Responsive Health Product Buyers, Subscribers & Attendees
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1 Health-Conscious Individuals Responsive Health Product Buyers, Subscribers & Attendees Healthcare Professionals
2 Healthcare Professionals: -AJN, American Journal of Nursing -BioMechanics -Chain Drug Review -CME, Inc. Health Professionals -Diagnostic Imaging -Geriatric Times -Lippincott s Allied Health Book Buyers -Lippincott s Enhanced Nursing Masterfile -Lippincott s Nationwide Nurses Registry -Lippincott s Nursing Masterfile -Lippincott, Williams, & Wilkins Health Sciences Database -Nursing Made Incredibly Easy! -Oncology -Oncology News International -Pharmacists from Chain Drug Review -Psychiatric Times -Western Schools Nursing Course Buyers -U.S. Geriatric & Long-Term Care Congress -U.S. Psychiatric & Mental Health Congress Health-Conscious Individuals: Featherspring International- Featherspring International Enhanced Database- Hearing Help Express Hearing Aid Battery Buyers- Hearing Help Express Hearing Aid Buyers/Inquirers- The Heritage Catalog Natural Health Products- HomeCure- Indiana Botanic Gardens- Nature s Medicine Health Product Buyers- Nature s Way Canada- Naturmed- Nightingale-Conant- Passion Now- Penn Herb Co., Ltd.- Rubin Response Health Network Database- Seniors Seeking Medical Benefits- SmartScience Laboratories- The Vinegar Book- VinTabs Plus U.S. Buyers- WellMed-
3 AJN, American Journal of Nursing 14,034 3-Month Hotline 208,547 U.S. Subscribers 3,455 Spanish Speaking AJN, American Journal of Nursing, published by Lippincott, Williams & Wilkins, is the world s oldest and largest nursing publication. These paid subscribers work in a variety of settings, including hospitals, home healthcare agencies, ambulatory care centers, private offices, schools, universities, and more. Selections available: recency, nursing certification, work settings, and nursing specialties. Source: 100% direct mail. BioMechanics 19,575 Qualified Subscribers BioMechanics is the only cross-specialty magazine devoted to total body movement and medicine. BioMechanics appeals to orthopedists, podiatrists, physical therapists, orthotists, prosthetists and other allied medical professionals who are interested in medical developments addressing total body movement. Selections available: practice and job title. Source: 100% controlled circulation. Chain Drug Review 43,771 Qualified Subscribers For over 25 years, Chain Drug Review, has served as the premier information source for the chain drug industry. Qualified subscribers represent drug chain headquarters and their administrative/ operations management, buyers, merchandise managers, district/regional managers, and other titled headquarters' personnel. Selections available: title, business type, and phone numbers. Source: controlled circulation records. CME, Inc. Health Professionals 69,757 U.S. Buyers & Attendees For more than 20 years, CME, Inc. has offered educational seminars, conferences, trade shows, informational books, home study courses on CD- ROM, audio and video, as well as online education to the healthcare professional. A medical specialty selection is available. Source: 100% direct response. Diagnostic Imaging 30,100 Qualified Subscribers Diagnostic Imaging, The Newsmagazine of Imaging Innovation and Economics, is the leading publication in the imaging industry. This magazine serves professionals working in the radiology, nuclear medicine, and ultrasound fields. Selections available: physician occupation, physician subspecialty, non-physician occupation, and technology in use. Source: 100% controlled circulation. Featherspring International 27,971 3-Month Buyers 136, Month Buyers/Inquirers Feathersprings, the European SOLUTION for a lifetime of pain relief, are custom-made foot supports that offer relief from existing pain and prevent new problems from starting. Selections available: Luxis Personal Health Care Product Buyers and gender. Source: direct mail, package inserts and space ads. Featherspring International Enhanced Database 378,217 Buyers and Inquirers Featherspring International is known throughout the world for their foot support products. The Featherspring International Enhanced Database features demographic and psychographic enhanced information regarding their customers. Source: direct mail, package inserts and space ads.
