USACC - RECRUITING, INCENTIVES, AND MARKETING DIRECTORATE (RMID) MARKETING & RECRUITING DIVISON OPERATIONAL BUSINESS PROCESSES

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1 MARCH 28, RECRUITING, INCENTIVES, AND MARKETING DIRECTORATE (RMID) MARKETING & RECRUITING DIVISON OPERATIONAL BUSINESS PROCESSES MARK BOYLAN: MARK.P.BOYLAN.CIV@MAIL.MIL (PROCESS ASSESSMENT STATUS: NOT COMPLETE) UNITED STATES ARMY CADET COMMAND Dstribution restriction: Approved for public release; distribution is unlimited

2 Marketing & Recruiting Operational Activities Decomposition Tree 28 March 2018 HQ RMID 3. Marketing & Recruiting 3A. Marketing Plan 3B. Recruiting Leads 3C. ROO Training

3 3. Marketing & Recruiting Operational Activity Model (1of3) 28 March 2018 Applicable Regulations, Law AR SROTC Program: Organization, Administration & Training CC ROTC Incentives Policy CC ROTC Marketing Advertising & Publicity to Support Enrollment AR The Army Brand & Marketing Program CCR ROTC Recruiting & Enrollment Planning CC PAM ROTC Incentives Procedures CC PAM ROTC Purchase of Items Outside Local Ad System CC PAM ROTC Tactics, Techniques & Procedures Battalion Operations Guide Individual/Operator Documentation (Input) Output Documentation Form 112 (Purchase Request) EMM Job Starter ROOZone Input REAP Annual Input 3A. Conduct Marketing Plan Marketing & Advertising Spend Plans Return On Investment Reports Budget Requests COI Engagement Plans SWOT ROOZone EMM CCIMM DMREN Tools/Systems Used

4 3A Marketing Plan AMRG 1. Send Annual marketing Plan (AMP) to 9. Recieve LAMP/Direct funding Request roll-ups from G3 5. Send Annual Marketing Plan (AMP) to G3 RMID 2. Receive AMP from AMRG / Analyze 3. Develop Tentative Marketing Plan / Concept 4. Staff Plan / Concept / OPORD with Directortes 8. Recieve LAMP/Direct funding Request roll-ups from BDE 8a. Track & Adjust if Required / FRAGO Directorates 4a. Staff Plan / Concept / OPORD with BDEs 6. Receive Plan / from G35 BDEs 7. Publish Plan / for Programs SROTC Programs 7a. Receive Plan / / Develop REAP

5 3. Marketing & Recruiting Operational Activity Model (2of3) 28 March 2018 Applicable Regulations, Law AR SROTC: Organization AR Army Promotional Recruiting & Training Spt Programs AR 621-5/ Education Benefits AR Active Duty Enlistment Seperation CCR Incentives/Scholarships CCR Recruiting/G2G CCR ROTC Mission Management Performance CCP Enrollment, Retention & Disenrollment AR Wear & Appearance of Army Uniform & Insignia AR Active & Reserve Components Enlistment Program Individual/Operator Documentation (Input) Output Documentation Academic Worksheet 104-R Cadet Request 131-R Government Benefits 136-R Auth to Access Student Records137-R Enrollment Form 139-R Prospect Referral 155-R Scholarship Acceptance 161-R 3B. Recruiting Leads 597 Student Contract Addendum Non-Scholarship Form SROTC Student Scholarship Contract 3425-R Medical Fitness Statement for Enrollment MSMR Recruiter Operations Officer Zone Enterprise Marketing Management Cadet Command Information Management Module Hard Copies Scanned (pdf).edu (SROTC Programs) Report Management Zone Tools/Systems Used

6 3B Recruiting Leads AMRG 1. Environmental Assessment Requirements 4. Receive Command Feedback/ Develop Creative Strategy 5. Develop Programs/KPI's / DSM Criteria 7. Program and Funding Details/ 50% Prose 9. Program and Funding Details/ 75% Prose 10. Prose Development/ Publication/AMP Launch 18. Receive Leads / Tracked / Reported to DA EMM (Enterprise Marketing Management) 17. Receive Leads / Process / Send to AMRG IWCO-Instant Web Based Company (Elect Leads) Delay 16. Receive Digital Leads / Process / Send to EMM Rocky Mountain (Paper Leads) 16. Receive Digital Leads / Process / Send to EMM RMID 3B. 2. Receive & Analyze Environmental Assessment/Dev Cmd Assessment 6. Develop Tentative Plan / Concept 8. Review / Revise Plan / Develop OML 11. Publish Plan / Concept / OPORD 16. OAD Receive Digital Leads / Process / Send to EMM 19. Track & Adjust if Required / FRAGO BDEs 3. Receive & Analyze Brigade/Program Environmental Assessment 12 Receive from RMID / Analyze 13. Develop Tentative Plan / Concept Programs 14. Receive Plan / from BDE 15. Execute Local /National Events / AAR Comments /Feedback

7 3. Marketing & Recruiting Operational Activity Model (3of3) 28 March 2018 Applicable Regulations, Law AR Army Promotional Recruiting & Training Support Programs CCR ROTC Recruiting & Enrollment Planning CCR Army Incentives CCR G2G Programs CCR ROTC Marketing & Advertising CCP TTP for Recruiting & Enrollment Individual/Operator Documentation (Input) Local Marketing Activities Local Recruiting Activities COI's/Influencers Intel Preparation of the Market Place 3C. Recruiting Operations Officer (ROO) Training Output Documentation SWOT/TOWS REAP Direct & LAMP Budget Requests ROO Zone Enterprise Marketing Management Cadet Command Information Management Module College Navigator .edu (SROTC Programs) General Fund Enterprise Business Systems Report Management Zone EMP/MSMR Tools/Systems Used

8 3C Recruiting Operations Officer (ROO) Training DA G1 1 Send Mission Letter to TRADOC TRADOC 2. Send requirements to /USAREC SOCC 9. Review / Incorporate Training / POI 10. facilitate ROO Course Training RMID 3. Receive Mission Requirements / Analyze Concept 4. Develop Tentative Plan / Concept 5. Staff Plan / withdir & BDE 8. Review / Revise Plan / / ROO Course POI 12. Track & Adjust if required / FRAGO Directorates 6. Receive Plan / from G35 7. Prepare Commants / Send to RMD 8a. Identify ROOs requiring Recertification / Training BDEs 5a. Staff Plan / with BDE's 8b. INotify BDE's of ROOs requiring Recert / Training Programs 8c. INotify ROOs requiring Recert / Training and to ROO Course 11. Receive Trained ROOs IOT make Mission