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1 BY ampc o wer ed commui yt NATIONAL ARTS MARKETING PROJECT CONFERENCE PORTLAND NOVEMBER 08 11, 2013 OREGON A PROGRAM OF AMERICANS FOR THE ARTS

2 Fially! Cloud-based box office ticketig, marketig, & fudraisig, all i oe place. FIND OUT MORE: Stop by our booth at the 2013 Natioal Arts Marketig Project Coferece!

3 WELC OME Dear Colleagues: Alog with the board ad staff of Americas for the Arts, I wat to welcome you to the 2013 Natioal Arts Marketig Project Coferece. The NAMP Coferece s theme this year is Powered by Commuity, ad I ca thik of o better place that celebrates this idea of commuity-drive spirit tha Portlad, OR. Our host city is at the itersectio of creative expressio, techological iovatio, as well as some of the coutry s most leadig evirometal causes. Our coferece is filled to the brim this year with opportuities for you to lear how your orgaizatio ca become a magetic ceter of your commuity. You will be itroduced to two brad ew precofereces, iteractive educatioal sessios, a variety of fu etworkig opportuities, ad a diverse roster of speakers that are sure to leave you feelig eergized ad equipped with the tools you eed to mobilize ad egage your commuity. This year s coferece is crafted to provide you with ext-geeratio audiece egagemet skills, ew fudig models, audiece diversificatio case studies, ad the latest treds i digital ad social commuities. We hope you roll up your sleeves ad lear ew marketig ad fudraisig techiques that will create eve better syergy betwee your commuity ad your arts orgaizatio. Your orgaizatio s day-to-day work surely beefits your commuity, but your orgaizatio also relies o cotiued commuity participatio ad egagemet. We re glad you are here, ad we look forward to a great coferece! Dear Americas for the Arts Attedee: Welcome to Portlad for the 2013 Natioal Arts Marketig Project Coferece. I kow that Americas for the Arts has may destiatios from which to choose. It s excitig to kow that The City of Roses was chose. Portlad s attributes have garered a lot of positive attetio recetly. I 2012, Bicyclig magazie deemed Portlad America s Best Bike City. Beatig out iteratioal competitio, Portlad made USA Today s 2012 list of the 10 best beer cities i the world. Ad our cultural side was ackowledged by the Wall Street Joural, which speculated i May 2012 that Portlad might just be America s Next Art Capital. I ca assure you that these are ot empty platitudes. Portlad has worked hard to urture the arts, to ecourage ecofriedly practices ad ideas, to ecourage iovative public trasit, to support the chefs ad wiemakers of our regio, ad to protect ad preserve the city s surroudig atural beauty. We hope you have the pleasure of experiecig this firsthad. Ad we are thrilled to welcome Americas for the Arts to Portlad. With warm regards, Charlie Hales MAYOR of PORTLANd WELCOME TO PORTLAND Robert L. Lych PreSIdeNT & CEO, AmeRICANS for the ARTS Left to right: Portlad old tow eo sig; Cico de Mayo Fiesta performer. Photo by Jais Miglavs/ Travel Portlad. All photos courtesy of RACC uless otherwise oted. 1

4 friday saturday suday moday 8:00 a.m. 9:00 a.m. 10:00 a.m. 11:00 a.m. 12:00 P.m. 1:00 P.m. 2:00 P.m. 3:00 P.m. 4:00 P.m. 5:00 P.m. REGisTRATiON & CENTERsTAGE OPEN 10:00 a.m. 6:00 p.m. Plaza Foyer Step it Up! AdvANCiNG YOUR AUDiENCE ENGAGEMENT AND BOOstiNG CONNECTiviTY 1:00 p.m. 6:00 p.m. Pavilio Ballroom East UNLOCkiNG the value EqUATiON: NaviGATiNG the ART of PsYChOLOGiCAL PriciNG 1:00 p.m. 6:00 p.m. Pavilio Ballroom West REGisTRATiON & CENTERsTAGE OPEN 8:00 a.m. 6:00 p.m. Plaza Foyer CONTiNENTAL BREAkfast 8:00 a.m. 9:00 a.m. CeterStage OPENiNG keynote: kevi CARROLL 9:00 a.m. 10:30 a.m. Grad Ballroom NEWCOMERs MEET & GREET 8:15 a.m. 9:00 a.m. Pavilio Ballroom East Kevi CARROLL BOOk SiGNiNG 10:30 a.m. 10:45 a.m. CeterStage CONCURRENT sessions 10:45 a.m. 12:00 p.m. Pavilio Ballroom East Pavilio Ballroom West Broadway I/ii/iii BiRDs of a feather NETWORkiNG LUNCh & DessERT BuffET 12:15 p.m. 2:00 p.m. Grad Ballroom CONCURRENT sessions 2:15 p.m. 3:30 p.m. Pavilio Ballroom East Pavilio Ballroom West Broadway I/ii/iii NETWORk. BREAk 3:30 p.m. 4 p.m. CeterStage #BeTheARTbeaT 3:30 p.m. 4 p.m. Skylie 2 CONCURRENT sessions 4:00 p.m. 5:30 p.m. Pavilio Ballroom East Pavilio Ballroom West Broadway I/ii/iii REGisTRATiON & CENTERsTAGE OPEN 8:00 a.m. 5:30 p.m.plaza Foyer CONTiNENTAL BREAkfast 7:30 a.m. 8:30 a.m. CeterStaGe NETWORkiNG BREAk 3:15 p.m. 4:00 p.m. CeterStage SpeciAL PLENARY DisCUssiON: GETTiNG REAL ABOUT AUDiENCE DivERsiTY 8:00 a.m. 8:45 a.m. Grad Ballroom CONCURRENT sessions 9:00 a.m. 10:15 a.m. Pavilio Ballroom East Pavilio Ballroom West Broadway I/ii/iii CONCURRENT sessions 10:30 a.m. 11:45 a.m. Pavilio Ballroom East Pavilio Ballroom West Broadway I/ii/iii Keyote LUNChEON: MATThEW stinchcomb 12:00 p.m. 1:30 p.m. GRAND Ballroom CONCURRENT sessions 1:45 p.m. 3:15 p.m. Pavilio Ballroom East Pavilio Ballroom West Broadway I/ii/iii ONE-TO-ONE COAChiNG 3:30 p.m. 5:15 p.m. Broadway I/ii/iii ROUNDTABLE DisCUssiONs 3:30 p.m. 5:00 p.m. Grad Ballroom REGisTRATiON & CENTERsTAGE OPEN 8:00 a.m. 11:00 a.m. Plaza Foyer CONTiNENTAL BREAkfast 8:00 a.m. 8:45 a.m. CeterStage CONCURRENT sessions 8:45 a.m. 10:00 a.m. Pavilio Ballroom East Pavilio Ballroom West Broadway I/ii/iii NETWORkiNG BREAk 10:00 a.m. 10:30 a.m. CeterStage CLOsiNG keynote: PAM MOORE 10:45 a.m. 12:00 p.m. GRAND Ballroom Sca this code to dowload the Guidebook app. The search for the NAMP Coferece. LighTNiNG ROUNDs of ResEARCh 5:15 p.m. 6:30 p.m. Grad Ballroom 6:00 P.m. 7:00 P.m. 8:00 P.m. DiNE-AROUNDs 6:30 P.M. locatios vary OPENiNG RECEPTiON 6:15 p.m. 8:30 p.m. The Armory 128 NW 11th Ave DiNE-AROUNDs 7:30 P.M. locatios vary 9:00 P.m NATioNAL ARTs MARketig ProjeCT CoNFereNCe

