WHY ARE WE HERE? BUT..

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2 V WHY ARE WE HERE? BUT..

3 V 2016 PRESIDENTIAL VOTE BY COUNTY 2014 SENATE VOTE BY PROPORTION OF VOTES CAST TRANSLATING REGIONAL SUCCESS INTO STATEWIDE VICTORY WILL REQUIRE DELIBERATE EFFORT AND MASSIVE TURNOUT TODAY IS ABOUT CAPITALIZING ON HUGE GAINS (VOLUNTEERS, DATA, BEST PRACTICES) FROM 2016

4 VFRW MINI BOOTCAMP GOALS FOR TODAY THE FOLLOWING SLIDES ARE BASED UPON RPV S UNIT LEADERSHIP BOOTCAMP, WHICH TOOK PLACE BETWEEN MARCH AND APRIL 2017 OUR GOAL IS TO FAMILIARIZE YOU WITH GRASSROOTS ACTIVISM, MAKE YOU FEEL COMFORTABLE GETTING STARTED, AND TO LET YOU KNOW HOW RPV CAN SUPPORT YOU THERE ARE NO RULES ASK ME ANYTHING!

5 V NUTS & BOLTS DIVISION OF LABOR EVENT PLANNERS SOCIAL MEDIA GURUS SOCIAL MEDIA NOVICES (RETWEETERS) WEBSITE POINT OF CONTACT (NO SKILLS REQUIRED) TRAINERS LETTER WRITERS

6 WHY IS VOTER REGISTRATION IMPORTANT? SEE THE CARTOGRAPH. HOW DO WE REGISTER VOTERS? HOW DO WE FIND PEOPLE TO REGISTER? WHAT IS THE MEASURE OF SUCCESS FOR VOTER REGISTRATION? VOTER REGISTRATION

7 V EVENT PLANNING & MANAGEMENT 3 FS FAIRS, FESTIVALS AND FARMERS MARKETS ESPECIALLY IMPORTANT IN RURAL COMMUNITIES (BUT EQUALLY EFFECTIVE IN URBAN COMMUNITIES) GO WHERE WE ARE LIKELY TO FIND LIKE-MINDED INDIVIDUALS WHO HAVE NOT HAD A REASON TO THINK ABOUT US YET PRINT MATERIAL IS YOUR ORGANIZATION S BUSINESS CARD CONSIDER STAFFING FIRST PLAN THE EVENT SECOND DON T PUNISH PEOPLE FOR VOLUNTEERING

8 THREE BIRDS ONE STONE VFRW TEAM SETS UP A TABLE AT A LOCAL FARMERS MARKET WE ENGAGE PASSERSBY ESPECIALLY IF THEY STOP TO READ OUR MATERIAL WE ASK THEM TO SIGN A VALUES-BASED PETITION (DO THEY SUPPORT OUR TEAM?) WE ASK IF THEY ARE REGISTERED TO VOTE AT THAT ADDRESS (MAKE SURE THEY CAN SUPPORT OUR TEAM) WE ASK IF THEY D LIKE TO GET INVOLVED (INVITE THEM TO JOIN OUR TEAM) WE GIVE THEM OUR LITERATURE (MAKE A MORE DURABLE IMPRESSION) V

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10 D SOCIAL MEDIA AS A FORCE MULTIPLIER BUILDING SOCIAL INTO YOUR EFFORTS ON THE GROUND SOME OF THE MOST EFFECTIVE CONTENT CAN BE VIDEOS AND IMAGES OF VOLUNTEERS WORKING FOR REPUBLICAN CAUSES AT POLITICAL EVENTS CANVASSING DOOR-TO-DOOR THIS IS ESPECIALLY IMPORTANT FOR PEOPLE TO SEE WHO HAVE NEVER DONE IT BEFORE SHOWING FOLKS THAT YOU ARE ORGANIZED ONLINE WILL BREED CONFIDENCE IN OUR ORGANIZATION

11 D SOCIAL MEDIA AS A FORCE MULTIPLIER COORDINATING WITH TEAM VIRGINIA RPV IS CONSTANTLY PRODUCING CONTENT THAT YOU CAN USE TO KEEP YOUR SOCIAL MEDIA PAGES ACTIVE WITHOUT MUCH WORK! 20% LOCAL CONTENT IS ENOUGH TO HAVE AN AUTHENTICALLY LOCAL GOP FACEBOOK/TWITTER RPV WILL ALSO RETWEET YOU!

12 D SOCIAL MEDIA AS A FORCE MULTIPLIER KEEP A SOCIAL MEDIA SCHEDULE SMALL BUT CONSISTENT EFFORT LOOK FOR A TRUSTED INDIVIDUAL WITHIN YOUR ORGANIZATION WHO WILL COMMIT TO 5 MINUTES EACH DAY ENCOURAGE MEMBERS TO SHARE AND RETWEET FROM COMMITTEE SOCIAL MEDIA ALWAYS ALWAYS ALWAYS POST PICTURES FROM YOUR MEETINGS AND EVENTS

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14 J RPV S GROUND GAME REGIONAL FIELD DIRECTORS ONLINE SINCE MARCH 15 IN TIDEWATER, RICHMOND AREA AND NORTHERN VIRGINIA PHASE II BEGINNING IMMEDIATELY AFTER PRIMARY MORE COVERAGE AT LEAST HALF ARE TOP PERFORMING FIELD DIRECTORS FROM OUTSIDE VIRGINIA THEY MAY NOT KNOW YOU. REACH OUT TO US IF YOU NEED TO GET IN TOUCH AND START COORDINATING.

15 J WHAT DOES SUCCESS LOOK LIKE? DAY-TO-DAY SOCIAL MEDIA SUPPORT VOLUNTEERS ON A SCHEDULE ASK THEM TO BRING THEIR CALENDAR ON DAY 1 MONTH-TO-MONTH EVENT PLANNING 3 FS: FAIRS, FESTIVALS, FARMERS MARKETS

16 J VOLUNTEER RECRUITMENT AND RETENTION COORDINATING WITH CAMPAIGNS AND RPV REACHING PEOPLE ON SOCIAL MEDIA DELIBERATE ENGAGEMENT, GRACIOUS APPRECIATION, MINDFUL OF SACRIFICES MADE ADVERTISING YOUR ACTIVISM AVOID LOST OPPORTUNITIES TO SPREAD YOUR MESSAGE

17 J VFRW IN THE FIELD! LOLA LECRAW HAS BEEN IMPLEMENTING THESE STRATEGIES FOR OVER A YEAR AT FARMERS MARKETS IN NORTHERN VIRGINIA ENGAGING FOLKS ON MULTIPLE FRONTS (PETITION, VOTER REGISTRATION, VOLUNTEER WITH US) SUCCESS IS PROPORTIONAL TO COVERAGE AND REQUIRES DELIBERATE EFFORT

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19 LOLA LECRAW (VFRW FIELD ORGANIZER) JOHN VINSON (TEAM VIRGINIA STATE DIRECTOR) JOHN VICK (RPV POLITICAL DIRECTOR) WE WORK FOR YOU