Expanding Context: Understanding User Needs and Data Inputs. Erin Corcoran, OAA

Transcription

1 Expanding Context: Understanding User Needs and Data Inputs Erin Corcoran, OAA

2 Steve Jobs said this invention would be bigger than the PC. Venture capitalists gave over $90M in funding. Project Ginger was described as an engineering marvel, built for pedestrians and set to fundamentally change how cities are organized, reducing our dependence on cars. "If enough people see this machine, you won't have to convince them to architect cities around it; it'll just happen. Source: TIME

3 Project Ginger was the Segway.

4 The Segway hasn't delivered on its initial promise, to put it mildly. There are several reasons why, but one is that people don't want to be seen riding them. Someone riding a Segway looks like a dork. The Segway was designed in isolation. It is a marvelous invention, but it fails to understand its users. Source: Paul Graham, The Trouble with the Segway, 2009

5 To join live polls for this session: Visit PollEv.com/gensler Or text GENSLERto Have you ever visited a project and been surprised at how the space was used?

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7 Dear architects, You don t listen to people. In legal terms, an architect is the all seeing, all knowing, building professional. You are liable for anything that goes wrong with a building but if someone just hates the spaces you design? If someone feels uncomfortable, or cold, or scared? Well there s no lawsuit for that. Source: Christine Outram, 2013

8 User information is important to vet assumptions against reality Source: Gensler

9 Clients are increasingly skeptical of professional intuition

10 Technological Tools are Emerging to Prove it Activity Analysis Employee Surveys, Pulse Polling Employee Mapping Interactive Platforms Sensors, Utilization Data

11 Activity Analysis Workplace Use Tracking Source: Facility Quest

12 Activity Analysis Workplace Use Tracking What can it tell you? Source: Facility Quest

13 Activity Analysis Workplace Use Tracking Source: Gensler

14 Activity Analysis Workplace Use Tracking Source: Gensler

15 User Mapping Microsoft s PAA-based Design We really wanted to go toward utilization-based planning. We developed what we call our PAA, which is our peak average attendance. It takes the badgefiles in and learns to associate those badge files with a wireless or wired connection that is activated. Which then, on the hind side, gives us exit times. Source: Metropolis

16 User Mapping Interactive Platforms WifiData: School of Law Source: Gensler

17 User Mapping RFID for Hospitals Source: GAO RFID

18 Sensors, Utilization Data Fitbit for the Office Work is changing so quickly, you can t really prescribe how a room is used. Having real-time data about your work environment helps you understand user behaviors, how people work, and how space can help them. Source: Steelcase

19 Sensors, Utilization Data Interactive Platforms Fitbit for the Office Steelcase s Workplace Advisor uses sensors and gateways to track real-time space usage, identifying which rooms are open or reserved but sitting empty. Newly-engineered sensors for each workspace are being added to increase accuracy for the system. Source: Steelcase

20 Sensors, Utilization Data enlighted real time feedback Next generation occupancy sensors, reacting to users in the space, and feeding data back to the facility teams. Source: enlighted

21 Sensors, Utilization Data enlighted real time feedback Source: enlighted

22 Employee Surveys, Pulse Polling Haworth Ideation Source: Haworth

23 Employee Surveys, Pulse Polling Gensler s Workplace Performance Survey Source: Gensler

24 Employee Surveys, Pulse Polling Gensler s Workplace Performance Survey Source: Gensler

25 Employee Surveys, Pulse Polling Interactive Platforms TINYpulse Source: TINYpulse

26 Employee Surveys, Pulse Surveys Tying Responses to Location Source: Gensler

27 Employee Surveys, Pulse Surveys Tying Responses to Location Source: Gensler

28 Employee Surveys, Pulse Surveys Tying Responses to Location Source: Gensler

29 Employee Surveys, Pulse Surveys Tying Responses to Location Source: Gensler

30 Interactive Platforms PowerBI Source: Gensler

31 Interactive Platforms PowerBI Source: Gensler

32 In the late 1940s, the US air force had a serious problem: its pilots could not keep control of their planes. At its worst point, 17 pilots crashed in a single day. Engineers, back in 1926, hadmeasured the physical dimensions of hundreds of male pilots, and used this data to standardize the dimensions of the cockpit to suit the average dimensions of a pilot. Source: Todd Rose, The End of Average

33 In the 1950s, using the size data gathered from 4,063 pilots, their individual dimensions were tested to see how many conformed to the dimensions of an average pilot. Source: Todd Rose, The End of Average

34 So how many pilots conformed to the average dimensions? Source: Todd Rose, The End of Average

35 So how many pilots conformed to the average dimensions? Zero. There was no such thing as an average pilot. If you ve designed a cockpit to fit the average pilot, you ve actually designed it to fit no one. Source: Todd Rose, The End of Average

36 What type of smart phone do you use? To join live polls for this session: Visit PollEv.com/gensler Or text GENSLERto 37607