5 FRIDay, ovember 08 3:30 p.m. 4:00 p.m. 1:45 p.m. 3:15 p.m. 10:00 a.m. 6:00 p.m. REGisTRATiON & CENTERsTAGE OPEN Plaza Foyer NETWORkiNG BREAk CeterStage 3:30 p.m. 4:00 p.m. CONCURRENT SEssiONS: EMBRACiNG TRANsfORMATiONAL ChANGE i the ARTs Pavilio Ballroom East 1:00 p.m. 6:00 p.m. PRECONfERENCE step it Up! AdvANCiNG YOUR AUDiENCE ENGAGEMENT AND BOOstiNG CONNECTiviTY Pavilio Ballroom East PRECONfERENCE UNLOCkiNG the value EqUATiON: NaviGATiNG the ART of PsYChOLOGiCAL PriciNG Pavilio Ballroom West 6:30 p.m. DiNE-AROUNDs Reservatio times ad locatios vary SATURDay, ovember 09 8:00 a.m. 6:00 p.m. REGisTRATiON & CENTERsTAGE OPEN Plaza Foyer 8:00 a.m. 9:00 a.m. CONTiNENTAL BREAkfast CeterStage 8:15 a.m. 9:00 a.m. NEWCOMERs MEET & GREET Pavilio Ballroom East 9:00 a.m. 10:30 a.m. OPENiNG keynote: kevi CARROLL Grad Ballroom 10:30 a.m. 10:45 a.m. Kevi CARROLL BOOk SiGNiNG CeterStage 10:45 a.m. 12:00 p.m. CONCURRENT SEssiONS: The ARTs i ACTiON: ExPERiMENTiNG with CONsUMER PsYChOLOGY Pavilio Ballroom East It s ABOUT LiTTLE DATA: how small PriciNG DECisiONs Make a Big DiffERENCE Pavilio Ballroom West With a LiTTLE help from My friends BroaDWay I/ii/iii 12:15 p.m. 2:00 p.m. BiRDs of a feather NETWORkiNG LUNCh & DessERT BuffET Grad Ballroom 2:15 p.m. 3:30 p.m. CONCURRENT SEssiONS: IcreasiNG student ENGAGEMENT ON COLLEGE CAMPUses Pavilio Ballroom East The subscription ALTERNATive Pavilio Ballroom West BREAkiNG NEW GROUND: ExPLORiNG the ARTs with AUGMENTED REALiTY BroaDWay I/ii/iii #BeTheARTbeat Skylie 2, 23rd floor 4:00 p.m. 5:30 p.m. CONCURRENT SEssiONS: The PATRON LENs: UsiNG DATA-DrivEN TARGETED MessAGiNG TO ENGAGE AUDiENCEs Pavilio Ballroom East LevERAGiNG MEDia Mix TO Maximize RevENUE AND ROI Pavilio Ballroom West DEEPENiNG PATRON ENGAGEMENT through MULTiPLE TEChNOLOGies BroaDWay I/ii/iii 6:15 p.m. 8:30 p.m. OPENiNG RECEPTiON The Armory 128 NW 11th Ave SUNDay, ovember 10 7:30 a.m. 8:30 a.m. CONTiNENTAL BREAkfast CeterStage 8:00 a.m. 5:30 p.m. REGisTRATiON & CENTERsTAGE OPEN Plaza Foyer 8:00 a.m. 8:45 a.m. SpeciAL PLENARY DisCUssiON: GETTiNG REAL ABOUT AUDiENCE DivERsiTY Grad Ballroom 9:00 a.m. 10:15 a.m. CONCURRENT SEssiONS: WORkiNG from the inside OUT: PUTTiNG DivERsiTY AND inclusion into ACTiON Pavilio Ballroom East TriED AND TRUE: increasing sales AND CULTivATiNG RELATiONships through TELEMARkETiNG Pavilio Ballroom West CONqUERiNG the fear factor: CREATiNG AND PROMOTiNG GREAT A/V CONTENT ON a ShOEsTRiNG BroaDWay I/ii/iii 10:30 a.m. 11:45 a.m. CONCURRENT SEssiONS: ACTivATiNG spaces: UsiNG YOUR venue TO PROMOTE ENGAGEMENT AND Drive ARTs BusiNEsses forward Pavilio Ballroom East The DONOR CONNECTiON: BuiLDiNG COMMUNiTY through CROWDfUNDiNG Pavilio Ballroom West PREDiCTive MODELiNG for the ExPERiENCED MARkETER BroaDWay I/ii/iii 12:00 p.m. 1:30 p.m. Keyote LUNChEON: Matthew Stichcomb Grad Ballroom Big DATA: UsiNG PREDiCTive ANALYsis TO REACh NEW AUDiENCEs Pavilio Ballroom West WiNNiNG WEBsiTEs: OPTimiziNG the PATRON ExPERiENCE BroaDWay I/ii/iii 3:15 p.m. 4:00 p.m. NETWORkiNG BREAk CeterStage 3:30 p.m. 5:15 p.m. ONE-TO-ONE COAChiNG BroaDWay I/ii/iii 3:30 p.m. 5:00 p.m. ROUNDTABLE DisCUssiONs Grad Ballroom 5:15 p.m. 6:30 p.m. LighTNiNG ROUNDs of ResEARCh Grad Ballroom 7:30 p.m. DiNE-AROUNDs Reservatio times ad locatios vary MONDay, ovember 11 8:00 a.m. 11:00 a.m. REGisTRATiON & CENTERsTAGE OPEN Plaza Foyer 8:00 a.m. 8:45 a.m. CONTiNENTAL BREAkfast CeterStage 8:45 a.m. 10:00 a.m. CONCURRENT SEssiONS: ItegratiNG AUDiENCE ENGAGEMENT with institutional strategy: TWO Case studies Pavilio Ballroom East ARTs, BusiNEss, COMMUNiTY: LEARN the ABC s of ARTs AND BusiNEss partnerships Pavilio Ballroom West TEChNOLOGY & MiLLENNiALs: A GROWiNG intersection i the ARTs BroaDWay I/ii/iii 10:00 a.m. 10:30 a.m. NETWORkiNG BREAk CeterStage 10:45 a.m. 12:00 p.m. CLOsiNG keynote: PAM MOORE Grad Ballroom CONFERENCE TRACKS Itesifyig Egagemet Stimulatig Reveue Eergizig Techology SCHEDULE-AT-A-GLANCE SEssiONS BY DAY 3

6 Lookig for a degree program i ARTS MANAGEMENT? Emerge as a leader ad create your professioal etwork at Orego. At the Uiversity of Orego, professioal practice ad etworkig are as importat as theory ad research. As the fi rst uiversity-based affi liate of the Americas for the Arts Emergig Leaders Network, studets at UO are o the cuttig edge of promotig costructive dialogue withi the fi eld of arts maagemet, creatig meaigful commuity collaboratios, ad orgaizig relevat professioal developmet opportuities. Joi us. We make good places, coectios, citizes, ad etworks. School of Architecture ad Allied Arts Arts ad Admiistratio Program 5230 Uiversity of Orego Eugee OR, aad.uorego.edu aadifo@uorego.edu UO Emergig Leaders i the Arts Network: aaablogs.uorego.edu/ela EO/AA/ADA istitutio committed to cultural diversity. AAd Expadig arts audieces is difficult. Four lively reports make it easier. Fid out how a museum, a theater, a chorus ad a opera compay tackled the challege. To dowload these ad other free publicatios o expadig arts audieces, visit: NATioNAL ARTs MARketig ProjeCT CoNFereNCe

7 TABLE OF CONTENTS Frequetly Asked Questios 6 7 Welcome to CeterStage 8 9 CeterStage Hours Americas for the Arts Resource ad Membership Ceter Americas for the Arts Store & Book Sigigs Networkig Breaks Eexhibitors Raffles Coectivity Louge Portlad Hospitality Cocierge Ddie-Aroud ad Oe-to-Oe Coachig Sig-Ups Networkig opportuities Ddie-Arouds Networkig Breaks Newcomers Meet & Greet Birds of a Feather Networkig Luch with Dessert Buffet Opeig Receptio Oe-to-Oe Coachig Roudtable Discussios Social Networkig Featured speakers Opeig Keyote with Kevi Carroll Keyote Lucheo with Matt Stichcomb Closig Keyote with Pamela Moore Precofereces Ffriday, November 08: Step It Up! Advacig Your Audiece Egagemet ad Boostig Coectivity Ffriday, November 08: Ulockig the Value Equatio: Navigatig the Art of Psychological Pricig coferece schedule Dday Oe: Saturday, November 09 Dday Two: Suday, November 10 Dday Three: Moday, November 11 About Americas for the Arts 27 Exhibitors 28 sposors & Local Host 29 Gettig Aroud Hhilto Portlad Ddowtow Portlad 2013 NATIONAL ARTS MARKETING PROJECT CONFERENCE A PROGRAM OF AMERICANS FOR THE ARTS 5

8 FREQUENTLY ASKED QUESTIONS Where are coferece sessios? All coferece sessios will take place o either the Plaza or Ballroom Levels of the Hilto Portlad & Executive Tower. See page 30 for detailed floor plas. HILTON PORTLANd & ExECuTIVE TowER 921 SW Sixth Aveue T: Portlad, OR, F: PLEASE NOTE: You are required to wear your ame badge to all coferece evets ad meal fuctios. Badges will be checked at all coferece evets. Admissio will be deied to those without a badge. Replacemet badges may be purchased at the Registratio Desk for $50. We re always happy to aswer your questios at the Registratio Desk i CeterStage, but just i case, here are some aswers i advace! Where is CeterStage? CeterStage is the hub of coferece activity located o the Plaza Level (secod floor) of the Hilto Portlad. Where do preseters check i? After pickig up registratio materials, all preseters are required to check ito the Preseter Prep Room, located i the Plaza Suite o the Plaza Level (secod floor) of the hotel, at least two hours prior to their scheduled sessio. The Preseter Prep Room will be ope ad staffed with a AV techicia durig the followig hours: FRIdAY, NOVEMBER 08: 3:00 p.m. 5:00 p.m. SATurdAY, NOVEMBER 09: 8:00 a.m. 4:30 p.m. SudAY, NOVEMBER 10: 8:00 a.m. 4:00 p.m. MONdAY, NOVEMBER 11: 8:00 a.m. 9:00 a.m. Left to right: The Portlad Ballet s 2011 sprig cocert. Photo by Blaie Truitt Covert; Portlad Jazz Festival with guitarist Bill Frisell; Portladia Raymod Kaskey. Photo by Sarah Schmid Mile NATioNAL ARTs MARketig ProjeCT CoNFereNCe

9 Where do I sig up for Die-Arouds ad Oe-to-Oe Coachig? First-come, first-served sig-up boards will be promietly placed i CeterStage ear the Portlad Hospitality Cocierge. Sig up for Oe-to-Oe Coachig before 3:15 p.m. o Suday. Die-Arouds are held o Friday ad Suday ights. Sig-ups close at 4:00 p.m. each day. No sig-ups are required for Roudtable Discussios. Where ca I brig a guest? To the opeig Receptio? A keyote? Guest tickets are available for the Opeig Receptio ad all keyote sessios. Tickets for guests must be purchased i advace from the Registratio Desk i CeterStage. All guest tickets must be associated with a coferece participat. Check i with registratio staff for applicable pricig ad availability. PLEASE NOTE: Ticket sales will ot be available at off-site evet locatios so please make these purchases i advace of the evet durig CeterStage operatig hours. Where ca I get olie? Americas for the Arts is providig complimetary wireless Iteret access i all coferece meetig spaces. Complimetary wireless Iteret access is available i the hotel s public spaces. Americas for the Arts is also providig the Coectivity Louge i CeterStage for use throughout the coferece. Iteret access is available for free i the Hilto s 24-hour busiess ceter located i the mai lobby ext to the frot desk. The Hilto Portlad is providig complimetary Iteret access i all guest rooms for coferece attedees. Disclaimer: Americas for the Arts provides complimetary PC access for our guests coveiece. These are ope to all participats ad you should ot coduct ay trasactios that require a secure Iteret coectio or PC security. Americas for the Arts caot guaratee privacy o these PCs or while usig our complimetary wireless coectios. Where is the earest drugstore ad hospital? RITE Aid PHARMACY 622 SW Alder St T: Portlad, OR miles from the Hilto LEGACY EMANuEL HOSPITAL 2801 N Gatebei Ave T: Portlad, OR miles from the Hilto Where ca I fid the live webcasts of keyotes? Americas for the Arts will be live webcastig ad archivig the geeral sessios, free ad ope to the public. Durig the coferece, joi us o ad ask questios durig the keyotes usig Twitter ad the #NAMPC hashtag. Ad do t worry the recordigs will also be available o the site after the coferece cocludes! Where ca I prit, fax, or mail somethig? The busiess ceter at the Hilto Portlad is located i the Mai Lobby ext to the frot desk. The busiess ceter ca be accessed 24 hours a day with your Hilto guest room key card. What is your recordig policy? Evets, fuctios, ad sessios hosted ad/or produced by Americas for the Arts may ot be recorded either i video or audio format, by ay orgaizatio, etity, or perso without the expressed writte coset of Americas for the Arts. Coset to record Americas for the Arts evets will be give to credetialed press as requested ad will be coordiated by Americas for the Arts o site. May evets ad sessios at the NAMP Coferece will be recorded by Americas for the Arts either through photographs, video recordigs, or live or archived webcasts. Americas for the Arts may use this material for ay purpose, o the web or i prit. Who do I tell about my special eeds or dietary restrictios? Attedee comfort is importat to Americas for the Arts. Coferece participats (ad guests) with accessibility eeds are ecouraged to make Registratio staff aware of ay cocers, eeds or accessibility requiremets they may have durig the coferece. WHEN WILL COMPLiMENTARY food AND BEvERAGEs BE PROviDED? SATurdAY, NOVEMBER 09, :00 a.m. 9:00 a.m. Cotietal Breakfast i CeterStage 12:15 p.m. 2:00 p.m. Birds of a Feather Networkig Luch i Grad Ballroom & Dessert Buffet i CeterStage 3:30 p.m. 4:00 p.m. Networkig Break i CeterStage 6:15 p.m. 8:30 p.m. Opeig Receptio at The Armory SudAY, NOVEMBER 10, :30 a.m. 8:30 a.m. Cotietal Breakfast i CeterStage 12:00 p.m. 1:30 p.m. Keyote Lucheo i Grad Ballroom 3:15 p.m. 4:00 p.m. Networkig Break i CeterStage MONdAY, NOVEMBER 11, :00 a.m. 8:45 a.m. Cotietal Breakfast i CeterStage 10:00 A.m. 10:30 A.m. Networkig Break i CeterStage FREQUENTLY AskED QUESTIONS 7