4 Geriatric Times 8,411 Former Subscribers Geriatric Times provided leading eldercare decision-makers with valuable insight and analysis regarding healthy aging. These practitioners turned to Geriatric Times for special reports, continuing education articles, patient teaching aids, and more. Selections available: family practice, general practice, internal medicine, IM geriatric, psychiatry and geriatric psychiatry. Hearing Help Express Hearing Aid Battery Buyers 36,924 3-Month Hotline Buyers 128, Month Buyers Hearing Help Express is the leading mail order provider of premium hearing aids and accessories. Their battery buyers spend an average of $27 for a six month supply of Swiss-made Renata and Energizer hearing aid batteries. Selections available: gender and recency. Source: 95% space ads and referrals. Hearing Help Express Hearing Aid Buyers/Inquirers 28,277 3-Month Hotline Buyers/Inqrs. 135, Month Buyers/Inquirers Hearing Help Express is the leading mail order provider of premium hearing aids and accessories. For over 20 years, their innovative products have helped hearing-impaired customers enjoy sounds and voices that are otherwise difficult to distinguish. Buyers spend an average of $300 per order. Selections available: gender and recency. Source: 90% direct mail and space ads. The Heritage Catalog Natural Health Products 16, Month Buyers For over 20 years, The Heritage Catalog has offered a wide variety health, beauty and wellness products. Buyers are interested in natural remedies and holistic products, as well as alternatives to conventional medicine. Buyers spend an average of $56 per order. A gender selection is available. Source: 100% direct mail. HomeCure 7,381 3rd Quarter Mail Order Buyers 19, Month Mail Order Buyers HomeCure s Mail Order Buyers spend an average of $67 on a wide variety of natural healing products, nutritional supplements, and literature. Selections available: gender and recency. Source: 85% direct mail. Indiana Botanic Gardens 52,833 3rd Quarter Hotline Buyers 193,351 Last 12-Month Buyers 380,000 Pack ackage age Inserts Annually Indiana Botanic Gardens is America s oldest and largest supplier of herbal products and vitamins. Buyers spend an average of $43 on the following types of products: aromatherapy, books, cosmetics, footcare, herbs/botanicals, salves, lotions, spices, teas, vitamins and minerals. Selections available: buyer/requestor, product, recency, monetary and gender. Source: direct mail, package insert and space ads. Lippincott s Enhanced Nursing Masterfile 618,692 Subscribers & Book Buyers Lippincott s Enhanced Nursing Masterfile features detailed demographic and psychographic information on nurses who have purchased from Lippincott, Williams & Wilkins vast array of journals and books. Selections available: credit card holders, demographics, psychographics, ethnicity, and recency. Source: 100% direct mail.
5 Energize Your Next Offer With These Health Lists! Lippincott s Nationwide Nurses Registry 2,905,600 Registered Nurses Lippincott Williams & Wilkins offers a nationwide nurses registry which is a compilation from state board of registered license nursing bureaus and is enhanced with customer information. Selections available: area of practice, certification, work setting, age and gender. Source: State Licensing Bureaus. Lippincott s Nursing Masterfile 618,692 Masterfile of Book, Journal & Electronic Media Buyers Lippincott s Nursing Masterfile consists of registered nurses, licensed practical/vocational nurses, advanced practice nurses, nursing students and nursing faculty who have purchased journals, books, videos, and/or electronic media from Lippincott Williams & Wilkins the world s leading English-language publisher. Selections available: area of practice, certification, work setting, and recency. Source: 100% direct mail. Lippincott, Williams, & Wilkins Health Sciences Database 2,800,000 Database Lippincott Williams & Wilkins, the world s leading English-language publisher of professional health information resources, now offers a Health Sciences Database which consists of medical, nursing and allied health professionals. Selections available: business/home address, medical specialties, certification, and gender. Source: 100% direct mail. Nature s Medicine Health Product Buyers 20, nd Quarter Mail Order Buyers 45, Month Mail Order Buyers The Nature s Medicine Health Product Buyers spend an average of $125 on a wide array of highest quality herbal and natural remedies, vitamins, high-end supplements, homeopathic products and water filters. Selections available: gender and recency. Source: 100% direct mail. Nature s Way Canada 5, Product Buyers 54, Month Book Buyers The Nature s Way Canada list features health-conscious product and book buyers who have purchased natural items and home remedies to improve their overall health and longevity. Selections available: gender and recency. Source: 80% direct mail and 20% space ads. Naturmed 28,755 3rd Qtr.. Hotline Buyers 74, Month Product Buyers Naturmed product buyers are active seniors who are vitally interested in improving their health and longevity. They ve spent an average of $125 on fitness equipment and an average of $45 on health supplements. Selections available: gender and recency. Nightingale-Conant 27,922 Quarterly Hotline 67, Month Mail Order Buyers 32, Month Mind, Body & Health Buyers Nightingale-Conant buyers spend an average of $75 for personal and professional development programs. A wide array of subjects are offered including: general motivation and achievement, wealth, business skills and management, mind technology, and mind, body and health. Selections available: gender, home/business address, product, paid, and recency. Source: direct mail, radio, telemarketing and newspapers.
