1. Welcome, introductions, agenda (Gary Wilmot, Regina Woodhouse, Jessica Western)

Transcription

1 State of Wyoming Governor s Task Force on Outdoor Recreation Notes Meeting 2 - Cheyenne, Wyoming January 25-27, 2017 Day 1. January 25, Welcome, introductions, agenda (Gary Wilmot, Regina Woodhouse, Jessica Western) 2. Meeting notes approval, constituency check-in (Gary Wilmot, Regina Woodhouse, Jessica Western) Previous meeting notes were approved Review of process (PrIOCT) o Problem Identification (Meeting 1) o Interests (Meeting 1) o Options (Meetings 2 and 3) o Consequences o Trade Offs Tricia has volunteered to reach out to NPS 3. Updates Should the meeting be broadcast live? o Concerns that proper technology may not be available; if it is done, needs to be done well o The group agreed to try it Regina Woodhouse, Domenic Bravo, Wes Allen o Provided update on Outdoor Retailer Show Nephi Cole, Cade Maestas o Attended SHOT show, Governor Mead attended as well o WY Business Council may have some insights from SHOT Show on what might attract companies to WY Cade Maestas, Wes Allen o Outfdoor Recreation market is soft o Experiencing deflation o People spending money on experience, rather than equipment Darin Westby o Recreation economy discussions have momentum and there is a great deal of general excitement about this Task Force and the potential in the state Jessica Western o UW Natural Resource Recreation Tourism Degree report is available and shared with Task Force via /slack 4. Wyoming Outdoor Business Association presentation Evan Reimondo (NOLS) Purpose is to develop voice of outdoor recreation economy, supporting its growth and development while protecting Wyoming s special character Goal is to function as a trade association to represent outdoor recreation economy Have surveyed businesses to identify need; Survey open until end of February at Plan to host founding board meeting in late spring or early summer Can provide support for implementing ORTF recommendations Sees WYOBA and possible Outdoor Recreation Office being synergistic 5. Wyoming Office of Tourism presentation Diane Shober Introduction to the That s WY platform, strategies, collaborations and media Wants ORTF to discuss whether concentrated tourism is an opportunity or a challenge See Attachment A for Presentation

2 6. Wyoming Business Council presentation Shawn Reese Mission- To increase Wyoming s prosperity; Stretch goal Outpace national GDP Focused on business and community development/business Ready Communities o Building Blocks of Economic Development have Been Identified (similar to Maslow s hierarchy) Partnerships make up the Business Resource Network (UW and Local are primary partnerships) Economic development is more than grant funding and business recruitment ENDOW Economically Needed Diversity Options for Wyoming o Explore options to build on success in establishing technology as an economic sector o Board of Directors to be established pending legislation See Attachment B for presentation 7. Charter signing All of the members present approved the charter 8. Group and break-out discussion I- Infrastructure (to include Facilities, Systems and Structures) and Business Support Day 2-January 26, Group and break-out discussion I revisited from Day 1 2. Group and break-out discussion II- Funding (for Outdoor Recreation Businesses) and Partnerships 3. Group and break-out discussion III- Marketing/Technology Innovation and Education/Awareness 4. Public comment Vernon Lovejoy Lovejoy Consulting LLC Suggests ORTF talk to WPLI Wrote independent study for WPLI: available at Recreation diversity and dispersion in WY Encourage contact with Wyoming County Commissioners Association Day 3 - January 27, Public comment Brent Grady The big OR issue is access Wyoming lacks signage, maps, events (see Utah or Colorado) Crowding is becoming an issue; pushing people into smaller and smaller spaces Paying a lot in license fees for vehicles, etc. (are they going to something beneficial) Lots of people in WY would be willing to volunteer their time; He has a reclamation company and has a great volunteer spirit-seeding, dirt work etc Shaleas Harrison Wyoming Wilderness Association Promote professional development Tie outdoors into school curriculum 2. Group and break-out discussion IV- Sustainability and Culture 3. Protocol for creating subcommittees Approved Business Subcommittee Regina, Shawn, Domenic, Cade, Wes Task Force would like to see: WYOBA/State Parks data results Business recruitment companies interested in WY and why Call for Lands and Access Subcommittee

3 Bert, Tricia, Ben, Keith, Chris, Domenic, Melanie, Mark, Sandy, Lee, Evan Suggest reaching out to TNC and NPS Permitting: what happens now, what can be simplified? Assessments of visitor capacity for different agencies Motorized and non-motorized: what s available, what are the rules, cost of trail maintenance Call for education subcommittee Clair, Janet, Renny, Domenic and Matt (also reach out to UW outdoor program) Reminder for subcommittees to keep parks and RI informed of meetings Reminder to represent your assigned constituents at ORTF meetings Shared successful practices include sending out s including updates coming to meeting with bulleted items to contribute social media Call or meet with people one on one 4. Next Steps RI and Parks will filter through recommendations and find commonalities. These will be brought back to the table in Meetings 5 and 6. Next Meeting- March Cody Listening Session - March 7 Casper

4 Wyoming Office of Tourism Diane Shober, Executive Director A1

5 Yellowstone National Park Devils Tower National Monument Grand Teton National Park A2

6 An ownable brand platform that can endlessly and emphatically answer the question Why visit Wyoming? From epic visual and philosophical statements, to smaller, more intimate moments spent and shared throughout the wide open space and diverse landscapes of Wyoming. A3