10 WELCOME TO CENTERSTAGE CeterStage Hours FRIdAY, NOVEMBER 08: 10:00 a.m. 6:00 p.m. SATurdAY, NOVEMBER 09: 8:00 a.m. 6:00 p.m. SudAY, NOVEMBER 10: 8:00 a.m. 5:30 p.m. MONdAY, NOVEMBER 11: 8:00 a.m. 11:00 a.m. Americas for the Arts Resource ad Membership Ceter Drop by the Americas for the Arts Resource ad Membership Ceter where you ca talk with our staff about the tools ad resources you eed to give your career ad orgaizatio mometum. Joi as a member to gai access to all our beefits, icludig postig i our Job Bak, discouts, ad more! CeterStage is the ceter of activity, etworkig, iformatio sharig, ad commerce for the NAMP Coferece. It is located o the secod floor i the Plaza Foyer of the Hilto Portlad. Networkig Breaks Take this time to relax, catch up with fellow attedees, peruse the exhibit tables, or charge up your tablet i our ew Coectivity Louge. Light refreshmets will be provided. SATurdAY, NOVEMBER 09: 3:30 p.m. 4:00 p.m. SudAY, NOVEMBER 10: 3:15 p.m. 4:00 p.m. MONdAY, NOVEMBER 11: 10:00 a.m. 10:30 a.m. All the Apparatus dacers. Photo by Torste Kjellstrad/ Travel Portlad NATioNAL ARTs MARketig ProjeCT CoNFereNCe

11 Exhibitors Our exhibitors offer a wealth of ew ideas ad fresh perspectives. Visit this group of service providers to ehace your busiess strategies ad give you ew isights. Be sure to ask our exhibitors to stamp your CeterStage raffle ticket. Fid out more about exhibitors o page 28. Portlad Hospitality Cocierge This is the best resource to fid out what s goig o i Portlad durig our coferece, icludig ay special discout offers for attedees. You ca trust the advice of the Portlad Hospitality Cocierge, geerously staffed by our local hosts! Raffles Die-Aroud ad Oe-to-Oe Coachig Sig-uPs You could wi big prizes by eterig our CeterStage raffles. Just get your raffle ticket stamped by exhibitors ad be preset at the drawigs to wi! Drawigs take place Saturday at 3:45 p.m., Suday at 3:15 p.m., ad Moday at 10:15 a.m. i CeterStage. Coectivity Louge Be sure to stop by our Coectivity Louge, a ew hyper-coected compoet of this year s coferece. Compare sessio otes with other attedees, write a blog post, sed a to a colleague back home, or take a breather to catch up o the Twitter feed to fid out the eveig s hottest activity. americans for the ARTs store AND BOOk signings SATurdAY, NOVEMBER 09 10:30 a.m. 10:45 A.m. SudAY, NOVEMBER 10 3:15 P.m. 3:30 p.m. Sig up for oe of these uique opportuities! Die-Arouds are iformal, topic-drive, Dutch-treat diers at local must-try restaurats. Oe-to- Oe Coachig sessios are idividual coachig sessios with field leaders. A first-come, first-served sig-up board will be placed promietly ear the Portlad Hospitality Cocierge. Sig up early for Oe-to-Oe Coachig, Suday, November 10, 3:30 p.m. 5:15 p.m. (sig-ups close at 3:15 p.m. o Suday) ad Die-Arouds o Friday ad Suday ights (sig-ups close at 4:00 p.m. each ight). Visit the Americas for the Arts Store to fid a wide selectio of resources o marketig, fudraisig, oprofit maagemet, ad tos of clearace books! The followig coferece speakers ad authors will be sigig their books: MONdAY, NOVEMBER 11 10:00 a.m. 10:15 A.m. WELCOME TO CENTERSTAGE Rules of the Red Rubber Ball: Fid ad Sustai Your Life s Work with Kevi Carroll Art-Write: The Writig Guide for Visual Artists with Vicki Kroh Amorose Huma Lie Detectio ad Body Laguage 101: Your Guide to Readig People s Noverbal Behavior with Vaessa Va Edwards Left to right: The Commuity Cyclig Ceter mural; Poderig Murals ad Maequis at Mario s, by Justie Avera, from the Visual Chroicle of Portlad; Pikalicious at Orego Childre s Theatre. 9

12 NETWORKING OPPORTUNITIES Friday, November 08 ad Suday, November 10 Reservatio times ad locatios vary DiNE-AROUNDs LOCATIONS VARY Two eveigs of iformal Die-Arouds will showcase Portlad s culiary hotspots. These Dutch-treat diers are tailored aroud topics i marketig ad audiece egagemet, ad space is limited per dier to ecourage lively coversatio. Sig up before 4:00 p.m. o Friday ad Suday to cofirm your seat! Idea swappig ad storytellig with a close-kit commuity of colleagues is the best part of coferece activity. That s why we have created iteractive, commuity-drive etworkig experieces that empower collaboratio with other attedees. Meet creative ad busiess savvy colleagues from every disciplie ad regio of the coutry. Die-Aroud participats should meet their groups at 6:10 p.m. o Friday ad 7:00 p.m. o Suday i the Hilto Portlad lobby. Your leader will coordiate walkig or takig taxis as ecessary. Saturday, November 09, 3:30 p.m. 4:00 p.m. Suday, November 10, 3:15 p.m. 4:00 p.m. Moday, November 11, 10:00 a.m. 10:30 a.m. NETWORkiNG BREAks CENTERSTAGE Our Networkig Breaks are the perfect coveig place to discuss ad explore your ew ideas ad ispiratios. Recharge ad cotiue to expad your etwork with the friedly colleagues you ve gotte to kow or have yet to meet. Browse exhibitors ad shop for the best marketig ad busiess books at the Americas for the Arts Store i CeterStage. SATURDay, November 09 8:15 a.m. 9:00 a.m. NEWCOMERs MEET & GREET PAVILION BALLROOM EAST First time at the NAMP Coferece? Joi coferece veteras, Americas for the Arts staff, ad other ewbies so that you ca be a part of the hypercoected NAMP commuity i o time! NATioNAL ARTs MARketig ProjeCT CoNFereNCe

13 12:15 p.m. 2:00 p.m. BiRDs of a feather NETWORkiNG LUNCh with DessERT BuffET GRANd BALLROOM O Saturday, take advatage of face-to-face discussio with attedees from the same arts gere, regio of the coutry, or area of iterest! Ejoy luch while learig ew techiques for gettig your marketig message out. Best of all, you will ejoy a dessert buffet with everyoe i CeterStage! 6:15 p.m. 8:30 p.m. OPENiNG RECEPTiON THE ARMORY: 128 NW 11TH AVE SUNDay, ovember 10 3:30 p.m. 5:15 p.m. ONE-TO-ONE COAChiNG BROAdwAY I/II/III Lookig for idividual attetio or specific advice for your marketig challeges? Sig up for speed coachig from top marketig practitioers ad experts i the field. Sig up i CeterStage for your spot util 3:15 p.m. o Suday first come, first served, so do t delay! See page 23 for a full list of topics ad coaches. 3:30 p.m. 5:00 p.m. ROUNDTABLE DisCUssiONs O Saturday ight, celebrate at the home of Portlad Ceter Stage, the Gerdig Theater at the Armory. Built i 1891, this beautiful buildig was reovated i 2006 to become the coutry s first LEED Platium performig arts veue. Ejoy culiary treats from the Pacific Northwest while you migle with your peers. The step out ito the ight ad explore earby restaurats, wie bars, jazz clubs, ad shops i the Pearl District icludig the world famous Powell s City of Books. The Opeig Receptio is geerously sposored by the Regioal Arts & Cultural Coucil, the Orego Arts Commissio, ad Sokol Blosser Wiery. PLEASE NOTE: The Opeig Receptio is withi walkig distace of the hotel. Exit through the lobby to receive walkig directios or refer to page 31. SociAL NETWORkiNG GRANd BALLROOM Sit dow at oe of our peer-led Roudtables ad lear how to implemet ew ways to effectively use itegrated marketig approaches. Walk away with cocrete iformatio o the latest techiques, tools, ad techologies for egagig the audieces i your commuity. Each roudtable leader hosts two 45-miute discussios with a focus o success stories, sharig commo challeges, ad problem solvig! Topics ad leaders detailed o page 24. NETWORkiNG OPPORTUNITIES We wat to hear from you durig your time i Portlad! Coect with peers ad tell us what you re thikig durig the coferece through social media. Like The Natioal Arts Marketig Project o Facebook, follow us o Twitter, ad read coferece blogs. Do t forget to joi our 2013 NAMP Coferece LikedI Group, too! Durig ad after the coferece, post ad browse pictures from evets ad sessios o Flickr. blog LINKEdI Left to right: Water i the Desert. Photo by Mih Pham; Veerable Showers of Beauty Gamela musicias; Michael Brophy s Beltway from the Visual Chroicle of Portlad. FACEBOOK istagram #NAMPC FLICKR twitter #NAMPC 11