6 Nursing Made Incredibly Easy! 13,707 3-Month Hotline 154,869 U.S. Subscribers Nursing Made Incredibly Easy!, published by Lippincott Williams & Wilkins, is the first NEW general nursing periodical in over 25 years. This publication discusses challenging new clinical concepts and presents them in a fun and easily understood format. Articles are contributed by top clinicians and educators practicing across many specialties in the nursing profession. Selections available: specialities, nursing certification, work settings and recency. Source: 100% direct mail. Oncology 23,392 Qualified Subscribers Oncology is a monthly peer-reviewed journal featuring clinical and practical review articles in medical, hematological, surgical and radiation oncology. This journal delivers featured articles and commentaries with broad relevance to the problems faced by the practicing oncologist. Oncology serves office-based and hospital-based medical physicians, residents, and oncology nurses in the United States. Selections available: specialities, office-based, and hospital-based. Source: controlled circulation. Oncology News International 21,839 Qualified Subscribers Oncology News International is a monthly newsletter that delivers timely and comprehensive domestic and international oncologyhematology/oncology news coverage to cancer care professionals. This newsletter provides a global perspective of developments in the field and features reports from every major oncology meeting worldwide. Selections available: specialities, office-based, and hospital-based. Passion Now 14, Buyers Passion Now buyers purchase a nutritional supplement designed to increase desire and enhance libido. This unique formula improves their sexual life, enhances their performance and gives them more energy. Average order is $ Source: 100% direct mail and space ads. Penn Herb Co., Ltd. 14, Month Buyers Since 1924, Penn Herb Company has been one of the largest selections of premium quality medicinal herbs, vitamins, supplements and natural remedies to be found anywhere. Their extensive 88-page catalog lists over 100 health categories, with over 7,000 unique remedies from around the world. Buyers spend an average of $54 on the following types of products: anti aging remedies, books, coffee and herbal teas, colds, flu and sinus products, energy boosters, immune system supports, pet remedies, senior formulas and much more. Selections available: gender and recency. Source: 100% direct mail and internet. Pharmacists from Chain Drug Review 29,296 Active Subscribers Qualified Subscribers with job titles: Pharmacist, Pharmacy Manager and Pharmacy Technician are the main focus of this new file from Chain Drug Review. Source: controlled circulation records. Psychiatric Times 48,450 Active Subscribers Psychiatric Times is a monthly trade publication that provides valuable insight for psychiatrists and allied mental health professionals. Through news, columns, clinical articles, commentaries, and special reports, Psychiatric Times covers the topics that truly matter to these practitioners managed care, practice management, treatment guidelines, policy issues, and more. Selections available: addictive psychiatry, child psychiatry, psychiatry, forensic psychiatry, psychoanalysis, and geriatric psychology. Rubin Response Health Network Database 1,337,246 Mail Order Buyers & Inq. q. Rubin Response Health Network Database has been overlaid with data to identify demographic and psychographic information. These files have been enhanced to provide the greatest selectivity to target your ideal audience. Source: 100% direct mail.
7 SmartScience Laboratories Health Products Buyers 6, Buyers These buyers spend an average of $32 for two 4oz. tubes of JointFlex Pain Relieving Cream. This topical, non-prescription cream contains glucosamine, chondroitin sulfate, and Vitamin E for relief of numerous types of muscle and joint pain. A gender selection is available. Source: space ads, direct mail and package insert programs. The Vinegar Book 17, Buyers The Vinegar Book, written by Emily Thacker features over 300 ways to use vinegar from fighting germs to improving ones health. The Vinegar Book buyers spend an average of $16.93 per order. Selections available: gender and inquirers. Source: 20% direct mail and 80% space ads. Vin Tabs Plus U.S. Buyers 34, Mail Order Buyers These health-conscious people have purchased Vin Tabs Plus because they know about the overall benefits of apple cider vinegar. Buyers have spent an average of $23.74 for an introductory supply of tablets. Source: 100% direct mail. WellMed 9,502 3rd Quarter Mail Order Buyers 53, Month Mail Order Buyers WellMed s Health Product Buyers are extremely serious about improving their overall health and vitality. These buyers spent $3.95 for shipping and handling to receive a 30-day supply of WellHeart. Many of these buyers become lifetime customers with average orders exceeding $50. Selections available: gender and recency. Source: 90% direct mail and 10% space ads. Western Schools Nursing Course Buyers 130, Month Buyers 145,000 Pack ackage age Inserts ts Annually Western Schools is the largest provider of home study continuing education for nurses in the United States. Course buyers are healthcare professionals who have purchased accredited home study continuing education courses in order to advance their careers and stay up-to-date with the latest medical advancements. Demographics reveal that 70% are RN s, 29% are LPN s and 100% of buyers are at home address. Selections available: certification, nursing specialty license type, and recency. Source: 100% direct mail. U.S. Geriatric & Long-Term Care Congress 1,400 Attendees U.S. Geriatric & Long-Term Care Congress is the most comprehensive and fastest growing trade show focused on eldercare. Its unique approach addresses such subjects as cardiology, respiratory, dermatology, neurology, oncology, pharmacology, and psychiatry. This show draws healthcare professionals from both the physical and behavioral disciplines. U.S. Psychiatric & Mental Health Congress 2,760 Prere-Attendees The U.S. Psychiatric & Mental Health Congress provides strong penetration into the market of practicing clinicians. This event focuses on improving the treatment of mental health disorders and covers topics, such as schizophrenia, depression, psychopharmacology, and more. For more information on these health lists, contact your list broker or fax the information request form on the back to Dorothy Crider of the Rubin Response Management sales team at
8 Rubin s Health Lists Information Request Form Fax: (847) ~ Attn: Dorothy Crider Please send me more information about the following lists: I would like to receive new list information and updates via from Rubin Response Services, Inc. Please have Dorothy Crider contact me via: Phone Fax Name Company Name Title Address City State Zip Phone Fax Address Type of Business
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