TOURISM PROMOTION GRANT PROGRAM Festivals & Special Events Application

Transcription

1 TOURISM PROMOTION GRANT PROGRAM Festivals & Special Events Application NAME OF EVENT: DATE OF EVENT: SPECIAL NOTE: This is an electronic form to be completed directly in Adobe Acrobat. There are no lines on this form and only one space between questions. When a question is open-ended you must type a response. Type next to the question or start typing on the line below the question. Furthermore, you can use as much space as you need to adequately answer the question. Questions that require you to check the appropriate answer have ( ) in front of each answer. To answer questions simply type an X between the parentheses. To illustrate, (X). Organization Information A. Organization/Business Applying for Grant: B. Contact Person: C. Mailing Address: D. City: State: Zip Code: E. Phone: F. address: G. Web site address: H. Tax ID Number: Date of Incorporation: I. Describe your organization/business: J. List total dollar amount requesting:

2 PROJECT INFORMATION A. Name of Festival or Special Event: B. Event Dates: C. Location of Event (include address): D. Summarize the goal of the marketing efforts for this festival. Write a description that gives a good understanding of your overall festival or event. (IMPORTANT: you need to write this description based on no one knowing anything about your business or event.) E. Give a DETAILED description of your overall marketing plan to attract visitors from outside Porter, Lake and LaPorte counties to your event. The description of the Marketing Plan is an important deciding factor of receiving funds. Describe how each marketing tool will achieve your goals: DESCRIPTION OF MARKETING TOOL TYPE OF MARKETING Advertising/Promotion outside of Lake, Porter or LaPorte County Radio/TV/Newspaper ads Direct mail/brochure Posters/Flyers Web site development (NOT operation) Festival/Event professional entertainer Facebook Ads

3 DESCRIPTION OF MARKETING TOOL TYPE OF MARKETING Search Engine Optimization Banners Online Ads Content Ads Other (Describe) F. How did/will you track visitation? G. What was the total visitation to your event or festival for last year? If this is a new event or festival, what is your projected visitation? H. How many visitors were from outside Porter, Lake and LaPorte County? If this is a new event or festival, how many visitors do you anticipate will be from outside the county? I. List how you will measure the success of the marketing of your festival to outside Porter, Lake and LaPorte County.

4 AGREEMENT On behalf of the organization identified on this application, I certify that this application meets the eligibility requirements for the Indiana Dunes Tourism Promotion Grant and that the information entered is true and accurate. I understand that the grant may provide up to fifty (50) percent of the total costs, not to exceed $2,500 for the first year, $1,500 for the second year and $1,000 for the third year, that no in-kind contributions are included in the match, that no grant will be awarded to a project completed before written notice of Indiana Dunes Tourism, and the completed promotional material must acknowledge this grant by bearing the statement Financial support provided by Indiana Dunes Tourism along with the Indiana Dunes Tourism grant logo. I also understand that all documents and written evaluation of this project must be submitted to Indiana Dunes Tourism within 60 days of when the event or project occurred, or by December 15th 2015 whichever date comes first, unless otherwise noted by Indiana Dunes Tourism and that there is a $500 forfeiture for late materials submission. Documents and written evaluations submitted after the event in 2016 will not receive any funding. (See Guidelines for further explanation). Signature Printed Name Title Date Mailed completed form to: Indiana Dunes Tourism Attention: Patti Boyer, Operations Director 1215 N State Road 49 Porter, IN ext. 225, FAX

5 FOR OFFICE USE ONLY Date Received (first time submitted): Sent Back: Yes No Date Sent Back: How many items need fixing: Date Received 2 nd time: Accepted: Yes No

6 SAMPLE DO NOT COMPLETE GRANT COMMITTEE GRADING FORM Festivals and Special Events. IMPORTANT: This is a sample of the grading form that the Indiana Dunes Tourism Grant Committee uses to evaluate and score each grant application. Festival Name: Committee Person s Name: Date Completed: 1. Does the group have a sound plan for a successful festival or special event? 2. Does the festival have good outside the tri-county visitor draw? 3. Does the festival have a good marketing plan to get outside visitors to attend their festival? 4. Does the festival have a good process to evaluate the success of the marketing program? 5. Overall, how good is the festival at achieving attendance from outside the tri-county area. a. 40 points 40 POINT SCALE Excellent Very Good Good Average 14-8 Fair 7-0 Poor 15 POINT SCALE 15 Excellent Very Good 11-9 Good 8-6 Average 5-3 Fair 2-0 Poor