14 FEATURED SPEAKERS From the commuitycetric busiess model of Etsy to lessos o how to build loyalty both olie ad i your eighborhood, this year s featured speakers will teach you why it is just as critical that the people i our commuities stay as ivested i us as we are i them. Saturday, November 09 9:00 a.m. 10:30 a.m. OPENiNG keynote with kevi CARROLL Creative Chage Aget ad Author of Rules of the Red Rubber Ball: Fid ad Sustai Your Life s Work GRANd BALLROOM 2013 DestiNATiON MARkETiNG AWARD PRESENTEd during OPENING KEYNOTE Americas for the Arts ad Destiatio Marketig Associatio Iteratioal (DMAI) are pleased to hoor the importace of a strog relatioship betwee a commuity s destiatio marketig orgaizatio ad its arts orgaizatios. The 2013 Destiatio Marketig Award recipiets are Visit Bloomigto & Bloomigto Etertaimet & Arts District (BEAD) i Idiaa ad the Memphis Covetio ad Visitors Bureau & ArtsMemphis i Teessee. A local to the Portlad commuity, Kevi works to ispire orgaizatios to maximize their huma potetial ad sustai more meaigful busiess growth. He has helped tur creative ideas ito reality for orgaizatios such as the NHL, ESPN, Starbucks, The Walt Disey Compay, Nike, ad may others. At Nike, Kevi added value to the overall missio of the brad by helpig develop a deeper uderstadig of team dyamics ad iterpersoal commuicatio. Filled with lessos o promotig commuity culture, the importace of teamwork, ad bradig, Kevi will jumpstart the coferece by teachig you that whe you improve the commuity aspect of your busiess, your busiess, i tur, improves your commuity. Followig his Opeig Keyote, joi Kevi i CeterStage from 10:30 a.m. to 10:45 a.m. where he will be sigig copies of Rules of the Red Rubber Ball: Fid ad Sustai Your Life s Work NATioNAL ARTs MARketig ProjeCT CoNFereNCe

15 LivE WEBCAST All keyote sessios will be webcast live o CONFERENCE/LIVE. Durig the sessios, ask questios via Twitter usig the #NAMPC hashtag! Suday, November 10 12:00 p.m. 1:30 p.m. Moday, November 11 10:45 a.m. 12:00 p.m. FEATURED SPEAKERS keynote LUNChEON with MATThEW stinchcomb Vice Presidet of Values ad Impact, Etsy GRANd BALLROOM Matthew Stichcomb has bee amed a Figure of Progress by GOOD ad IBM. He is the Vice Presidet of Values ad Impact at Etsy, a olie creative commuity with a focus o coectig buyers ad sellers i the meaigful way. Matt has worked i digital media sice 1997 ad has bee workig to build the commuity-drive busiess model that Etsy has bee exemplifyig sice its earliest days. I his curret role, Matt oversees the stewardship of the compay s brad ad values ad works to maximize the positive impact Etsy ca have i the world. A leader, advocate, ad artist, Matt will discuss the importace of buildig a commuity that cares about its customers ad teach you how your orgaizatio ca stay itimate ad commuity-coected while cotiuig to grow. CLOsiNG keynote with PAMELA MOORE CEO ad Co-Fouder, Marketig Nutz GRANd BALLROOM Oe of Forbes Top 10 Social Media Ifluecers ad Top 10 Wome i Social Media, Pam has bee helpig etrepreeurs, small busiess leaders, ad atioal orgaizatios build wiig brads ad itegrated platforms that sustai busiess ad life for 15 years. Workig with compaies like GE ad Su Microsystems, Pam has become a expert i creative ways of ivestig i ad haressig the power of olie commuities for maximum egagemet. Her work has also bee featured i The Huffigto Post, USA Today, Fast Compay, ad more. Pam will teach you why movig your arts patros from a free commuity member to a payig customer requires ivestig time, sharig iformatio, ad cultivatig patiece. You ll leave her presetatio with a arseal of tactics for buildig, maitaiig, ad emotioally coectig with your social commuities. 13

16 HALF-DAY PRECONFERENCES STEP IT UP! Friday, November 08 1:00 p.m. 6:00 p.m. Step it Up! AdvANCiNG YOUR AUDiENCE ENGAGEMENT AND BOOstiNG CONNECTiviTY PAVILION BALLROOM EAST FACILITATOR: Rachel Grossma, Rig Leader, dog & poy dc 1:00 p.m. 1:20 p.m. Itroductio ad Mappig 1:30 p.m. 2:30 p.m. Values Propositio of Coectivity NEW This YEAR! Each precoferece is a half-day iteractive workshop o Friday, November 08, 1:00 p.m. 6:00 p.m. 2:30 p.m. 2:45 p.m. Networkig Break PLAza FOYER 2:40 p.m. 2:45 p.m. Termiology Divergece Currecy 2:55 p.m. 3:50 p.m. Upackig Egagemet ad Costructig Coectivity 3:50 p.m. 4:05 p.m. Termiology Divergece Cross-Sector Parterships ad Cross-Costituecy Plaig 4:05 p.m. 4:20 p.m. Networkig Break PLAza FOYER 4:20 p.m. 5:20 p.m. Coectivity Cliic 5:20 p.m. 5:50 p.m. Reflectios ad Questios 5:50 p.m. 6:00 p.m. Termiology Divergece Eablig Costraits NATioNAL ARTs MARketig ProjeCT CoNFereNCe

17 UNLOCKING THE VALUE EQUATION FR IDA Y Friday, November 08 1:00 p.m. 6:00 p.m. Ulockig the Value Equatio: Navigatig the ART of PsYChOLOGiCAL PriciNG PAVILION BALLROOM west PRESENTERS: Sara Billma, Uiversity Musical Society, A Arbor, MI; Debbie Richards, Baker Richards & The Pricig Istitute, Cambridge, UK; Steve Roth, The Pricig Istitute, Bosto, MA; Ae Trites, Yale Repertory Theatre, New Have, CT; Doug Tuck, Vacouver Opera, Vacouver, BC 1:00 p.m. 1:20 p.m. Itroductio: Goals, Expectatios, ad Survey Results 4:45 p.m. 5:00 p.m. Networkig Break PLAza FOYER 5:00 p.m. 5:40 p.m. Dyamic Pricig Debate: Iteractive Discussio o Opiios about Dyamic Pricig ad Its Usage 5:40 p.m. 6:00 p.m. Summatio ad Takeaways DiNE-AROUNDs PRECONFERENCES: FRIDAY 1:20 p.m. 2:00 p.m. The Price Is Right: Team-Based Iteractive Pricig Exercise 2:00 p.m. 2:45 p.m. Itroductio to Pricig ad Reveue Maagemet: Review of Pricig Strategy, Tactics, ad Implemetatio RESERVATION TIMES ANd LOCATIONS VARY Sig up i CeterStage before 4:00 p.m. for a iformal etworkig Die-Aroud ad experiece Portlad s eclectic cuisie. These Dutch-treat diers are tailored aroud topics i marketig ad audiece egagemet. Meet your group at 6:10 p.m. i the Hilto Portlad lobby. 2:45 p.m. 3:00 p.m. Networkig Break PLAza FOYER 3:00 p.m. 3:30 p.m. Best Practices ad Case Studies Preseted by Seior Marketig Practitioers 3:30 p.m. 4:15 p.m. What Do Your Prices Say about You? Iteractive Commuicatio Exercise 4:15 p.m. 4:45 p.m. You Paid How Much for That? Behavioral Ecoomics ad Pricig: Presetatio ad Iteractive Exercise Left to right: The Three Muses. Photo by Nick Peterso; Orego Ballet Theatre dacers. Photo by Basil Childers/Travel Portlad; Artist Repertory Theater productio of The Lost Boy. Photo by Owe Carey. 15

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19 CONFERENCE SCHEduLE SAT URD Ay 8:00 a.m. 6:00 p.m. REGisTRATiON & CENTERsTAGE OPEN PLAza FOYER 8:00 a.m. 9:00 a.m. CONTiNENTAL BREAkfast CENTERSTAGE 8:15 a.m. 9:00 a.m. CONFERENCE DAY ONE: SATURDAY NEWCOMERs MEET & GREET PAVILION BALLROOM EAST 9:00 a.m. 10:30 a.m. OPENiNG keynote with kevi CARROLL GRANd BALLROOM CONFERENCE TRACKS Filled with lessos o promotig commuity culture, the importace of teamwork, ad bradig, Kevi will jumpstart the coferece by teachig you that whe you improve the commuity aspect of your busiess, your busiess, i tur, improves your commuity. LIVE webcast: 10:30 a.m. 10:45 a.m. Kevi CARROLL BOOk SiGNiNG Itesifyig Egagemet Stimulatig Reveue Eergizig Techology CENTERSTAGE 17

20 With a Little Help from My Frieds BLOG COMMENTS: BLOG.ARTSUSA.ORG 10:45 a.m. 12:00 p.m. CONCURRENT sessions LEVEL: AdVANCEd The Arts i Actio: Experimetig with Cosumer Psychology PAVILION BALLROOM EAST BACK BY POPULAR DEMAND! Dive deep ito the latest isights ad groudbreakig research o cosumer psychology i a arts marketig cotext ad hear first-had the reports from arts orgaizatios who have bee coductig their ow marketig experimets. Observe experimet desig ad reflect o tagible results while gaiig the arseal of tools you eed to coduct experimets i your ow commuity. PRESENTERS: Sara Billma, Uiversity Musical Society, A Arbor, MI; Ro Evas, Groupofmids.com, Suyvale, CA It s About Little Data: How Small Pricig Decisios Make a Big Differece LEVEL: INTERMEdIATE PAVILION BALLROOM west How do you kow whe it is the right time to make pricig decisios i efforts to maximize reveue ad attedace? Lear how to make the most out of the ticketig data that you have while learig how small chages ca have a large impact o your bottom lie. Explore several case studies to ucover how you ca idetify which chages to implemet, commuicate those chages with their patros, ad measure the results. PRESENTERS: Adrew Recios, Tessitura Network, Dallas, TX; Steve Roth, The Pricig Istitute, Bosto, MA LEVEL: ALL LEVELS BROAdwAY I/II/III Facebook marketig has evolved rapidly i the past couple of years. Lear best practices ad examie samples of iovative, ispirig, ad ROIdrive Facebook campaigs from a variety of idustries. Case studies from the arts show how differet orgaizatios are approachig advertisig, egagemet, ad ticket sales o the world s most popular social etwork. PRESENTERS: Nella Vera, Theatre for a New Audiece, New York, NY; James Sims, Ceter Theatre Group, Los Ageles, CA; Rachel Mills, Orego Museum of Sciece ad Idustry, Portlad, OR 12:15 p.m. 2:00 p.m. BiRDs of a feather NETWORkiNG LUNCh & DessERT BuffET GRANd BALLROOM Ejoy luch with ewfoud colleagues. The ejoy a dessert buffet with us i CeterStage! 2:15 p.m. 3:30 p.m. CONCURRENT SEssiONS Icreasig Studet Egagemet o College Campuses LEVEL: INTERMEdIATE PAVILION BALLROOM EAST Gai ew isight ad perspective o college studets through a major ew multisite study o studet egagemet i the performig arts coducted by WolfBrow. Share your ow isights o studet egagemet ad discuss with peers who work daily with studet populatios. Leave kowig where to tur for additioal research ad isight o best practices i stimulatig attedace amog studet populatios. PRESENTERS: Ala Brow, WolfBrow, Sa Fracisco, CA; Joseph Clifford, Dartmouth College, Haover, NH; Michelle Witt, Uiversity of Washigto, Seattle, WA The Subscriptio Alterative CONFERENCE TRACKS Itesifyig Egagemet Stimulatig Reveue Eergizig Techology LEVEL: INTERMEdIATE PAVILION BALLROOM west Have you bee woderig how people are successfully movig away from subscriptios? Hear some examples of field-wide alterative models that you ca adopt to meet your goals ad eeds. Steppewolf Theatre Compay, Yerba Buea Ceter for the Arts (YBCA), ad Strathmore share what they did to icrease ticket sales reveue, membership roles, ad repeat customer rates. ModERATOR: Cythia Fuhrma, Portlad Ceter Stage, Portlad, OR PRESENTERS: Jeifer Buzzell, Strathmore, North Bethesda, MD; Erika Nelso, Steppewolf Theatre Compay, Chicago, IL; Julie Potter, Yerba Buea Ceter for the Arts, Sa Fracisco, CA NATioNAL ARTs MARketig ProjeCT CoNFereNCe

