Chesapeake Regional Healthcare. by Ramil Bollozos Margarita Bondarenko Jeff Wan

Transcription

1 Chesapeake Regional Healthcare by Ramil Bollozos Margarita Bondarenko Jeff Wan

2 Strategic Plan

3 Physician Engagement

4 Physician Engagement Hospitalists Physician Satisfaction Physicians with Admitting Privileges Patient referrals Unaffiliated External Physicians Establish new ties with unaffiliated physicians

5 Healthcare Organization (HCO) Engagement

6 HCO Engagement MARKET SHARE INITIATIVE: CRMC will further strengthen as well as maintain its market position and engage Healthcare organizations Objective 1: By 2018, CRMC will develop as well as enhance existing services by identifying and meeting distinct local market needs Action Plan: Improve rehabilitation services Develop 24/7 home health service with a focus on caregiver quality improvement Improve internal medicine service line Engage Bayview medical group to improve existing services with a focus on preventative care

7 HCO Engagement Objective: Emphasize convenience and increase awareness of tools that are available Action Plan: Contract with medical transportation agency Continue to educate public on Epic EHR System on accessibility Actively engage and encourage practitioners to use tools available to them Build collaborative relationships with Epic to promote this objective

8 HCO Engagement Objective: By 2017, CRMC will contract managed care plans to increase managed care reimbursement as well as Action Plan: Will negotiate reimbursement rates and set up contract with Anthem Blue Cross Medicare Advantage HMO plan Collaborate with managed care plans to develop innovative reimbursement programs Build relationships with major employers such as Dollar Tree

9 Patient Engagement

10 Primary Service Area Analysis Zip codes: 23320, 23322, make up almost 50% of CRH discharges Median age for 3 zip codes: (Virginia State median age: 37.6) Major Competitors Sentara Virginia Beach, 2 nd largest market share Sentara Norfolk General Sentara Leigh Hospital

11 Patient Engagement Enhance Online Presence Reviews Yelp Google Social Media Twitter Facebook Instagram Integrate Specialties with Hospital Marketing Physician Biography Specialty Clinic Information Community Relations Community Partnerships Community Outreach

12 Projected Outcomes

13 Physician Engagement Projected Outcomes Target Baseline Year 1 Goal Year 2 Goal Year 3 Goal Hospitalist Physician satisfaction surveys 20% sample 2% increase in scores from baseline year 0 6% increase in scores from baseline year 0 15% increase in scores from baseline year 0 Admitting Privileges Management rounds Evaluate data on patient referral sources Not quantifiable Not quantifiable Not quantifiable 2% increase from baseline year 0 in patients from referring physicians 5% increase from baseline year 0 in patients from referring physicians 9% increase from baseline year 0 in patients from referring physicians External Physicians Increase numbers of referring physicians N/A 0.5% increase from baseline year 1% increase from baseline year

14 HCO Engagement Projected Outcomes Target Baseline Year 1 Goal Year 2 Goal Year 3 Goal Rehab Current market share 10% increase in market share from baseline year 20% increase in market share from baseline year 25% increase in market share from baseline year Transportation Services Current patient reliant on transportation services 10% increase in patient volume from baseline year 20% increase in patient volume from baseline year 25% increase in market share from baseline year Anthem Blue Cross Current Anthem BC volume Meet needs of new Anthem BC contract 10% increase in volume from baseline year 20% increase in volume from baseline year Medicare Advantage NA Introduce potential Medicare product to Anthem BC Anthem BC agrees with Medicare product Finalize contract

15 Patient Engagement Projected Outcomes Target Baseline Year 1 Goal Year 2 Goal Year 3 Goal Online Presence Specialty Clinics Community Relations Current number of online hits $6 million operating loss of specialties Patient volume from current community relations 10% increase from baseline Decrease to $3 million loss 5% increase in volume from baseline 15% increase from baseline Break even 10% increase in volume from baseline 20% increase from baseline Produce a profit 15% increase in volume from baseline

16 Thank you