to affected area. 500 miles In most cases, can only accept offers of high-value items in scarce supply. * An Offer is a Product or Service that a company is willing to donate. ** A Donation is an offer that has been accepted by an organization. *** Recovery Products are useful and can be cost-effective during reconstruction.

17 Welcome

18 MISSION National VOAD is the forum where organizations share knowledge and resources throughout the disaster cycle preparation, response and recovery to help disaster survivors and their communities.

19 The National Donations Management Network was developed in 2007 as a national response to the influx of unsolicited, undesignated donations experienced during the aftermath of Hurricane Katrina; Previously, there was no central mechanism in use each state utilized their own unique tool. The National Portal exists for interstate, nationwide distribution of donations. Each state maintains an individual State Portal, administered by state emergency management personnel/state donations coordination team.

20 ABOUT TEMPUR-PEDIC NASA and the Swedish scientists In the early 1970s, NASA developed a pressure-absorbing material to help cushion and support astronauts during lift-off. The material was temperature-sensitive and it evenly distributed body weight. A group of Swedish scientists then spent nearly a decade and millions of research dollars to perfect TEMPUR material for use in mattresses. Next up: better sleep comes to the U.S. In 1992, Lexington, Kentucky resident Bob Trussell visited Denmark and met the scientists at Dan-Foam. Realizing the opportunity to improve sleep for people in the U.S., he started Tempur-Pedic and a revolution in sleep was born.

21 TEMPUR-PEDIC S GIVING Tempur-Pedic is focused on donating truck loads of in-kind product, primarily mattresses in support of the disadvantaged, infirmed and children. Tempur-Pedic donated over 16K mattresses in 2011 with a goal of 31K for Test

22 GOOD360 & TEMPUR-PEDIC In 2007, Good360 and Tempur-Pedic partnered together to donate mattresses to qualified nonprofit across the country. Quick Facts Tempur-Pedic Product Donation Program: 78 Truckloads were placed to 66 different nonprofits More than 33,000 individuals were served by Tempur-Pedic mattresses in 2011 So far in 2012, we have distributed 31 truckloads, 3901 mattresses to 29 groups. Total FMV of products donated in 2011 equals approximately $8.7 million We thank you for the gift of Tempur-Pedic mattresses for use in the Oak Street Residence Hall. As you might imagine, sleep is a valuable commodity for our students and we have had nothing but good feedback. Thank you for making this possible. Leo E. Morton, Chancellor University of Missouri-Kansas City

23 DONATION DISTRIBUTION

24 RECOVERY EFFORTS 2011 Texas Wild Fires Tempur-Pedic worked with two retail partners in Texas in concert with the Red Cross of central Texas to provide beds to victims of the Texas wild fires in ,000 mattresses were distributed to wild fire victims when they returned to their permanent residence.

25 RECOVERY EFFORTS Joplin, Missouri Tempur-Pedic partnered with Good360 to distribute four truckloads of mattresses and bedding (comforters, mattress pads, sheets, bed skirts, blankets, etc.). Received by Joplin Area Long Term Recovery Committee coalition of groups that are assisting in the recovery efforts. It has lessened the burden for families who may only need a bed in order to get their lives back to some semblance of normal. It has lessened the burden on case managers who have one less item they have to find bids to fulfill. And, as individual donations have declined, it has lessened the burden on the community. - Stephanie Brady, Director of Programs, The Independent Living Center, Inc.

26 ONE J0PLIN RECIPIENT This young woman lost everything in last year s tornadoes. She has severe rheumatoid arthritis, so the donated mattress she received is especially helpful for her. Test

27 JOPLIN DONATIONS Test

28 DISCUSSION HIGHLIGHTS Product donations are needed and desired NGOs are partners who can access disaster sites Right product at the right time requires planning Recovery Phase has more opportunities Transportation cost is one key to acceptance Donating products for international use is difficult Excellent guidance and expertise are available

29 USEFUL RESOURCES Business-NGO Disaster Information Portal The Business Civic Leadership Center (BCLC), has created a Portal in cooperation with the National Voluntary Organizations Active In Disaster (NVOAD) to share information about the NGOs active in U.S. disasters. Voluntary Organizations and State VOADS, NVOAD.org National Donation Management Network, Aidmatrixnetwork.org/FEMA/ American Logistics Aid Network, ALANAid.org Center for International Disaster Information, CIDI.org International NGOs, InterAction.org Product Donations, Good360.org Supply Chain/Partners, AidMatrix.org

30 Questions & Answers Please submit your questions in the box to the right, and let us know if you would like it directed to a specific person. Ollie Davidson, Business Civic Leadership Center James McGowan, National Voluntary Organizations Active in Disaster (National VOAD) Charles Zdrojowy, Tempur-Pedic Questions about Good360 or today s presentation? Please contact Melissa Trumpower at mel@good360.org

31 JOIN US NEXT TIME Month March 21 2PM EST Session Topic & Speakers Product Philanthropy 101 April 16 2PM EST The Business Case for Product Giving Guest Speaker: Justin Ross, Associate Professor, Indiana University School of Public and Environmental Affairs June 20 2PM EST September 6 2PM EST September 26 2PM EST October 17 2PM EST December 12 2PM EST Best Practices for Donating Product for Disaster Relief Efforts Guest Speaker: Ollie Davidson, Senior Disaster Response Advisor, US Chamber of Commerce Leveraging Slow-moving Merchandise to Spark Cause and Point-of- Sale Campaigns Guest Speaker: Joe Waters, Founder & Blogger, Selfishgiving.com Boosting Corporate Sustainability Results Through Product Giving Innovative Ways to Engage Your Employees Through Product Giving Programs Guest Speaker: Marlon Evans, Office of Global Social Innovation, HP Creative Year-End Inventory Solutions Guest Speaker: Matt Connelly, VP of Network Operations, UPS Visit us at