21 Breakig New Groud: Explorig the Arts with Augmeted Reality LEVEL: ALL LEVELS BROAdwAY I/II/III Augmeted reality (AR) uses techology to layer virtual iformatio over a physical, real world eviromet. The implicatios of this burgeoig field are immese for the arts breakig ew groud for artistic iteractivity ad providig viewers a bold, ew coectio to their physical surroudigs. Come ad get ispired by the potetial ad challeges of itegratig ew techologies i the arts. PRESENTERS: Salvador Acevedo, CONTEMPORáNEA, Sa Fracisco, CA; Nettrice R. Gaskis, Georgia Istitute of Techology, Atlata, GA; Matthew McGraw, Rocket Sciece Cosultig, Portlad, OR Leveragig Media Mix to Maximize Reveue ad ROI LEVELS: ALL LEVELS PAVILION BALLROOM west Media mix o loger meas just paid advertisig ad direct mail. It requires a tactical matrix of sychroized offlie & olie efforts to maximize respose ad ultimately reveues. Explore how audieces avigate from cosideratio to purchase. Hear how data-drive strategies are targetig ew, existig, ad lapsed patros combiig direct mail, e-marketig, ad telemarketig with itegrated digital efforts to maximize ROI. PRESENTERS: Chris Marcacci, 5th Aveue Theatre, Seattle, WA; Doug Mowbray, MoGoArts Marketig, Corte Modera, CA; Rady Taradash, America Coservatory Theater, Sa Fracisco, CA 3:30 p.m. 4:00 p.m. NETWORkiNG BREAk CENTERSTAGE 3:30 p.m. 4:00 p.m. #BeTheARTbeat skylie 2, 23rd FLOOR Tired of hearig about the NEA budget beig cut? The Arts Actio Fud is a 501(c)(4) oprofit membership orgaizatio affiliated with Americas for the Arts that is recruitig oe millio citize arts activists to stop this cycle of cuts. Joi us for a briefig o how you ca play your part i advacig the arts i America. While you are there, joi the movemet by becomig a free member! PRESENTERS: Robert Lych, Americas for the Arts, Washigto, DC; Samatha Steelma, Americas for the Arts, Washigto, DC Deepeig PATRON Egagemet through Multiple Techologies LEVEL: INTERMEdIATE BROAdwAY I/II/III By usig olie videos, podcasts, livestreamig, touch-scree kiosks, ad ipad apps deployed across multiple productios, the Seattle Opera was able to the coduct research to idetify how their audiece was usig its techology ad evaluate its impact. Come explore the questios, results, ad decisio poits that the Seattle Opera faced, ad walk away with a firm grip o how your orgaizatio ca implemet ad evaluate its ow techology-based iitiatives. PRESENTERS: Bob Harlow, Bob Harlow Research ad Cosultig, New York, NY; Alvi Alexader Hery, Seattle Opera, Seattle, WA; Kristia Murti, Seattle Opera, Seattle, WA 6:15 p.m. 8:30 p.m. CONFERENCE DAY ONE: SATURDAY 4:00 p.m. 5:30 p.m. CONCURRENT SEssiONS LEVEL: BEGINNER The PATRON Les: Usig Data-Drive Targeted Messagig to Egage Audieces PAVILION BALLROOM EAST Ay good marketig program begis with good data. Yet arts orgaizatios struggle with how to egage curret ad potetial patros. So if you ca t reach everyoe, how do you decide who is worth your time ad moey to reach? Lear the basics of usig data to uderstad groups withi your audiece, how you might commuicate differetly with each segmet, ad how to focus your time ad moey i a way that yields the highest ROI. PRESENTERS: Amada DeMarco, The Academy of Vocal Arts, Philadelphia, PA; David Dombrosky, IstatEcore, Pittsburgh, PA; Amelia Northrup-Simpso, TRG Arts, Colorado Sprigs, CO OPENiNG RECEPTiON THE ARMORY: 128 NW 11TH AVE Celebrate at the home of Portlad Ceter Stage, the Gerdig Theater at the Armory, the coutry s first LEED Platium performig arts veue. Ejoy culiary treats ad driks while you migle with your peers. The step out ito the ight to explore the Pearl District icludig the world famous Powell s City of Books. The Opeig Receptio is geerously sposored by the Regioal Arts & Cultural Coucil, the Orego Arts Commissio, ad Sokol Blosser Wiery. PLEASE NOTE: The Opeig Receptio is withi walkig distace of the hotel. Exit through the lobby to receive walkig directios or refer to page 31. The mai floor lobby of the Gerdig Theater at the Armory. Photo by Uwe Scheider. 19

22 + Arts Maagemet Arts Developmet ad Program Maagemet Evet Plaig Marketig the Arts Social Media Itegratio Arts & Culture Etrepreeurism Program Plaig Digital Campaig Maagemet Master s Degree Graduate Certificate Idividual Classes Select courses that suit your persoal or professioal goals: we work for workig adults uiversitycollege.du.edu

23 CONFERENCE SCHEduLE SU ND AY 7:30 a.m. 8:30 a.m. CONTiNENTAL BREAkfast CENTERSTAGE 8:00 a.m. 5:30 p.m. REGisTRATiON & CENTERsTAGE OPEN PLAza FOYER CONFERENCE DAY TWO: SUNDAY 8:00 a.m. -8:45 a.m. SpeciAL PLENARY DisCUssiON: GETTiNG REAL ABOUT AUDiENCE DivERsiTY GRANd BALLROOM CONFERENCE TRACKS Arts orgaizatios have log sought to expad our audieces by focusig marketig efforts to egage members of specific groups based o age, race, ethicity, sexual orietatio, socioecoomic status, ad more. As arts orgaizatios reach beyod stadard marketig practices to purposefully egage specific commuities, how do we idetify our biases ad surpass them for authetic egagemet? Discuss techiques for takig stock of istitutioal ad persoal biases ad explore how it maifests i marketig practices. Walk away kowig how to cosciously surpass our biases to more authetically egage diverse audieces. PRESENTERS: Clayto Lord, Americas for the Arts, Washigto, DC; Bill Rauch, Orego Shakespeare Festival, Ashlad, OR; Mayumi Tsutakawa, Washigto State Arts Commissio, Olympia, WA; Joseph Yoshitomi, Geffe Playhouse, Los Ageles, CA Itesifyig Egagemet Stimulatig Reveue Eergizig Techology 21

24 10:30 a.m. 11:45 a.m. TWEET #NAMPC CONCURRENT SEssiONS ActivATig Spaces: Usig Your Veue to Promote Egagemet ad Drive Arts Busiesses Forward LEVEL: INTERMEdIATE PAVILION BALLROOM EAST 9:00 a.m. 10:15 a.m. CONCURRENT SEssiONS Workig from the Iside Out: Puttig Diversity ad Iclusio ito Actio LEVEL: ALL LEVELS PAVILION BALLROOM EAST Across the coutry, arts orgaizatios with sold-out performaces still struggle to cast a wider et ad ivolve ew, more diverse costituets without displacig curret audieces. Take a i-depth look at the Orego Shakespeare Festival (OSF), a orgaizatio 300 miles south of Portlad. Hear how multicultural programmig, ew outreach iitiatives, ad commuity parterships cotributed to a all-time attedace record for OSF. PRESENTERS: Freda Casillas, Orego Shakespeare Festival, Ashlad, OR; Carme Morga, Leadership Developmet i Iterethic Relatios, Los Ageles, CA; Bill Rauch, Orego Shakespeare Festival, Ashlad, OR Tried ad True: Icreasig Sales ad CultivATig Relatioships through Telemarketig LEVEL: INTERMEdIATE PAVILION BALLROOM west As our world becomes predomiatly digital, are the old trustworthy techiques like telemarketig fadig out? Discover telemarketig strategies that will work for ay orgaizatio ad gai the skills you eed to pitch your ext successful telemarketig campaig. Hear how makig telemarketig a part of your marketig pla will allow you to urture cotacts, measure your ROI effectively, ad tur leads ito repeat sales. PRESENTERS: Mary Jae Avas, SD&A Teleservices, Atlata, GA; Kory Kelly, Actors Theatre of Louisville, Louisville, KY; Christopher Hyik, Portlad Opera, Portlad, OR; Joh Kroiger, Director of Patro Services, Orego Symphoy, Portlad, OR LEVEL: BEGINNER Coquerig the Fear Factor: Creatig ad Promotig Great A/V Cotet o a Shoestrig BROAdwAY I/II/III Arts orgaizatios ca capitalize o the access, popularity, ad portability of today s audiovisual tools. imovie, Premiere, Garage Bad, ad Audacity allow amateur auteurs to edit video ad audio i a sap. The viral ature of A/V cotet ca lead directly to commuity egagemet ad boost ticket sales. Just startig out? Explore affordable solutios for quality A/V cotet productio ad promotio. ModERATOR: Caleb Custer, Marketig Cosultat, Brookly, NY PRESENTERS: Shoshaa Faizza, Audiece Developmet Specialists, Boulder, CO; Karia Magu-Ward, EMCarts, New York, NY; Eric Wiick, Playwrights Horizos, New York, NY Lear how to erich your space ad optimize it as a hub for social egagemet, ad i doig so, icrease brad loyalty, audiece developmet, ad reveue geeratio. Hear from three orgaizatios about their iovative strategies ad the practical applicatio of them. Walk away kowig how to activate your space, itegrate your orgaizatio more deeply i the commuity, ad achieve your audiece developmet goals. ModERATOR: Alex Delotch-Davis, City of Atlata Mayor s Office of Cultural Affairs, Atlata, GA PRESENTERS: Carol Joes, Chapter, Cardiff, Wales; Deeksha Gauer, Woolly Mammoth Theatre Compay, Washigto, DC The Door Coectio: Buildig Commuity through Crowdfudig LEVEL: INTERMEdIATE PAVILION BALLROOM west For doors, crowdfudig makes ivestig persoal because they ca feel a deeper coectio to the project. So how ca you move them from a oe-time cotributor to a lifetime supporter i your commuity? Lear the tools for trackig, egagig, ad keepig doors for years to come ad hear ew strategies for maitaiig the mometum betwee you ad your ewly built commuity of ivestors. PRESENTERS: Diae Debicella, Fractured Atlas, Ic., New York, NY; Chloe Eudaly, Readig Frezy & Show ad Tell Press, Portlad, OR; Selea Juaeu-Vogel, Fractured Atlas, New York, NY; Stephaie Pereira, Kickstarter, New York, NY Predictive Modelig for the Experieced Marketer LEVEL: AdVANCEd BROAdwAY I/II/III You ve set your goals ad marketig pla, ow it s time to ride the rollercoaster ad track sales, adjust prices, maage ivetory, ad forecast the outcome. You ca improve the accuracy of your predictios by miig your historical data ad applyig some exteral variables. Be armed with the tools for creatig a predictive model methodology that will be useful for all orgaizatios, regardless of marketig budget size or arts disciplie. ModERATOR: Doug Tuck, Vacouver Opera, Vacouver, BC PRESENTERS: Steve Jacobso, Jacobso Cosultig Applicatios, Ic., New York, NY; Trudy Watso, Stratford Shakespeare Festival, Stratford, ON CONFERENCE TRACKS Itesifyig Egagemet Stimulatig Reveue Eergizig Techology NATioNAL ARTs MARketig ProjeCT CoNFereNCe

