Elements of Good Job Seeker s Websites

Transcription

1 Elements of Good Job Seeker s Websites Welcome Elements of a Good Job Seeker s Website Introduction/Ice Breaker: How did you like the instructions when entering the room? How is this experience similar to entering employment related websites? 1

2 Participant s Requests Need to provide more service, interaction, and knowledge in my website. Want to include more on-line learning. Want to make more use of the internet for self-directed Job Seekers Need a website that motivates Job Seekers Goals After this presentation you will be able to recall how to: Align information resources with Job Seeker s needs Select job board features that maximizes Job Seeker s job search and employer s recruitment efforts Use social media to maximize job search/recruitment Comply with privacy and accessibility 2

3 Avoid the Convenience Store Syndrome Can Job Seekers get what they want quickly, easily, and without distractions? How is a Convenience Store similar to websites not designed for Job Seekers? Avoid the Convenience Store Syndrome How would you design the ideal Convenience Store? How can this design be applied to your websites? 3

4 What do Job Seekers want? 1. What s the best type of occupation matched to my work preferences and abilities? 2. What are the demands and requirements of the occupations? 3. How do I find and keep the desired work? Job Seeker Driven Design Website real-estate: 4

5 Keeping Job Seekers on your Website Motivation drops with every click Keep to the Three Click Rule Jakob Nielsen s Alertbox Users often leave Web pages in seconds, but pages with a clear value proposition can hold people's attention for much longer Clicks Grouping/Categorizing Group information and resources by Job Seeker s needs instead of resource type as seen in these examples: Jobs Job Seekers Employers News & Events About Contact About Contact Location Programs Workshops Useful Links 5

6 Resource Evaluation Standardize your evaluation method: (from ONESTEP s Career and Employment Information Specialist course) The rest of your website Keep non-essential information in lower travelled website realestate, as seen in these examples: 6

7 Effective Job Boards How much time do Job Seekers spend on job boards? 1 day per week? 2 days per week? 3 days or more per week? Networking is the best yield of job search effort. Effective Job Boards Need to free up Job Seekers to do more networking by: Saving custom job board searches Sending Targeted alerts Making resume content searchable Providing Social Media Feeds Example: 7

8 Effective Employer Services Where do employers go first to find new people? Newspaper advertisements? Temporary Employment Agencies? Employment Centers? Friends & Relatives? Current employees? Effective Employer Services Need to provide employers with: Alerts of resume matching their recruitment needs. Ability to search resumes on key words Resume pre-screening Social media feeds Example: sandbox/sb3/ 8

9 Using Social Media Google Calendar: Use Google Drive for workshop outlines/flyers Use Google Calendar with Public sharing Include a link to the calendar in your website Example: Using Social Media Websites Wordpress Google Blogger Example: 9

10 Using Social Media Online learning: Google Drive for handouts & survey Power Point with narration saved as movie Google Youtube for video Google Blogger to tie it all together Example, Career Direction Workshop Video Need to know Accessibility: Visually impaired/literacy challenged Font size / colour Languages Privacy Canadian Standards and Guidelines for Career Development career-dev-guidelines.org Example, Backup/Restore procedures 10

11 Connecting with Job Seekers Online one-on-one sessions: Propriety systems Expensive Steep learning curve Lack flexibility Social Media Free Intuitive/easy to learn Very flexible Connecting with Job Seekers Using social media: Google Drive for handouts and case notes Google Blogger to provide links and tie it all together Example, 11

12 Conclusion What are you taking with you from this presentation? Questions & Answers Thank you! Please complete the session survey 12