Evaluating Age-Friendly Work: Moving Towards Sustainability AARP Age-Friendly Communities Network Event October 7, 2014
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1 Evaluating Age-Friendly Work: Moving Towards Sustainability AARP Age-Friendly Communities Network Event October 7, 2014 Jenny Campbell, MSW, Ph.D. (610) Grantmakers in Aging (GIA)
2 Overview of Presentation Community AGEnda Initiative: Funding, Scope of Work, Grantees, Sample Initiatives Evaluating Age-Friendly Work: Process, Theory of Change, Logistics What we have found so far
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4 Community AGEnda: Pfizer Foundation Funded/GIA Intermediary GIA is the nation s leading membership organization of funders serving aging Pfizer Foundation: Project: $ million/year for 3 years Supports 5 U.S. sites Builds national and international capacity for age-friendly work Sites must raise $40,000 minimum Matching grants of $120,000 Annual funding commitment
5 Community AGEnda Sites/Grantees Atlanta: Atlanta Regional Commission(ARC) Phoenix: Maricopa Association of Governments (MAG) Miami: Health Foundation of South Florida (HFSF) Kansas: Mid-America Regional Council (MARC) Indiana: Indiana Philanthropy Alliance (IPA)
6 Community AGEnda: Contributing to the AF Movement Communications and knowledge-sharing projects Fact Sheets/Trend Data Community AGEnda sites videos Friendly Faces, Friendly Places photography contest Searchable database Funders for Age Friendly Communities
7 Sample Initiatives: Micro, Mezzo, Macro Bus stop seats Community garden irrigation system Conferences, educational programming Public Broadcasting partnership Integrate AF concepts into municipal planning AF certification for parks and recreation Older adult employment Readiness assessment: WHO AF status Creation of Village sites Time banking Certification process for AF work Public awareness re: transportation/mobility Universal (home) design toolkit AF business certification
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9 Evaluating Community AGEnda 1. What is the overarching principle that guides the evaluation process? 2. What is the process of the evaluation? 3. How were indicators identified? 4. What format was created for reporting? 5. How did the evaluation results impact subsequent efforts?
10 1. Overarching Principal: Theory of Change: Impact: Changes in people s lives including: changes in knowledge, skills, behaviors, health and conditions Influence: Changes in institutions, service systems, community norms, partnerships, public will, policies, regulations, service practices and issue visibility Leverage: Changes in public or private funders investment strategies for community programs
11 2. What is the process of the evaluation? Messy process. Everyone is not doing the same work. Needs, capacities and opportunities dictate projects. What went right? What went wrong? Use evaluation results to inform next steps. Formative and summative evaluation utilized. Evaluation is integrated into each initiative Each project has a program evaluator (2-3 year). Creation of an Evaluator Learning Circle (2-3 year).
12 3. How were indicators identified? Indicators arose out of the work and were different for each project. Key questions include: What was the ultimate objective for this part of the initiative? What is possible to measure? Will this information provide useable data to inform next steps? Blending data from disparate initiatives a challenge
13 4. What format was created for reporting Narrative-based reporting format with guiding questions. Provided some templates to capture the full range of information: number reached sectors involved involvement in planning of activities involvement in participating
14 Questions the Evaluation Seeks to Answer: What was the strength of effort? How many people were reached/impacted? What are the promising practices that are emerging? What are the opportunities to deepen engagement with AF work? What doesn t work? Why? What does work? Why? What is the story emerging of gaining traction with AF work?
15 5. How did evaluation results inform future efforts? Formative Using the Evaluation Lens has informed all steps of the initiative. Evaluation presence at all meetings/project junctures. Evaluation helps provide linkages of successes and challenges amongst grantees. Summative Slower to get information and feedback, just starting to analyze Year 2 data. AF work is long-term effort and seeing effects of work is a long-term proposition.
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17 What we have found so far
18 Sample Findings: Impact 2500 Educational conferences and meetings 3000 reached through public media and publications Improved access to physical infrastructures due to specific access initiatives 700 involved with planning for AF work Planning maps distributed to 1200 Took-kit for AF work created/distributed to 5,200 Caregiver campaign video segment 2.6 million views 765 participate in focus groups about AF future
19 Sample Finding: Influence Inclusion of AF principles included in regional and municipal plans (70 recommendations) Improve accessibility in 12 park locations Commitment made to start new Villages Changes to area master plans or transportation plans The establishment of an ongoing partnerships to address AF issues Building of public will to support AF initiatives Increasing the visibility of an AF issue The development of a certification for age-friendly businesses or parks and recreation
20 Sample Findings: Leverage Secure organizational commitment to provide future leadership on AF regional work Funding secured for start-up for Villages initiative All five grantees leveraged dollars totaling $676,975 during first year $600,000 in matching funds raised to date Funding secured from multiple philanthropic organizations to support Community AGEnda work
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22 Lesson s Learned About Successful Age-Friendly work Four pillars for successful AF initiatives: 1. Engage the public 2. Build public will 3. Contribute to building the infrastructure to advance AF work 4. Work across sectors Funding: Find an existing connection between funder strategies and AF work Language: Consider the impact of using the term aging vs. intergenerational language Partnerships: Think outside the box
23 Challenges in Evaluating Age-Friendly Work Large in scope Unique initiatives Non-traditional partnerships/cross-sector Regional impact difficult to measure over short-term Need to engage disparate audiences:
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