25 12:00 p.m. 1:30 p.m. keynote LUNChEON with MATThEW stinchcomb GRANd BALLROOM Matthew Stichcomb has bee workig to build the commuity-drive busiess model that Etsy has bee exemplifyig sice its earliest days. A leader, advocate, ad artist, Matt will discuss the importace of buildig a commuity that cares about its customers ad teach you how your orgaizatio ca stay itimate ad commuity-coected while cotiuig to grow. LIVE webcast: Wiig Websites: Optimizig the PATRON Experiece LEVEL: ALL LEVELS BROAdwAY I/II/III Your website is ot oly the first impressio you give to prospective patros but also a importat part of ay marketig iitiative. How do you create a egagig experiece that educates, ispires, ad maximizes coversios? We ll look at recet website redesigs that have had positive results as well as data o best practices. Lear tools ad tactics that will make your website more successful ad egagig. PRESENTERS: Ceci Dadisma, Palm Beach Opera, West Palm Beach, FL; Drew McMaus, Veture Idustries, Oak Park, IL; Guillaume Thérie, Opéra de Motréal, Motreal, QC 1:45 p.m. 3:15 p.m. CONCURRENT SEssiONS Embracig Trasformatioal Chage i the Arts LEVEL: INTERMEdIATE PAVILION BALLROOM EAST I our ever-chagig cultural ladscape, arts orgaizatios must cotiuously adapt ad reivet the way we do busiess. I order to esure our future relevace ad sustaiability, we must equally prioritize audiece egagemet ad participatio, commuity impact, ad diversity. Hear from a variety of arts orgaizatios that are egagig their audieces through ew ad participatory efforts, activatig youger ad more diverse audieces, ad demostrably impactig their commuities. Grouded by cuttig-edge research from Theatre Bay Area, lear how to spearhead chage that works to advace your orgaizatio s missio ad resources. PRESENTERS: Leticia Buckley, Los Ageles Couty Arts Commissio/Ford Theatres, Los Ageles, CA; Brad Erickso, Theatre Bay Area, Sa Fracisco, CA; Sadra Jackso- Dumot, Seattle Art Museum, Seattle, WA; Kare Lae, Theatre Puget Soud, Seattle, WA LEVEL: AdVANCEd Big Data: Usig Predictive Aalysis to Reach New Audieces PAVILION BALLROOM west Fid out the true stregth i umbers. Hear how The Greater Philadelphia Cultural Alliace overlays its proprietary audiece ad door data with multiple cosumer ad cultural databases, givig them uique isight ito patro behavior ad helpig them icrease audieces ad build door egagemet. Uderstad real-world applicatios of mappig software ad how patters foud i historical data ca idetify risks ad opportuities. PRESENTERS: Daiel McGloe, Azavea Cosultig, Philadelphia, PA; Joh McIerey, Greater Philadelphia Cultural Alliace, Philadelphia, PA; Amelia Schmertz, Settlemet Music School, Philadelphia, PA 3:15 p.m. 4:00 p.m. NETWORkiNG BREAk CENTERSTAGE 3:30 p.m. 5:15 p.m. ONE-TO-ONE COAChiNG BROAdwAY I/II/III Need persoal attetio or specific advice for your orgaizatio? Sig up i CeterStage before 3:15 p.m. o Suday for speed coachig from fellow practitioers ad experts i the field. Each coach is available for 25-miute idividual sessios. Do t forget! Oe-to-oe coachig is first come, first served, so reserve your spot quickly! Itegratig Digital Marketig Tools to Get the Most from Your Marketig Mix Julie Begley, MoGoARTS Marketig, Corte Madera, CA Usig Today s Techology to Create Effective Marketig Video ad Commercials for the Arts Marc Ciglar, Cievative, Los Ageles, CA Mobile Marketig David Dombrosky, Istat Ecore, Pittsburgh, PA The Lobby Experiece: Creatig Cotet ad Traiig Your Staff to Achieve Optimal Egagemet Alliso Houseworth, Method 121, Chevy Chase, MD Usig Your Orgaizatioal Story to Egage Audieces Kimberly Howard, Orego Cultural Trust, Salem, OR Who Are We, Ayway? Tamig the Bradig Beast Nacy Hytoe Leb, Hytoe Arts Maagemet, Pasadea, CA Attractig New Patros ad Keepig Them! Amelia Northrup-Simpso, Target Resource Group, Colorado Sprigs, CO Breakig the Fifth Wall: Marketig ad Buildig Audiece Relatioships Michelle Paul, Patro Techology, New York, NY Usig Kickstarter as a Powerful Storytellig Tool for Egagig ad Growig Your Audiece Stephaie Pereira, Kickstarter, New York, NY Everythig You Need to Kow About Pricig i 20 Miutes Stephe Roth, The Pricig Istitute, Westo, MA Copig with Your New or Old Marketig Job: What Are Your Challeges ad Ideas? Let s Talk. Doug Tuck, Vacouver Opera, Vacouver, BC The Biggest Itractable Problem that You re Tryig to Address Jerry Yoshitomi, Meaig Matters, LLC, Port Hueeme, CA Tiy Chages o Tiy Budgets with Big Results Joseph Yoshitomi, Geffe Playhouse, Los Ageles, CA CONFERENCE DAY TWO: SUNDAY 23

26 3:30 p.m. 5:00 p.m. ROUNDTABLE DisCUssiONs GRANd BALLROOM Coect ad iteract with some of the sharpest mids i the field durig oe of our roudtable discussios. Each roudtable hosts a 45-miute, itimate discussio i a group settig with o sig-up required. Here s your chace to discuss commo challeges, problem solve, ad share success stories i a peer-to-peer learig eviromet. Discussios repeat at 4:15 p.m. FLICKR TAG: NAMPC Bach Does Not Need Neo Glasses: How to Keep Classical Music Relevat Nicola Reilly, Carmel Bach Festival, Carmel, CA Collaboratio Is the New Competitio Lea Muday, opticoodle, Portlad, OR ad Rachel Sokolow, Portlad Youth Philharmoic, Portlad, OR Commuity Egagemet for Rural Arts Orgaizatios Christopher Shaii, Museum of Northwest Art, Seattle, WA Creatig ad Marketig a Successful Sesory-Friedly Cultural Evet Fracie Aderse, Miami-Dade Couty Departmet of Cultural Affairs, Miami, FL ad Judy Litt, Miami Theater Ceter, Miami, FL Embodyig the Brad: A Coversatio o Trasparecy, Fear, ad Chage Sydey Skybetter, The Edwards & Skybetter Chage Agecy, New York, NY How to Create Commuities: Four Keys to Developig Loyal ad Egaged Audieces Sara Leoard, Arts Maagemet Cosultat, Fulto, MO ad Erika Nelso, Steppewolf Theatre Compay, Chicago, IL Leavig Value (ad $) o the Table? How to Use Arts Ed as a Marketig Strategy Kriste Egebretse, Americas for the Arts, Washigto, DC ad Lye Kigsley, Blackrock Ceter for the Arts, Germatow, MD Marketig Task Force: Corporate Voluteers with a Missio Laura Bruey, Arts & Busiess Coucil of Miami, Miami, FL Maximizig Latio Marketig Strategies Veroica Castillo-Perez, Pesylvaia Coucil o the Arts, Philadelphia, PA ad Joseph Gozalez, Ph.D., Museum Commuicatio Program at The Uiversity of the Arts, Philadelphia, PA Orgaizatioal Success i the Social Sphere Jaso Fararooei, Yellow Cape Commuicatios, Charlotte, NC Respodig to Cotroversy i the Digital Age Caitli Marti, Associatio for Public Art, Philadelphia, PA ad Mega Wedell, Caary Promotio, Gleside, PA Sposorship & Social Resposibility: The Hidde Costs of Corporate Fudig Rob Maguire, Rob Maguire Arts Marketig, Vacouver, BC Stop All the Shushig! Art Is Social: Audiece Egagemet ad Maagig Geeratioal Divides Dr. Brett Ashley Crawford, Caregie Mello Uiversity, Pittsburgh, PA The Art of Micromarketig: Developig Audiece through Partership ad Special Promotio Paul Stavish, Portlad Ceter Stage, Portlad, OR ad Mady Morga, Portlad Ceter Stage, Portlad, OR The Latest Tred i Social Media: Visual & Video Social Networks Amada Boha, Amada Boha Marketig, Hoboke, NJ The Oe-Perso Marketig Departmet Amada DeMarco, The Academy of Vocal Arts, Philadelphia, PA The Psychology of Cultural Cultivatio Michelle Ramos-Burkhart, Verdict Works LLC, Log Beach, CA The Shift from Trasactioal Marketig to Relatioship Marketig Robert Fried, Patro Techology, New York, NY The Three Most Actioable Fidigs i Research Zaie Girard-Voss, Meadows School of the Arts & Cox School of Busiess, Souther Methodist Uiversity, Dallas, TX ad Jill Robiso, TRG Arts, Colorado Sprigs, CO The Visual Arts Uite: Collaborative Marketig Efforts to Reach Your Commuity ad Beyod Melissa Traver, Tacoma Art Museum, Tacoma, WA Youg at Heart for Youg at Art: How We Ca Share Our Programs ad Experieces to Attract the Elusive ad Be More Coclusive Shoshaa Faizza, Audiece Developmet Specialists, Boulder, CO Will Decreasig Ticket Prices Icrease Your Reveue? Neal Spiler, Arts Marketig Specialist, Los Ageles, CA 5:15 p.m. 6:30 p.m. LighTNiNG ROUNDs of ResEARCh GRANd BALLROOM Joi us for a presetatio blitz of research studies, evaluatios, ad statistics you eed to kow about audiece egagemet ad participatio. Seve preseters have 10 miutes to preset 10 ifographics. Curated by Ala Brow, WolfBrow, Sa Fracisco, CA Reservatio times vary DiNE-AROUNDs LOCATIONS VARY Sig up for a iformal etworkig Die-Aroud ad experiece Portlad s plethora of diig optios. These Dutch-treat diers are orgaized aroud specific marketig ad busiess topics, ad space is limited per dier to ecourage lively coversatio. Sig up before 4:00 p.m. i CeterStage ad meet your group at 7:10 p.m. i the lobby of the Hilto Portlad. CONFERENCE TRACKS Itesifyig Egagemet Stimulatig Reveue Eergizig Techology NATioNAL ARTs MARketig ProjeCT CoNFereNCe