7 Deeper Personal Journeys Residents and visitors will each answer the question (why visit) in a different way. A personal way. We ll use their stories of bolding unleashing their sense of adventure in Wyoming to bring the brand to life. WY Indeed features the icons as told from the perspective of locals, guides or visitors who can provide an insider s look WY Not feature lesser known locales, events and icons that give Wyoming its adventurous character WY Am I Here featuring unique personal journey as told by those who make their living here WY Now deals, promotions or special events A4

8 Print A5

9 A6

10 A7

11 A8

12 Television A9

13 A10

14 Out of Home A11

15 A12

16 A13

17 Content stories A14

18 A15

19 A16

20 Brand Partnerships A17

21 Attachment A. Wyoming Office of Tourism Presentation Outdoor Rec Task Force Meeting 2 A18

22 A19

23 A20

24 Digital Platforms A21

25 travelwyoming.com A22

26 A23

27 Social A24

28 A25

29 A26

30 A27

31 International Marketing Public Relations Visitor Engagement Stakeholder Engagement A28

32 WY is tourism important to Wyoming? We create a better life for Wyoming residents by sharing memorable travel experiences with our visitors. That s WY. A29

33 2016p TRAVEL-GENERATED IMPACTS Year to Year Comparison: 2016 to 2015 Impacts Visitor Volume 8.6 million visitors 1.1% Visitor Spending $3.2 (p) billion direct expenditures 1.4% Taxes $170 (p) million state & local taxes.8% Jobs 31,520 full/part-time jobs 1.0% If not for the taxes generated by the travel industry, the average household in Wyoming would pay $750 more in taxes. A30

34 A31

35 Leveraging the That s WY Platform 4 year degree program at the University of Wyoming UW recruitment strategy Outdoor Recreation Task Force E.N.D.O.W WY Am I Here Dr. Joe McGinley, Innovation and Technology A32

36 Opportunity or Challenge? Area 98,000 sq miles 97,000 sq miles Population 4 million (27 th ) 576,412 (50 th ) GDP $219 billion $34 billion Airport Arrivals 4.2 million (PDX) 155,000 (JAC) > 50% of all overnight accommodations A33

37 Public Lands + Outdoors = economy Outdoor Industry Association Utah Office of Outdoor Recreation Established January 2013 Colorado Outdoor Recreation Industry Office Established June 2015 Consumers are spending differently more on experiences A34

38 2016 Annual Meeting June 12-14, Jackson Hole, Wyoming Western Governors hosted by Wyoming Gov. Matt Mead A35

39 A36

40 Attachment B. Wyoming Business Council Presentation - Outdoor Rec Task Force Meeting 2 B1

41 Attachment B. Wyoming Business Council Presentation - Outdoor Rec Task Force Meeting 2 B2

42 Attachment B. Wyoming Business Council Presentation - Outdoor Rec Task Force Meeting 2 B3

43 Attachment B. Wyoming Business Council Presentation - Outdoor Rec Task Force Meeting 2 B4

44 Attachment B. Wyoming Business Council Presentation - Outdoor Rec Task Force Meeting 2 B5

45 First and Last Name Attendance & Date Renny MacKay Y 01/25/17-01/27/17 Rebekah Fitzgerald Y 01/25/17-01/27/17 Cameron Ross Y 01/25/17-01/27/17 Erik Aune Y 01/25/17-01/27/17 Janet Marschner Y 01/25/17-01/27/17 Mark D. Lyon Y 01/25/17-01/27/17 Melanie Arnett Y 01/25/17-01/27/17 Matthew Burkhart Y 01/25/17-01/27/17 Sandra Henning Y 01/25/17-01/27/17 Rick Manchester Y 01/25/17-01/27/17 Domenic Bravo Y 01/25/17-01/27/17 Gary Wilmot Y 01/25/17-01/27/17 Mark Jenkins Y 01/25/17-01/27/17 Chris Wichmann Y 01/25/17-01/27/17 Regina Woodhouse Y 01/25/17-01/27/17 Andrew Gast Y 01/25/17-01/27/17 Clair Smith Y 01/25/17-01/27/17 Evan Reimondo Y 01/25/17-01/27/17 Lee Livingston Y 01/25/17-01/27/17 Joe Milczewski Y 01/25/17-01/27/17 Melissa Turley Y 01/25/17-01/27/17 Keith Brown Y 01/25/17-01/27/17 Ben Bump Y 01/25/17-01/27/17 Cade Maestas Y 01/25/17-01/27/17 Nephi Cole Y 01/25/17-01/27/17 Outdoor Recreation Task Force Member List Jessica Western Y 01/25/17-01/27/17 Victoria Zero Y 01/25/17-01/27/17 Mabel Jones Y 01/25/17-01/27/17 Todd Thibodeau Y 01/25/17-01/27/17 Christie Christensen Y 01/25/17-01/27/17 Darin Westby Y 01/25/17-01/27/17

46 Guest List - Outdoor Recreation Task Force-January 25-27, 2017 Name Organization Date Attending Paul Gritten SPHST Jan. 25 Evan Reimondo NOLS Jan Steff Kessler WOC Jan. 25 Vernon Lovejoy Lovejoy LLC Jan. 26 Cody Carroll Magpul Jan. 26 Brent Grady Jan Karmen Ross US Rep Cheney Jan. 26 Shaleas Harrrison WWS Jan. 27