The Global Technology Portal enhancing investment opportunities?

Transcription

1 Knowledge Transfer Stakeholder Forum IU21KT Study Brussels, 13 February 2014 The Global Technology Portal enhancing investment opportunities? Lisa Matragrano Emory University Office of Technology Transfer A study on behalf of the European Commission

2 What is AUTM? Association of University Technology Managers is a non-profit organization with an international membership More than 3,000 technology managers and business executives Over 300 organizations Universities Research institutions Teaching hospitals Businesses Government organizations KT Stakeholder Forum Brussels, 13/2/2014 2

3 State of AUTM & Technology Listings 2 years ago No centralized listing site for technologies Firms had to visit each university s website individually A couple listings options but not all inclusive Public Pressure AUTM should have this resource Opportunity presented itself Answer: Global Technology Portal (GTP) KT Stakeholder Forum Brussels, 13/2/2014 3

4 AUTM GTP Purpose Improve tech transfer efficiency Easy publishing options for technology summaries Searchable by many fields Connect university/gov t labs with industry/vcs Identify the right firms with the right technologies Access to the right contacts Connect industry/vcs with university/gov t labs Identify matching tech solutions & lab capabilities Readily identify & easily access to the right contacts KT Stakeholder Forum Brussels, 13/2/2014 4

5 AUTM GTP Features University & Research Organizations Market Technologies (non-confidential summaries) Can be uploaded from the institution s database Downloads from major IP Asset Management Systems API for all other systems in an XML format Allows marketing of technologies at no additional cost Startups and Success Stories can be posted Connect with People in community Network with others in KT/TT community Find other organizations for collaborations, funding, partnerships, licensing, etc. Full Access is provided with AUTM Membership KT Stakeholder Forum Brussels, 13/2/2014 5

6 AUTM GTP Features Industry, Start-Ups, VC Firms Find Technologies to license For established companies, start-ups, & entrepreneurs More technologies listed here than any other listing site Post unmet Needs To solicit solutions & to specify areas of interest Find Capabilities of academic organizations Identify Startups For funding, partnerships, mergers & acquisitions Anyone can search the site free of charge KT Stakeholder Forum Brussels, 13/2/2014 6

7 KT Stakeholder Forum Brussels, 13/2/2014 7

8 Strengths & Opportunities Enhanced Visibility Has the most technologies of any portal Approximately 20,000 technologies listed Approximately 150 startups listed Market as one-stop shop Companies looking to license technologies VCs looking to fund startups Partner with other portals Have partnered with some sites Part of GTP data access model KT Stakeholder Forum Brussels, 13/2/2014 8

9 Strengths & Opportunities Enhanced Visibility Increases visibility with companies & startups around North America Licensing lead generation University of Ontario Institute of Technology Emory University Philanthropic crowdfunding for oncology startups Wisconsin Alumni Research Foundation Identification of matching techs for entrepreneurs University of Minnesota KT Stakeholder Forum Brussels, 13/2/2014 9

10 Weaknesses/Barriers to Entry University/Research Institution Members Only ~25% of AUTM member universities have technologies posted on the GTP Non-profit/Government Labs Non-Members Cannot afford or use funds toward membership Provided subscription access to GTP without AUTM membership as low-cost alternative to list technologies Industry Partner Non-Members Have free access to the site but may not know about it or how it can help them KT Stakeholder Forum Brussels, 13/2/

11 Expert Database on GTP New Initiative with the Coulter Foundation Database of experts that are actively vetted by AUTM members Operations, Technology Management, Legal, etc. Venture Capital/Investment Firms Entrepreneurs Increases communication between TT/KT & outside firms Resource for members in search of experts to work with Allows outside firms to gain visibility & access to TTOs KT Stakeholder Forum Brussels, 13/2/

12 Conclusion A central portal can be done Make it automatic & simple for members to populate Free for non-members looking for technologies Effective marketing & communication is key Identify your target & clearly market to them Market, market, market Partner with other groups like AUTM s GTP Invite you to explore gtp.autm.net KT Stakeholder Forum Brussels, 13/2/

13 Thank you! Questions? Lisa Matragrano Marketing Manager Emory University Office of Technology Transfer KT Stakeholder Forum Brussels, 13/2/

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