27 CONFERENCE SCHEduLE MO ND AY 8:00 a.m. 11:00 A.m. REGisTRATiON & CENTERsTAGE OPEN PLAza FOYER 8:00 a.m. 8:45 a.m. CONTiNENTAL BREAkfast CENTERSTAGE 8:45 a.m. 10:00 a.m. CONCURRENT SEssiONS Itegratig Audiece Egagemet with Istitutioal Strategy: Two Case Studies LEVEL: AdVANCEd PAVILION BALLROOM EAST Uleash your orgaizatio s full egagemet potetial by itegratig it ito istitutioal strategy. Hear how the Sa Fracisco Ballet ad the Oaklad Museum of Califoria recosidered the role of audiece egagemet i every facet of their operatios. Get brad ew research fidigs from WolfBrow ad leave with the skills to address both the challeges ad opportuities associated with takig a more strategic approach to egagemet. PRESENTERS: Lori Fogarty, Oaklad Museum of Califoria, Oaklad, CA; Rebecca Ratzki, WolfBrow, Sa Fracisco, CA; Mary Beth Smith, Sa Fracisco Ballet, Sa Fracisco, CA Techology & Milleials: A Growig Itersectio i the Arts LEVEL: ALL LEVELS BROAdwAY I/II/III Milleials are digital atives. By 2030, the milleial geeratio will be 22 millio larger tha ay other geeratio i the Uited States. They are your most importat cosumer. It is critical to embrace ew tools ad fid iovative ways to egage future patros. Explore techology, social media, marketig, board egagemet, ad iovative methods to help you icrease reveue from ad participatio of future geeratios. moderator: Michelle Paul, Patro Techology, New York, NY PRESENTERS: Graeme Byrd, Cascade Web Developmet, Portlad, OR; Deborah Edward, Busiess for Culture & the Arts, Portlad, OR; Vaessa Va Edwards, Sciece of People, Portlad, OR 10:00 a.m. 10:30 a.m. NETWORkiNG BREAk CENTERSTAGE 10:45 a.m. 12:00 p.m. CLOsiNG keynote with PAM MOORE GRANd BALLROOM CONFERENCE DAY THREE: MONDAY Arts, Busiess, Commuity: Lear the ABCs of Arts ad Busiess parterships LEVEL: ALL LEVELS PAVILION BALLROOM west Throughout the atio, busiesses are collaboratig with artists ad arts orgaizatios to create mutually beeficial parterships. Employee egagemet, iovatio, ad brad ehacemet are just a few of the beefits arts ca brig to busiess. Lear how to talk the talk with busiess leaders i your commuity ad walk the walk with busiesses already forgig lastig arts parterships. moderator: Emily Peck, Americas for the Arts, Washigto, DC PRESENTERS: Chris Erickso, Heathma Hotel, Portlad, OR; Carole Morse, Geeral Electric, Portlad, OR Pam has become a expert i creative ways of ivestig i ad haressig the power of olie commuities for maximum egagemet. Pam will teach you why movig your arts patros from a free commuity member to a payig customer is worth it, but takes time ad patiece. LIVE web CAST: 25

28 Aaro P. Dworki Fouder

29 AMERICANS FOR THE ARTS Natioal Arts Marketig Project (amp) Americas for the Arts NAMP is a program of Americas for the Arts dedicated to helpig arts orgaizatios better uderstad the marketplace i which they operate ad recogize the beefits of a aggressive, outward-lookig audiece developmet effort. NAMP provides traiig ad resources to help arts orgaizatios acquire ad implemet sophisticated marketig, techology ad etrepreeurial skills that will i tur help icrease eared icome through greater audiece egagemet. More tha 10,000 oprofit arts orgaizatios atiowide have stregtheed their marketig skills through NAMP. The Natioal Arts Marketig Project Coferece is a registered trademark of Americas for the Arts. NAMP Coferece advisory Committee SALVAdOR ACEVEdo Pricipal, CONTEMPORáNEA Sa Fracisco, CA SARA BILLMANN Director of Marketig & Commuicatios, Uiversity Musical Society A Arbor, MI ALAN S. BROw Pricipal, WolfBrow Sa Fracisco, CA CECI dadisman E-Marketig Commuicatios Maager, Palm Beach Opera West Palm Beach, FL ELOISE damrosch Executive Director, Regioal Arts & Culture Coucil Portlad, OR KEITH daly Membership & Marketig Maager, Busiess for Culture & the Arts Portlad, OR RON EVANS Pricipal, Groupofmids.com Suyvale, CA JEFF HawTHORNE Director of Commuity Affairs, Regioal Arts & Culture Coucil Portlad, OR KORY KELLY Director of Marketig & Commuicatios, Actors Theatre of Louisville Louisville, KY MATT LEHRMAN Executive Director, Alliace for Audiece Phoeix, AZ Americas for the Arts is the atio s leadig oprofit orgaizatio for the advacemet of the arts i America. With more tha 50 years of service, it is dedicated to represetig ad servig local commuities ad creatig opportuities for every America to participate i ad appreciate all forms of the arts. Joi as a member today to access the full suite of beefits! Will LESTER Vice Presidet, TRG Arts Colorado Sprigs, CO TYRHA M. LINdSEY, MBA Maagig Director, L.A.I. Commuicatios Tarrytow, NY PATTON MCdOwELL Presidet, Patto McDowell & Associates Charlotte, NC TERENCE McFARLANd Executive Director, LA Stage Alliace Los Ageles, CA PHILIPPE RAVANAS Professor, Columbia College Chicago Chicago, IL J. dennis RICH, PHd Presidet, Creative Eterprise Cosultig Chicago, IL STEVEN ROTH Presidet, The Pricig Istitute Bosto, MA SuzETTE SHERMAN Cosultat Washigto, DC LauRA SwEET Vice Presidet/Chief Operatig Officer, Des Moies Performig Arts Des Moies, IA AdAM ThuRMAN Director of Marketig & Commuicatios, Court Theatre at the Uiversity of Chicago Chicago, IL Doug TuCK Director of Marketig, Vacouver Opera Vacouver, BC CANADA NELLA VERA Director of Marketig & Commuicatios, Theatre for a New Audiece New York, NY JERRY YOSHITOMI Cosultat, MeaigMatters LLC Port Hueeme, CA ALICE SACHS zimet Presidet, Arts + Busiess Parters LLC New York, NY ABOUT AMERICANS FOR THE ARTS GREEN POLICY: Americas for the Arts is committed to usig evirometally friedly practices to achieve our goals ad do our part to miimize our impact o the eviromet. 27

