Bike Sharing Feasibility Study and Implementation Plan 2013

Transcription

1 Source: Nice Ride (Twin Cities MN) Source: Capital Bikeshare (Washington, DC) City of Cleveland Bike Sharing Feasibility Study and Implementation Plan 2013 February 6, 2013 RJ Eldridge, Tony Hull Toole Design Group Margie Flynn, Andrew Watterson BrownFlynn, Ltd. David Shipps Transystems

2 Introductions Overview of Project Scope Goals and Expectations Project Timeline Additional Input/Considerations Source: Boulder B-Cycle

3 Automated self-service bicycle rentals Priced to encourage short trips One style of bicycle One-way use/return bicycle at any station Long-term and casual members Source: Nice Ride

4 NON-PROFIT ORGANIZATION JURISDICTION OWNED AND MANAGED Source: Spartanburg B-cycle FOR-PROFIT BUSINESS Source: Capital Bikeshare Source: Hubway Source: Deco Bike

5 PRIVATE GRANTS CUSTOMER FEES PUBLIC ADVERTISING AND SPONSORSHIP GRANTS Foundations Corporations Non-profits Others MEMBERSHIP FEES $45-$85 one year $15-$60 one month $15-$30 3 day/weekly $5-$7 daily USAGE FEES Free first min. Additional fee for every 30 min. thereafter FEDERAL Formula Discretionary FTA FHWA STATE Colorado FASTER CPPW grants State DOTs LOCAL Parking fees Matching funding Naming rights Advertising Logos on equipment and website

6 Phase A: Project Study Existing conditions inventory o o Data analysis Review of existing/future plans Stakeholder engagement Feasibility study o o o o o Comparative Analysis Potential size/ scale and phasing Implementation considerations Challenges and Barriers Review recommendations from taskforce Phase B: System Exploration Business plan development Finalize plan and near term implementation strategy Source: Deco Bike

7 Expected goals Demographic conditions Institutional capacity Cost Available infrastructure Source: Capital Bikeshare

8 Inventory Strategies Data analysis Population trends Economy and jobs Housing trends Transportation Physical conditions Activity centers Planning review Existing bicycle infrastructure Plans (ex. Bikeway Master Plan) Review of bicycle/pedestrian policies influencing bicycle use Summary of land use/development plans (ex. Cleveland Downtown Lakefront Plan) Source: City of Cleveland Bikeway Master Plan

9 3 Pronged Approach Online engagement Project website Crowd-sourcing map Survey Social Media (i.e. Facebook/Twitter) Public meetings Day long open house Stakeholders meetings Capture ideas, but manage expectations Targeted focus groups Economic development agencies Potential funders/financers Coordination/ oversight agencies Implementing partners and advocates Get all perspectives! Source: Green City Blue Lake Website

10 Economic development agencies Potential funders/financers Coordination/ oversight agencies Implementing partners and advocates Source: Howard County Bike Master Plan

11 Appropriateness Goals Service area/scope Integration with transit Phasing Local policies Available infrastructure Source: Pittsburgh Feasibility Analysis; San Francisco Feasibility Analysis

12 Business Model Funding Program startup and phasing Marketing and sustainability Operations and maintenance Program evaluation Social equity Source: Capital Bikeshare, Zotwheels, Boulder B-cycle

13 Feasibility Analysis o Existing Conditions inventory o Stakeholder engagement o Data analysis and feasibility Business Model o Governance structure o Funding sources o Implementation plan Source: San Antonio B-cycle

14 What is the current environment for bikesharing? What does a successful bike share program in Cleveland look like? Stakeholder identification and engagement who should we be talking to? Who is not at the table? Source: San Antonio B-cycle

15 Phase 1 Feasibility Study Tasks Project Coordination/Kick-off meeting Existing Conditions Inventory Stakeholder Engagement T T T T M Bikeshare Feasibility Study D F Phase 2 System Exploration Business Plan Development Finalize Plan and Near Term Implementation Strategy D F T Taskforce Meeting M Public/Focus Group meetings D Task Deliverable (Draft) F Task Deliverable (Final )

16 Taskforce questions Review timeline Data collection Set dates for Stakeholder and Community Meetings Official Launch of project website Source: Spartanburg B-cycle

17 Cleveland Bikeshare Feasibility Study and Implementation Plan Project Overview This project has two primary goals- 1) Evaluate the feasibility of starting and operating a bike sharing program in Cleveland. This includes identifying community goals for bike share, priority opportunity areas, key stakeholders, obstacles that could impact success. 2) If determined that bike share is feasible, identify the appropriate business model and develop an implementation plan to guide next steps. This will include identifying how the program will be managed and operated, how the program will be funded, and a road map to securing a vendor. The study will build on ongoing efforts, including the work of the Cleveland Bike Share Task Force, and local and regional plans, programs and initiatives. The project will also identify key issues related to accessibility and affordability of a potential bike share program in the City of Cleveland. The Project team will work on a two phase approach that includes: Phase A: Feasibility Study Existing conditions inventory o Data analysis o Review of existing/future plans Engage stakeholders in conversation about bike sharing o Economic development stakeholders o Potential funders/financiers o Coordination and oversight partners o Implementation partners and advocates Provide a feasibility study that includes the following rubrics o Comparative analysis o Potential size/ scale and phasing o Implementation considerations o Challenges and Barriers o Review recommendations from taskforce If it is determined that bike share is feasible, we will evaluate implementation different implementation models. Phase B: System Exploration Business Plan Development The study will determine the most appropriate business model for the City of Cleveland Finalize Plan and near term implementation strategy

18 Project Schedule PROJECT SCHEDULE Weeks February March April June Tasks Project Coordination/Kick-off Meeting T T T T Phase A Feasibility Study 2 Existing Conditions Inventory 3 Stakeholder Engagement M 4 Bike Share Feasibility Study D F Phase 2 Implementation Plan 5 Business Plan Development 6 Finalize Plan and Near Term Implementation Strategy D F T M D F Taskforce Meetings Public/Focus Group Meetings Task Deliverable (Draft) Task Deliverable (Final) Contact information: City Project Manager Jenita McGowan, Chief of Sustainability City of Cleveland JMcGowan@city.cleveland.oh.us Toole Design Group Project Manager: Tony Hull thull@tooledesign.com Project Team Toole Design Group BrownFlynn, Inc. Transystems, Inc.