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38 Source: SlashGear

39 You can t get all your information from Data Alone

40 Findings need to be balanced with human-centric inputs

41 What is human centric design Source: IDEO

42 Empathy-based Inputs Site Observations Visioning Stakeholder Interviews Focus Groups, Prototyping

43 Site Observations Thoughtless Acts These thoughtless acts reveal how people behave in a world not perfectly tailored to their needs and demonstrate the kind of realworld observational approach that can inspire designers and anyone involved in creative endeavors. Source: IDEO

44 Site Observations Designing a Medical Device for Nurses Source: IDEO

45 Site Observations Workplace Kitchens Source: Gensler

46 Site Observations The Unexpected Source: Gensler

47 Site Observations The Unexpected Source: Gensler

48 Site Observations What to Look For: Source: Gensler

49 Stakeholder Interviews Interviews One of the pillars of human-centered design is talking directly to the communities that you re looking to serve. And there s no better way to understand a person s desires, fears, and opinions on a given subject than by interviewing them. Source: IDEO

50 Stakeholder Interviews Interviews Confirm Participants Develop template of themes, topics, and questions Send / Review questionnaires beforehand Confirm attendees and schedule Don t go alone if you can help it! Source: Gensler

51 Visioning Visioning: Setting the Baseline Source: The Grove

52 Visioning Visioning: Setting the Baseline Source: Gensler

53 Visioning Source: Gensler

54 Visioning Source: Gensler

55 Focus Groups, Prototyping How do Focus Groups differ from Visioning? They provide an opportunity to vet assumptions, test theories, or prototype concepts. Source: Gensler

56 Focus Groups, Prototyping How do Focus Groups differ from Visioning? They also can be used to increase user engagement. Source: Gensler

57 Focus Groups, Prototyping Visioning Facilitation Tips Source: Gensler

58 Focus Groups, Prototyping Visioning And Keep in Mind Consider wrap-up when you are developing your materials Take lots of photographs, video Respect your Participants: Have a plan, Summarize as you go, Establish session goals early, and Link back to them Check your bias And for Architect s especially: DON T JUMP TO CONSENSUS TOO QUICKLY Source: Gensler

59 Focus Groups, Prototyping Visioning And About those Exercises Source: Gensler, The Grove

60 To join live polls for this session: Visit PollEv.com/gensler Or text GENSLERto So we re good. We ve taken the data into account, and balanced it with human inputs

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62 Post-occupancy findings are the remaining piece of the puzzle Pre- Design Analysis Design Post- Occupancy

63 But Post-Occupancy Studies are rare Source: Gensler

64 How open are your clients to Post-Occupancy analysis? To join live polls for this session: Visit PollEv.com/gensler Or text GENSLERto Not Interested in Post-Occupancy Findings Very interested in Post-Occupancy Findings Source: Gensler

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66 In Good News: When articulated project goals are included in post-occ surveys results tend to be positive Source: Gensler

67 When users are involved in the design, post-occupancy ratings tend to be higher Offices with high ratings for productivity also received high ratings for occupant understanding of the design intent. Source: Gensler

68 For repeat work, rolling post-occupancy findings help measure success Source: Gensler

69 Act as a stage forproject team learning Source: Gensler

70 And can create interesting ongoing partnershipsto aid future designs Source: Gensler

71 Luckily, the tools for post-occupancy are the same. Activity Analysis Interactive Platforms Employee Surveys, Pulse Polling Sensors, Utilization Data Employee Mapping Stakeholder Interviews Site Observations Visioning Focus Groups,

72 But.. Is a User-Centric Approach a conversation we re willing to have?

73 Design Impacts Users Source: Steelcase, Gensler

74 Design Impacts Users Source: Ruth Conroy Dalton

75 Design Impacts Users Source: Colin Ellard

76 If understanding users leads to better design outcomes, can we stand by and not consider their needs?

77 To join live polls for this session: Visit PollEv.com/gensler Or text GENSLERto What roadblocks do you see to implementing a data/humancentric approach?

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79 The trick is not to think in terms of permanent large-scale change, but instead to talk about initial experiments or pilot programs. What can we try? Where can we test it? Source: David Maister

80 Visioning Start Small: On your next project, take the time to establish project goals, and then check in during/after to evaluate how you did

81 Site Observations Start Small: When touring existing spaces, record user hacks or behaviours alongside site measurements

82 Stakeholder Interviews Start Small: Or better yet, ask someonehow the space is working and what could be improved

83 Innovative solutions don t always need diverse inputs

84 Innovative solutions don t always need diverse inputs but they are sometimes beneficial context

85 Better understanding users helps us keep up with the changing ways people use space Source: Gensler

86 Isn t Architecture more interesting when you get to discover it along the way? Expanding Context: Understanding User Needs and Data Inputs Erin Corcoran, OAA erin_corcoran@gensler.com