30 28 VISIT OUR EXHIBITORS 2014 amp Coferece Parter: city of Atlata office of Cultural affairs The Mayor s Office of Cultural Affairs ivites you to the 2014 NAMP Coferece, November 7 10, Experiece Atlata s rich history, souther charm ad vibrat city ceter. Atlata s moder culture ad pioeerig artists sigal a horizo of iovative leaps, reachig ew audieces i uexpected places. Visit Atlata ad ucover ew directios. Blackbaud Servig the oprofit ad educatio sectors, Blackbaud combies techology ad expertise to help orgaizatios achieve their missios. Blackbaud offers a full spectrum of cloud-based ad o-premise software solutios ad related services icludig: fudraisig, emarketig, social media, advocacy, costituet relatioship maagemet (CRM), aalytics, fiacial maagemet, ad vertical-specific solutios. Caregie Mello Uiversity The Master of Arts Maagemet (MAM) program at Caregie Mello Uiversity is desiged to create iovative leaders i the visual ad performig arts. Combiig a quatitatively focused maagemet core withi a arts ad culture cotext alog with practical experietial learig, the program prepares studets to excel i a public, private, or oprofit arts eviromet. Cievative Cievative is the atio s leadig producer of pre-productio commercials ad video desig for the performig arts. Through its iovative use of motio graphics, live actio, ad visual effects desig, Cievative has dramatically icreased ticket sales for cliets by commuicatig the power of the live audiece experiece o scree. Claremot graduate uiversity The Arts Maagemet program, the oly oe of its kid i Califoria, bleds the best of The Drucker School of Maagemet ad the School of Arts ad Humaities. The goal of the program is to trai the ext geeratio of leaders i cultural istitutios, arts foudatios, ad theater compaies NATioNAL ARTs MARketig ProjeCT CoNFereNCe GRAPeseeD media Grapeseed Media uses Real-Time Biddig (RTB) to serve targeted, timely, ad cost-effective digital ads for theater, dace, music, ad more, to raise awareess ad drive ticket sales. Grapeseed leverages the real-time marketplace o your behalf to dyamically target the audieces best suited for you, while drivig dow costs ad maximizig reveue. Istat Ecore IstatEcore is the world s leadig provider of mobile solutios for the performig arts. Top artists, esembles, ad performig arts orgaizatios use IstatEcore to egage their mobile patros with evet listigs, olie ticketig, text messagig, streamig music, o-demad ad live video, custom pages ad graphics, latest ews, ad much more. KlearSky For 10 years, KlearSky has helped guide cliets through a ever chagig techology ladscape. From bradig ad desig to techology support, cliets deped o us to help them make iformed, creative ad savvy decisios. MoGoArts marketig MoGoARTS Marketig parters with arts orgaizatios across the Uited States & Caada, providig a broader strategic approach to digital marketig through itegrated olie advertisig campaigs. MoGo utilizes best-practice strategies to build targeted olie campaigs that itegrate with ticketig ad social platforms to track actios ad reveue deliverig higher returs cost-effectively. Patro Techology Patro Techology aims to revolutioize the arts idustry by providig PatroMaager CRM: box office ticketig, fudraisig, ad marketig, all i oe system. Developed i partership with salesforce.com, PatroMaager helps orgaizatios sell more tickets, raise more fuds, target audieces more effectively, ad collaborate efficietly. SD&A Teleservices Celebratig its 30th aiversary, SD&A offers idividually desiged telemarketig campaigs. Strategic aalysis & plaig ad computerized trackig & reportig combie to meet each campaig s specific requiremets. Owed by the Atlata Symphoy Orchestra, SD&A is closely aliged with the arts commuity ad is uiquely positioed to appreciate the aspiratios ad challeges of arts orgaizatios. Tessitura Network Tessitura Software is a fully itegrated, sigle database for ticketig /admissios, CRM, marketig, fudraisig, memberships, busiess itelligece, ad real-time web ad mobile trasactios. Additioal services from the Tessitura Network iclude a hosted optio, access cotrol ticket scaig, ticketig withi Facebook TM, ad 24/7 support ad learig resources. TheaterMaia TheaterMaia.com is a media ad techology compay focused o providig products ad services to the performig-arts idustry. Our missio is to coect ticket buyers with the arts commuity o TheaterMaia.com ad with OvatioTix TM, our web-based techology used by hudreds of arts orgaizatios to maage ticket sales, fudraisig, marketig, ad customer iformatio. TheatreCms Get a jump start developig your website with the all-i-oe performig arts WordPress plugi: TheatreCMS. Whether you re a theater, orchestra, opera, cocert veue, or ay kid of producig orgaizatio, TheatreCMS is for you. Easily maage productios, evets, ad artists ad display them o your site with o extra codig. Uiversity of Dever universitycollege.du.edu The Arts ad Culture master s degree ad graduate certificate programs at the Uiversity of Dever are offered olie, i the eveigs, or i combiatio to meet the eeds of busy adults pursuig a career-relevat educatio i Creative Writig; Arts Developmet ad Program Maagemet; or Art, Literature, ad Culture. Uiversity of Orego aad.uoregon.edu The Arts ad Admiistratio Program at the Uiversity of Orego educates cultural sector leaders to make a differece i commuities. Through a udergraduate mior ad a master s degree i arts maagemet, it trais leaders to uderstad the social, cultural, ecoomic, political, techical, ad ethical cotexts i which the arts flourish. Vas The Vas Custom Culture Competitio offers studets a fresh perspective o art ad a outlet for self expressio through the sythesizig of desig, fashio, ad fuctio. Vas Custom Culture is committed to ivestig i the arts as a itegral part of all studets educatio. Registratio begis Jauary 6, the Wallace Foudatio The Wallace Foudatio works to expad audieces for the arts ad to egage youg people i high-quality arts learig i school ad beyod. It fuds projects that test iovative ideas, studies them to fid out what works, ad commuicates the results to help others.

31 THANK YOU The Board of Directors ad staff of Americas for the Arts would like to thak our local host, the Regioal Arts & Culture Coucil, ad the may supporters who have played a part i the success of the 2013 Natioal Arts Marketig Project Coferece. We proudly recogize the followig sposors for their sigificat support. OUR SPosors ExhiBITORS SPONSORS & LOCAL HOST Local Host: Regioal Arts & Culture Coucil The Regioal Arts & Culture Coucil (RACC) i Portlad works with public ad private parters to itegrate arts ad culture i all aspects of commuity life. RACC provides grats for artists, oprofit orgaizatios, ad schools i three couties; commissios ad maitais public art; raises moey ad awareess through workplace givig; covees forums, etworkig evets, ad commuity coversatios; provides workshops ad other forms of techical assistace; ad itegrates the arts ito the stadard curriculum i grades K 8. The 2013 Natioal Arts Marketig Project Coferece is also geerously sposored by the Orego Arts Commissio. Additioal thaks to the James F. & Mario L. Miller Foudatio ad the Orego Commuity Foudatio for their geerous support of scholarships. 29

32 GETTING AROUND Hilto Portlad Ballroom level Plaza level Service Area PARLOR A PAVILION EAST Pool Baquet Kitche B GENERAL SESSIONS Grad Ballroom PAVILION WEST Grad Staircase C Ballroom Foyer Access To Exhibit Hall Baquet Kitche CENTERSTAGE Plaza Foyer Athletic Club Baquet Departmet Escalators Elevators Stairs Elevator Plaza Suite III Galleria North South II I BROADWAY IV III II I 23rd floor Skylie 4 Stairs Storage Elevators Service Elevators Stairs SKYLINE 2 Skylie 3 Skylie NATioNAL ARTs MARketig ProjeCT CoNFereNCe

33 SW First SW Corbett SW Kelly Moody Bod Ave. Ave. i 30 NW Thurma NW Savier NW Raleigh NW Quimby NW Pettygrove NW Overto NW Northrup NW Marshall NW Lovejoy Couch Park NW Fladers NW Everett NW Davis Gerdig Theater at the Armory Powell s City of Books West Burside Northwest/ Nob Hill PGE Park NW Upshur NW 23rd NW 22d NW 21st NW 20th NW 19th NW 18th NW 17th NW 16th SW 18th SW 17th SW 16th SW 15th SW 14th STREETCAR Portlad State Uiversity BridgePort Brewery Pearl District NW 14th SW 13th SW 12th SW 11th SW 10th 405 PORTLAND CITY CENTER 1 2 INDEX SW Yamhill South Park Blocks NW 13th Orego Health & Sciece Uiversity Hilto Portlad & Executive Tower Gerdig Theater at the Armory NW 12th SW Nith SW Park NW 11th NW 10th Dowtow MAX LIGHT RAIL SW Broadway SW Terwilliger Blvd. Taer Sprigs Park Jamiso Square Ecotrust NW Hoyt NW Glisa NW Park North Park Blocks NW Couch SW Fourth Uiversity District SW Licol W I LLA ME T T E NW Broadway SW Third Parkway Naito R I V E R Uio Statio/Amtrak Greyhoud Termial SW First SW Secod MAX LIGHT RAIL C etral Library e Portlad Portlad Ceter for Art Museum the Performig Arts Orego Historical Society SW Clay SW Market SW Mill SW Motgomery SW Harriso SW Hall SW College SW Jackso Marquam Hill/Upper Tram Termial 1 2 Pioeer Courthouse Square SW Salmo SW Mai SW Madiso SW Jefferso SW Columbia SW Sixth SW Taylor Orego Sports Hall of Fame Lowsdale Square N Iterstate Aveue Portlad Classical Chiese Garde Old Tow/ Chiatow Naito Parkway Chapma Square Terry Schruk Plaza Keller Auditorium Ira Keller Foutai Park STREETCAR Fareless Square P or tlad Aerial Tra m SW Barbur Blvd. SW Fifth SW Harbor Dr. SW Harbor SW Pie SW Oak SW Stark SW Washigto SW Alder Pioeer Plac Shoppig Ceter Way SW Motgomery River River Parkway Macadam Ave. BroadwayBridge SW Morriso 5 Dr. Ave. Moody Gov. Portlad Spirit MAX LIGHT RAIL Bridge Steel N Vacouver N W lliams Wheeler Ave. Water SE Victoria NE First Secod Japaese America Historical Plaza Portlad Saturday Market Tom McCall Salmo Street Sprigs RiverPlace District & Maria Memorial Coliseum SW Akey SW Ash Vera Katz Park Waterfrot Morriso Bridge Hawthore Bridge Marquam Bridge Lower Tram Termial 5 Rose Garde Area Burside Bridge Orego Maritime Ceter & Museum Eastbak Esplaade N Cetral Eastside E Third NE Blvd. Jr. Kig Luther Marti Orego Museum of Sciece & Idustry (OMSI) Willamette Jetboat Excursios SE Divisio Place RossIsladBridge South Waterfrot District & Johs Ladig 5 N Orego Covetio Ceter Marti Luther Kig Jr. Blvd. 99E Aveue NE Sixth Grad East Burside Lloyd Ceter Mall Holladay Park NE Multomah NE Holladay NE Pacific NE Orego NE Irvig NE Hoyt Aveue Grad Aveue Grad 84 NE Hacock NE Broadway NE Weidler NE Halsey Lloyd Blvd. NE Glisa NE Fladers NE Everett NE Davis NE Couch SE Oak SE Stark SE Washigto SE Alder SE Morriso SE Belmot SE Yamhill SE Taylor SE Salmo SE Mai SE Madiso SE Hawthore SE Clay SE Market SE Mill SE Stephes SE Harriso SE Licol SE Grat SE Sherma SE Caruthers Lloyd District Buckma Field Sixth Seveth Eighth Nith 10th 11th 12th 13th 14th 15th 16th SE SE SE SE SE SE SE SE SE SE SE SE Woodward SE Powell Blvd. Sady Blvd. Ave. Milwaukie 12th SE 15th 16th NE NE To Airport SE Divisio PORTLAND CENTRAL CITY MAP GETTING AROUND Lae Ave. 31

34 SAVE THE DATE Natioal Arts Marketig project Coferece 2O14 atlata November 7 1O, 2O14

35 A SYSTEM TO SUPPORT YOUR MISSION Ticketig Call Ceter Subscriptios Gift Certificates Fudraisig Marketig CRM

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